Coco-Cola BBM Report

Effectiveness of Coca Cola Product
in Shivamogga City
CHAPTER - I
INTRODUCTION
Title of the Project

Statement of the Problem
Objectives of the Study
Scope of the Study
Research Methodology
Sampling Design
Limitations of the Study
Sahyadri Arts & Commerce College, Shivamogga.

in Shivamogga City
Introduction:
A study on effectiveness of Coca cola product in
Shivamogga City
Statement of the problem:
Hindustan Coca Cola beverages private ltd is spending
huge amount on activation. This study taken to see, is the
company more order through activation in Shivamogga City.
Objective of the Study:
To study the performance of Coca Cola Product in
Shivamogga City.
To study the benefits for the company through product.
To study the effect of increases brand name through
activation.
Scope of the study:
This study is conducted in Shivamogga City. The samples
are taken from college canteen, public Places and Bakeries and
Star hotels and family Clubs.
This study is applicable mainly for all college & Public
which as canteen.
Research Methodology:
The source of data was collected from both primary and
secondary sources.

in Shivamogga City
The primary data was collected through the questionnaire
from the customers.
The secondary Data collected through reports, magazines
journals and internet etc. It helps to preparing the project.
Sampling Design:
The sample size was restricted only 100, which comprised
of mainly outlet owners and peoples from different areas in
Shivamogga city. This sampling is convent it random sampling.
Type of Research Method:

Description Research Method
Limitation of Study:
This study is restricted only in Shivamogga city.

This study has to be completed within short span of time.
This Study is limited to Hindustan Coca Cola Beverages Pvt
Ltd.
Company did not disclose their secrets data and strategies.
Possibility of error in data collection.
Possibility of error in analysis of Data due to small sample
size.
Respondents error
Limited sources.

in Shivamogga City
CHAPTER 2
INDUSTRIAL PROFILE
Coco-Cola History in India

in Shivamogga City
Chapter 2
Industrial Profile
Present soft drink boon in India was attributed to the
legacy of Coca Cola, which was there in India till 1977. In todays
market the Coca Cola (Coke, Thumps Up, Fanta, Limca, Sprite,
Vanilla Coke etc) hold a 62% market share that appears to bear
concentrated rush to beg a big share in the soft drink market.
Various national and multination firms are engaged in soft
drink market due to increase in its demand day by day. As far as

in Shivamogga City
India soft drink market is concerned there are major companys
engaged having a big completion to capture the soft drink market
are namely Coca Cola and Pepsi While Campa Colas still notice
in the Indian Market.
Pepsi Cola attracted Coca Cola before World War II. Coca
Cola dominated the American Soft drink Industry, Pepsi Cola
was a drink less to manufactures and with a less satisfactory
taste then coke. Whereas coca Cola major selling point was more
drink for the same price and Pepsi emphasized on advertizing.
During World War II Pepsi and Coke both enjoyed increased
sale. After the war Pepsi sale was started to fall relatively to
Coke, resulting the Coca Cola had starting to click the market
share. A number of factory contributed to Pepsi problem were
poor image, poor taskforce, poor quality control etc.
At the point Alfred, N. Steeler came to the presidency of
Pepsi cola with a great reputation for merchandising. He and his
staff recognized that the main hope lay transforming Pepsi from
a cheap limitator of Coke into a class on soft drink
manufacturer.
By 1955 all pepsi major weakness had been overcome,
resulting sales had climbed substantially. These actions from
1955 to 1960 led to a considerable sales growth for pepsi.

in Shivamogga City
In India, another company engaged in soft drink market is
Coca Cola. It is one of the most widely known, accepted and
admired trademarks of the world. Coca-Cola was there in India
till 1977, when the Indian Government banned it due to strong
resentment against multinational companys Coca Cola was re
launched again in India in September 1993 at Hathras near
Agra. The India people welcome the comeback of their most loved
Cola in the country with great enthusiasm and Vigor.
Coca-Cola marked its re launching

SOFT DRINK INDUSTRY with acquiring five
parley drinks viz., Thumps Up, Gold spot, Limca, Citra, Maaza,
Soda.
Carbonated or Non Carbonated or Non Aerated Mixture

TheDrink
Aerated great corporate war between Coke and Pepsi, who left
so stone unturned, for monopolizing the India soft drink
market.
Branded Product Commodity ProductReady to Serve
Diluted Before Serve Soda
Mineral Water
The basic ideology of these two giants is to promote soft
drinks as a food item in India hold.

The long hot summers in India have increased the
consumption
Cola Drink Non cola of softHaving
drinks.
drinkHaving Preservation no Preservation
Squashes Artificial Flavours
Pure Mineral Water

Flavored Mineral Water
Fun Drink Health Drink
Fruit Juice Gelatin Based Drink

in Shivamogga City
Carbonated or Aerated Drink
Branded Product Commodity Product
Cola Drinks Non Cola Drinks

Eg Coke, Thumps Up
New Flavors
Orange Flavor
Eg: Fanta Mango Flavor Eg: Maaza
Lemon Flavor
Eg: Limca
Carbonated Soft Drink (CSD) Industry:
Industry Structure:
There are three major participants in the production
carbonated soft drinks. They are concentrate producers for
example roughly one half if Pepsi Colas sale are through
company owned bottles; the remaining volume is sold through

in Shivamogga City
franchises bottles line of soft drink in a defined territory, and not
allowed to market to market a directly competitive major brand.
The principal retail channel for channels for carbonate soft
drink are supermarkets, convenience store, vending machines
fountain service, and thousands of small outlet. Soft drinks are
typically sold in glass bottle and in plastic and cans except for
fountain services.
In fountain service syrup is sold to a retail outlet. This
mixes the syrup with carbonated water for immediate sales.
Soft Drink market India Scenario:
India soft drink industry is witnessing a boom time. Its
growth rate is round 20% with which such growth rate, volume
could reach billion crates within 10 years. Three major
multinational companies are fighting to grab a major chunk of
business from Indian markets. These three Coca Cola, Pepsi,
Cadbur, All of these companies have seen an enormous potential
in this country. Consequently, by world standard, Indian per
capita consumption of soft drinks is still very low.
Therefore these soft drinks grants feel that fire capita
consumption can only grow up. Soft drink industries has already
seen and estimated sale of around 240 million crates higher than
last years sale of 204 million in 1998. The main reason for such

