Wiltshire College

Assignment Brief for BTEC Level 3 90 Credit Diploma in Creative Media Prod.
Name: Student
Number:

Assignment Music Video Analysis Unit and Unit 29 MV1

Title: Assignment
Number:

Date Set 26/09/2016 Deadline 13-10-2016

Set by Simon Weintroub Date Returned

Assignment Brief

Analysis.

Initially, you will choose two music videos to analyse. Both videos should be of
different musical genre and preferably of different visual styles.

Having chosen your videos, you will need to make an in-depth analysis of:

a) The purpose of Music Videos in general (with reference to your choices

and of the wider context) and
b) The styles and conventions of your chosen videos, making comparisons
and highlighting contrasts between them.

This analysis can be submitted in a written format of your choosing (Essay,

PowerPoint slideshow, etc.)

Start with:

The purposes of Music Video:

o In this section you can provide a brief history of music videos and why
they came into being (see PowerPoint presentation on eStudy for
History and Timeline).
o You also need to discuss how Music Videos represent an extension of
income for bands & record companies (when they get played, they get
paid).
o Talk about how Music Videos can extend the outlets through which the
music can be heard (dedicated music channels, direct DVD, promotion
via website, downloads).
o You also need to talk about how videos can be linked to films or TV
programmes and form a cross-promotional strategy.
 Styles, conventions & techniques

Using your two chosen videos, think about:

Styles
Popular music genres What type of music is it?
in-concert and as live footage
animation (stop motion, digital)
Interpretative Have they filmed the lyrics?
Narrative Does the video have a story?
Impressionist Are the images not directly related to the lyrics?
Surrealist Is it dreamlike?
Pastiche/parody Does mock or refer to another film or video?
Homage Does it pay homage or celebrate another work of art or
persons work?
Conventions
lyric interpretation Using the lyrics as a basis for the visuals
Extending or consolidating songs meaning Taking the lyrics and
expanding them?
Allusion a hidden meaning referring to something else?
Links to other artists either through the music or the lyrics?
Techniques
cutting to beat
effects
miming and lip sync
playback and lip sync
multi-image
camera movements
camera angles
chroma key
Start by stating what your two chosen videos are and why youve chosen them.

Its unlikely that both of your videos will include all of these Styles, Conventions
& Techniques so just mention the ones that are relevant. If your videos dont
feature them, then you can ignore them

Do each video, one after the other and if you can make links/contrasts with the
other one, then do!

Tasks and Further Opportunities for Assessment Unit No Assessment

 and Grading
Criteria
Music Video Analysis 29 29.1

3 3.2

5
5.1
5.2

Important Notes
1. Please ensure that you proof read all written work prior to submission. Grammatical accuracy is
essential, especially for high grade achievement.
2. All written work must be typed (using font size 11), printed and organised before it is handed in.
Each assignment must be accompanied with this assignment cover.
3. All references to other peoples work must be cited appropriately and accurately using the Harvard
APA model of referencing (Level 3 Only)

Assignment Feedback

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Key Areas for Improvement

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Assessment and Grading Criteria

Unit 3 Research Techniques for the Media Industries

To achieve a pass grade the
evidence must show that the
learner is able to:
P2 apply research
methods
and techniques with
To achieve a merit grade the
evidence must show that, in
addition to the pass criteria,
the learner is able to:
M2 apply research
methods and
techniques
To achieve a distinction grade
the evidence must show that, in
addition to the pass and merit
criteria, the learner is able to:
D2 apply research
methods
and techniques to
 some competently with nearprofessional
assistance only occasional standards
assistance working
independently to
professional
expectations

Unit 5 - Working to a Brief in the Creative Media Industries

To achieve a pass grade the
evidence must show that the
learner is able to:
P1 describe the
requirements of
working to a brief
To achieve a merit grade the To achieve a distinction grade
evidence must show that, in the evidence must show that, in
addition to the pass criteria, addition to the pass and merit
the learner is able to: criteria, the learner is able to:
M1 explain the D1 comprehensively
requirements explain the
of working to a brief requirements of
with working
reference to to a brief with
detailed elucidated
illustrative examples
examples

Unit 29 Music Video Production

To achieve a pass grade the To achieve a merit grade the To achieve a distinction grade
evidence must show that the evidence must show that, in the evidence must show that, in
learner is able to: addition to the pass criteria, addition to the pass and merit
the learner is able to: criteria, the learner is able to:
P1 describe the M1 explain the D1 comprehensively
purposes of purposes of music explain the
music videos with videos with purposes of music
some reference to videos
appropriate use of detailed illustrative with elucidated
subject examples examples
terminology and with generally and consistently
correct using subject
use of subject terminology correctly
terminology
P2 describe the styles, M2 explain the styles, D2 comprehensively
conventions and conventions and explain
techniques techniques the styles,
of music videos with of music videos with conventions and
some reference to techniques of music
appropriate use of detailed videos
subject illustrative with elucidated
terminology examples and examples
with generally and consistently
correct use of using subject
subject terminology terminology correctly