Business Plan

FRISKY

ADVENTURE TRAVEL GUIDE

Submitted By:

Ankit Shrestha

Suruchi Sharma

Sujan Lal Manandhar

College: Ace Institute of Management (Undergraduate Team)

Submitted To:

Gameplan

Comquest Team

Date:

nd
22 October, 2016
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Table Of Contents
EXECUTIVE SUMMARY............................................................................................................................3

PRODUCT AND SERVICE DESCRIPTION..........................................................................................4

MARKET ANALYSIS.....................................................................................................................................5

MARKETING PLAN.......................................................................................................................................7

INTELLECTUAL PROPERTY STATUS..................................................................................................8

COMPETITOR ANALYSIS..........................................................................................................................9

FINANCIAL HIGHLIGHTS.......................................................................................................................10
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EXECUTIVE SUMMARY
Travelling is an ongoing process. Adventure sports has somewhat become like a
hobby and technology has taken the world by the storm. The app and website combine these
three elements together to form an easier way to plan a customers next adventure holiday.
With every little details that the app and website aim to provide, it reduces the hassle for any
customer to plan their next destination across Nepal and The Andaman and Nicobar Islands
of India. With the availability of Bungee Jumping, Tandem Swing, Paragliding, Sky Diving,
Scuba Diving and many more adventure sports, customers are often confused. The confusion
lies with the prices, access, accommodation and many more to follow. The app and website
aim to provide every little detail, help customers make their own itinerary with best available
costs. 803,092 people travelled Nepal for the adventure purposes (2014) and the island of
India saw many tourists too. The software market has long been one of the computer
industry's fastest growing segments. Revenues for the worldwide software market reached
more than $122 billion according to estimates by International Data Corporation (IDC) which
is a market research firm in Framingham, Massachusetts. IDC projects that revenues will
grow surpassing $220 billion three years from now. As with any start-up company, the app
and website team recognizes its risks. We believe that we will need to meet market
acceptance. Hence, the company is working to determine trends in the industry, the needs of
the customer, and what can be done to address the needs of the customer.
We will require a funding of Rs220000.
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PRODUCT AND SERVICE DESCRIPTION

Frisky is an online adventure website and mobile application which will provide all
the information about adventure sports in India and Nepal. As for now we help customers
plan their trip with guidelines that are not easily available through two-way communication.
We do not have a target age because at Frisky we believe that age doesnt define the passion
for travelling and adventure. From the beautiful beaches of Andaman and Nicobar islands to
majestic Himalayas in Northern Nepal; from thrilling water sports in Indian beaches to the
high ground adventure in Nepal, Frisky will be assisting the customers to get first hand
experience.
Frisky is an online portal where users can access information regarding the place of
choice. Among the various information that can be found on the Internet, Frisky provides
classified first hand information to the users. Frisky provides service to the adventure fanatics
that want to search for credible information regarding the cost, travel route, medical services,
food and culture of places.
Frisky will present insight regarding the following:
Itinerary: It will include the travel route and the options that the customers can
choose from.
Hotels and Lodges: The list will contain all the hotels and lodges near the area. It will
consist of price range of the hotels and the services provided by the hotel.
Maps: Maps will help the travelers to view the areas and the places they can travel
within the area.
Food: All the restaurant and places to dine will be listed out in this category. Users
can find places where they can get different authentic cuisine of the area. Also, it will
contain the list of notable local eatery.
Medical Services: This safety feature will inform the users regarding the closest
distance to health emergency. Pharmaceuticals and list of hospitals will be kept in this
category.
Adventure Sports: Frisky is all about providing the best adventure experience to the
customers. Hence, it will give information about the pricing and the accessibility of
the sports in the particular area. It will also combine packages that give information
regarding different adventure sports from sky diving to snorkeling.
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MARKET ANALYSIS
The topic will includes our in-depth analysis of our market segments and the targeted
customers . We also have a summary of our results of the SWOT analysis we conducted .
Customer Profiling
There is a famous quote "If travelling was free, you'd never see me again". Tourism is a
sector that barely leaves anyone out. Our targeted customer profiles have been described
below:

Students
They include college students. Undergraduates are the ones who are looking to do
something new and different. They love to go to fun places with their friends. We have
specific packages for them including weekend packages or a week long . All our packages
are of affordable price with food, accommodation, beverages and other facilities as desired.
They can also customize their packages as per our services to some extent. The cost for a
larger group is more beneficial than individual people because of our discount offers.