in Shivamogga City
a high growth rate heightened competition between coca Cola
and Pepsi, Cadbury, bring a new entrant is for behind.
India is actually more vivid in taste and preference than
any other country market. Delhi Jar instance, account for about
20% of total soft consumption in term of sales.
There are about 4,80,000 soft drinks retailers in India and
their numbers are increasing day to day. This actually means
that there is just one soft drink retailer on a population of
37,600, which is far below the international standard. Whereas
Philippines has one soft drink retail counter over a population of
150 people i.e. 4,00,000 outlet on a population of 60 million.
COCA COLA HISTORY IN INDIA:
The Coca Cola company reintroduced coca Cola in India on
October 23, 1993, after an absence of 16 years. The Coca Cola
company received approval from the government in July 1996 to
set up a holding company to invest US $ 700 million in
downstream operation of beverages.
In July 1997 the holding company was permitted by the
government to operationally its bottling subsidiaries. The
bottling subsidiary currently owns and operates twenty Six
bottling plants and sixty distribution centres across India. In
addition, it uses 20 contract packers to augment its production

in Shivamogga City
capacity and cater to the increasing demand for its wide portfolio
of beverage.
India is home to one of the most ancient cultures in the
world dating back over 5000 years.
At the beginning of the twenty-first century, twenty-six
different languages were spoken across India, 30% of the
population Knew English, and greater than 40% were illiterate.
At this time, the nation was in the midst of great transition and
the dichotomy between the old India and the new was stark.
Remanants of the caste system existed alongside the worlds top
engineering schools and growing metropolises as the historically
agricultural economy shifted into the services sector. In the
process, India had created the worlds largest middle class,
second only to China.
A British colony since 1769 when the East India Company
gained control of all European trade in the nation, India gained
its independence in 1947 under Mahatma Gandhi and his
principles of non violence and self reliance. In the decades that
followed, Self reliance was taken to the extreme as many Indians
believed that economic independence was necessary to be truly
independent. As a result, the economy was increasingly
regulated and many sectors were restricted to the public sector.
The movement reached its peak in 1977 when Janta party

in Shivamogga City
government came to power and Coca Cola was thrown out of the
country. In 1991. The first generation of economic reforms was
introduced and liberalization began.
Coca-Cola come back in the year 1993 after liberalization
and was launched at Agra with the Slogan Old wave have come
to Indian again. At the time Parle was the leader in the soft drink
market and had more than 60% of the total shore in soft drink.
Coca Cola joined hands with Parle and to enter India after 17
years. By strking a 40 million deal with Parle. Coke almost made
a clear sweep and made its good as To become all time all
occasion drink not a special treat beverage.
Coca-Cola was the leading soft drink brand in India Until
1977 when it left rather than reveal its formula to the
government and reduce its equity stake as required under the
Foreign Exchange Regulation Act (FERA) which governed the
operations of foreign companies in India. After a 16 year
absence, Coca Cola returned to India in 1993, Cementing its
presence with a deal that gave Coca Cola ownership of the
nations top soft drink brands and bottling network. Cokes
acquisition of local popular Indian brands including Thumps up
the most trusted brand in India.
Limca, Maaza, Citra and Gold Spot provided not only
physical manufacturing, bottling, and distribution assets but

in Shivamogga City
also strong consumer preference. This combination of local and
global brands enabled Coca Cola to exploit the benefits of global
branding and global trends in tastes while also tapping into
traditional domestic markets.
Leading Indian brands joined the companys international
family of brands, including Coca Cola, diet coke, sprite and
Fanta, plus the Schweppes product range. In 2000, the company
launched the Kinley water brand and in 2001, shock energy
drink and the powdered concentrate sun fill hit the market.
From 1993 to 2003, Coca Cola invested more than US $ 1 billion
in India. Making it one of the countrys top international
investors.
By 2003, Coca Cola India had won the prestigious woodruff
cup from among 22 divisions of the company based on three
broad parameters of volume, profitability, and quality, Coca cola
India achieved 39% volume growth in 2002 while the industry
grew 23% nationally and the company reached break even
profitability in the region for the first time.
Encouraged by its 2002 performance, Coca Cola India
announced plans to double its capacity at an investment of $
125 million (Rs.750 crore) between September 2002 and March
2003.

in Shivamogga City
Coca Cola India produced its beverages with 7,000 local
employees at its twenty seven whooly owned bottling operations
supplemented by seventeen franchisee owned bottling operations
and a network of twenty nine contract packers to manufacture a
range of products for the company. The complete manufacturing
process had a documented quality control and assurance
program including over 400 tests performed throughout the
process.
The complexity of the consumer soft drink market
demanded a distribution process to support 700,000 retail
outlets serviced by a fleet that includes 10 ton trucks, open bay
three wheelers, and trademarked tricycles and pushcharts that
were used to navigate the narrow alleyways of the cities.
In addition to its own employees, coke indirectly created
employment for another 125,000 Indian through its
procurement, supply, and distribution networks. Sanjiv Gupta,
President and CEO of Coca Cola India, joined Coke in 1997 as
Vice President, Marketing and was instrumental to the
companys success in developing a brand Coca Cola India.
The Indian consumer and in tapping Indias vast rural
market potential. Following his marketing responsibilities, Gupta
served as head of operations for company owned bottling
operations and then as Deputy President. Seen as the driving

in Shivamogga City
force behind recent successful forays into packaged drinking
water, powdered drinks, and ready to serve tea and coffee, Gupta
and his marketing prowess were critical to the continued growth
of the company.
Coke 2002 to 2016 Indirectly created employment for
another 200000 Indians through its procurement, supply and
distribution network.
Muhtar Kunt is president and CEO of Coca Cola India.
Joined Coke in 2008, appointed to the position of Chief
Executive officer of the company in 2008 and become a
chairman of the board in 2009.
In December 2016, Coca Cola announced that Kent would
step down as CEO in May 2017.
James Quincy president and CEO of Coca Cola India,
Marketing and was instrumental to the company success in
developing a brand Coca Cola India.
The Indian consumer and in tapping Indias vast rural
mnarkiet potential following his marketing responsibilities
Mohtar Kent served as head of operations for company owned
bottling operations and then as deputy president, seen as the
driving force behind recent successful Foryas into packaged

in Shivamogga City
drinking water. Powdered drinks and ready to serve tea coffee,
Kent and his marketing power were critical tot eh continued
growth of the company.
CHAPTER 3
COMPANY PROFILE
Background and Inception of the company:

Mission, Vision and Values:
Our Winning Culture
Product Profile
Brand in Indian Origin
Product Profile of Coca Cola

in Shivamogga City

in Shivamogga City
Chapter 3
Company Profile
Background and Inception of the company:
The product that than given the world its best known taste
was born in Atlanta, Georgia, on May 8, 1886. Dr. John Stith
Pemberton, a local pharmacist, produced the syrup for Coca
Cola, and carried a jug of the new product down the street to
Jacobs pharmacy, where it was sampled, pronounced excellent
and placed on sale for five cents a glass as a soda fountain
drink.
Invention : Coca Cola in 1886
-
Definition : Noun / Trademark
-
Function : Popular carbonated soft drink colored usually
- with caramel and flavored usually with extracts
from Kola nuts and sweetners

Trademark : U.S Issued 1893
-
Inventor : John Stith Pemberton
-
Criteria : First to invent, Entrepreneur.
-
Birth : July 8, 1831 to Rome, Georgia
-
Death : August 16, 1888 in Columbus, Georgia

in Shivamogga City
-
Nationalit : American
y -
Mission, Vision and Values:
The world is changing all around us. To continue to thrive
as a business over the next ten years and beyond, we must look
ahead, understand the trends and forces that will shape our
business in the future and move swiftly to prepare for whats to
come. We must get ready for tomorrow toady. Thats what our
2020 vision is all about. It creates a long creates a long term
destination a for our business and provides us with a Roadmap
for winning together with our bottling partners.
Our Mission
Our roadmap starts with our mission, which is enduring, it
declares our purpose as a company and serves as the standard
against which we weigh our actions and decisions.
To refresh the world..

