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Team Memebers:
Jordan Dodson, Jenn Sanchez, Megan Bomba, Kenedy Kieffer, Deanna Preziosi,
Jocelyn Chavous, Becca Heman and Megan Anderson
Event summary:
For this event, students will discuss racial and gender identities in friendships/romantic
relationships, microaggressions seen in conversations on campus, and implicit biases. The event
will include dramatized scenarios regarding the topics above, small group reflection and
discussion, further guided discussion/response, and snacks.
Purpose statement: The purpose of this event is to provide students with a safe space to discuss
and reflect on sensitive topics related to diversity.
Promotions Team:
Jordan Dodson, Jenn Sanchez & Becca Hegman
Promotions Timeline:
When What Who
October 24 Contact college press regarding logo and poster design Jenn Sanchez
November 4 Send promotions materials from college press to Nance and Jenn Sanchez
(tentative) Christine for approval
November 7 Print material sent to Christine Walter for printing Jenn Sanchez
November 22 Submit mass email request via Christine Walter Jenn Sanchez
Research:
Marketing strategies to inspire attendance (social media, emails, etc.)
Talk to individuals who attended event in the past for ideas
Head of Organization Email: An email will be sent to the heads of many organizations on
campus for them to promote the event among their groups. The list of those being
emailed is included in the timeline. Sample email will say:
Dear ______________________,
We are excited to announce that the Communication Department will be co-
hosting Difficult Conversations with SGA and Diversity Affairs. We feel that students
involved in ____(Organization Name)______ would benefit from attending this event.
We ask that you promote it among those involved in your organization. The event details
are as follows:
The Difficult Conversations event on November 29th from 8-9pm in Jordan
Atrium. Discuss and reflect on hard topics like microaggressions and implicit bias. Food
and drinks will be provided at the event
If you have any questions, please do not hesitate to email us back.
We would also enjoy meeting with you face to face to discuss this event if you would
like.
Thank you,
Sample Post:
All set up and ready to go! All we need is you! Jordan Atrium 8-9 PM Hope to see you
all soon!
Original Logo/ Branding Options
Logistics
Logistics Team:
Kenedy Kieffer, Megan Bomba, and Jocelyn Chavous
Goals/ Objectives
Attendance of approximately 70 students of varying races, ages and genders
Find a facilitator and provide prompts for discussion
Find approximately 9 members of student body to write scripts to choose from for event/
find narratives
Assemble adequate number of students to act out scenarios/read narratives
Stay within budget when supplying for event (snacks, stationery)
Expected Outcomes
Equip students with the skills they need to ethically discuss diverse issues
Creating an open and honest environment in which students feel comfortable voicing
their opinion
Garner a diverse turnout from various groups of students (majors, genders, races)
Foster student awareness of future Difficult Conversations events
Research:
Developed ideas for discussion questions from MTVs Look Different Campaign is a campaign
created to help people erase the hidden biases around them. This campaign has entire toolkit that
gives definitions, questions and videos displaying the various types of biases and discrimination.
Informational PowerPoint:
A PowerPoint will be given in the beginning of the event to go over the house rules for the
event (this is a safe space and no judging allowed) and to also go over the definitions for the
event.
Examples of Definitions for PowerPoint
Implicit Bias:
What it is: Implicit bias refers to the attitudes or stereotypes that affect our understanding,
actions, and decisions in an unconscious manner. These implicit biases can be both positive and
negative, and can be activated without you even knowing it. They operate unconsciously and
differ from known biases that people may intentionally hide.
How it works: Even if you say that men and women are equally good at math, it is possible that
you associate math with men without knowing it. In this case we would say that you have an
implicit math-male stereotype. Another example: if a woman or person of color makes a point
in a meeting and is ignored, and then a white male is rewarded for making the same comment,
that may be implicit bias at work.
Why it matters: Implicit bias matters because it can cause inequities even despite peoples best
intentions. A study simulating decisions police officers make found that participants more
quickly chose to shoot armed black characters than armed white characters, and more quickly
chose not to shoot unarmed white characters than unarmed black characters and were also more
likely to commit mistakes like shooting unarmed black characters
Discussion Questions:
Can you describe implicit bias in your own words?
Where do you think this bias comes from?
How has implicit bias has affected you? How have you seen it affect others? What can you do to
address implicit bias?
Microaggressions:
What it is: Racial microaggressions are brief and commonplace statements or actions that can be
intentional or unintentional. They communicate slights and insults, and can have a harmful or
unpleasant impact on the person experiencing them.
