T H E WAT, HOW & W H Y

My name is Maddison Biddle.

I completed my degree in a Bachelor of Visual Communications at the end of 2014.

I have a true passion for creativity and design. Much of my joy in life comes from giving life to concepts
conceived in from my imagination.
I have harnessed a vast number of tools to bring my ideas to life, but I strive and continue to learn more to
broaden my knowledge. The contents of this portfolio will give you an idea of my ability and the range of tools
and mediums I use.

Applicable Skills:
Drawing: Freehand interor and exterior environments, characters, items and objects from my imagination.
Photoshop: Digital painting and advanced image editing
3D Modelling: Characters and objects both low and high poly + rigging said models.
Animation: The principles of animation. A high knowledge base for 2D animation. (Currently
teaching myself how to animate using my 3D models).
Software: I am fluent in the Adobe Suite, Flash & Zbrush, though my abilities are broad
in lightwave and all Microsoft Office programs.

Please enjoy my work as much as I did creating it!

ILLUSTRATION

What? This is a digital illustration I created to compliment my written article for the launch of my third year University major project, where the theme was
limited to the words container and source. My article highlighted the issue of bear bile farming in China and the world-wide movement to stop it.

How? This is created entirely in photoshop with my tablet. I work by roughing black sketchy outlines onto my canvas before blocking in chunks of shadows (and
usually colour). Using a thin, hard brush, I create the effect of hard lighting and shadows to bring out strands of hair and fur.

Why? A trivial fact: Bears are my favourite animals. However, animal cruelty is a dark topic and there wasnt enough subject variation in my class for this major.
I always attempt to branch out and expand the working diversity in a group to inspire out of the box thinking.
ILLUSTRATION

What? The above is a small sample of free-hand artwork Ive drawn. All have been illustrated on 110gsm cartridge paper.

How? These illustrations are almost always fordged in my mind (apart from Ironman and Venom) using a combination of 3B and 6B lead pencils. With Venom
and Ironman aside, the other illustrations have been outlined and shaded with a black felt-tip pen. These illustrations usually take me anywhere from 3 - 10+
hours each. Often the hardest part is scrapping 5+ rough sketches before theres a concept Im happy with.

Why? Creating these illustrations is both an expression of myself and an emotional release. I enjoy getting these ideas onto paper and having something physical
to reference for future ideas.
3D MODELLING

What? A concept I created titled, The Mushroom Queen. This is a 3D Model I created in Zbrush. The strip on the right
features rendered angles of my model. The image featured above has been post-processed in photoshop using a
compilation of Zbrush passes.

How? I started this concept straight away in Zbrush with a rough idea in mind. After roughly 6 hours I had a completed
Mushroom Queen model. I then painted her in Zbrush using polypaint and detailed in textures, growths and formations
into her body. The photoshopped result has been touched up with the burn and dodge tools, as well as desaturating and
blurring.

Why? I wanted to push my ability a little bit further in Zbrush and create a fully usable 3D monster that I can use and
animate with.
3D MODELLING
What? This is Frank, my anthropomorphic fish-lizard... only joking.
This warrior doesnt have a name. Hes another 3D model concept
that I created in Zbrush and finished touching up in Photoshop.

How? The alien warrior is created using 6 sub-tools (or parts). Head,
chest, X2 arms, 2X horns. Creating this model was a days worth of
work. The detail in his face, horns and skin took a lot of it. I wanted
to give the aliens skin surface a somewhat slimey feel to it by using
a more reflective surface material.

Why? I wanted to create a freightening warrior (but not something

human). His armoured shoulder is alien bone and metal, with the
crest of his kin etched into it.
LOGO DESIGN

What? The above are a sample of logos I have designed in Adobe Illustrator. From left to right: The first logo was designed for a freelance Architect. The second
was created for the director of Oryza Sativa. The business sells a variety of rices that promote different health purposes. The zebra logo was designed for the
Director of Southern Africa Escorted Tours, which is used on their website, newsletters and merchandise. The far right logo was designed for myself to brand my
own artwork.

How? All logos are created using Adobe Illustrator. I often start by sketching up a few rough ideas for my client before taking them into illustrator. Once the client
likes an idea I begin to create the elements of the logos, which I arrange on the canvas until I create several results for my client with colour. The last stage
involves tidying up the logo that my client likes before giving them the vector.

Why? I took on these projects after direct requests. It was an experience for me to work directly with clients. The logo I designed for myself was acually a con-
cept out of University when our tutors asked us to design a logo for ourselves. I wanted to have something that represented the type of work that I enjoy
crafting in my free time.
 CATALOGUES & NEWSLETTERS

What? Several months after my work (seen previously) for Southern Africa Escorted Tours, I was asked if Id be interested in designing their newsletter. The outline
for this project was: Three pages consisting of a cover page and a double spread. To bare a strong resemblance to their website. For it to allow space for at least two
articles. Have a space for events. A space for weather and/or deals. A space for fun facts. And to also include moderate imagery. Also during my time at Sydney
Tools, I worked on several of their catalogues.

How? I mocked up several templates in Adobe Indesign using the colour scheme of the Southern Africa Escorted Tours website, with several type variations. The
template seen above was selected by the director for her monthly newsletter. As for the catalogues for Sydney Tools - we followed a simple pre-designed template
and adjusted item positions and creative flare accordingly.