Couples
They are the newlyweds and looking for a romantic place to spend their honeymoon
and also those who want to reignite their bond. Our special honeymoon and couples
packages ensure a very romantic time with their loved ones. They are bound to have a great
time with our services which include suites, unlimited cuisines, travel to the tranquil
environment, water sports, spas and many others.

Adventurists
For those looking for adventure in their lives we have our adventure sports packages.
With many travelling destinations and their adventure sports attractions, these customers will
have the time of their lives. We have trekking, water skiing, gliding, surfing, snowboarding,
parachuting, snorkelling, kayaking, rafting and many ,more. Our adventure packages are
specifically designed to provide a great time to these tourists at an amazing price. Packages can
be made by the customers themselves according to what they want to do.

Casual Travellers
We all need a break from our daily lives and jobs. Our packages guarantee a relaxing
time for our tourists. A break from their career, vacationing with family, we have options for
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everyone. With amazing hotels, delicious food and breathtaking sights these packages are
going to prove to be worth the price for such customers.

Travelling enthusiasts
They love to travel. They are always off on a new adventure. We realize that these
customers are very demanding and they know exactly what they want. Our packages range
from affordable to premium. Plus of course they can hand pick their options. It will be a little
bit more expensive but there will be no slack for our side. They will be getting their money's
worth.

SWOT Analysis
We have conducted a SWOT analysis and here are the summary of our results of the
same:

Strengths
One of our major strengths is cost reduction. It is because our operation requires less space
and property.
Potential customers can make comparisons between our packages within our website and
app.
Potential customers can read impartial reviews and check out what people really think.
Our potential customers can directly talk to us on online chats and we guarantee a reply
within an hour of their inquiry.

Weaknesses
We are a new company and we realise that we have not made that many contacts. But we
believe in our networking strategies which we
As we are a new company, our credibility will be relatively lower than our major competitors
but with our future strategies we believe that it can be increased.

Opportunities
Smart phone apps and websites are the major tools in today's business. Our services are
distributed exactly through them. There is no denying that we can access a massive number
of customers.
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Our services are also available when the customers are actually travelling. We can provide
real time suggestions. This is something everyone anticipates.
We do not differentiate on price, we have packages for everyone.

Threats
Every business in the market is prone to threats. But our business plan can tackle these
threats. One of the threats could be the change in cyber laws which may be unfavourable to
our business.
There could also be new competitors in the market.

MARKETING PLAN
Marketing strategies communicate an overall value to the customers. In many cases,
this is the core of building equity or good will to any target market. Many company have
invested in creating commercials for television, billboards, and magazines that showcase their
products in such a way that their customers feel an affinity towards their products. We at
Frisky would follow the following strategies:

Diversity Marketing
Develop a customized package by analyzing different customer segments based on
cultural differences including tastes, expectations, beliefs, world views, and specific needs.

Relationship Marketing
We intent to build relations from corporate houses and colleges and arrange their
destination.

Call to Action (CTA) Marketing

We will convert web traffic into leads or sales on websites using text, graphics, or
other elements of web design. This helps in improving the percentage of online visitors who
become customers or who join the mailing list.

Online Marketing
Online is a new form of marketing. From online banners to pop ups, online marketers
have attempted to get their customers attention any way they can. Facebook, Twitter and
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YouTube promotions will be made. Search marketing through Google will also be carried
out.

Cause Strategy
Many villages have people who are retired from their jobs. Having a home stay with
them helps the household generate extra income as well as learn cultures.

Evangelism Marketing
We would develop raving fan customers who become advocates of our brand. This
will be done through conducting campus ambassadors.

Event Marketing
Creating events is a great way to drive sales. College festivals can be targeted and few
amount or package can be sponsored as promotions.

Direct Marketing
Communicate directly with customers and prospects through mail, email, texts, fliers
and other promotional material. Both side communication will be carried out.

