QUESTIONNAIRE

Name:
Mobile No (Optional):
Age Group: [ ] 18 25 [ ] 26 30
[ ] 31 40 [ ] 41 & above
Occupation: [ ] Business [ ] Salaried [ ] Student
[ ] Housewife [ ] Retired

1) How frequent do you shop in a year?

[ ] Weekly [ ] Monthly [ ] Quarterly [ ] During Sale [ ] Yearly

2) Why do you prefer shopping with brands over local markets?

[ ] Offers [ ] Options [ ] Ambience [ ] Customer Service

3) Which retail stores do you visit on a frequent basis?

[ ] Vishal [ ] Central [ ] Pantaloons [ ] Big Bazaar

4) From the following given source, through which source you came to know
about the above retail outlet?
[ ] TV [ ] Hoardings [ ] Radio
[ ] Word of Mouth [ ] SMS [ ] Tie Up Partners
[ ] Tele Calling [ ] E Mails [ ] Flyers
[ ] Magazines [ ] Newspapers [ ] If other:

5) Rate the effectiveness of various mediasin delivering information and various

offers to you?
[1-Very ineffective, 2-Ineffective, 3-Neutral, 4-Effective, 5-Very Effective)
Media 1 2 3 4 5
1. TV
2. Hoardings
3. Newspapers
4. Tele Calling
5. SMS
6. E-Mails
7. Flyers
8. TieUp
Partners
9. Radio
10. Magazines
6) State your opinion for the following given statements. Scale it
[1-stongly disagrees,2-disagree, 3-neutral,4-agree, 5-stongly agree]
Particulars 1 2 3 4 5
Advertisement in TV force me to visit the retail outlet
Print Media like Hoardings and Newspapers are also part of
shopping place decision
Emotional appeal in the advertisement like Birthday
Celebration/Exclusive Preview etc. adds to the effectiveness of
communication to select the outlet.
Invitation through SMS/ Phone Call or E-Mail persuades you to
visit the retail outlet.

7) State your opinion for the following Statements.

[1-Never, 2-Sometimes, 3-neutral, 4-Most of the times, 5-Always]
Particulars 1 2 3 4 5
1. I feel TV advertisements are effective in making me buy
products.
2. I rely upon these TV media for my purchases.
3. I recall the print ads such as hoarding and newspapers
while I buy any product from the above outlet.
4. I feel print ads are more effective in making me buy
products.
5. Point of purchase or sales promotion activities such as
Discounts etc. motivates me to buy the product in the
outlet.
6. I even buy the products exhibited or demonstrated by a
sales person in exhibitions and event.
7. Buy One Get One scheme makes me buy the product,
though it is not in my list?
8. Offers such as FLAT 50% off leads to impulse buying.
9. Gifts, Coupons, Free Samples attract me for purchasing
the product which I have not decided to buy.
10. I get motivated to buy a product when a salesperson
discusses with me about a particular product?

8) Do you recall or remember any promotional activity taken up by Vishal

Mega Mart stores, Devli (any hoardings, leaflets, event, etc.)

9) From the following given retail outlets, which does the best promotional and
marketing activities.
[ ] Vishal Mega Mart [ ] Central
[ ] Pantaloons [ ] Big Bazaar

10) Any Suggestions for improving promotional activities.