RETAIL OUTLET MAPPING OF RETAIL STORE AND SHOPPING

MALLS WITH SPECIAL REFERENCE TO SELECTED MALLS IN

COIMBATORE CITY

1. Name:

2. Age:

(a) Below -30 (b) 31-40

(c) 41-50 (d) 51 and above

3. Gender of the respondent:

(a) Male (b) Female

4. Occupation of the respondent:

(a) Student (b) Government employee

(c) Private employee (d) professional

5. Monthly income of the respondent:

(a) Below-10000 (b) 10001-15000

(c) 15001-20000 (d) 20001 and above

6. Do you visit shopping malls?

(a) Yes (b) No

7. Do you like purchasing or buying at the shopping malls?

(a) Yes (b) No

8. when you prefer going to shopping malls?

(a) Week days (b) Weekends

(c) Holidays (d) Occasionally

9.How much do you normally spend in shopping malls in a single shopping?

 (a) Less than 500 (b) Between 500 to 100

(c) Between 1001 to 2000 (d) Between 2001 to 5000

(e) More than 5001

10. Do you consider advertisement as source of information regarding shopping malls?

(a) Yes (b) No

11. Do you feel any type of difference between shopping mall and general store?

(a) Yes (b) No

12. Did you purchase daily use products from shopping mall only?

(a) Yes (b) No

13. Do you think highly priced and superior quality products are available at shopping malls?

(a) Strongly Agree (b) Agree

(c) Neither Agree (d) Disagree

14. Do you think products of new style and designs are available at shopping malls?

(a) Strongly Agree (b) Agree

(c) Neither Agree (d) Disagree

15. Do you think exclusive and unique products are available at shopping malls?

(a) Strongly Agree (b) Agree

(c) Neither Agree (d) Disagree

16. Do you like purchasing product from shopping malls at the offer time only?

(a) Yes (b) No

17. Which is your favorites combination at shopping malls?

(a) Shopping + Entertainment (b) Shopping + Food

(c) Shopping + Food + Entertainment (d) Food + Entertainment

18. How much you will rate the product quality in shopping malls of 5?
 (a) 1 (b) 2 (c) 3

(d) 4 (e) 5

19. How much of these mall attributes motivate you to buy from shopping malls?

Attributes High Moderate Little Not at all

Parking
Atmosphere
Time Saving
Cost Saving
Variety of Stores
Customer Service

20. In your visit to shopping malls how far the following factors are important?

Factors High Moderate Little Not at all

Recreation
Socialization
Seeking Status
Branded Products
Information
Variety of
Products

21. How far the following factors affect your buying decision in shopping malls?

Factors Highly Moderately Little Not at all

Company Image
Brand Reputation
Dealers Influence
Word of mouth
Salesmans
persuasion
Company Leaflet

22. Do branded products provide more value than un branded products?

(a) Yes (b) No

23. Do you consider ambience and location of shopping mall while purchasing?
 (a) Strongly Agree (b) Agree

(c) Neither Agree (d) Disagree

23. How would you rate the employee behavior in shopping malls out of 5 ?

(a) 1 (b) 2 (c) 3

(d) 4 (e) 5

24. The frequency of customers visiting your outlets?

(a) More than once a week (b) Once a week

(c) Once in a quarter (d) Once a month

(e) Half yearly (f) Once a year

25. The general frequency of buying by the visitors?

(a) Never Buy (b) Seldom Buy (c) Often Buy

(d) Frequently Buy (e) Regularly Buy (f) Always Buy

26. Give your variable suggestion / feedback?

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