To inspire moments of optimism and happiness.
To create value and make a difference.
Our Vision:
Our vision serves as the frame work for our Roadmap and
guides every aspect of our business by describing what we need

in Shivamogga City
to accomplish in order to continue achieving sustainable quality
growth.
People: Be a great place to work where people are inspired
to be the best they can be.

Partners: Nature a winning network of customers and
suppliers, together we create mutual, enduring value.

Planet: Bea responsible citizen that makes a difference by
helping build and support sustainable communities.

Profit: Maximize long-term return to shareowners while
being mindful of our overall responsibilities.

Productivity: Be a highly effective, lean and fast moving
organization.
Our Winning Culture:
Our winning culture defines the attitudes and behaviours
that will be required of us to make our 2020 vision a reality.
Live our Values:
Our values serve as a compass for our actions and describe
how we behave in the world.
Leadership: the courage to shape a better future.

Collaboration: Leverage collective genius.
Integrity: Be Real
Accountability: If it is to be, its up to me.
Passion: Committed in heart and mind.
Diversity: As inclusive as our brands
Quality: What we do, we do well.

in Shivamogga City
Focus on the market:
Focus on needs of our consumers, customers and franchise
partners.
Get out into the market and listen, observe and learn
Possess a world view.
Be the Brand:
Inspire creativity, passion, optimism and fun.

in Shivamogga City
Product Profile:
Core Brands:
Coca Cola:
Developed in brass pot in 1886, coca Cola is the most
recognized and admired trademark around the globe.
Sprite:
In 1961, a Citrus-flavoured drink made its U.S debut,
using Sprite Boy as inspiration for its name. This elf with silver
hair and a big smile was used in 1940s advertising for Coca
Cola. Sprite is now the fastest growing major soft drink in U.S
and the worlds most popular lemon lime soft drink.
Fanta:
The name Fanta was first registered as a trademark in
Germany in 1941, when it was used for a few year for a soft
drink created from available materials and flavours. The name
was then revived in 1955 in Naples, Italy, when it was used for
the: Fanta orange drink we know today. It is now the
trademark name for a line of flavored drinks around the world.
Diet Coke:
The extension of the coca cola name began in 1982 with
the introduction of diet coke (also called Coca Cola light in some
countries). Diet coke quickly becomes the number one selling low
calorie soft drink in the world.

in Shivamogga City

in Shivamogga City
Brand in Indian Origin:
Gold Spot:
This orange carbonate soft drink was introduced in the
yearly 1950s and acquired by the Coca Cola company in 1993,
its tangy taste has been popular with Indian teenagers.
Limca:
It is thirst Quenching beverage features a fresh and light
lemon lime taste and lighthearted attitude. The Limca brand was
introduced in 1971 and acquired by the Coca Cola Company in
1993.
Maaza:
Maaza, launched in 1984 and acquired by the Coca Cola
Company in 1993, is a non carbonated mango soft drink with a
rich, juicy and natural mango taste.
Thumps Up:
In 1993, the Coca Cola company acquired this brand,
which was originally introduced in 1977, its strong and fizzy
taste makes it unique carbonated India Cola.
Brand I India

in Shivamogga City

in Shivamogga City
Product Profile of Coca Cola
The Coca Cola company exists to benefit and refresh one it
touches. Today, we can find Coca Cola company has more than
400 beverages in its portfolio.
Coca Cola:
Coca Cola is the most popular and highest selling soft
drink in history, as well as the best known product in the world.
Coca Cola has a truly remarkable heritage, from a humble
beginning in 1886, its now the flagship brand of the largest
manufacturer, marketer and distributor of non alcoholic
beverages in the world.
History of Coca Cola:
In India, Coca Cola was the leading soft drink till 1977
when the government policies necessitated its departure. Coca
Cola made its return to the country in 1993 and made
significant investments to ensure that the beverage is available to
more and more people, even in the remote and inaccessible parts
of the nation.
Thanda Matlab Coca Cola
Jo Chage Ho Jaye Coca Cola enjoy
Sar Utha Ke piyo.

in Shivamogga City
It has brown colour with ingredients of (Water + Sugar +
Concentrate + Co2). The colour of Coca Cola comes from specific
concentrate. The flavor of Coca Cola due to Co2 which are
dissolved in Syrup at less than 5*c with (3.75% W/V). the
content of sugar is 10.2g/100g. It is available in different volume
in market, like-
1-200ml glass bottle, 2-300ml glass bottle
3-(500+100)ml pet bottle, 4-2.25 Liter pet bottle.
Diet Coke:
Diet coke is for those who want plenty of taste but no
calories. Diet coke is also known as Coke light in some countries.
Launched in 1982 in America, Diet Coke (also known as
Coca Cola light in some countries) has become the worlds third
largest soft drink.
Maaza Milky Delite:
A lip smacking milky blend of juicy and delicious mangoes.
Perfectly blended and delightfully refreshing it offers a
great taste in every sip. A taste so irresistible that you will never

in Shivamogga City
want to share it with anyone. More so, it is from Maaza that has
been delighting mango lovers for over three decades.
Maaza Milky Delite has been test launched in Kolkata in
August 2010.
Thumps Up
Today it is the largest selling soft drink brand in India.
Thumps Up is known for its strong, fizzy taste and its
confident, mature and uniquely masculine attitude. This brand
clearly seeks to separate the men from the boys.
History of Thums Up
Originally introduced in 1977, Thumps Up was acquired by
the Coca Cola company in 1993.
I want my thunder
Thumps up taste the thunder
It has dark brown colour with ingredients of (Water + Sugar
+ Concetrates + Co2). The Colour of Thums Up comes from

in Shivamogga City
concentrate. The high content of Co2) (3.95% W/V) which makes
the Cola flavor very heavy.
The content of sugar in Thumps up is 9.9g / 100g. It is
available in different volume in market. Like
1. 200 ml glass bottle.
2. 300ml glass bottle
3. 500+100 ml pet bottle.
4. 2.25 Liter pet bottle.