INTELLECTUAL PROPERTY STATUS

Website Development:
Following development has been done to the website until now:
1. The website is currently in the first phase of the development A prototype of the
website is underway. However, the final website is yet to be built.
2. A layout of the website has been finalized based on which the website is being built.
3. The various categories that will be in the website has been completed. However, the
information that will be uploaded in the website is being researched.
4. Meanwhile, the content for the website is being prepared. All the details that will be
uploaded in the website is being finalized.
5. The second phase of development is scheduled to begin February.
Mobile Application Development:
Following are the things that has been finalized in mobile application development:
1. We will be developing android application in the first stage of mobile app
development. The information regarding different packages will be the same for
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which the customers will have to pay certain cost to access. Once the customer has
purchased it, the information will be available to them anytime they want.
2. iOS and Windows app development will be done in the second stage of app
development. Once the android app becomes complete and made public for use, only
then will iOS and window app development begin.
Company Trademark
The company trademark has to be registered in the Ministry of Industry, Government of
Nepal that is yet to be done. Application for the registration of trademark shall be done
around March 2017. The application will be followed by an examination and if found
feasible trademark will be provided.

COMPETITOR ANALYSIS
With the introduction of many travel websites, we too have a lot of competitors.
MakeMyTrip.com has revolutionized the travel industry in India. Other online travel
company offering domestic and international travel services which comprises of flight, train
and bus tickets, holiday packages, hotel reservations and other products and services are
Thomas Cook or Cox n kings. However every details are not well provided in the websites
which we aim to do ones the user wants it. Both way communication is our major focus
which will help the customer be more specific and not sceptical. Another factor is the whole
concept where we focus on adventure trips. We aim in providing feasible costs and the access
or things needed for it. While other websites focus on holiday packages we add the adventure
essence.
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FINANCIAL HIGHLIGHTS
Start-up Requirements

Start-Up Expenses

Legal Fees Rs. 5000

License and Registration Fees Rs. 6000
Rent -
Insurance Rs. 14000
Office Expenses Rs. 25000
Total Start-Up Expenses Rs.50000
Start-Up Assets

Cash In Hand Rs.50000

Fixtures and Fittings Rs. 60000
Supplies Rs. 30000
Intellectual Property Rights (Domain and Rs. 30000
Web Hosting)

Total Assets Rs. 170000

Total Requirement Rs.220000

Start-Up Funding

Start-Up Expenses To Fund Rs. 50000

Start-Up Assets To Fund Rs. 170000
Total Funding Required Rs. 220000
Assets

Non-Cash Assets From Start-Up Rs.120000

Additional Cash Raised 0
Cash Balance on Starting Date Rs. 50000
Total Asset Rs. 170000
Liabilities

Current Borrowings Rs. 0

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Long-Term Liabilities Rs. 0

Total Liabilities
Planned Investments

Founding Member 1 Rs. 40000

Founding Member 2 Rs. 40000
Founding Member 3 Rs. 40000
Ace Institute of Management Rs. 100000
Total Planned Investment Rs. 220000
Loss at Start-Up (Rs. 50000)
Total Capital
Liabilities
Total Capital and Liabilities
Total Funding Rs.220000

Financials
Cash Budget

Months January Feb Mar Apr May June

Cash Inflow

20000 20000 20000 20000 30000 30000

Forecasted

Commission
Revenue
Forecasted 10000 10000 10000 10000 10000 10000
Package
Revenue
Advertisement
and Google Ad
sense
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5000 5000 5000 10000 10000 10000

Additional 0 0 0 0 0 0
Cash Inflow

Total 35000 35000 35000 35000 50000 50000

Forecasted
Revenue

Cash
Disbursement

Administrative 20000 20000 20000 20000 20000 20000

Cost

Transport Cost 20000 20000 20000 20000 20000 20000

Purchase of
Assets

Marketing and 10000 10000 10000 10000 10000 10000

Promotion Cost

Server 5000
maintenance
and
troubleshooting

R and D 40000

Insurance 2000 2000 2000 2000 2000 2000

Total 92000 52000 52000 52000 52000 57000

Forecasted
Disbursement

Net Change in -57000 -17000 -17000 -17000 -2000 -7000

Cash flow

Minimum Cash 10000 10000 10000 10000 10000 10000

Balance

Opening Cash 50000 13000 16000 19000 12000 10000

Balance
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-7000 -4000 -1000 2000 10000 3000