How it works: Racial microaggressions may be sent verbally (You speak good English.),
nonverbally (clutching ones purse more tightly) or environ- mentally (symbols like the
Confederate ag or using American Indian mas- cots). Such communications are usually outside
the level of conscious aware- ness of perpetrators.
Why it matters: Racial microaggressions are often constant, continuous, and cumulative for
their targets. Even if theyre statements that are intended as positive (e.g. You speak such good
English!), they can have a negative im- pact when piled on top of other microaggressions. And
studies reveal that racial microaggressions have powerful detrimental consequences to people of
color. They have been found to affect the mental and physical health of recipients, create a
hostile work or campus environment, lower work productivity and problem solving abilities, and
be partially responsible for creating systemic inequities.
Discussion Questions:
What is a microaggression?
Can you think of a time when someone meant well, but what they said hurt your feelings?
Have you ever said anything to someone that youd consider a microaggression? Have you ever
been on the receiving end of a microaggression?
How do these things make you feel?
How do you think microaggressions impact society?
How do you think we can avoid microaggressions?
Post Presentation:
After the presentation, there will be the three dramatized scenarios featuring students. The
dramatized scenarios could possibly be either an enacted script of a short narrative of a negative
experience with regards to diversity and the topics for the evening (refer to goals and objectives
to see the number of students for the scenarios).
October 18th Finalize script/narrative topics and begin development of Jocelyn, Kenedy,
script criteria Megan
October 25th Reach out to professors, faculty and students requesting Log Team
help on scripts/narratives
October 26th Acquire account numbers of from departments/ offices and Jocelyn Chavous
give them to Christine and Nance Christine Walter
November 18th Have informational PowerPoint completed and ready for Jocelyn
group review
Event Formulary
45 Posters $30
Evaluation Team:
Deanna Preziosi and Megan Anderson
Evaluation Team Purpose: To evaluate the success of our Difficult Conversations event
through the use of surveys. Through these surveys, we can analyze the success of our
promotional items, how effectively we reached our promotional and logistic goals, and receive
feedback from guests regarding what they enjoyed and what we could improve.
Strategies/Tactics:
Be intentional in dispersing surveys to guests since there is no reward for filling them out
Creating a comprehensive survey that covers the events topics without being too
extensive
Troubleshoot before event/take possible issues into consideration
Materials:
Difficult Conversations
Name: ________________________________________________________________
Year: ___________________ Major: _____________________ Gender: ___________
How did you hear about this event? _________________________________________
Which topic did you think was most relevant in this day and age? Why? _____________
______________________________________________________________________
Please rate your experience (circle your answer): 1 2 3 4 5 6 7 8 9 10
Please explain: ___________________________________________
Would you attend an event of this nature again? Yes or No
Campus-Wide Event Assessment
Team Members:
Jordan Dodson, Jenn Sanchez, Megan Bomba, Kennedy Kieffer, Deanna Preziosi, Jocelyn
Chavous, Becca Hegman and Megan Anderson
Promotions Assessment:
Promotions Team:
Jordan Dodson, Jenn Sanchez & Becca Hegman
Report:
As a team we developed a promotions timeline, hung up posters, and wrote on sidewalks with
chalk to promote the event. Becca and Jordan contacted various leaders on campus including but
not limited to: Kevin Villegas, Neryamn Nieves, Jake Edmunds and Scott Hwang. Jordan created
preliminary designs for logos and met with Bernardo Michael to discuss his vision of and role in
the Difficult Conversation event. Jenn was the liaison for the group with college press and
Christine. Becca completed the task with me listed above and also created the Facebook page.
Analysis:
Overall, the promotions team worked very well together. Everyone knew their task and
completed them in a timely manner, mostly due to the timeline that we create before the event.
By following the timeline we left plenty of time to accomplish the task needed for promotions
We achieved our goal of developing a new logo through college press.
Word of mouth:7
Poster: 9
Class: 8
Email: 13
Facebook: 3
No answer: 1
Recommendations:
If we were to do this event over again our group would post more often into social media. Out of
the 549 people invited only 37 expressed interest and 20 people committed to attend. If our
group as a whole would have added more post and encouraged others to share we could have had
a stronger online presence. Another recommendation for those planning this event in the future,
is to remember the power of word of mouth. Often this type of promotions is overlooked. Our
group did not even have this in our promotional plan. Simply setting a goal of telling 5 people
and encouraging them to tell 5 people can cause an unstoppable chain reaction.
