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1, J. A. (2016). The Female Body on Instagram: Is Fit the New It?. Reinvention:
An International Journal Of Undergraduate Research, 9(1), 1.
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Keywords: Instagram; ideal body; fit body; fitspiration; women's bodies; social
media.
Introduction
With the proliferation of fitness trainers, brands and bloggers on social media,
inspiration for a fit and firm body is increasingly at the fingertips of users. On
Instagram, a photo- and video-sharing social media platform with over 400
million users worldwide, the fitspiration hashtag has been established to
signify content that serves as inspiration to attain fitness goals and conquer
the body (Instagram, 2015). Cursory examination of the fitspiration hashtag
on Instagram reveals over seven million posts that mostly capture 'fit' female
bodies with motivational quotes like 'don't stop until you're proud', 'strong is
the new skinny' and 'squats are a girl's best friend'. While the fitspiration
phenomenon has been considered as a positive counterpart of hashtags used
to promote eating disorders and self-harm (e.g. #thinspiration, #probulimia
and #proanorexia), fitspiration's tendency to equate exercise with perfecting
one's body has sparked concerns regarding negative body image, exercise
compulsion and disordered eating (Adams, 2014; Mechielsen, 2013; Moore,
2013). The deputy editor-in-chief of Australia's Mamamia Women's Network,
Kate Spies (2015), has even gone so far as to describe fitspo - an
abbreviation of fitspiration - as an 'all-pervasive force' that triggers obsessive
behaviour and promotes 'another impossible body standard for women to
compare themselves to, and ultimately, fall short of'. In this context of
concern, a detailed examination of the female body in fitspiration images is
warranted. This article accordingly draws on a sample of publicly available
fitspiration images to answer the following research questions: How is the
female body[ 2] represented in fitspiration images on Instagram? Do these
representations mirror and/or transgress contemporary notions of the 'ideal'
body?
Over the past three decades, the body has emerged as a core research
paradigm in the social sciences. This has largely been driven by the
publication of key texts such as Bryan Turner's The Body and Society (1984),
Mike Featherstone et al.'s The Body: Social Processes and Cultural Theory
(1991), Chris Shilling's The Body and Social Theory (1993), and Elizabeth
Grosz's Volatile Bodies (1994). This literature multiplied sociological
considerations of the body and resulted in different 'types' of bodies being
analysed. These include the 'material' and 'medicalised' body (Turner, 2001);
the 'socially constructed' and 'gendered' body (Shilling, 1993; Grosz, 1994);
the 'commodified' and 'regulated' body (Lupton, 1995); and, most relevant to
this research project, the 'ideal' and 'fit' body (Dworkin and Wachs, 2009;
Savacool, 2009). These theorisations mapped the body as both an object of
study, the subject that studies and the site of subjective experience.
Sociologists have also theorised the ideal female body as one that is youthful
(Featherstone and Hepworth, 2005; Gilman, 1999). Featherstone and
Hepworth (2005) describe this adulation in their writings on cultural
representations of the body. They argue that youthful bodies are idealised
based on the presumption that ageing bodies inevitably encounter a loss of
autonomy, mobility and independence (Featherstone and Hepworth, 2005).
For Featherstone and Hepworth (2005: 354), this conceptualisation drives
ageist stereotypes that render older bodies as frail, breaking down and 'on
the edge of senility and death'. Gilman (1999: 295) supports this theorisation
by describing the aged body as culturally and socially 'unaesthetic, unerotic,
and pathological'. He argues that pursuits of the 'perfect' body are tied to an
'imagined peak of youth' (Gilman, 1999: 301). As such, attempts to 'pass' as
young, even if one has aged, involve mimicking youthfulness through
practices such as dyeing one's hair, exercising, wearing make-up or
undergoing cosmetic surgery.
The ideal female body has also been conceptualised as one that possesses
emphasised femininity (Connell, 1987). According to Connell (1987: 184),
emphasised femininity is an exaggerated form of femininity defined around
'compliance and subordination' and an orientation towards confirming to the
interests and desires of others, namely men. Young (2005) addresses
historical notions of feminine body comportment, motility and spatiality in her
renowned essay Throwing Like a Girl. In this essay, Young (2005: 40)
observes feminine movement as characterised by 'timidity, immobility, and
uncertainty'. This modality of femininity, she argues, is caused by a
patriarchal society within which women are 'physically handicapped' and
come to live their bodies through practices of constraint (Young, 2005: 42).
Existing research has similarly discussed displays of emphasised femininity
through documenting the prevalence of inactive body poses (Dworkin and
Wachs, 2009; Hardin, Lynn and Walsdorf, 2005), the representation of 'just
part of a woman's body' (Kilbourne, 1999: 258), and the use of cosmetics and
clothing to 'make safe' one's femininity (Guthrie and Castelnuovo, 1992).
