Executive Certificate Program in

Business Analytics & Big Data

from IIM Kashipur
Program Objective
This course will help the participants apply the concepts of big data analytics and statistical
applications to varied aspects of managerial decision making. Participants will understand
how big data technologies and data mining techniques enable data driven decisions.
Participants will learn to apply popular and contemporary technologies in big data ecosystem
and statistical packages for applications such as predictive analytics, social network analytics,
sentiment analytics, market segmentation etc. Participants will also gain knowledge about
production grade analytics and best practices using open-source programming language and
machine learning frameworks. The program will particularly benefit participants interested in
a career in data science, analytics and consulting.
Program Highlights
Opportunity to earn a Certificate of Completion from IIM Kashipur.

Lectures imparted by eminent faculty from IIM Kashipur and industry professionals.

Program completely oriented towards imparting practical and application oriented

knowledge of tools.

Hands on exposure to popular tools in Business Analytics and Big Data R, Palisade,
Tableau, Python etc.

Knowledge imparted through case studies and class exercises to develop hands on skills
that can be applied to practical scenarios.

Fully Online Course with LIVE online interactive lectures that provides a real classroom
experience in a virtual environment. No isolated learning experience.

Seamless technology that can transmit lecture videos effectively at home broadband
connection of 512 kbps.

User friendly and easy to use technology interface. No expensive and time consuming
software/hardware installations required at your end.

Virtual classrooms that allow for active interactions with other fellow students and faculty.

Convenient weekend schedules.

In the event that students miss attending the LIVE lecture on the Virtual Classroom for
some reason, students will be granted access to the recorded sessions for a specified
number of days/times.

TALENTEDGEs Cloud Campus Students on our virtual social learning platform are
provided access to course presentations, projects, case studies, assignments and other
reference materials as applicable for specified courses. Students can raise questions and
doubts either real time during the live class or offline through the Cloud Campus.

Learn from Anywhere No need to travel to an institute or training center. Learning

continues even if you are traveling or not available at any specific location. You may also
learn from the comfort of your home.
Syllabus
The Executive Certificate Program in Business Analytics and Big Data will include
lectures and learning material on the following topics:

Introduction to Big Data and Analytics

Data Diagnostics Using SPSS [Hands-on]
Descriptive statistics
Inferential statistics
Business Analytics [Illustration with Palisade decision tools]
Applications in Corporate Finance
Applications in Accounting
Applications in Marketing
Applications in Operations
Introduction to R [Hands-on]
Regression Analytics using R [Hands-on]
Classification Techniques using R [Hands-on]
Clustering using R [Hands-on]
Ensemble Methods using R [Hands-on]
Econometric Analysis using R [Hands-on]
Dealing with Unstructured Data Using R [Hands-on]
Text Analysis on Twitter Data
Sentiment Analysis
Social Network Analysis Using R [Hands-on]
Market Basket Analysis Using R [Hands-on]
Data Visualization using Tableau [Hands-on]
Big Data Eco-System
Foundation Principles
Hadoop
Impala
Hive
Spark
Setting up a Big Data Cluster in Amazon ECS or Similar
Introduction to Big Data Stacks
Deploying Big Data Cluster
Staging and Managing Big Data [Hands-on]
Introduction to Data Warehousing
Introduction to ETL components and Scripting
Data Science and Big Data Using Python [Hands-on]
Case studies on machine learning at scale
Program Director
Dr. Venkataraghavan K
Assistant Professor, Chair of IT and Systems
Dr. Venkataraghavan holds a Ph.D. in Information Systems from the
Indian Institute of Technology Madras. His research involves the
incorporation of consumer behavioural aspects into the design of
Information Systems, specifically Electronic Negotiation Systems
and the adoption of Emerging Information Technologies. His work
has been published in IT journals and conferences such as Group
Decision and Negotiation, Information Systems Frontiers,
Management Research Review, GDN Annual Meeting, Design
Science Research in Information Systems, et cetera.
Dr. Venkataraghavan has an industry experience of eight years. Before joining academia, he
worked as a principal data scientist at a telecom analytics start-up on Big Data Analytics.
Earlier, he was an ERP package solution consultant at IBM and NTT India. As a data
scientist, he had developed predictive models for customer segmentation and multi-brand
loyalty. His current interests include the application of machine learning techniques to
combine insights from Big Data and Market Research and the development of Big Data
sampling strategies for Market Research.
He trains industry participants on the application of machine learning techniques using
open-source software.

