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Outlets/
Shopping Malls
PDS Outlets
Khadi Stores
Cooperatives
Convenience Stores
Mom and
Pop/Kiranas
Weekly Markets
Village Fairs
Melas
Availability/ Low
Source of Costs / Shopping
Neighborhood
Entertainment Distribution Experience/Efficiency
Stores/Convenience
Buying & Merchandising.
Five golden rules:-
1. Right merchandise.
2. Right time.
3. Right Place.
4. Right Price.
5. Right stock qty.
Store Planning and Operations
1. Space Management
2. Ambience/ Services.
3. Visual Merchandising The silent seller.
4. Customer management.
5. Inventory management
CLASSIFYING RETAIL OUTLETS
Ownership
Level of Service
Classification Merchandise
of
Retail
Formats Price
CLASSIFICATION BY OWNERSHIP
Independent
Retailers-one store
ownership
Franchises-many owners
of many stores
Cooperatives member
consumers are the owners
Leased
Owns and operate only one retail outlet
Managed by owner / proprietor and a few other family
members ( Generation shops)
Local baniya / Kirana store / paanwala
One to one rapport with customer
Limited bargaining power with supplier
Two or more outlets under common ownership
Commonality in terms of MERCHANDISE ,
AMBIENCE ,ADVERTISING , PROMOTIONS
Very high bargaining power with supplier
City and regional preferences ignored
Pantaloons , Shoppers Stop , West side , globus
, Wills Sports, Arrow etc.
Franchiser: The originator of a trade name, product,
methods of operation, and so on that grants operating
rights to another party to sell its products.
Franchisee: An individual or business that is granted
the right to sell another partys product.
Contractual agreement between franchiser and franchisee which allows the
franchisee to conduct business under an established name as per a
particular business format in return for a fee or a compensation .
bhandar
CLASSIFICATION BY LEVEL OF
SERVICE
Self Full
Service Service
MAJOR TYPES OF RETAILERS BY PRODUCT
OFFERING
Kirana Stores
Convenience Stores
Supermarkets
Departmental Stores
Hypermarkets
Specialty Stores
Catalogue Retailing
Category Killers
Warehouse Clubs
Restaurants
Neighborhood / residential areas / Independent
retailers
Food oriented
Eased / personalized/ emergency purchase
2-3 times a week
Convenience products
Open for long hours
Home delivery and monthly credit
Neighborhood food oriented store open for long hours
Moderate number of items (more than kirana )
The store size is relatively larger than kirana and provides better
customer service in terms of ambience ,packaging , presentation and
quality.
Prices are not as competitive as other formats like supermarket
,department stores but certainly on the lower side than the kirana
stores.
The ease of shopping at convenience store in terms of time and
impersonal nature of supermarket makes these stores more appealing .
According to FMI : A small local store selling mostly grocery , open
until late at night or even 24 hours a day and is abbreviated as c store
The store size is 3000-8000 sq ft
Stores in petrol pumps like HP Speed mart, In and Out.
Food store offering groceries and limited range of
non food items / general merchandise ie health
and beauty aids , gift items
Large stores ,low priced , low margin , high volume
, self service operations
85% food and grocery items
Impulse buying
8000-20000 sq ft
Nigiris , Foodworld, Subhiksa , Food Bazar ,
Spencers, Spinach, More , Reliance Fresh
Large stores selling several product lines with each operating as a department under
one roof.
Product mix is largely non food like apparel , accessories ,books , music , footwear .
20000- 40000 sq. ft.
Target customers are not price conscious
Ambience / VM plays important role.
National brands as well private labels
Merchandise return policy and loyalty programs
Anchors in a shopping mall
They help in attracting high traffic
30% conversion rates
Atleast 50 employees
50000- 100000 SKUs
Shoppers Stop , Pantaloon , Lifestyle , Westside , Globus , Akbarallys , The Bombay
Store , Benzer , Ebony , Chermas , Meena Bazzar .
International players like Marks & Spencer , Sears , J.C.Penny .
Derived from the French word Hypermarche which is a combination of
a economy supermarket and a discount department store .
Also termed as supercentrees
Carrefour started first hypermarket in 1963
A store with 80000-2,20000 sqft. with at least 35% of selling space
devoted to non grocery product like clothes , jewellery , hardware ,
sports equipment , books , CDS /DVDS , Videos , TV , electric
equipments .
One stop shopping
Cheapest Pricing
Wal Mart (the Wal-Mart supercentres), Carrefour, Target ( Super
Targets) , Tesco (Tesco Extra Stores), Big Bazaar , Star India Bazaar ,
Hypercity, D-Mart , Vishal Mega Mart
A retail store specializing in a particular type of merchandise or single
product line with deep assortments in that product line
8000 sq.ft.
Automatic Vending
Major Forms
of
Nonstore Electronic Retailing
Retailing
Banks
Hotels
Hospitals
Education
Airlines
Car Rentals
Housekeeping