Co-funded by the COSME programme

European Union
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Short-Term Tourism Trends

Volume 1 2017-1

Overview
This release of the European Union Short-Term Tourism European Union tourism
Trends is the first of a regular reporting by the World
Tourism Organization (UNWTO) in the framework of the in 2016 at a glance
cooperation with the Directorate-General for Internal
Market, Industry, Entrepreneurship and SMEs (DG
GROW) of the European Commission (EC). Based on 499 million
preliminary data available in January 2017, this is a first international tourist arrivals
assessment of the trends regarding International Tourist
Arrivals (overnight visitors) in the 28 Member States of the

40%
European Union (EU-28) in 2016. Future issues will
contain a more detailed analysis of trends by countries
and regarding receipts.
of international arrivals worldwide
International arrivals to the European Union recorded a
solid growth in 2016 (above 4%, exceeding the worlds
average), increasing by 21 million. As a result, total
arrivals to the EU-28 have reached almost 500 million,
+21million
accounting for 40% of the worlds total. New arrivals

2016 was the 7th consecutive year of sustained growth

for the EU-28 following the 2009 global economic and
financial crisis, with 107 million more tourists than the
pre-crisis level of 2008. Note that these results are yet Contents
subject to revision when full data is available.
Overview 1
Europe overall, including extra European Union Tourism trends in the world and in Europe 2
countries, has recorded quite mixed results at the Trends in European Union tourism 3
destination level, with double-digit growth in many Trends in other European destinations outside EU-28 5
destinations being offset by decreases in others.

Despite challenges, tourism has once again shown

extraordinary strength and resilience, highlighting the
importance of its contribution to economic growth, job
creation and social wellbeing.

1 Volume 1 2017-1
 European Union Short-Term Tourism Trends

Tourism trends in the world and in Europe

Europe (European Union and extra European Union countries) shows rather
mixed results, despite solid growth in most destinations

Global demand for international tourism remained robust in 2016, despite

challenges. International tourist arrivals grew by 3.9% to reach a total of 1,235
million. Some 46 million more tourists (overnight visitors) travelled internationally
last year compared to 2015. This growth stands at the same rate as the world
average for the period 2005-2015 (+4%).
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By UNWTO region, Asia and the Pacific (+8%) led growth in international tourist
arrivals in 2016, fuelled by strong demand from source markets both from within
and outside the region. Africa (+8%) enjoyed a strong rebound after two weaker
years. In the Americas (+4%) the positive momentum continued. Demand in the
Middle East (-4%) was uneven, with positive results in some destinations, but
declines in others.

Europe at large (see table 1 of Annex for country groupings) showed rather
mixed results, with double-digit growth in some destinations offset by decreases
in others, predominantly due to security concerns. Overall, international tourist
arrivals grew by 2% in 2016, an increase of 12 million from 2015, reaching a total
620 million, just over half of the worlds total (50%). By subregion, Northern
Europe (+6%) and Central and Eastern Europe (+4%) saw the fastest growth in
2016, welcoming 5 and 6 million more tourists respectively. Southern
Mediterranean Europe grew by 1%, with 4 million more tourists than in 2015.
Western Europe (0%) recorded flat results.

Europe: Inbound Tourism

International Tourist Arrivals (million)

700
Extra EU

600 EU Emerging economies

EU Advanced economies
500

400

300

200

100

S o urc e: Wo rld T o uris m O rganizatio n (UN WT O )

2 Volume 1 2017-1
 European Union Short-Term Tourism Trends

Trends in European Union tourism

International Tourist Arrivals to the European Union reach almost half a billion
in 2016

Overall, the 28 countries of the European Union (EU-28) boasted a solid growth in
international arrivals of above 4%, increasing international arrivals by 21 million to
almost 500 million, accounting for 40% of the worlds total and exceeding the worlds
average growth rate. This is a preliminary estimate based on currently reported data
and the number may still vary when more data becomes available in the coming
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months.

Within the European Union, the five emerging economies (Bulgaria, Poland,
Hungary, Romania and Croatia) grew somewhat faster at a rate of 6%. The 23
advanced economies, as well as the 19 euro area countries among them, grew
close to the rate of 4% of the group as a whole, a solid pace of growth
considering the maturity of most destinations.