Logistics Assessment
Logistics Team:
Kenedy Kieffer, Megan Bomba and Jocelyn Chavous
Our event plan, underwent many major changes a few days prior to the actual event. In
particular, our event summary, original goals/ objectives. To mention, the purpose of the event
and expected outcomes remained the same. The reason for the changes to our event summary
and some of the goals was because we did not get enough actors or scripts in time (this will be
further explained in the logistics section). Below is the new event summary and goals/objectives
based on the last minute changes to the event:
For this event, students will discuss racial and gender identities in friendships/romantic
relationships, microaggressions seen in conversations on campus, and implicit biases. The event
will include exercises ranging from self-reflection, interactive discussion questions, small group
reflection and discussion, and role play scenarios. Snack and drinks will be provided at the event.
Added Goals:
Logistics Evaluation
The purpose of the logistics team was to develop event content and activities, oversee the
reservations of needed equipment for the event, create a catering request, reach out to donors,
purchase all necessary resources for sub teams and organize volunteers and facilitators for the
event.
To begin, our event underwent last minute changes that involved making an entirely new format
of activities. Originally, there were going to be three dramatized scenarios about diversity,
microaggressions and implicit bias. To do these scenarios, we needed at least three actors (total
of nine) for each scenario and someone to write the scripts for them.
Unfortunately, despite numerous attempts by asking various people in fields and departments to
provide volunteers and script writers, we only could find about two people to fully commit to
acting and one script writer. However, the scripts were not received in time to be reviewed and
approved. Thus, an executive decision was made to instead to a self-reflection activity, one role
pay scenario for attendees and add a video. After each activity, there were discussion questions
for attendees to reflect on at their tables and then as a collective group.
Recommendations:
One recommendation could be perhaps finding a new format for this event much like the one that
was done this year. Since there was no class or volunteers to provide scripts or actors like there
was in the past, it was incredibly difficult to plan this event even though it was in the works for a
month or so. You also cannot plan for actors no longer being available to do the event or the
script writer not giving you the scripts in time. It is best to maybe find a format that does not
have so many variables or at least have a backup plan on hand in case something were to go
wrong.
Another recommendation would be to definitely reach out to collaborators early in the year
through a liaison. This definitely helped with getting funds and the facilitators.
With regards to reservations there was some confusion that happened. Apparently, a projector
never got reserved at media services. Thankfully, they had an extra to give away. Likewise,
speakers were never discussed with group members and had to be reserved the day of the event.
A recommendation would be for the logistics team to have this on the checklist of the needed
tech resources. Students should communicate with Christine to see what she reserved and make
sure they put in requests for things that werent done in the initial reservations.
The catering request provided the perfect amount of food for the event. There was still some
leftover, but not a lot. However, maybe instead of purchasing six dozen cookies, we probably
would have been fine with just four.
As for donors, we received $220 from the Office of Diversity Affairs. This was a sufficient
amount of money. We also had the Communication Department and Student Government
Association serve as sponsors.
The only resources that needed to be provided were the notepads, pens and sidewalk chalk. The
decision to purchase those items were made later in the event planning process.
What Amount
45 Posters $30
Pens $0
Notepads $0
Evaluation Team:
Megan Bomba and Deanna Preziosi
At the end of the event a survey was distributed among the attendees. All 40 attendees
completed the survey and gave us a holistic data. The answers of the survey are listed below.
Year:
Freshman- 8
Sophomore- 8
Junior- 8
Senior- 9
Graduate Student- 1
Staff- 7
The distribution of ages is relatively even except graduate students. This showed that the event
appealed to a variety of ages.
Major:
(Some attendees were double majors)
Environmental Science- 1
Social Work- 2
Spanish- 1
Musical Theatre- 2
Economic Development- 2
Human Development and Family Science- 1
Politics- 1
Education- 4
Psychology- 1
Biopsychology-1
Business- 6
Molecular Biology- 1
Engineering- 1
Communication- 2
Public Relations- 7
Digital Media-1
Journalism- 1
Digital Media- 1
Although the Communication Department hosted the event it reached students from
multiple departments.
Which topic did you think was most relevant in this day and age?
Microaggression- 20
Implicit Bias-12
Diversity- 3
All-5
Overall, Difficult Conversations proved to be a successful event. This was shown by the little
to no, negative responses to the survey questions. One change we would recommend for future
events would be to lengthen the time of the event. This was the major negative comment
received on the surveys. Although we did not meet our attendance goal of 70, we received great
quality feedback from those who did attend. We assume we did not meet this goal due to the
time of the semester it was scheduled. For future events, we would suggest it to be scheduled
earlier in the semester.