Wiltshire College

Assignment Brief for BTEC Level 3 90 Credit Diploma in TV & Film

Name: Student
Number:

Assignment Music Video Ideas Development & Unit and MV2

Title: Pre Production Assignment
Number:

Date Set 25/09/2015 Deadline 09/10/2015

Set by Simon Weintroub Date Returned

Assignment Brief
There are many opportunities for the application of music video production techniques in
the media industries. Besides the established outlets of TV music channels, marketing
and promotion within the popular music industry and direct DVD sales, there are also
websites of new and emerging artists, Myspace and YouTube, phone downloads, and
VJing in music venues, at concerts and at festivals.
Music videos provide the ideal opportunity for experimenting with visual moving imagery
allowing you to use your creative imagination to the maximum and to apply technical
skills, which have been developed in other units.

You will choose a song and then work towards the production of an appropriate video
that adheres to the codes and conventions of the genre whilst suiting the acts overall
image and style.

You will each develop your own idea for the song and then within your groups, choose
your favourite idea and work together on the pre-production and creation of the chosen
idea.

Tasks and Further Opportunities for Assessment Unit No Assessment

and Grading
Criteria
Task 1

Originate an Idea!

Either individually or within your groups you must decide

and agree on a song to use for your Video.

You will then work individually to originate your own idea for a
suitable and appropriate video for the song.

You should consider the following:-

analyse the music track (meaning, content, imagery, narrative,

1
 duration, pace, style, semiotics); performers style; performers
image; videos style; creative concept

You should then develop your own idea by creating

(suggestions and by no means exhaustive)

Mood Boards
Mind Maps
Storyboards
Written proposal (justifying and articulating idea)

This should be completed within a week so you and/or your

group remains on schedule.

PRE-PRODUCTION PHASE As a Group 29 P3 M3 D3

This includes these documents and
22 P2 M2 D2
activities:
1
P1 M1 D1
You should now work towards the creation P2 M2 D2
of the idea.

Outline Script
Storyboard
Production schedule
Props
Costume
Location ideas
Call sheets
Health and Safety assessment
Location Risk Assessment sheet
Equipment booking sheet
Recce of locations
Permissions, where necessary

You must make Blog entries during this phase,

to include:
Rough minutes of session activity
A record of ideas produced in brainstorm
activity
A record of research carried out you
must make notes on any music videos
that you watch, to include comments
about what you have learned from them.

Important Notes
1. Please ensure that you proof read all written work prior to submission. Grammatical accuracy is

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 essential, especially for high grade achievement.
2. All written work must be typed (using font size 11), printed and organised before it is handed in.
Each assignment must be accompanied with this assignment cover.
3. All references to other peoples work must be cited appropriately and accurately using the Harvard
APA model of referencing (Level 3 Only)

Assignment Feedback

MTG ETG WG

Key Areas for Improvement

Signed by tutor:

Signed by student (following feedback):

Moderated Y/N By Who When

Assessment and Grading Criteria

Unit 29 Music Video Production

To achieve a pass grade the To achieve a merit grade the To achieve a distinction grade
evidence must show that the evidence must show that, in the evidence must show that, in
learner is able to: addition to the pass criteria, addition to the pass and merit
the learner is able to: criteria, the learner is able to:
P3 originate and plan a M3 originate and plan a D3 originate and plan a
music video music music
production video production for video production for
for a specific music a a
track specific music track specific music track
working within effectively to a
appropriate showing some technical quality that
conventions with imagination reflects
some and with only near-professional
assistance. occasional standards,
assistance showing creativity
and flair
and working
independently

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 to professional
expectations.

Unit 22 - Single Camera Techniques

To achieve a pass grade the To achieve a merit grade the To achieve a distinction grade
evidence must show that the evidence must show that, in the evidence must show that, in
learner is able to: addition to the pass criteria, addition to the pass and merit
the learner is able to: criteria, the learner is able to:
P2 generate outline M2 generate detailed D2 generate thoroughly
plans for ideas for thoughtthrough
a single camera a single camera ideas for a single
production production camera production
working within showing some showing
appropriate imagination creativity and flair
conventions and and with only and
with some occasional working
assistance assistance independently to
professional
expectations

Unit 1 Pre Production Techniques for the Creative Media Industries

To achieve a pass grade the To achieve a merit grade the To achieve a distinction grade
evidence must show that the evidence must show that, in the evidence must show that, in
learner is able to: addition to the pass criteria, addition to the pass and merit
the learner is able to: criteria, the learner is able to:
P1 outline requirements M1 explain in some D1 comprehensively
and detail explain
sources of and competently and present to a
requirements for a present quality that
specific media requirements and reflects near-
production sources of professional
requirements for a standards fully
specific detailed
media production requirements and
sources of
requirements for a
specific
media production
P2 generate outline M2 generate D2 generate thorough
preproduction competent, and comprehensively
documentation carefully presented detailed pre-
for a specific media and production

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production with detailed pre- documentation for a
some production specific
assistance documentation for a media production,
specific working
media production independently to
with only professional
occasional expectations
assistance