The eight European Union destinations in Southern and Mediterranean

Europe, the most visited group of countries within the Union, led growth at 8%
with solid performance in most destinations. Portugal (+13% through November),
Spain (+10%) and Croatia (+9% through November) led the groups results,
fuelled by strong demand from European source markets, partly due to the
perceived security and stability in these countries in comparison to destinations
elsewhere.

Spain, the worlds third most visited destination after France and the United
States, and Europes second, welcomed 6 million more tourists in 2016, up to a
total of 75 million.

Island destinations Cyprus (+20% through November) and Malta (+9% through
November) reported double-digit growth, driven by improved air connectivity and
higher perceived safety in comparison with some competing destinations.
Slovenia (+12% through November) also reported solid results.

Greece (+5% through October) also experienced a solid growth in arrivals, after
recovering from a decrease in the first half of the year as a result of the refugee
and migrant crisis. Italy, Europes third largest destination reported 4% more
arrivals through October, after similar growth last year.

The nine European Union destinations in Central and Eastern Europe

recorded an overall growth rate of 7%, with over 4 million more arrivals and
reaching 71 million. Slovakia (+18% through October) and Bulgaria (+14%
through November) led growth. Lithuania and Romania (+11% through
September and November, respectively) also reported double-digit growth rates.

Hungary (+7% through Q3), the Czech Republic and Latvia (both +6% through
October) as well as Estonia (+6% through September) also turned in good
results. Growth in Poland (+2% through Q2) was more modest.

Most of the five European Union destinations in Northern Europe (+5%)

turned in robust results. Ireland (+11% through November) recorded double-digit
growth, supported by increased air connectivity. Solid results were also recorded
by Sweden and Denmark with 7% and 6% more arrivals through October and
November, respectively, as well as by Finland (+4% through October). The

3 Volume 1 2017-1
 European Union Short-Term Tourism Trends

United Kingdom, the most visited destination in this group, reported a 2%

increase through October.

The six European Union destinations in Western Europe, managed to over-

come the hardship of events in its largest destination France (-5% through
September) and Belgium (-14% through September) recording an overall flat
growth in arrivals (0%). Germany posted 1% growth through October, with
considerable business travel, but weaker leisure travel due to bad weather
conditions in the summer season and various terrorist attacks.

Growth in this group was led by the Netherlands (+5% through September),
partly thanks to various cultural blockbuster exhibitions in the country and a
steady growth in arrivals from China and other emerging markets. Austria also
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reported 5% more arrivals through November, with particularly strong city tourism
favoured by a perception of security in the destination, stable weather conditions
and strong investments. Data for Luxembourg is still pending.

International Tourist Arrivals (% change)

8
6
4
2
0
-2
-4
-6

World Europe EU-28

Source: World Tourism Organization (UNWTO)

4 Volume 1 2017-1
 European Union Short-Term Tourism Trends

Trends in other European destinations outside EU-28

European destinations outside the European Union: weighed down by Turkey

Meanwhile, the 26 destinations outside the European Union (Extra-EU) recorded a

decrease of 7% in international arrivals, mostly due to the substantial decline
suffered by Turkey (-29% through November), Europes fourth largest destination.

Within the Extra-EU, growth in arrivals was positive and exceeded the worlds
average in the advanced economies (+6%), while the emerging economies
recorded a 9% decline in arrivals, again due to the negative impact of results
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from Turkey.

Most Extra-EU destinations in Northern & Western Europe (+6%) turned in

robust results. Iceland (+35% through November) is enjoying its sixth year of
double-digit growth, partly due to increased air transport and accommodation
capacity, as well as ongoing promotion efforts. Norway (+13% through October)
also boasted double-digit growth, supported by increased air connectivity.
Meanwhile, Switzerland, the largest destination in this group, recorded a 2%
decline through November due to a strong Swiss Franc that deteriorated the
competitiveness of the destination against other European markets.

Growth in international tourist arrivals in Extra-EU destinations in Central and

Eastern Europe is estimated at 1% in 2016. This might still vary as data is still
pending for the two largest destinations in this group, the Russian Federation and
Ukraine.

