18

Data-Backed
FACTS
That Can Give
Your Content
WINGS
18 Techniques That Will Teach You To Create Viral Content
[backed by real research]
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1 37%
Make your HubSpot found that using

headlines Lorem Photos dolor the word "photo(s)" in a

headline bumped up the
sexy sit ame consect CTR by 37%. They also
established that headlines
etuer adipi inasg including the word "who"
non elit, Who have a 22% higher CTR.

source: bit.ly/2pfPLIL 22%

2 Outbrain found that

headlines with 8 words
have a 21% higher CTR
Keep your than the average title. And
best for best for
headlines according to HubSpot,
headlines between 812
short
8-12 12-14
words in length do best on
Twitter, while headlines
words words with either 12 or 14 words
receive most likes on
Facebook.
source: bit.ly/2pfPLIL

3 38%
Add [Conrmed] do assem HubSpot and Outbrain
analyzed over 3 million
bracketed siat cc asdes asass paid link headlines and
clarication etuera inaa adipi cc found that adding
[brackets] in a headline
non elit, ccag boosts the CTR by 38%.
source: bit.ly/2oRqQyW

4
A study published in the
Harvard Business Review
VIRAL

found that viral content

Make it tends to be emotionally
emotional complex, surprising and
primarily positive.
Happiness, admiration
and love are the most
common positive
emotions but anger and
anxiety can also work if
source: bit.ly/2nWT4o7 its paired with surprise.

5
Noah Kagan used
most
monday shares
BuzzSumo data to analyze

3pm
100 million articles and
Choose the tuesday found that the best day to
best time wednesday publish content is
Tuesday. According to
and day thursday most TrackMaven, blog posts
friday competitive published at 3 pm EST
saturday 10 pm achieve the highest
number of social shares.
source: bit.ly/2nPhYoV sunday The most competitive time
bit.ly/2oRjA64 to publish is 10 am EST.

6 Lorem dolor st amase Backlinkos analysis of

consect ete adipi over 1 million Google
search results showed
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that content with at least
image one image outranks
content that doesnt
include images. BuzzSumo
also found that having at
least one image in your
source: bit.ly/2nPhYoV post leads to more social
bit.ly/2oOlpAZ consect etue adipi shares.

7
1. csect etue 78% Publishing your content in
asd asdf sa the list or infographic
asdfd daff format has the most
Go for lists or 2. consect potential to receive a high
infographics ad asdf saa
asdfd dsf
number of shares. On
average, lists of 10 have 4x
15%
as many social shares as
3. consect
asd df sa the second most effective
source: bit.ly/2nPhYoV asdd dafsf list number 23.

8
Adding a byline at the
beginning of the article
and a short bio at the end
Inspire trust will make your content
look more trustworthy.
Noah Kagan found that
by: Franklin McTrust
people are more willing to
source: bit.ly/2nPhYoV share content that looks
Full-time jurnalist at Daily Bugle
since 1970 trustworthy.

9 A study by Jacob Nielson

found that users tend to
read web pages in an
Put share F-shaped pattern: in two
AmazingWeb
buttons on horizontal stripes followed
by a vertical stripe. Placing
the top left share your social sharing

side
buttons on the top left
Lorem dolor st amase side will lead to more
consect ete adipi engagement.
source: bit.ly/2nWLFFd etue adipi ingas el

10 Lorem st dolor Breaking your article into

etue adipi ingas shorter paragraphs,
adding bulleted lists and
Make your Lorem dolor st amase subheadings, and using
content consect ete adipi highlighted keywords can
boost readability by 57%,
scannable
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found Jakob Nielsen.
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source: bit.ly/2nsWMJO etue adipi ingas el

11 2000
A study by serpIQ found
that top-rated posts are
almost always over 2,000
Focus on
long-form WORDS words. And professor Dr.
Jonah Berger discovered
that long-form content is
content

52%
52% more likely to be
heavily shared.

source: bit.ly/2okHbeM
bit.ly/2nWU3om MORE SHARE

12
Get relevant influencers on
board before you create
content to secure their
Involve support. Analyzing
inuencers BuzzSumo data, Noah
Kagan found that a single
influential person sharing
your content can result in
31.8% more social shares.
Three influential people
can double the number of
social shares and five
influencers can almost
quadruple the total
source: bit.ly/2nPhYoV number of social shares.

13 Lorem dolor st amase Unbounce found that more

consect ete adipi than 90% of users who
read your headline also
Ask people etue adipi ingas el
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to share it consect ete adipi
Including a targeted,
personalized CTA at the
end of your post can
SHARE THIS! boost the CTR rate by 42%,
source: bit.ly/2pfIOaK according to HubSpot.

14 Lorem dolor st amase HubSpot doubled the

consect ete adipi conversion rates of the
posts that had anchor text
Include etue adipi ingas el
CTAs and found that
anchor text see also this
between 47% and 93% of
a post's leads come only
CTAs related article from anchor text CTAs.
User anchor CTAs to
encourage social sharing.
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source: bit.ly/2nsV0bO consect ete adipi

15
featured image shortens the line Derek Halpern discovered
that fewer characters per
line helps people make
Add a Lore door st snap decisions about text
featured faster and easier. Adding
amase consect
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image etue adipi the line length of the
Lasdor ingas opening paragraph,
el dolor st compelling people to read
source: bit.ly/2nsV0bO Lore door st further.

16
Studies show that we
remember visual content 6
times easier than text. The
Reinforce Blog Pros study shows that
your content the most popular blog
posts average one image
with visuals for every 350 words.
Including any high-quality
we remember image can boost your
visual content content credibility by 75%,
6 times easier according to Claremont
source: bit.ly/2nPjC9Y than text Graduate University.

17
Alex Turnbull devised an

300%
experiment that
demonstrated how blog
Embrace posts that used
storytelling more readers storytelling in their intros
generated 300% more
readers who spent 520%
more time on the page.

source: bit.ly/2odwXwa
bit.ly/2oRc8aV
520%
more time on the page

18
According to Derek
Halpern, people greatly
Lorem dolor enjoy sharing quotes on
Make your st amase social media. Extracting
content consect ete
the best soundbites and
making them easily
quotable adipi am shareable will increase
your contents virality
potential.

source: bit.ly/2oc91rA SHARE