in Shivamogga City
Fanta:
Fanta the orange drink over the years Fanta has occupied
a strong market place and is identified as the The Fun Catalyst
History of Fanta:
Fanta entered the Indian market in the year 1993.
Perceived as a fun youth brand, fanta stand for its vibrant color,
tempting taste and tingling bubbles that not just uplifts feelings
but also helps free spirit thus encouraging one to indulge in the
moment.
Kuch Bhi Ho Sakta Hai
Masti Ka Apna Taste
It has orange colour with light concentrate of CO2 (2.2%
W/v) that makes its falvour different volume in market. Like
1 200ml glass bottle.
3 (500+100)ml pet bottle.
4 2.25 liter pet bottle.
Limca:
Limcas freshness is like no other Lime n Lemoni
Lime n lemoni limca can cast a tangy refreshing spell on
anyone, anywhere. Derived from Nimbu + Jaisa hence Lime Sa,

in Shivamogga City
Limca has lived up to its promise of refreshment and has been
the original thirst choice of millions of consumers for over 3
decade.

in Shivamogga City
History of Limca:
Born in 1971, Limca has remained unchallenged as the
no.1 sparkling drink in the cloudy lemon segment. The success
formula is the sharp fizz and lemoni bite combined with the
single minded proposition of the brand as the provider of
Freshess.
JUST TAKE IT EASY
It has light gray colour with Co2 (3.95% W/v) that makes
its flavor lemony and tasty. The content of sugar is 10.3g/100g.
it is available in different volume in the market.
After the introduction of the Mrinida Lime by Pepsi, it is
now facing a competition and step should be taken to promote its
sale. It has a 15%-18% share in the market.
1- 200ml glass bottle.
2 300 ml glass bottle.
4 2.25 Liter pet bottle.
Sprite:
Sprite is the brand that gained most shares in sparkling
beverages in year 2010.
Present in over 130 countries worldwide. In India sprite is
the second largest brand of soft drinks.

in Shivamogga City
History of Sprite:
Since its inception in 1999, Sprite has not only established
itself as a brand which successfully boasts its cut thru
perspective with an authentic, edgy, irreverent, urban and
straight forward style, but has also achieved status of an
undisputed youth badge brand. Today sprite is the most
preferred and fastest foreign soft drink in India and has become
the second largest soft drink in 2009, aiming for the No1 spot.
DHIKAWE PE MAT JAO APNI AKHAL LAGAO
It is colour less with packaging in green colored bottle. It
contain Co2 (3.75% W/v) which makes nice flavor. The content of
sugar is 11.8g/100g. It is available in different volume in market.
Like
2 300ml glass bottle
3 (500ml + 100)ml pet bottle.
4 2.25 liter bottle.
Maaza:
Maaza the wholesome family fun.
Mango, Imagine this delicious fruit, bottled.This is what
Maaza is all about. Maaza the most loved beverage brand in

in Shivamogga City
India. It provides the most authentic experience of rich, juicy
mangoes anytime, anywhere.
History of Maaza:
Introduce in 1970s Maaza has today come to symbolize the
very spirit of mangoes. Universally loved for its taste, color
thickness and wholesome properties, Maaza is the mango lovers
first choice.
BOTTLE ME AAM MAAZA HAI NAAM
It is of yellow colour with decent taste of Mango. It doesnt
contain Co2. Its availability of packing in market are:-
1 250 ml glass bottle.
2 200 ml Tetra pack (Aseptic Pack)
Pulpy Orange:
Refreshingly Orange Surprisingly Pulpy:
Minute Maid- One of the worlds largest juice and juice
drink brands.
History of Minute Maid Pulpy Orange:
The History of the minute maid brand goes as far back as
1945 when the Florida food corporation developed orange juice

in Shivamogga City
powder. They branded it minute maid, a name connoting the
convenience and the ease of preparation (in a minute)
It is of light yellow colour with decent taste of orange. It
doesnt contain Co2. Its availability of packing in market are:-
2 125ml tetra pack (Aseptic Pack)
Minute Maid Nimbhu Fresh:
Just like Home made Lemonade:
A lemon drink with no added preservative or colour,
minute maid Nimbu Fresh offers a refreshing drinking
experience as close to homemade Nimbu Paani as possible in a
packaged format. Nostalgia in a bottle, Minute Maid Nimbu
Fresh offers Ghar ki Yaadon Ka Ras (Memories of home made
lemonade) in every sip.
History of Minute Maid Nimbu Fresh:
Launched first in south of India in January 2010, Minute
maid nibu fresh started refreshing the whole of India by April
2010.
Kinley mineral water:
Water you can trust and be truly safe and pure.
Kinley water understand the importance and value of this
life giving force. Kinely water thus promises water that is as pure
as it is meant to be.
in Shivamogga City
History of Kinely:
Kinley water comes with the assurance of safety from the
Coca Cola company. That is why we introduced Kinely with
reverse osmosis along with the latest technology to ensure
purity of our product. Because we believe that right to pure, safe
drinking water is fundamental.
It is a mineral water containing treated water and minerals.
Its available in the following volumes in the market are:-
Pack availability of Kinely mineral water.
1. 1 Liter, 2 liter
Kinely Soda:
Indias no 1 national soda brand. With its unique taste and
formula Kinely soda packs quite a punch.
History of Kinely Soda:
Launched in 2002 kinely soda today is no 1 national soda
brand.
It is colour less and available in the market in 300 ml glass
bottle.
Pack availability of Kinely soda is in 300ml and 600ml.

in Shivamogga City
Area of Operation:
Coca Cola is often thought to be one brand made by one
company, In reality, it is a vibrant business system, in more than
200 countries around the world, made up of the Coca Cola
company and more than 300 Coca Cola bottlers. Most of our
bottlers are independently owned and not controlled by our
company.
Together with our bottling partners, we operate the most
extensive beverage distribution system in the world. Known
informally as the coca Cola system, this network of 848 plants.
Approximately 200,000 vehicles and more than nine million
coolers and vending machines helps us to manufacture and
distribute our products to customers and consumers around the
world, where our beverages are consumed at a rate of more than
1.3 billion servings each day.
The Coca Cola System:
The Coca Cola Company:

Owns the global Coca Cola brand and owns or licenses
over 400 other brands.

in Shivamogga City
Manufactures and sells beverage concentrate and syrup to
bottling and canning operations, distributiors, fountain
wholesalers and some fountain retailers.