Extra-EU destinations in Southern Mediterranean Europe declined steeply by

19%, despite sound results across the majority of destinations. The groups
average was substantially weighed down by the significant decrease suffered by
its major destination, Turkey (-29% through November) in the aftermath of
various terrorist attacks and a failed coup. Weaker demand from the Russian
Federation, Turkeys second largest source market, also impacted results. By
contrast, all other destinations in this group reported positive results, with double-
digit increases for Albania, Bosnia & Herzegovina, San Marino and Serbia.

Note: all results in this release are based on preliminary data as reported by
European destinations by mid-January 2017 and only a few countries have reported
data for the full year. UNWTO will continue to collect data and will present more
comprehensive data by country in the next delivery scheduled for March 2017.

Please find detailed data series for individual countries online in the Tourism
Factbook of the UNWTO elibrary at www.e-unwto.org/loi/unwtotfb and in the
UNWTO Compendium of Tourism Statistics and Yearbook of Tourism Statistics (see
http://statistics.unwto.org/content/data-1).

5 Volume 1 2017-1
 European Union Short-Term Tourism Trends

Inbound tourism by UNWTO (sub)regions

International Tourist Arrivals, full year Share Change Average
1995 2000 2005 2010 2011 2012 2013 2014 2015 2016* 1995 2000 2005 2010 2015 2016* 14/13 15/14 16*/15 '95-'05 '05-'15
(million) (%) (%) (% a year)

World 525 674 809 951 995 1,042 1,090 1,137 1,189 1,235 100 100 100 100 100 100 4.3 4.6 3.9 4.4 3.9
Advanced economies 337 424 470 516 541 562 588 622 653 685 64.2 62.9 58.1 54.3 54.9 55.4 5.7 5.0 4.9 3.4 3.3
Emerging economies 188 250 339 434 454 479 502 515 536 550 35.8 37.1 41.9 45.7 45.1 44.6 2.6 4.1 2.6 6.1 4.7

