SARAH MASON STORYTELLER // AUDIENCE CAPTIVATOR

WORK //

SAGA CITY MEDIA // ADVERTISING ACCOUNT EXECUTIVE // FEB 17 - PRESENT

+ managed all steps in the sales process from prospecting through deal closing and campaign execution
+ developed effective campaigns by leveraging print, digital and event platforms for local and national brands
+ sold 80 event sponsorships in four weeks for annual couture bridal event at The Nines Luxury Hotel
+ generated the most revenue ($43,400) and event profit ($25,000) in the magazines history

WILLAMETTE WEEK MEDIA // DIGITAL ACCOUNT EXECUTIVE // APRIL 16 - FEB 17

+ built desk from scratch -- prospected 1053 new clients and developed campaigns for 156 new brands
+ helped increase teams digital revenue by 50 percent in 6 months
+ trafficked newsweekly and magazine ads, ROS campaigns, social media, sponsored content and event sponsors
+ developed meaningful relationships with diverse partners from multiple industries in community

SAGA CITY MEDIA // EVENTS & MARKETING INTERN // OCT 15 - MARCH 16

+ assisted Director of Marketing and Events with promotion, planning and execution for magazine events
+ designed sales tools and event collateral for signature events attended by 800+ people
+ created social media strategy for Portland Bride and Groom and increased online following by 20-fold

McMINNVILLE DOWNTOWN ASSOCIATION // SOCIAL MEDIA & MARKETING INTERN // FEB - OCT 15
+ managed member relations for 220+ local businesses
+ created social media strategy and increased online present by 700 percent
+ designed collateral for downtown events, farmers market and national historic district

CREATIVE COMPANY INC. // CONSULTANT // FEB - MAY 15

+ collaborated with marketing agency on TasteMac, a multi-media strategy promoting local tourism
+ designed a digital magazine highlighting impressive wine and culinary scene in McMinnville
+ increased number of overnight stays in McMinnville by 10 percent

THE DAILY ASTORIAN, UNIVERSITY OF OREGON CHARLES SNOWDEN INTERN, MAY - DEC 14
+ selected from 74 applicants to work full-time in Oregon newsroom
+ generated story ideas and wrote feature articles on community events and profile stories for daily newspaper
+ conducted ancestral interviews with Norwegians and learned about Scandinavian ties to Oregon

EDUCATION //

LINFIELD COLLEGE, B.A. MASS COMMUNICATION, PSYCHOLOGY MINOR, AUG 11 - MAY 15

+ studied journalism and media with focuses on climate change and EU at Oslo and Akershus University
+ traveled around Bahamas for one-month studying Type II Diabetes prevention

ACCOLADES //
+ awarded first place in essay contest for The Art of Friluftsliv, about Scandinavias cultural enchantment with nature
+ awarded Evelyn Nokes Scholarship by Linfield faculty for showing outstanding promise for a career in journalism
+ awarded best feature story by Oregon Newspaper Publishers Association for sports story on Siena Noe

INTERESTS //
+ large bodies of water, open skies, new notebooks, farmers markets, Scandinavian culture, connecting people

CONTACT //
sarahjo.mason@gmail.com