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Medical Identification (ID) is jewelry that saves lives by containing a wide variety of ailments, medications, and
emergency contacts listed on it. There are conditions that could warrant the need for medical ID including: allergies,
diabetes, blood disorders, hypertension, kidney failure, anemia, Tourette syndrome, cardiac problems, hearing or visual
impairments, and epilepsy or seizure disorders1. These diseases come with a wide variety of symptoms and effects that,
when not quickly treated can cause long lasting effects. Dr. Rishi Sikka, an emergency medical physician with Advocate
Medical Groups, states that medical ID, an emblem or tag worn on the user bearing the message of medical conditions
that might require immediate attention, reduces medical treatment errors, negative effects of care that can be harmful to
the patient including incomplete treatment or diagnosis, and helps health professionals diagnose a patients condition
quickly2. American Medical ID surveyed emergency medical professionals and learned that more than 95% of
respondents look for some sort of medical ID during emergencies and more than 75% look for medical ID upon assessing a
patient3. As St. John Ambulances chief executive Sue Killen states, approximately 140,000 people die every year in
situations where their lives could have been saved if somebody had known first aid 4. Quick Response First Aid could save
many lives by providing immediate medical information about victims conditions to bystanders. Having step-by-step
instructions on how to stabilize patients (with processes such as cardio-pulmonary resuscitation, controlling bleeding
with direct pressure, and establishing responsiveness, as stated by https://www.grainger.com/content/qt-safety-basic-
first-aidprocedures-207)5 before medical professionals arrive will significantly reduce the number of deaths.
1:https://en.wikipedia.org/wiki/Medical_identification_tag
2:https://www.theguardian.com/society/2010/apr/12/first-aid-skills-deaths
3:https://www.americanmedical-id.com/medical-ids-in-emergencies/
4:https://www.theguardian.com/society/2012/sep/17/first-aid-deaths-tv-campaign
5:https://www.grainger.com/content/qt-safety-basic-first-aidprocedures-207
Quick Response First Aid
The Bystander Effect and QRFA By Dr. James Rodriguez
The Bystander Effect is the theory that bystanders to help victims in need by
states the more people in a group, the less giving them the knowledge needed to
inclined the bystander feels to help. Philip assist a victim. In a famous experiment
Zimbardo, psychologist and professor at composed in 1968 by John Darley and Bibb
Stanford University, states in his article Latane, the professors had two students
entitled The Bystander Effect that this converse in private cubicles, while one of
occurs when the groups majority privately students would suddenly have a seizure.
believes one idea and mistakenly assumes When the other student believed that they
that most others believe the opposite, were alone with the victim, they attempted
known as pluralistic ignorance. For to help the victim 85% of the time, but
example, if every bystander in a group sees when the other student believed they were
a victim, but assumes that another person not alone, only 31% of the
in the group will call emergency services, subjects attempted to help.
they end up disassociating themselves With QRFA bystanders can An example of a graphic that
from the situation resulting in no call for lead active roles in assisting could be used by the QRFA app to
help sent out. Quick Response First Aid victims.
(QRFA) will change this by encouraging all 1:https://goo.gl/v4T2dG
2:https://goo.gl/CBEZjO
teach CPR.