By UNWTO regions:
Europe 302.5 386.6 453.2 489.4 520.6 541.1 567.1 580.2 607.5 619.7 57.6 57.4 56.0 51.5 51.1 50.2 2.3 4.7 2.0 4.1 3.0
European Union (28) 266.0 330.5 367.9 384.3 404.8 417.0 433.4 454.1 478.2 499.0 50.7 49.0 45.5 40.4 40.2 40.4 4.8 5.3 4.4 3.3 2.7
-advanced economies (23) 226.9 292.9 328.7 345.8 363.4 373.2 387.4 405.1 425.1 442.5 43.2 43.5 40.6 36.4 35.7 35.8 4.6 4.9 4.1 3.8 2.6
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-euro area (19) 196.8 255.4 273.1 289.0 305.7 313.0 326.5 341.1 357.3 372.1 37.5 37.9 33.8 30.4 30.0 30.1 4.5 4.8 4.1 3.3 2.7
-emerging economies (5) 39.1 37.6 39.2 38.5 41.4 43.8 46.0 49.0 53.1 56.5 7.4 5.6 4.8 4.0 4.5 4.6 6.5 8.3 6.5 0.0 3.1
Extra EU (26) 36.5 56.1 85.3 105.1 115.8 124.1 133.7 126.1 129.4 120.7 7.0 8.3 10.5 11.1 10.9 9.8 -5.6 2.5 -6.7 8.9 4.3
-advanced economies (8) 14.4 17.0 16.1 18.9 19.6 19.3 20.3 20.8 21.9 23.1 2.7 2.5 2.0 2.0 1.8 1.9 2.3 5.3 5.5 1.1 3.1
-emerging economies (18) 22.1 39.1 69.1 86.2 96.3 104.8 113.4 105.4 107.5 97.6 4.2 5.8 8.5 9.1 9.0 7.9 -7.1 2.0 -9.2 12.1 4.5
By subregion
Northern Europe 36.4 44.8 59.9 62.8 64.5 65.6 67.2 70.8 75.4 79.7 6.9 6.6 7.4 6.6 6.3 6.5 5.3 6.5 5.7 5.1 2.3
in Eu 33.4 41.3 55.7 57.6 59.0 60.4 61.7 64.9 68.8 71.9 6.4 6.1 6.9 6.1 5.8 5.8 5.3 5.9 4.6 5.3 2.1
extra EU 3.1 3.4 4.2 5.3 5.5 5.2 5.6 5.9 6.7 7.8 0.6 0.5 0.5 0.6 0.6 0.6 4.8 13.6 17.5 3.2 4.7
Western Europe 112.2 139.7 141.7 154.4 160.4 166.2 170.8 174.4 180.3 179.6 21.4 20.7 17.5 16.2 15.2 14.5 2.1 3.4 -0.4 2.4 2.4
in Eu 105.0 131.5 134.1 145.4 151.5 157.3 161.4 164.8 170.6 170.1 20.0 19.5 16.6 15.3 14.3 13.8 2.1 3.5 -0.3 2.5 2.4
extra EU 7.2 8.2 7.6 9.0 8.9 8.9 9.4 9.5 9.7 9.5 1.4 1.2 0.9 0.9 0.8 0.8 2.1 1.5 -1.8 0.4 2.5
Central/Eastern Eur. 57.9 69.6 95.3 98.9 108.8 118.9 128.1 120.2 126.4 131.8 11.0 10.3 11.8 10.4 10.6 10.7 -6.2 5.1 4.3 5.1 2.9
in Eu 43.6 40.9 52.1 48.7 52.4 55.8 58.6 61.3 66.0 70.8 8.3 6.1 6.4 5.1 5.5 5.7 4.7 7.6 7.4 1.8 2.4
extra EU 14.3 28.7 43.2 50.2 56.5 63.1 69.6 58.9 60.4 61.0 2.7 4.3 5.3 5.3 5.1 4.9 -15.3 2.5 1.0 11.7 3.4
