BEING CEO

CUSTOMER
OBSESSION
THE FUTURE OF AIESEC.ORG
YOUR PIPE MORALES

FACI AI PLATFORMS HEAD

REMEMBER GUYS, NOTHING IS HOLY BUT
THE CUSTOMER. WE CAN ARGUE AND
DEBATE AND YOU CAN DISAGREE WITH
ME OR JEFF [BEZOS], BUT IT BOILS DOWN
TO WHATS RIGHT FOR THE CUSTOMER
AMAZON
REMEMBER GUYS, NOTHING IS HOLY BUT
THE CUSTOMER. WE CAN ARGUE AND
DEBATE AND YOU CAN DISAGREE WITH AI
OR NIELS [CASZO], BUT IT BOILS DOWN TO
WHATS RIGHT FOR THE CUSTOMER
AIESEC
HOW TO BE
CUSTOMER
OBSESSED
 5
TIPS
YOUR MESSAGES ARE ALIGNED TO
WHAT THE CUSTOMER WANTS
Top 2 items the customers want to know
before choosing their experience abroad.

GT GE GV

Title Job descrip/on Org. descrip/on Loca/on Cost Condi/ons

YOUR MESSAGES ARE ALIGNED TO
WHAT THE CUSTOMER WANTS
What about other companies?
YOUR MARKETING FLOW IS
SIMPLIFIED FOR THE CUSTOMERS
In our current ow, where do usually the users
stay.

8%
17%
Sign up Profile halfway
Profile completed Applied 47%
Approved

20%
7%
The last year we had 499,466 sign ups.
Make your own maths.
YOUR MARKETING FLOW IS
SIMPLIFIED FOR THE CUSTOMERS
What about SpoEfy?
ADAPT TO YOUR CUSTOMER'S
FAVOURITE CHANNELS
What is the percentage of visitors that we get
from mobile devices to our plaGorms?

11%1%
Windows iOS (Mobile) 12%
Mac OS Android (Mobile)
Others
13% 62%
ADAPT TO YOUR CUSTOMER'S
FAVOURITE CHANNELS
And the market?
LOCALISE YOUR PRODUCTS
TO YOUR CUSTOMER SEGMENT
What language do our users have in their web
browser?

25%
English Spanish Portuguese 40%
French Mandarin Others
8%
7%
10% 11%
LOCALISE YOUR PRODUCTS
TO YOUR CUSTOMER
SEGMENT

32 languages
MAKE CUSTOMERS CHECKOUT
EASIER
YOP 3
1
USER
INTERFACE
USER
INTERFACE
USER
INTERFACE
USER
INTERFACE
2
USER EXPERIENCE
FLOW
USER EXPERIENCE
FLOW
USER EXPERIENCE
FLOW
USER EXPERIENCE
FLOW
USER EXPERIENCE
FLOW
3
GOING
MOBILE
MOBILE
LIVE
DEMO
4
LOCALIZATION THROUGH
LANGUAGES
LOCALIZATION THROUGH
LANGUAGES
LOCALIZATION THROUGH
LANGUAGES

LOCALIZATION THROUGH
LANGUAGES
5
ONLINE
PAYMENTS

+30 localized
payment methods
ONLINE
PAYMENTS
ONLINE
PAYMENTS
Star0ng with
Star%ng with
Germany Czech Republic Denmark
Italy Greece Lithuania
United Kingdom Switzerland Sweden
France Belgium Ireland
Latvia
Netherlands Hungary Bulgaria
Iceland
Poland Finland Norway
Romania Austria Estonia
Portugal Slovakia Malta
Spain CroaEa Slovenia
ONLINE
PAYMENTS
Star0ng with
and then ...
Brazil
Mexico
Peru
Colombia
ArgenEna
Turkey
Russia
Mainland of China
AIESEC.ORG
ECOSYSTEM
 YOP POP
Youth Opportunities Portal Partners Opportunities Portal
3rd March 2017
IC 2017
Beta: TODAY

AIESEC.ORG

WEBSITE + BLOG
Leadership Blog

APRIL 2017
THANK
YOU
NEXT SESSION: BEING CEO | MYTH BUSTER