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    Tighe Resume 4 7 17

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    CAROLINE TIGHE

    (513)5034213cdtighe16@jcu.edu
    www.linkedin.com/in/cdtighe16www.carolinetighe.weebly.com

    EDUCATION
    JohnCarrollUniversity,UniversityHeights,OH May2016
    BachelorsofArts
    Major:Communication,IntegratedMarketing

    Marketing Experience
    SalemMediaGroup,SalesCoordinatorAugust2016Present
    Analyzeresearch,createpresentations,anddevelopcreativemarketingtacticsforsalesteamtoutilize
    Assistintheplanning,creation,andexecutionofevents,promotionalconcepts,andstationwideinitiatives
    Managestationandclientdigitalcampaignsandsocialmediaaswellasimproveuponbestpractices

    FacingHistoryandOurselves,SocialMediaInternSummer2016
    IntroducednewTwittercampaignstoincreasesocialmediainteractivityby30%
    RaiseawarenessofFacingHistoryandstrengthenorganizationsregionalpresence
    LivetweetFacingHistoryworkshopsandfunctions

    SuburbanTempleKolAmi,MarketingIntern Spring2016
    SupportedmarketingThinkTankforthetemplesrebranding
    ProvidedresearchonTempleKolAmistopfivecompetitors
    Developedtechniquesandmarketingstrategiesfornewmembershipdrive

    PlayhouseSquare,MarketingStrategist Spring2016
    Directedagroupof32whodevelopedastrategicmarketingcampaigntoexpandmembershipbase
    PlannedavarietyofeventsandpromotionstoraiseawarenessforPlayhouseSquare
    Constructedaculminatingpresentationofthecampaigndeliveredtotheclient

    OneandDone,SocialMediaStrategist Spring2015
    Assistedinthecreationofasocialmediacampaigntoraiseawarenessaboutdomesticviolence
    Outlinedandpresentedbestpracticesforexecutingthecampaignacrossavarietyofmediachannels
    Responsibleformaintainingconsistentbrandvoiceacrossalldocuments

    CenterforServiceandSocialAction,MarketingInternJanuarySeptember2015
    Providedlogisticalplanningadviceforeventsandmajorprojects
    Assistedinupdatingsocialmediaandwebcontentaswellascreatedweeklycampuswideemails
    Composedspecialprojectssuchasnewsletterarticles,posters,etc.promotingofficeactivitiesandevents

    Membership & Involvement


    WethePeopleatJohnCarrollUniversity,ResearchConsultant Fall2015
    Developedameasuretoassessadolescentcommunicationcompetency
    Researchedcommunicativecapabilitiesofeighthgradestudents
    Trainedtutorstoeffectivelyteachcommunicationskillstoeighthgradestudents

    ChiOmegaFraternity,UpsilonMuChapter,Member Present
    AmericanMarketingAssociation,Member Present
    PlayhouseSquarePartners,Member Present

    April 2017
    System Proficiencies
    MicrosoftOfficeSuite,WideOrbitTraffic,GoogleAnalytics,ConstantContact,ClipInteractive,PromoSuiteNext

    April 2017

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