Manufacturers and sells some finished beverages, both
carbonated and non carbonated.
Our Bottling partners:

Combine our syrup with carbonated water or combine our
concentrate with sweetener and water and / or carbonated
water (depending on the product) to produce a finished
beverage.
Place beverage in cans or bottles and then transport the
finished beverages to warehouses or to customer locations.
Our bottling partners operate the majority of Coca-Cola
bottling and canning operations, producing and distribution
more than 80 percent of our worldwide volume. The Coca Cola
company also operates a limited number of bottling and canning
facilities.
Bottling partners range from international and publicly
traded business to small, family owned operations. Although we
invest in the majority of bottling companies, we have a
controlling ownership interest in only a small number, meaning
that the vast majority of bottlers operate with separate
governance and management structures, and in accordance with
applicable laws and customs. Our relationship with these

in Shivamogga City
partners is one of collaboration and support, based on mutual
self interest, common goals and shared values. We make every
effort to positively influence environmental activities and policies
throughout our bottling system and to provide information from
both our company owned operations and our broader system.
Competitors Information:
Competitive Situation:
The cola wars had become a part of global folklore
something all of us took for granted. However for the companies
involved, it was a matter of fight of succumb. Both print and
electronic media served as battlefields, with the most bitter of
the cola wars often seen in form of the comparative
advertisements.
In the early 1970s the US soft drinks market was on the
verge of maturity, and as the major players, Coke and Pepsi
offered products that looked the same and tested the same,
Substantial market share growth seemed unlikely. However,
Coke and Pepsi kept rejuvenating the market through product
modifications and pricing / promotion / distribution tactics.
This modus operand was followed in the Indian markets as
well with Coke and Pepsi resorting to more innovative tactics to
generate consumer interest. In essence, the companies were

in Shivamogga City
trying to increase the whole market pie, as the market shares
war seemed to get nowhere.
This was because both the companies came out with
contradictory market share figures as per surveys conducted by
their respective agencies ORGB (Coke) and IMRB (Pepsi). For
instance, in August 2000, Pepsi claimed to have increased its
market share for the first five months of calendar year 2000 to
49% from 47.3% while Coke claimed to have increased its share
in the market to 57%, in the same period from 55%,
Coke had entered the Indian soft drinks market way back
in the 1970s. The company was the market leader till 1977,
When it had to exit the country following policy changes
regarding MNCs operating in India. Over the next few years, a
host of local brands emerged such as Campa Cola, Thumps Up,
Gold spot and Limca etc. however with the entry of Pepsi and
coke in the 1990s, almost the entire market went under their
control. Making billions from selling carbonated / colored /
sweetened water for over 100 years.Coke and Pepsi had emerged
as truly global brands.
Coke was born 11 years before Pepsi in 1887 and, a
century later it still maintained its lead in the global cola market.
Pepsi, having always been number two, kept trying harder and
harder to beat coke at its own game.

in Shivamogga City
There are number of brands of soft drink in the market of
various companies. Various brand competitors of Coca Cola and
Pepsi are as under in the following table
Sl.
Brand of Coca Cola Brand of Pepsi
No.
1 Coca Cola Pepsi
Coke Diet Pepsi Diet

2 Thums Up 7 Up
3 Sprite Mountain Dew
4 Limca Mirinda Lime
5 Fanta Miranda
6 Mazza Slice
7 Kinley (Water Aquafina (Water Mineral)
Mineral)
Major Competitor
Pepsi International .

in Shivamogga City
CHAPTER IV
ANALYSIS, DESIGN AND

INTERPRETATION OF RESULT

in Shivamogga City
CHAPTER -IV
ANALYSIS, DESIGN AND INTERPRETATION OF RESULT
Q. No. : 4 Which type of outlet or canteen

Table 1: Type of Outlet
Sl. No of
Type of Outlet Percentage
No. Out Let
1 Eating and Drinking 53 53
2 Grocery 16 16
3 Convenience 31 31
Total 100 100
Source : Field survey
Graph 1 : Graph Showing the Type
Convenience; 31
Eating and Drinking ; 53
Grocery ; 16
Eating and Drinking Grocery Convenience
Inference:
Out of 100 outlets surveyed 53% is eating and drinking,
16% of outlets are Grocery and 31% is convenience.

in Shivamogga City

in Shivamogga City
Q. No. 5 : Selling Soft drinks in your college / Outlet
Table 2 : Number of retailers sells soft drinks
No of
Sl.
Particulars Respondent Percentage
No.
s
1 Yes 100 100
2 No 0 0
Total 100 100
Source: Field survey
Graph 2: Graph showing that number of retailer selling soft
drinks
120
100
100
80
60
40
20
0
Yes 0
No
Soft Drinks Selling Responds
Analysis:
From the above table is found that 100% of the
respondents are selling soft drinks in their retail outlet and this
survey is conducted only those who are selling the soft drinks in
their retail outlet.
Inference:

in Shivamogga City
Chart No 2 showing the retail outlet sell soft drinks. This
graph indicate that out of 100 samples all the retail outlet sells
soft drinks, so it indicates there is tremendous demand for soft
drinks in retail outlet.
Q. No. 6: Which Brand of soft drinks do you sell more

Table 3 Different brands of soft drinks sold in retail outlet.
No of
Sl. Percentag
Particulars Respondent
No. e
s
1 Coca Cola 49 49
2 Pepsi 42 42
3 Sprite 05 05
4 Thumps Up 03 03
5 Maaza 01 01
Total 100 100
Source: Field Survey
Graph 3: Graph showing that number soft drinks brand sold in

retail outlet
Different Brands of Soft Drinks
Sprite; 5 Thums Up; 3 Maaza; 1
Coca Cola ; 49
Pepsi ; 42
Coca Cola Pepsi Sprite Thums Up Maaza

in Shivamogga City
Analysis: From the above Graph it was found that there are 49%
of the retailers respondent coca-cola is the highest selling brands
of Soft drinks. 42% of the retailers said that Pepsi is the highest
selling brands in their outlets, and 9% of the outlets sell other
brands of soft drinks in their outlets like Sprite, Thumps up,
cloud and other.
Interferes: From the above chart shows that 49% of the outlets
selling the coca Cola brand, as well as 42% respondents are
selling Pepsi brand, and 9% of respondents given to other brands
like Sprite, Thums up. So it indicate that Coca Cola still market
leader in soft drinks sector.
Q. No. 7: Problem in selling soft drinks
Table 4 : Why outlet not selling soft drinks
No of
Sl. Percentag
Particulars Respondent
No. e
s
1 Low Sales 06 06
2 College Management 35 35
3 Problem with company 59 59
person
Total 100 100
Graph 4: Graph showing that why outlet not selling soft
drinks