Methods
Data collection
Sampling
Data analysis
Ethical considerations
Findings
Body type
The body types represented in fitspiration dataset images were coded using
Swami et al.'s (2008) Photographic Figure Rating Scale (PFRS) shown in Figure
1. The process of coding involved matching the body type shown in each of
the 50 dataset images to the closest figure on the scale. In cases where the
body type was unclear or the image was cropped to contain an
unrepresentative view of the body, the not determinable (ND) code was used.
Age
Ethnicity
Emphasised femininity
Body pose
Clothing
Conclusion
This research provides timely insight into how women's bodies are
represented on Instagram's fitspiration hashtag. Consistent with
contemporary notions of the ideal female body, the analysis revealed a
prevalence of slender, youthful and white bodies in gender-typical poses and
clothing. The visibility of arm, leg, back and abdominal muscle definition on
slender body shapes did, however, indicate an extension upon the ideology of
slenderness as the only ideal body shape criterion for women. Despite this,
displays of muscularity and strength were often subverted by sexualised body
poses, framing and clothing. Representations of the female body in
fitspiration images thus appear to 'inspire' on the basis of specific aesthetic
ideals that both replicate and, to a degree, extend contemporary notions of
the ideal female body.
In a context where media images have been shown to have a direct impact
on body satisfaction, which is a risk factor for body image disorders, this
'cookie cutter' display of the fit body is concerning (Bersaglio, 2012). It
reinforces the idea that there is only one desirable and healthy body type and
positions women as '"empowered" [and inspired] only and always through
fantasies of what they could be' (Bordo, 1997: 51). This is particularly
concerning, given knowledge of where one stands in relation to body ideals
can indeed contribute to what Howson (2004: 21) refers to as 'our sense of
being normal'. This article thereby claims that this new type of '(f)it' body
snapped and shared for inspiration via the fitspiration hashtag promotes
another problematic standard for women to compare themselves to and
attempt to emulate. This could shape what women perceive as desirable or
appropriate in relation to their bodies and in turn, could have negative
implications on the mental, social and physical health of women viewing
fitspiration images.
With sincere thanks to Dr Lauren Rosewarne and Dr Liz Dean from the
University of Melbourne for their guidance and assistance in the production of
this research. Lauren, thank you for giving me the confidence to transform
my early ideas into research and for always providing prompt feedback. Liz,
thank you for awakening my sociological imagination in my first university
lecture in 2010. I have not been able to look at society (or myself!) in the
same way ever since. Thank you also for your tireless encouragement to get
this article published. Last, but certainly not least, thank you to my family
and friends for supporting my love of learning and burning desire to know.
List of illustrations
Figure 1: Photographic Figure Rating Scale (PFRS). Reprinted from Swami, V.,
N. Salem, A. Furnham and M. J. Tove (2008), 'The influence of feminist
ascription on judgements of women's physical attractiveness', Body Image, 5
( 2), p. 228, with permission from Elsevier.
http://recursosbiblioteca.unab.cl:2172/science/article/pii/S174014450700117
9 doi:10.1016/j.bodyim.2007.10.003
List of tables
Table 1: Distribution of female body type in the dataset images.
1 2 3 4 5 6 7 8 9 10 ND
0 28 14 3 1 0 0 0 0 0 4
0 0 34 8 0 0 1 7
34 4 2 2 8
27 18 5
Total Body Upper Body Middle Body Lower Body Abdominals Only Head
Cropped
21 14 10 1 4 16
Fitted leggings 11
Short-shorts/Hot-pants 10
Underwear/Bikini-bottoms14
Bra/Bikini-top/Sports bra 26
Singlet-top 13
T-shirt 4
Other 8
Notes
[1]Josie Anne Reade graduated with a Bachelor of Arts (Degree with Honours)
from the University of Melbourne in 2014. She is now undertaking a Doctor of
Philosophy at the Youth Research Centre in the Melbourne Graduate School of
Education, University of Melbourne.
[2] While fitspiration images and videos do also feature men's bodies, this
study was concerned with the representations of women's bodies given they
appear to be in the majority of posts and their representations have been the
main subject of fitspiration criticism.
[3] It is acknowledged that the type of content posted publicly and privately
may vary due to advertising and audience building practices. While this may
have impacted the findings reported in this article, and is a worthy direction
for future research, it was not within the scope or ethical parameters of this
study to follow private accounts or analyse the difference between public and
private fitspiration images. The purpose of this research was to provide a
snapshot of what is publicly posted to Instagram's fitspiration hashtag.
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