clay telecom

camlin

Ad Description

The advertisement of Colgate Visible focuses on a famous actresses

dressed for her photo-shoot i.e. Designer red dress, with a perfect hair
style. In this ad actress, during her photo-shoot tells the audience about
the importance of smile. She tries to put across the idea, when your smile
shines more, its more beautiful.

Objective of the Ad

As a young, confident, and a successful actress the protagonist is trying

to convice the audience about the importance of a shining smile.

Group Analysis

The lady in this commercial is a is dressed for Persuading, and her

power dressing is necessary to project her image as a confident and
persuasive.

Mapping with Luries Concept

As with speech, the meaning of any costume depends on circumstances.

It is not "spoken" in
a vacuum, but at a
specific place and time, any change in which may alter its meaning

==

Ad Description

The advertisement of Lufthansa TVC focuses on conversation between

grandfather and grandson, about the airlines they would be travelling in.
Grandfather and grandson dressed for boarding a flight i.e. Personal
Casual dress. In this ad actress, during their travel to airport,
grandfather tries to convey his grandson how Germans used to be, so not
to expect any things Indian in flight. But as soon as they board the flight
his grandson is delighted to see the flight being more Indian

Objective of the Ad

Through contradicting the conversation of the protagonists, the

protagonists are made to believe that Lufthansa is more Indian.
Group Analysis

The Old man and the kid in the add are dressed in their daily casuals, to
make an impression that they are having the conversation as normal
people who are apprehensive about boarding a new airways. The
airhostess in flight make them feel being in India through the airways
service.

Mapping with Luries Concept

As with speech, the meaning of any costume depends on circumstances.

It is not "spoken" in
a vacuum, but at a specific place and time, any change in which may alter
its meaning
As per Lurie, Uniform is an extreme form of conventional dress and is the
costume totally determined by others. No matter what sort of uniform it
is military, civil or religious; the outfit of a general, a postman, a nun, a
butler, a football player or a waitress. What one does, as well as what one
wears, will be determined by external authorities to a greater or lesser
degree, depending upon whether one is. The uniform acts as a sign that
we should not or need not treat someone as a human being, and that they
need not and should not treat us as one. It is no accident that people in
uniform, rather than speaking to us honestly and straightforwardly, often
repeat mechanical lies. "It was a pleasure having you on board," they say;
"I cannot give you that information

==

Ad Description

The advertisement of Claycom Telecom focuses on conversation between

colleagues in office. Colleagues sitting in office and discussing i.e.
Business formals dress. In this advertisement 2 colleagues let the other
colleague know that when we need to make international call or when we
are in roaming claycom offers better service

Objective of the Ad

Through the conversation of the protagonists, the protagonists are

persuading people to use claycom telecom service.

Group Analysis

The colleagues in the add are dressed in their business formals, to make
an impression that they are having the conversation in office scenario,
where they have to call the client, but are worried about international
tariff.
Mapping with Luries Concept

As per Lurie, Uniform is an extreme form of conventional dress and is the

costume totally determined by others. No matter what sort of uniform it
is military, civil or religious; the outfit of a general, a postman, a nun, a
butler, a football player or a waitress. What one does, as well as what one
wears, will be determined by external authorities to a greater or lesser
degree, depending upon whether one is. The uniform acts as a sign that
we should not or need not treat someone as a human being, and that they
need not and should not treat us as one. It is no accident that people in
uniform, rather than speaking to us honestly and straightforwardly, often
repeat mechanical lies. "It was a pleasure having you on board," they say;
"I cannot give you that information

Ad Description

The advertisement of Claycom Telecom focuses on conversation between

colleagues in office. Colleagues sitting in office and discussing i.e.
Business formals dress. In this advertisement 2 colleagues let the other
colleague know that when we need to make international call or when we
are in roaming claycom offers better service

Objective of the Ad

Through the conversation of the protagonists, the protagonists are

persuading people to use claycom telecom service.

Group Analysis

The colleagues in the add are dressed in their business formals, to make
an impression that they are having the conversation in office scenario,
where they have to call the client, but are worried about international
tariff.

Mapping with Luries Concept

As per Lurie, Uniform is an extreme form of conventional dress and is the

costume totally determined by others. No matter what sort of uniform it
is military, civil or religious; the outfit of a general, a postman, a nun, a
butler, a football player or a waitress. What one does, as well as what one
wears, will be determined by external authorities to a greater or lesser
degree, depending upon whether one is. The uniform acts as a sign that
we should not or need not treat someone as a human being, and that they
need not and should not treat us as one. It is no accident that people in
uniform, rather than speaking to us honestly and straightforwardly, often
repeat mechanical lies. "It was a pleasure having you on board," they say;
"I cannot give you that information

==

Ad Description

The advertisement of Camlin focuses on a board meeting in office.

Subordinates and Manager sitting in boardroom and discussing i.e.
Business formals dress. In this advertisement manager is discussing
about companies issue with his subordinates colleagues let the
other colleague know that when we need to make international call or
when we are in roaming claycom offers better service

Objective of the Ad

Through the conversation of the protagonists, the protagonists are

persuading people to use claycom telecom service.

Group Analysis

The colleagues in the add are dressed in their business formals, to make
an impression that they are having the conversation in office scenario,
where they have to call the client, but are worried about international
tariff.

Mapping with Luries Concept

As per Lurie, Uniform is an extreme form of conventional dress and is the

costume totally determined by others. No matter what sort of uniform it
is military, civil or religious; the outfit of a general, a postman, a nun, a
butler, a football player or a waitress. What one does, as well as what one
wears, will be determined by external authorities to a greater or lesser
degree, depending upon whether one is. The uniform acts as a sign that
we should not or need not treat someone as a human being, and that they
need not and should not treat us as one. It is no accident that people in
uniform, rather than speaking to us honestly and straightforwardly, often
repeat mechanical lies. "It was a pleasure having you on board," they say;
"I cannot give you that information