in Shivamogga City
59
60 35
50
40
30 6
20
10
0
Why Outlet not Selling Soft Drinks
Analysis:
According to the above analysis it is concluded that
respondent are main problem with the company person as stats
that 59%. Other problem with the college management and some
of responded stats that low sales of 4%.
Inference:
Most of the respondents are facing problem with the
company person.
Rank the following depending upon the sales volume
This concept behind this question got know about the
highest sales volume of soft drinks in their retail outlet.
Respondents are asked to rank the highest selling brands in
their outlet.
Q. No. 8: Ranking the following depending upon the sales volume
Table 5: Sales volume of different brands of soft drinks
Sl. Particular
Rank
No. s
1 Coke 2
2 Pepsi 1
3 Others 3

in Shivamogga City
Graph 5 : Shows the sales volume of different brands of soft
drinks
Volumeof different brands of soft drinks
Coke; 2
Others ; 3
Pepsi; 1
Coke Pepsi Others
Analysis
From the above table it was found that responded given 1 st
rank to Pepsi and 2nd rank to Coca Cola the 3rd rank to other
brands of soft drinks in their outlets like Appy Fizza, Frooti, and
Nandine cold drinks products.
Inferences:
From the above information shows that Coca Cola
company is in the position of 2nd rank for sales volume.
Most preferred brands by customers

in Shivamogga City
Q. No. 9: Most preferred bands by customers
Table: 6 Most preferred by customers in different brands of
soft drinks
No of
Sl.
No.
s
1 Coke 51 51
2 Pepsi 38 38
3 Sprite 04 04
4 Thumps Up 02 02
5 Other 05 05
Total 100 100
Graph 6: Shows the most preferred by customers in
different brands of Soft Drinks
Most Preferred by Customers
Thums Up; 2 Others ; 5

Sprite; 4
Coke; 51
Pepsi; 38
Coke Pepsi Sprite Thums Up Others
Analysis:
From the above table it was found that there are 51%
preferred by customers in different brands of soft drinks

in Shivamogga City
responded coca-cola is the highest selling brands of soft drinks.

38% of the said that Pepsi is the highest preferred brands in
their outlets, and 4% of the Sprite and Thums up is 2% preferred
by customer and 5% preferred by other brands.
Soft Drinks by which company Cooler:
Q. No. 10 : Soft drinks chilled by which company cooler

Table 7 Cooler of Fridge provided by the company to chill
the soft drinks.
No of
Sl.
No.
s
1 Coke 35 35
2 Pepsi 42 42
3 Sprite 06 06
4 Thums Up 02 02
5 Own Cooler 15 15
Total 100 100
Graph 7: Showing Cooler or fridge facility provided by the

company.
Fridge Provided by the Company
Own Cooler; 15
Thums Up; 2 Cola; 35
Coca
Sprite; 6
Pepsi; 42
Coca Cola Pepsi Sprite Thums Up Own Cooler
Analysis
This question was asked to find out how retailers are chill
the soft drinks, whether company provided any or fridge to the

in Shivamogga City
retailers. From the above table it was found that Coca Cola
provides 35% of cooler to college cafeteria. Whereas 42% of the
retailers have Pepsi provided cooler. 6% of their retailers have red
bull cooler or fridge. Whereas 2% of the retailers have Tzinga
provided cooler. 15% of the retailers have their own cooler still
they didnt get any company cooler.
References:
From the above graph can know about how much
percentage of cafeteria have company provided cooler and how
much retailers have their own cooler. 35% to the retailers have
coca cola provided cooler, 42% to the retailers have Pepsi
provided cooler, and 28% of the retailers have their own cooler.
Q. No. 11: Company provides any displays to advertise the

products (like fridge / name board / light boards)
Table 8: Company provides any displays to advertise the
products (like fridge / name board / light boards)
Is display Coca Cola Pepsi
provided Respondent Percentage Respondent Percentage
company s s
Yes 42 42 56 56
No 58 58 44 44
Total 100 100 100 100
Graph 8 : Shows the company provides any displays to advertise

the products

in Shivamogga City
70
58 56
60
50 44
42
40
30
20
10
0
Coca Cola Pepsi
Yes No
Analysis
From the above table it is found that 58% of the retailers
are not give any display like lighting boards, freezers, for
advertising the product. There are 42% of the retailers getting
displays to advertise the product from the Coca Cola Company.
56% of the Pepsi retailers are getting the displays like sing
boards, lighting boards etc to advertise therere product, 44% of
the Pepsi are not given any displays the product.
Reference:
From the above analysis it is found that more than 56% of
the retailers are unhappy towards Coca Cola company because
they are not getting displays like name boards, lighting boards,
freezers, for advertise the products.
Coca Cola should give equal concentration on both small
and large scale retailers so that they can satisfy the both of the
retailers.
Q. No. 12: Prefer any type of activation in your college
Table 9: Showing that Preference of Activation
Sl. Categorie
Actual Percentage
No. s
1 Yes 89 89
2 No 11 11
Total 100 100

in Shivamogga City
Graph 9: Showing retailer preference towards activation
11
No
89
Yes
0 10 20 30 40 50 60 70 80 90
Preference towards Activation
Inference:
Out of 100 outlets surveyed 89% prefer activation and 11%
dont prefer activation.

in Shivamogga City
Q. No. 13: Different activation used in your Outlet
Table 10: Showing different activations used in outlet.
Sl.
Type of Activation Number Percentage
No.
1 Combo Short 26 10
2 Drinking Short 21 08
3 Flange Table 56 22
4 Top Display unit 07 03
5 Price Communication 49 19
6 Arial Mobile hanger 34 13
7 Garden Umbrella 04 02
8 Menu boards 23 09
9 Tent Cards 04 02
10 Bottle Neck 21 08
11 Outlets not using any type of 11 04
Activation

in Shivamogga City
Display Materials
Outlets not using any type of Activation 11
Bottle Neck 21
Tent Cards 4
Menu Boards 23
Garden Umbrella 4
Areail mobile Hanger 34
Price Communication 49
Top Display Unit 7
Finge Table 56
Drinking short 21
Combo Short 26
0 10 20 30 40 50 60
Analysis: Flange table used in more outlets in 56% and price
communication is used 49% and Arial Mobile hanger used at
34%.
Inference: Majority of consumers read the printed information
so the manufacture must design the chocolate package so that
the information can be read without much difficulty.

in Shivamogga City

in Shivamogga City
Q. No. 14: Type Of Sign board Used for Activation
Table 11: Type of Signboard used for Activation.
Sl.
Type of Signboard Used Number Percentage
No.
1 DPS 18 18
2 GSB 45 45
3 2 Side GSB 05 05
4 Outlets where no 32 32
signboard used
Total 100 100
Graph 11: Showing type of Signboard used for activation
Outlets where no Signboard Used 32
2 Side GSB 5
GSB 45
DPS 18
0 5 10 15 20 25 30 35 40 45
Signboard Used for Activation
Inference:
Out of 100 outlets 18% use DPS, 35% uses GSB, 5% uses
2 sides GSB, 42% does not signboard used.