Southern/Medit. Eur. 96.0 132.6 156.4 173.3 186.9 190.4 201.0 214.8 225.5 228.6 18.3 19.7 19.3 18.2 19.0 18.5 6.9 4.9 1.4 5.0 3.7
in Eu 84.1 116.7 126.1 132.6 141.9 143.5 151.8 163.0 172.8 186.1 16.0 17.3 15.6 13.9 14.5 15.1 7.4 6.0 7.7 4.1 3.2
extra EU 11.8 15.9 30.3 40.6 44.9 46.9 49.2 51.9 52.6 42.4 2.3 2.4 3.7 4.3 4.4 3.4 5.4 1.5 -19.4 9.9 5.7
Asia and the Pacific 82.1 110.4 154.0 205.5 218.3 233.8 249.9 264.4 279.3 302.9 15.6 16.4 19.0 21.6 23.5 24.5 5.8 5.6 8.4 6.5 6.1
North-East Asia 41.3 58.3 85.9 111.5 115.8 122.8 127.0 136.3 142.1 153.9 7.9 8.7 10.6 11.7 11.9 12.5 7.3 4.3 8.3 7.6 5.2
South-East Asia 28.5 36.3 49.0 70.5 77.8 84.9 94.5 97.3 104.7 113.3 5.4 5.4 6.1 7.4 8.8 9.2 3.0 7.5 8.3 5.6 7.9
Oceania 8.1 9.6 10.9 11.4 11.5 11.9 12.5 13.3 14.3 15.6 1.5 1.4 1.3 1.2 1.2 1.3 6.1 7.6 9.7 3.0 2.7
South Asia 4.2 6.1 8.2 12.1 13.3 14.2 16.0 17.5 18.3 20.0 0.8 0.9 1.0 1.3 1.5 1.6 9.6 4.4 9.4 6.8 8.4
Americas 108.9 128.2 133.3 150.1 155.7 162.6 167.6 181.9 192.7 200.9 20.7 19.0 16.5 15.8 16.2 16.3 8.5 6.0 4.3 2.0 3.8
North America 80.5 91.5 89.9 99.5 102.2 106.4 110.2 120.9 127.6 132.2 15.3 13.6 11.1 10.5 10.7 10.7 9.7 5.5 3.6 1.1 3.6
Caribbean 14.0 17.1 18.8 19.5 20.0 20.6 21.1 22.3 24.1 25.1 2.7 2.5 2.3 2.1 2.0 2.0 5.5 8.1 4.3 3.0 2.5
Central America 2.6 4.3 6.3 7.8 8.3 8.9 9.1 9.6 10.2 10.9 0.5 0.6 0.8 0.8 0.9 0.9 5.6 6.8 6.1 9.2 5.0
South America 11.7 15.3 18.3 23.2 25.2 26.8 27.2 29.1 30.8 32.7 2.2 2.3 2.3 2.4 2.6 2.7 7.1 5.9 6.3 4.6 5.3
Africa 18.7 26.2 34.8 50.4 50.1 52.3 54.7 55.2 53.8 58.2 3.6 3.9 4.3 5.3 4.5 4.7 0.9 -2.5 8.1 6.4 4.5
North Africa 7.3 10.2 13.9 19.7 18.0 19.6 20.7 20.4 18.0 18.5 1.4 1.5 1.7 2.1 1.5 1.5 -1.4 -12.0 3.0 6.7 2.6
Subsaharan Africa 11.5 16.0 20.9 30.7 32.1 32.8 34.0 34.8 35.8 39.6 2.2 2.4 2.6 3.2 3.0 3.2 2.4 3.0 10.7 6.2 5.6
Middle East 12.7 22.4 33.7 55.4 50.3 51.9 51.1 55.4 55.9 53.6 2.4 3.3 4.2 5.8 4.7 4.3 8.4 0.8 -4.1 10.2 5.2
Source: World Tourism Organization (UNWTO) (Data as collected by UNWTO January 2017)
Classification based on the International Monetary Fund (IMF), see the Statistical Annex of the IMF World Economic Outlook of April 2016, page 146,
at www.imf.org/external/ns/cs.aspx?id=29.