Prof. Mayank Sharma

Assistant Professor
Dr. Mayank Sharma is an Assistant Professor at IIM Kashipur. He
completed his Fellow Programme in Management from the IIM
Lucknow in IT & Systems. He also holds engineering degree from
NIT, Calicut, India.
Prior to academia he has worked at Larsen & Toubro and Tech.
Mahindra Pvt. Ltd. His research and teaching interests includes
online social networks, online communities, e-commerce and allied
areas in data mining applications.
 Dr. Nitin Singh
Associate Professor (Operations Management)
Dr. Nitin is an Associate Professor of Operations Management at
IIM Kashipur. He earned the Fellow Program in Management from
IIM Bangalore and has worked for KPMG, Hexaware and Hindustan
Petroleum Corp Ltd during his stint in industry for 12 years. He had
also been an Assistant Professor of Operations Management at IIM
Indore. During the course of his career, Dr. Nitin has led projects
relating to supply chain analytics, forensics, Big Data, risk and
others. Dr. Nitin has also contributed actively in research and has
several papers in journals & publications like Communications of
the ACM, Blackwell and Atlantis. His consulting experience has a track record of working
very closely with C-Level executives in designing and delivering solutions that are
measurable, relevant and actionable. Dr. Nitin has presented papers at more than 30
conferences both nationally and internationally. Dr. Nitin holds visiting research fellow
position with Hong Kong Polytechnic University, a Top 50 ranked University globally. He
won the Aditya Birla scholarship at IIM Bangalore during his doctoral studies at IIM
Bangalore.

Eligibility
For Indian Participants - Graduates or Diploma Holders (10+2+3) from a recognized
university (UGC/AICTE/DEC/AIU/State Government) in any discipline.
For International Participants - Graduation or equivalent degree from any recognized
University or Institution in their respective country.

Prerequisites
Knowledge of basic statistics / Maths as a subject in Undergraduate level.
Working knowledge of any statistical package is desirable.

Who Should Attend

Graduates and Working Professionals who are aspiring to embark on a career in Business
Analytics.
Department Heads and other senior managers who want to use the analytics output to
improve their decision making.
Executives who want learn practical aspects of data handling across applicable areas like
Big Data, IT Services, Marketing, eCommerce, Research etc.
Project Managers, Business Managers and Senior Leaders who have the responsibility to
manage large data analytics/big data based projects and would like to gain understanding
of this domain.
Pedagogy
The primary method of instruction will be through LIVE lectures that will be delivered online
via internet to participant desktops/laptops or classrooms. The lectures will be delivered by
eminent faculty from IIM Kashipur and expert(s) from industry. The program will be primarily
taught though a combination of class exercises, presentations, take-home exercises, simula-
tion and case studies. The course contents are organized in a way so as to provide the partici-
pants an introduction on application of analytics to various business aspects, followed by
concepts of machine learning and their business applications and finally on leveraging big
data technologies for analytics.All enrolled students will also be provided access to the Cloud
Campus through which students may access other learning aids, reference materials and
assessments, case studies, projects and assignments as appropriate. Throughout the duration
of the course, students will have the flexibility to reach out to the Professors, real time during
the class or offline via the Cloud Campus to raise questions and clear their doubts. Partici-
pants successfully completing and submitting the assigned project work and presentations
will be awarded a Certificate of Completion.

Schedule and Fees

Course Commencement Date: 07 May 2017
Course Schedule: Sunday 02.30 p.m - 05:30 p.m. IST
Program Duration: 5 months
Indian Participants: INR 60,000 + Tax
International Participants: USD 1350

How to Apply
For admissions, students can register at : www.talentedge.in

For more details

Students can write in to - enquiry.dtd@talentedge.in or call at +91-83760 00600
Talentedge, CBIP Building, 5th floor, Plot No - 21, SECTOR-32, Gurgaon - 122003