in Shivamogga City
Q. No. 15: Rank Which activation attracts more customers
Table 13: Which activation attracts more customers:
Sl.
No Items 1 2 3 4 5
.
1 Singes 0 3 10 11 76
2 Combo Shots 0 0 6 5 89
3 Flanges 1 8 1 58 23
4 Menu Board 0 2 11 14 73
5 Window 0 0 5 43 52
Display
Analysis:
From the above table it is found that 89% of the retailers
are stat that the combo shots is attract more customer and 76%
of singes and E and D2 will prefer more on menu board in 73%
and window display is 73% strongly agree with respondent.
Inference:
From the above analysis it is found that more than 89% of
the retailers are happy towards comb shots which attracts more
customer to in their shop and singes, menu board also prefers by
respondents.

in Shivamogga City
Q. No. 16: Activation increases outlet sales and profit
Table 14 Activation increases outlet sales and profit:
Sl.
Categories Actual Percentage
No.
1 Yes 86 86
2 No 14 14
Total 100 100
Graph No 13 Showing activation increases outlet sales and
profit
86
yes
14
No
0 10 20 30 40 50 60 70 80 90
Activation increases outlet sales and profit.
Inference: Out of 100 outlets in 86% outlets activation increased
outlet sales and profit and 14% says it does not increase sales
and profit.

in Shivamogga City
Q. No. 17: Activation makes the customers to ask for a particular
brand of soft drink?
Table: 15 showing the customers preference for a particular
brand of soft drinks.
Sl. Categorie
Actual Percentage
No. s
1 Yes 78 78
2 No 22 22
Total 100 100
Graph 14: Showing customers preference for a particular brand
of soft drinks.
Brand of Soft Drinks

No; 22
Yes; 78
Yes No
Inference: Out of 100 outlets 78% of customers ask for a
particular brand of soft drinks and 22% wont.

in Shivamogga City
Q. No. 18 Which product soft drinks prefer by customer while
eating?
Table 16 Prefer by customer while eat.

Sl.
No.
1 Coca Cola 43 08
2 Sprite 79 14
3 Coke Diet 13 02
4 Maaza 89 16
5 Pulpy Orange 78 14
6 Thums Up 48 09
7 Limca 25 05
8 Minute Maid 45 08
9 Fanta 34 06
10 Nestea 12 02
11 Kinley 89 16
Total 100 100
Graph 15: Preference of Customers soft Drinks brands while

eating.
89 89
90 79 78
80
70
60 48 45
43
50 34
40 25
30
13 12
20
10
0
Analysis:
According to the above analysis it is concluded that 16% of
customers are prefer Maaza soft drinks while eating and same as
in the Kinley water and customer prefer sprite soft drinks at

in Shivamogga City
14%. Pulpy orange also same as sprite. Thums up and coca cola
as almost some preference by customer while eating.
Inference:
Most of the respondents are prefer Maaza and Kinley water
while eating.
Q. No. 19: Activations increases brand image
Table 17 Showing Activations increases brand image
Sl.
Percentag
No Categories Actual
e
.
1 Yes 95 95
2 No 05 05
Total 100 100
Source: Primary Data
Graph 16 : Showing activation increases brand image
Activation Increaes brand image
No; 5
Yes; 95
Yes No
Inference:

in Shivamogga City
Out of 100 outlets 95% says activation increases brand
image and 5% says activation does not increase brand image.

in Shivamogga City
Q. No. 20: In which company do you get more benefit
Table 18 Showing that which company giving more benefit

to retailer.
Sl.
No.
1 Coca Cola 59 59%
2 Pepsi 32 32%
3 Other 09 09%
Total 100 100
Graph 17: Showing the more benefit given company.
Other; 9
Pepsi; 32
Coca Cola ; 59
Coca Cola Pepsi Other
Analysis: According to the above analysis it is concluded that

Coca Cola Company is giving more benefit to retailer is stats that
59%. And Pepsi is giving 32% benefit to outlets and 23% in given
by other company.
Inference: Most of the respondents are receive benefit from Coca

Cola Company.

in Shivamogga City

in Shivamogga City
Q. no. 21 : Company Should do the activation in future:
Table 19: Company should do the activation in future.
Sl.
No.
1 Yes 95 95
2 No 05 05
Total 100 100
Graph18 : Showing that company should do the activation in
future.
No; 5
Yes ; 95
Yes No
Analysis :
According to the above analysis it is concluded that Coca
Cola company has to move to activation in future respondent
stats that 95%.
Inference:

in Shivamogga City
Most of the respondents are receive benefit from Coca Cola

company.
CHAPTER 5
FINDINGS, SUGGESTIONS AND
CONCLUSION

in Shivamogga City
CHAPTER 5
FINDINGS
All most cafeterias are selling soft drinks.

49% of outlet sell coca Cola product.
59% outlet owner facing problem with the soft drinks
company people.
35% out let owner facing problem with college
management.
40 of respondents given rank 2 in purchasing coca Cola
products.
51% of respondents prefers coca Cola brand.
35% cafeteria coolers (refrigerator) provided by coca-cola
company.
Coca Cola provide only few displays to advertise in
Cafeteria
89% of respondents like activation in their outlets.
GSB signboard used more in promotion activation compare
to other.
Combo shots attract more customers in activation.
All type of activation is used in some or other way in college
cafeterias.
95% of the respondent agree that activation increase brand
image.

in Shivamogga City
SUGGESTION
Company has to concentrate more on activations in the
remain 51% of college cafeterias.

Most of the outlet owners are facing problems with the soft
drinks company people, but they are satisfied with Coca
Cola company people. Company should concentrate in this
regard.
Company should increase in providing cooler (refrigerator)
to college cafeteria.
Most of the respondents given, second rank on purchases
coca Cola product by public, company need to concentrate
in this regard.
Company should increase more displays (promotional
activities) in cafeterias. Because majority of the
respondents agreed that activation increases brand image.

in Shivamogga City
CONCLUSION
Impact of promotional activates in college cafeteria is more
effectives because of students (youngster) are a valuable in
college only so that the response for any new ideas and
activation and new products performance will get easily and
effectively.
There is an increase in sales in college cafeteria due to the
effect of activation. Profit for company also and activation has
been successful in making the consumer aware of the brand and
retains the brand name in their mind and recalls.
Activation is an effective method to increase sales and
brand image. Activation creates brand awareness in consumer.
This leads to brand identity, brands acceptance and value
creation. Activation makes customers brands loyal and leads to
more consumption.

