Documenti di Didattica
Documenti di Professioni
Documenti di Cultura
VISUAL MERCHANDISING
ELEMENTS OF EXTERIOR
DESIGN OF
PUMA, BIBA, W, SWAROVSKI,
PANTALOONS
SUBMITTED TO :
Dr. GHS PRASAD
SUBMITTED BY :
BATHULA MEGHANA
K N SUKRUTH
YASHITA SHARMA
SUBMISSION DATE
2
INDEX
5 Elements of Exterior 15
Design of W
8 Bibiliography 20
4
Name
Line of trade
Claim to fame
Price position
Personality
Retailer first needs to catch the customers eye and draw his
attention to their store to keep him/her staying away from other
stores. In most cases, it is the image and perception of the store that
sets one store apart from other.
Store design and layout tells what the store is all about. It is
like giving a personality to store.
It is a very strong tool in the hands of a retailer for
communicating and creating the image of the store in the
minds of a customer.
It is the creation of store image which is a starting point in any
marketing efforts.
Merchandise in store, sales people, location and pricing all
works towards creating an image and physical attributes of
store affects sensory perceptions of customer through which
customer relates the store in a particular manner.
Many a times exterior draws attention and provides first
impression to customer.
Interesting window displays, an impressive building, and
inviting entrance all entice C to enter store. Even a style of
shop sign/name board forms an input for C, Retailers are aware
today about impact of exterior for favorable image of store.
Some retailers use frontage to showcase campaigns or use
heritage buildings for a look of store. Theme for exterior
depends on target to serve and merchandise mix to be offered.
Malls
Free standing
High streets
6
2. ELEMENTS OF EXTERIOR
DESIGN
1. SIGNAGE
a. Directional signage
b. Departmental signage
c. Category signage
d. Point of sale(POS) signage/Product signage/Ticketing
2. STORE FAADE
3. AWNINGS
4. ENTRANCE
5. BANNERS
6. MARQUEES
7. WINDOW DISPLAY
a. Realistic setting
b. Environmental setting
c. Semi realistic setting
d. Fantasy setting
e. Abstract setting
In the fields of art and design, there are five essential elements that
contribute to the composition of all objects. These five elements are:
1. POINT
The beginning of any design, object,
composition, structure.
2. LINE
An elongated mark, a connection
between two points, or an effect made by
the edge of an object.
10
place on.
4. TEXTURE
5. COLOR
Components of colour:
Colour scheme:
11
Complementary colours
Analogue colours
Traid relationship
Warm colours
Cool colours
Neutral colours (Earth
tones)
PRINCIPLES OF DESIGN
a. BALANCE - The equilibrium of the elements of design.
Types of Balance:
i. Symmetrical balance
ii. Asymmetrical balance
i. Acrylics
ii. Vinyl stickers
iii. Digital prints
iv. Translites
12
v. Sun board
Store Faade
Entrance:
Banner:
Window display:
ELEMENTS OF EXTERIOR
DESIGN OF
Store Faade
Entrance
Awnings
Banners
Window
Display
Warm colors
are used.
16
ELEMENTS OF EXTERIOR
DESIGN OF
Store Faade
Banners
Window Display
Store Facade:
Entrance:
The entry and exit is free. They do not have glass doors for
entrance. White lights for the words in the name.
Facade:
Entrance:
Free entry and exit
Banners:
They have put up a flat 50% off on wide range of brand
8. BIBILIOGRAPHY
Hill
Visual Merchandising and Display, 4th Ed, Martin M. Peglar
https://en.wikipedia.org/wiki/Retail_design