6 Volume 1 2017-1
 European Union Short-Term Tourism Trends

Inbound tourism by countries of destination

International Tourist Arrivals, monthly/quarterly data (% change over same period of the previous year)
2016* 2015*
YTD Q1 Q2 Q3 Q4 Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Q1 Q2 Q3 Q4

World 3.9 7.0 1.3 3.2 4.9 5.1 7.6 8.3 0.5 1.1 2.3 3.9 1.8 4.0 4.3 5.3 5.1 5.5 3.7 5.2 4.1
Advanced economies 4.9 8.2 2.9 4.5 5.2 6.5 6.6 10.9 0.6 2.3 5.3 5.4 2.4 6.0 5.1 5.8 4.8 5.0 5.2 5.0 5.5
Emerging economies 2.6 5.9 -0.7 1.2 4.5 3.8 8.6 5.6 0.3 -0.5 -1.8 1.5 0.8 1.4 3.2 4.8 5.4 5.9 1.7 5.5 2.5

By UNWTO regions:
Europe 2.0 6.8 -0.2 1.0 3.1 4.7 6.1 9.2 -1.1 0.0 0.3 1.5 -0.8 2.6 2.6 3.9 3.2 6.0 4.7 5.7 3.8
European Union (28) 4.3 8.7 2.5 3.6 5.0 5.8 7.7 11.9 0.5 2.8 3.6 4.3 1.5 5.4 4.9 5.3 4.6 5.7 6.0 5.8 5.0
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By subregion
Northern Europe 5.8 10.4 3.7 6.6 3.3 8.5 14.4 8.8 1.7 3.2 5.4 6.4 7.2 5.8 1.3 4.8 4.3 4.8 5.7 8.1 10.6
Western Europe -0.4 5.7 -3.6 -2.4 2.7 0.7 2.9 12.5 -7.6 -2.2 -2.0 -1.1 -5.4 0.2 2.4 2.6 3.1 4.4 4.1 5.3 -0.5
Central/Eastern Eur. 4.3 6.7 4.2 3.9 3.1 6.1 6.7 7.4 4.1 4.3 4.3 4.8 3.3 3.5 3.5 3.0 2.8 8.2 5.2 7.6 4.0
Southern/Medit. Eur. 1.4 6.4 -1.1 0.5 3.5 5.8 5.8 7.4 -0.1 -1.5 -1.6 0.5 -1.3 3.0 2.7 5.2 3.3 6.3 4.5 4.6 4.9
Asia and the Pacific 8.4 9.4 8.2 10.0 6.4 8.6 9.5 10.0 6.8 6.1 12.0 14.0 7.9 8.0 6.7 6.1 6.4 4.2 4.9 5.4 6.2
North-East Asia 8.4 8.9 8.6 10.3 5.8 8.5 7.6 10.4 6.3 5.1 15.1 16.7 6.9 7.8 6.0 5.9 5.6 4.5 4.6 1.6 6.4
South-East Asia 8.2 9.9 7.9 9.2 5.9 8.5 11.8 9.4 7.3 7.5 8.9 10.7 8.9 7.8 6.6 5.1 6.1 4.1 6.8 9.8 5.2
Oceania 9.7 10.2 9.4 10.9 8.4 11.4 9.2 10.3 8.0 9.1 11.4 12.0 9.8 10.8 9.5 7.7 8.2 8.6 5.8 6.7 8.5
South Asia 9.4 9.3 5.5 10.8 11.4 8.3 9.3 10.3 7.5 4.0 5.1 13.6 9.7 9.3 11.0 11.4 11.8 -0.7 -3.4 12.8 8.0
Americas 4.3 6.5 0.3 4.8 5.4 5.8 6.6 7.0 -1.7 -0.4 3.0 4.2 4.5 6.0 6.9 4.7 4.8 8.0 4.6 5.2 6.2
North America 3.6 4.9 -0.2 4.4 5.5 4.4 4.8 5.5 -2.6 -1.3 3.0 3.5 3.9 6.3 7.6 4.5 4.4 5.2 5.9 5.3 5.7
Caribbean 4.4 6.3 2.2 5.0 3.7 7.2 5.8 5.8 1.7 0.7 4.3 6.0 2.9 6.4 2.5 3.7 4.4 7.6 7.2 8.5 7.6
Central America 6.1 8.8 3.1 5.5 6.7 6.3 8.6 11.5 -1.2 4.5 6.3 9.9 3.8 1.5 10.7 4.9 5.6 6.0 5.5 7.7 8.0
South America 6.3 10.4 0.3 6.4 6.1 8.4 11.3 12.2 -1.0 1.5 0.7 4.4 9.3 5.8 5.8 6.0 6.4 17.9 -4.0 1.5 6.5
Africa 8.0 7.9 0.9 11.1 11.3 7.4 9.2 7.3 0.7 2.0 0.0 12.3 11.1 9.5 11.3 11.1 11.5 -4.6 -7.5 -5.3 -1.8
North Africa 2.9 -6.0 -9.7 12.1 10.9 -7.3 -2.6 -7.7 -7.6 -8.4 -12.9 14.2 11.7 9.1 9.0 10.1 13.4 -9.2 -14.4 -12.7 -10.2
Subsaharan Africa 10.7 13.8 6.9 10.3 11.5 13.2 14.1 14.2 5.2 7.7 7.8 10.6 10.7 9.7 12.3 11.5 10.7 -2.6 -3.1 0.7 2.1
Middle East -4.1 -1.1 -9.6 -8.4 3.5 -11.2 10.2 -0.4 -8.6 -5.8 -14.9 -14.9 -5.5 -5.5 -6.6 9.8 7.0 9.9 -4.8 7.6 -6.7
Source: World Tourism Organization (UNWTO) (Data as collected by UNWTO January 2017)
Classification based on the International Monetary Fund (IMF), see the Statistical Annex of the IMF World Economic Outlook of April 2016, page 146,
at www.imf.org/external/ns/cs.aspx?id=29.