in Shivamogga City
CHAPTER VI
ANNEXURE
Questionnaire
Bibliography

in Shivamogga City
QUESTIONNAIRE
Dear Respondents:
I am a student of final year B.B.M studying in Sahyadri
Arts and Commerce College, Shivamogga. I am doing survey on
Effectiveness of Coca Cola product in Shivamogga City
outlets. I would grateful if you could spare a few minute to fill
up this questionnaire.
Thanking You, Yours faithfully
1 Name of the Canteen / Outlet / College Canteen:____________

2 Owner Name:_____________________
3 Address:_________________________________________________
4 Type of Outlet / Canteen:
Eating and Drinking [ ] Grocery [ ]
Convenience [ ]
5 Do you sell soft drinks in your college / Outlet?
Yes [ ] No [ ]
6 If yes, which brand of Soft drinks do you sell more?
Coke [ ] Pepsi [ ] Sprite [ ] Thums up [ ] Mazza [ ]
Fanta [ ] Slice [ ]
7 What is the problem in selling soft Drinks
Low Sales [ ] College Management [ ]
Problem with company person [ ]

in Shivamogga City
8 Rank the following depending upon the sales volumes?
Brand Sprit Thum Mazz

Coke Pepsi Fanta Slice
s e s up a
I
II
III
9 Which are the brands most preferred by customers
Coca cola [ ] Pepsi [ ] Sprite [ ]
Thums up [ ] Mazza [ ] Fanta [ ] Slice [ ]

10 How do you chill the soft drinks
Company Cooler
Coke [ ] Pepsi [ ] Mazza [ ] Sprite [ ] Own Cooler [ ]

11 Does the company provide any displays to advertise the
products (like fridge / name broad / light boards)?
Pepsi: Yes [ ] No [ ]
Coke Yes [ ] No [ ]
12 Do you prefer any type of activation in your college
Yes [ ] No [ ]
13 What are the different activations used in your outlet ?
Combo Short [ ] Drinking short [ ]
Stande [ ] Flange Table [ ]
Top Display Unit [ ] Price communication [ ]
Aerial Mobile Hanger [ ] Garden Umbrella [ ]
Menu Boards [ ] Tent Cards [ ] Bottle Neck
[ ]
14 Which type of Signboard used for activation?
DPS [ ] GSB[ ] 2 Side GSB [ ]

in Shivamogga City
15 Rank which activation attracts more customers?

Neither
Sl. Strongly Strongly
Items Disagree agree nor Agree
No. Disagree Agree
disagree
1 Singes
2 Combo
Shots
3 Flanges
4 Menu
Board
5 Window
Display
16 Do you think that activation increases outlet sales and profit?
Yes [ ] No [ ]
17 Do you think that activation makes the customers to ask for a
particular brand of soft drink?
Yes [ ] No [ ]
18 Which product soft drinks prefer by customer while eating?
Coca Cola [ ] Thums Up [ ] Coke Diet [ ]
Sprite [ ] Limca [ ] Fanta [ ]
Maaza [ ] Kinley [ ] Minute Maid[ ]
Pulpy Orange [ ] Nestea [ ]

19 Do You think that activations increases brand image?
Yes [ ] No [ ]
20 In which company do you get more benefit
Coca Cola [ ] Pepsi [ ] Other [ ]

21 Do you think that company should do the activation in
future?
Yes [ ] No [ ]

in Shivamogga City
Signature of the Respondents
BIBLIOGRAPHY
Web Sites
www.thecococola.com
www.answers.com
www.marketwatch.com
Books
Business research methods

o S N Murthy and U Bhojanna
Business research Methods
o B.R. Kothari New Age, International publication
Retail Management
o Barry and Berman

Coco-Cola BBM Report

Caricato da

Informazioni sul documento

Copyright

Formati disponibili

Condividi questo documento

Condividi o incorpora il documento

Opzioni di condivisione

Hai trovato utile questo documento?

Questo contenuto è inappropriato?

Copyright:

Formati disponibili

Coco-Cola BBM Report

Caricato da

Copyright:

Formati disponibili

Effectiveness of Coca Cola Product

Title of the Project

Sahyadri Arts & Commerce College, Shivamogga.

Statement of the problem:

Hindustan Coca Cola beverages private ltd is spending

huge amount on activation. This study taken to see, is the

company more order through activation in Shivamogga City.

Objective of the Study:

To study the performance of Coca Cola Product in

Scope of the study:

This study is conducted in Shivamogga City. The samples

Star hotels and family Clubs.

This study is applicable mainly for all college & Public

The source of data was collected from both primary and

Sahyadri Arts & Commerce College, Shivamogga.

The primary data was collected through the questionnaire

from the customers.

The secondary Data collected through reports, magazines

journals and internet etc. It helps to preparing the project.

The sample size was restricted only 100, which comprised

of mainly outlet owners and peoples from different areas in

Shivamogga city. This sampling is convent it random sampling.

Type of Research Method:

This study is restricted only in Shivamogga city.

Sahyadri Arts & Commerce College, Shivamogga.

Sahyadri Arts & Commerce College, Shivamogga.

Present soft drink boon in India was attributed to the

concentrated rush to beg a big share in the soft drink market.

Various national and multination firms are engaged in soft

drink market due to increase in its demand day by day. As far as

Sahyadri Arts & Commerce College, Shivamogga.

India soft drink market is concerned there are major companys

engaged having a big completion to capture the soft drink market

in the Indian Market.

Cola dominated the American Soft drink Industry, Pepsi Cola

was a drink less to manufactures and with a less satisfactory

drink for the same price and Pepsi emphasized on advertizing.

During World War II Pepsi and Coke both enjoyed increased

share. A number of factory contributed to Pepsi problem were

poor image, poor taskforce, poor quality control etc.

At the point Alfred, N. Steeler came to the presidency of

Pepsi cola with a great reputation for merchandising. He and his

a cheap limitator of Coke into a class on soft drink

By 1955 all pepsi major weakness had been overcome,

resulting sales had climbed substantially. These actions from

1955 to 1960 led to a considerable sales growth for pepsi.

Sahyadri Arts & Commerce College, Shivamogga.

In India, another company engaged in soft drink market is

Coca Cola. It is one of the most widely known, accepted and

admired trademarks of the world. Coca-Cola was there in India

till 1977, when the Indian Government banned it due to strong

resentment against multinational companys Coca Cola was re

launched again in India in September 1993 at Hathras near

Cola in the country with great enthusiasm and Vigor.

Coca-Cola marked its re launching

Carbonated or Non Carbonated or Non Aerated Mixture

so stone unturned, for monopolizing the India soft drink

drinks as a food item in India hold.

Pure Mineral Water

Fun Drink Health Drink

Sahyadri Arts & Commerce College, Shivamogga.

Fruit Juice Gelatin Based Drink

Carbonated or Aerated Drink

Branded Product Commodity Product