Catalogue is property of Sydney Tools

 DESIGNS FOR PRINT
GIFT
CARD
INSPIRED BY HARD WORKING AUSTRALIANS
Our quality, comes through continuous improvement in production
standards and is evaluated for the satisfaction of customers which
is the hallmark of every days need.
BLUE TONGUE is a product from the forefront of manufacturing,
representing Tool Pouch's, Tool Belt's and Tool Frog's,
it is aimed at setting the standards and benchmark
for leather products.
Property of Sydney Tools
GIFT CARD
Your Sydney Tools card maybe used to make purchases at all Sydney Tools
store and online. Not redeemable for cash. No change will be given. The
Sydney Tools gift card has an expiry of one year from date of issue. Where
the cost of the purchase exceeds the Sydney Tools gift card amount, the
card holder will be required to make up the difference with an alternate form
of payment. This Sydney Tools gift card should be treated like cash,
therefore the value of this Sydney Tools gift card will not be replaced if the
card is lost, stolen or destroyed. Use of this Sydney Tools gift card
constitutes acceptance of these terms and conditions.
What? A sample of designs I created for print production whilst working at Sydney
Tools. These samples are a front/back gift card, a product hanger and a store
banner.
How? All work here was created using Adobe Illustrator, with product images
photographed and edited by both myself and a colleague.
 WEBSITE DESIGN &
BANNERS
What? Both banners on the right are banners (of
many) I created for promotional events at Sydney
Tools. I also updated and designed the layout of
their current website to what you see on the right.

How? All banners and website blocks are created

using Photoshop. The images are sliced using Adobe
Fireworks to be used for the website.

Property of Sydney Tools

 PRODUCT PHOTOGRAPHY
What? This is a small series of product photographs I
have taken and edited for Sydney Tools for the brands
Boxo and Bluetongue.

How? I took the photographs using a DSL camera with a

setup including three softboxes and a light tent. I set up
the items with chunks of foam for stability. I cut out the
photographs and edited them in Photoshop, desaturating
the blacks/grays and touching up the items.

Why? As part of my job, these items were listed on

Sydney Tools website for purchase.

Property of Sydney Tools

PACKAGING

What? This packaging is something I created while working with Sydney Tools under the brand Boxo.

How? Each packaging project generally consists of creating a die-cut for the box (which the item is packaged in), a sticker for the item itself (as seen above on the
casing and the item and an instruction manual. I use Indesign to create the instruction manuals, Photoshop to edit the images for the packaging and illustrator to
design the stickers and packaging for the die-cut.

Why? As part of my job at Sydney Tools, I created packaging for a number of import items. My role in packaging is to brand these generic items, name and explain
the features and uses of the item etc.
PHOTOSHOP TYPOGRAPHY

What? This is a variety of Photoshop typography I demonstrated for a University project titled The Comic Rage. This work compliments an article I wrote about the
distaste designers have had for comic sans throughout the years of its existence.

How? These typefaces have been designed using a variety of fonts, which have been distorted, outlined, painted and traced over several layers.

Why? To sample a variety of work

DIGITAL ILLUSTRATION
What? The Dreamcatcher is an anthropomorphic wolf-shaman
re-imagined from a series of similar concepts I developed in
high-school.

How? Using a tablet, I sketched out a rough outline for the

wolf-shaman. I block in colours or tones to make up most of
the body before removing the outline. I used the smudge tool
with hard pressure to create the appearance of fur, followed
with an opaque, thin, hard brush for thiner strands and details.
The eyes, claws and accessories are finally added with varying
brush sizes. Finishing details are made, such as eyelashes, the
reflection on his nose, the worn appearance of his cloth etc.

Why?
DIGITAL ILLUSTRATION

What? Two digital illustrations I created in Photoshop from concepts I first

hand-drew on 110gsm cartridge paper.

How? I copied the original concepts onto a canvas in Photoshop and explored a
different art-style than what I originally use, only using splash brushes.

Why? I wanted to create digital art that looked very different to a lot of my other
work, using different tools and brushes for a unique style.
DIGITAL ILLUSTRATION
What? This poster was a concept created for the launch of the University
major project mentioned earlier using the words container and source.
We were presented with these two key words to each create a theme
and poster to vote on for our class launch.

How? I used a variety of stock images and blended them together to

create the background of the poster. I wanted to combine the elements of
time, life and creation to synonymously capture the theme of containing
the source of life. The mechanical heart illustration was drawn as a
sketched in Photoshop before traced with a thicker, black brush.
3D MODELLING

What? This is a fully-rigged 3D model of a

human-hybrid creature wearing the skull of an animal.

How? I designed this creature in Zbrush combining the

ideas of the wendigo spirit (a native American lore beast)
and a Predator (1987 Predator). The model consists of 7
subtools: Head, body, X2 arms, 2X legs and staff. After
creating and rigging the model I used polypaint to fill in
colour and fine details. I used a compilation of Zbrush
passes and post-processed the image you see here in
Photoshop to give the beast a setting.

Why? Inspired by the eerie 2016 Playstation 4 game

Until Dawn, I looked into what exactly a wendigo spirit
was. I was interested in the designs I saw online and
decided to create something like the wendigo spirit with a
less primitive drive and focus more on a hunter look.