Loan 20000 20000 20000 10000 10000

Interest

Repayment

Ending Cash 13000 16000 19000 12000 10000 13000

Balance

Months July Aug Sept Oct Nov Dec

Cash Inflow
30000 30000 50000 50000 50000 50000

Forecasted
Service 10000 10000 20000 20000 20000 20000
Revenue
Forecasted
Information
Revenue
Advertisement
and Google Ad 10000 10000 20000 20000 20000 20000
sense

Additional Cash 0 0 0 0 0 0
Inflow

Total 50000 50000 90000 90000 90000 90000

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Forecasted
Revenue

Cash
Disbursement

Administrative 20000 20000 30000 30000 30000 30000

Cost

Transport Cost 20000 20000 30000 30000 30000 30000

Purchase of 0 0 50000 50000 0 0

Assets

Marketing and 10000 10000 20000 20000 20000 20000

Promotion Cost

Server 5000
maintenance
and
troubleshooting

R and D

Insurance 2000 2000 2000 2000 2000 2000

Total 52000 52000 132000 132000 82000 82000

Forecasted
Disbursement

Net Change in -2000 -2000 -42000 -42000 8000 80000

Cash flow

Minimum Cash 10000 10000 10000 10000 10000 10000

Balance

Opening Cash 13000 11000 19000 17000 15000 23000

Balance

11000 9000 -23000 -25000 23000 31000

Loan 10000 40000 40000

Interest
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Repayment
Ending Cash 19000 17000 15000 23000 31000
11000
Balance

Total Loan Taken: 170,000 (Keep this in Long Term Liabilities as Bank Loan)
Interest To be Paid: 10% of all the loan = 17000 Keep this only in P/L

Pro-Forma Profit and Loss Statement

Year 1 Year 2 Year 3 Year 4 Year 5

Am Am Am Am Am Am Amount Amount
oun oun oun oun oun oun
Particulars t t t t t t

40 500 600 70 100

Total Commission 000 000 000 00 000
Revenue 0 00 0

200 250 35 400

Total Package 160 000 000 00 000
Revenue 000 00

Total 165 200 30 400

Advertisement 145 000 000 00 000
Revenue 000 00

865 105 135 180

705 000 000 000 000
000 0 0 00

Less: 28 300 35 40 500

Administrative 000 000 00 00 000
Cost 0 00 00

Server 100 100 10 100

maintenance and 100 00 00 00 00
troubleshooting 00 0

Interest 170 170 17 17 170

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00 00 00 00 00

0 0

240 240 24 240

240 00 00 00 00
Insurance 00 0

331 351 401 451 551

000 000 000 000 000

Less: Selling and

Distribution Cost

291 350 40 500

280 000 000 00 000
Transport Cost 000 00

170 230 30 400

Marketing and 160 000 000 00 000
Promotional Cost 000 00

400 400 40 400

400 00 00 00 00
R and D 00 0

Depreciation on 900 900 900 90 900

Assets 0 0 0 00 0

489 510 629 749 949

000 000 000 000 000

(11 400 200 150 300

500 0 00 000 000
Net Profit/Loss 0)

Pro-Forma Balance Sheet

Yea
r0 Year 1 Year 2 Year 3 Year 4 Year 5
 17Assets101722252790000350000600560Non-Current Assets00000000Intellectual
Property3030303030Domain3000000000000Web Hosting0000000Current
Assets500570630650700750Cash000000000000175400270120Accounts
Receivable000000000178260012094Prepaid
Expenses5005000000017035363438390007030800000Total Assets0000000000Liabilities and
CapitalCurrent LiabilitiesAccrued Expenses(Interest and other
accrues170230380400500expenses)000000000017171717170000000000Long-Term
Liabilities00000000001717171717Capital1700000000000Add Retained
earning00000000000003536343839Total Liabilities
and1707030380000Capital0000000000000