7 Volume 1 2017-1
 European Union Short-Term Tourism Trends

Inbound tourism by countries of destination

International Tourist Arrivals, full year Change Average Share
Series 1995 2000 2005 2010 2011 2012 2013 2014 2015 2016* 14/13 15/14 16*/15 '95-'05 '05-'15 2005 2015
(1000) (%) (% a year) (%)

World 525 mn 674 mn 809 mn 951 mn 995 mn 1,042 mn 1,090 mn 1,137 mn 1,189 mn 1,235 mn 4.3 4.6 3.9 4.4 3.9 100 100
UNWTO region Europe 302,491 386,559 453,194 489,359 520,607 541,096 567,109 580,238 607,506 619,680 2.3 4.7 2.0 4.1 3.0 56.0 51.1
Total European Union (28) 266,003 330,456 367,915 384,279 404,781 416,963 433,427 454,091 478,151 498,959 4.8 5.3 4.4 3.3 2.7 45.5 40.2
in Northern Europe 33,351 41,349 55,657 57,589 58,989 60,426 61,657 64,946 68,760 71,894 5.3 5.9 4.6 5.3 2.1 6.9 5.8
Denmark TF .. 3,535 9,178 8,744 7,864 8,443 8,557 10,267 10,424 .. 20.0 1.5 .. .. 1.3 1.1 0.9
Finland TCE 1,779 1,971 2,080 2,319 2,623 2,778 2,797 2,731 2,622 .. -2.3 -4.0 .. 1.6 2.3 0.3 0.2
Ireland TF 4,818 6,646 7,333 7,134 7,630 7,550 8,260 8,813 9,528 .. 6.7 8.1 .. 4.3 2.7 0.9 0.8
Sweden TF 2,309 3,828 4,883 4,951 11,567 12,372 10,980 10,522 .. .. -4.2 .. .. 7.8 .. 0.6 ..
United Kingdom TF 21,719 23,212 28,039 28,296 29,306 29,282 31,064 32,613 34,436 .. 5.0 5.6 .. 2.6 2.1 3.5 2.9
in Western Europe 104,956 131,476 134,106 145,390 151,530 157,253 161,402 164,849 170,593 170,093 2.1 3.5 -0.3 2.5 2.4 16.6 14.3
http://www.e-unwto.org/doi/book/10.18111/9789284418596 - Wednesday, March 29, 2017 11:58:57 PM - IP Address:130.43.88.113

