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SYNOPSIS
ON
SUBMITTED TO
SUBMITTED BY
VISHAL SOMYANI
Department of Commerce
INDEX
SR.
CHAPTER NAME
NO.
1 INTRODUCTION
2 COMPANY PROFILE
4 HYPOTHESIS
5 RESEARCH METHODOLOGY
6 BIBLIOGRAPHY
INTRODUCTION
COMPANY PROFILE
Reliance Digital is a multi-brand electronic retail
chain from the house of Reliance Industries Limited (RIL).
This consumer electronics and durables retail chain is one
of Indias fastest growing retail chains and the most
popular destination for purchase of electronic items.
Carrying over 4000 different electronic items from more
than 150 brands both national and international
Reliance Digital offers customers one of the largest
collection of electronic products and brands from world
over.
Every Reliance Digital store packs a punch as far
product variety and price points go. The stores are
spacious and design and allow for ease of movement
when looking at different products and their brands. From
refrigerators, washing machines, DVD players, laptops,
digital cameras, gaming consoles, LCD and LED TVs,
microwave ovens, mobile phones, electronic musical
instruments to even the smallest of the electronic items
like pen drive, headphones and data cables, Reliance
Digital carries it all. Every product is categorized under a
title from my appliances, my entertainment, my
gaming and my communication, making it easier from
customers to browse through the varied selection. When
it comes to picking the right product, special experience
zones have been set up for customers to test and verify a
product in true-to-life settings.
MEANING OF RESEARCH
Research methodology is systematic way to solve
the research problem. It refers to search for knowledge, a
scientific search for information. Marketing research is the
systematic design, collection, analysis and reporting of
data and finding relevant to a specific marketing design,
collection analysis and reporting of data and finding
relevant to a specific marketing situation facing the
company.
COLLECTION OF DATA :
BIBLIOGRAPHY
WEBSITES:
WWW.Reliancecommunication.com
www.google.com
www.altavista.com
BOOKS PREFFERED :-
Marketing Management- Philip Kotler
Marketing Management- Rajan Saxena
NEWS PAPERS :-