Austria TCE 17,173 17,982 19,952 22,004 23,012 24,151 24,813 25,291 26,719 .. 1.9 5.6 .. 1.5 3.0 2.5 2.2
Belgium TCE 5,560 6,457 6,742 7,186 7,494 7,560 7,684 7,887 8,355 .. 2.6 5.9 .. 1.9 2.2 0.8 0.7
France TF 60,033 77,190 74,988 77,648 80,499 81,980 83,634 83,701 84,452 .. 0.1 0.9 .. 2.2 1.2 9.3 7.1
Germany TCE 14,848 18,992 21,499 26,875 28,352 30,407 31,545 33,005 34,971 .. 4.6 6.0 .. 3.8 5.0 2.7 2.9
Luxembourg TCE 768 852 913 793 874 950 945 1,038 1,090 .. 9.9 4.9 .. 1.7 1.8 0.1 0.1
Netherlands TCE 6,574 10,003 10,012 10,883 11,300 12,205 12,782 13,926 15,007 .. 9.0 7.8 .. 4.3 4.1 1.2 1.3
in Central/Eastern Europe 43,571 40,897 52,067 48,666 52,356 55,824 58,573 61,305 65,985 70,838 4.7 7.6 7.4 1.8 2.4 6.4 5.5
Bulgaria TF 3,466 2,785 4,837 6,047 6,328 6,541 6,897 7,311 7,099 .. 6.0 -2.9 .. 3.4 3.9 0.6 0.6
Czech Republic TF 3,381 4,773 9,404 8,629 9,019 10,123 10,300 10,617 11,148 .. 3.1 5.0 .. 10.8 1.7 1.2 0.9
Estonia TF 530 1,220 1,917 2,372 2,665 2,744 2,873 2,917 2,763 .. 1.5 -5.3 .. 13.7 3.7 0.2 0.2
Hungary TF .. .. 9,979 9,510 10,250 10,353 10,624 12,140 14,316 .. 14.3 17.9 .. .. 3.7 1.2 1.2
Latvia TF 539 509 1,116 1,373 1,493 1,435 1,536 1,843 2,024 .. 20.0 9.8 .. 7.6 6.1 0.1 0.2
Lithuania TF 650 1,083 2,000 1,507 1,775 1,900 2,012 2,063 2,071 .. 2.5 0.4 .. 11.9 0.4 0.2 0.2
Poland TF 19,215 17,400 15,200 12,470 13,350 14,840 15,800 16,000 16,728 .. 1.3 4.6 .. -2.3 1.0 1.9 1.4
Romania TCE 766 867 1,430 1,343 1,515 1,653 1,715 1,912 2,235 .. 11.5 16.9 .. 6.4 4.6 0.2 0.2
Slovakia TF 903 1,053 6,184 5,415 5,961 6,235 6,816 .. .. .. .. .. .. 21.2 .. 0.8 ..
in Southern/Medit. Europe 84,125 116,734 126,085 132,634 141,906 143,460 151,795 162,990 172,812 186,134 7.4 6.0 7.7 4.1 3.2 15.6 14.5
Croatia TCE 1,485 5,338 7,743 9,111 9,927 10,369 10,948 11,623 12,683 .. 6.2 9.1 .. 18.0 5.1 1.0 1.1
Cyprus TF 2,100 2,686 2,470 2,173 2,392 2,465 2,405 2,441 2,659 .. 1.5 8.9 .. 1.6 0.7 0.3 0.2
Greece TF 10,130 13,096 14,765 15,007 16,427 15,518 17,920 22,033 23,599 .. 23.0 7.1 .. 3.8 4.8 1.8 2.0
Italy TF 31,052 41,181 36,513 43,626 46,119 46,360 47,704 48,576 50,732 .. 1.8 4.4 .. 1.6 3.3 4.5 4.3
Malta TF 1,116 1,216 1,171 1,339 1,415 1,443 1,582 1,690 1,791 .. 6.8 6.0 .. 0.5 4.3 0.1 0.2
Portugal TCE 4,539 5,725 5,956 6,832 7,412 7,685 8,301 9,277 10,140 .. 11.8 9.3 .. 2.8 5.5 0.7 0.9
Slovenia TCE 732 1,090 1,555 1,869 2,037 2,156 2,259 2,411 2,707 .. 6.7 12.3 .. 7.8 5.7 0.2 0.2
Spain TF 32,971 46,403 55,914 52,677 56,177 57,464 60,675 64,939 68,500 75,300 7.0 5.5 9.9 5.4 2.1 6.9 5.8
Total Extra EU 36,488 56,103 85,279 105,080 115,827 124,133 133,682 126,147 129,355 120,721 -5.6 2.5 -6.7 8.9 4.3 10.5 10.9
in Northern & Western Europe 10,308 11,589 11,762 14,227 14,425 14,131 14,940 15,401 16,342 17,334 3.1 6.1 6.1 1.3 3.3 1.5 1.4
Iceland TF 190 303 374 489 566 673 807 998 1,289 .. 23.6 29.2 .. 7.0 13.2 0.0 0.1
Liechtenstein TCE 59 62 50 64 67 62 60 61 57 .. 2.7 -7.5 .. -1.8 1.3 0.0 0.0
Monaco THS 233 300 286 279 295 292 328 329 331 .. 0.3 0.6 .. 2.1 1.5 0.0 0.0
Norway TCE 2,880 3,104 3,824 4,767 4,963 4,538 4,778 4,855 5,361 .. 1.6 10.4 .. 2.9 3.4 0.5 0.5
Switzerland THS 6,946 7,821 7,229 8,628 8,534 8,566 8,967 9,158 9,305 .. 2.1 1.6 .. 0.4 2.6 0.9 0.8
in Central/Eastern Europe 14,341 28,654 43,186 50,229 56,454 63,091 69,555 58,888 60,370 60,955 -15.3 2.5 1.0 11.7 3.4 5.3 5.1
Armenia TF 12 45 319 687 758 963 1,082 1,204 1,192 .. 11.3 -1.0 .. 38.8 14.1 0.0 0.1
Azerbaijan TF .. .. 693 1,280 1,562 1,986 2,130 2,160 1,922 .. 1.4 -11.0 .. .. 10.7 0.1 0.2
Belarus TCE .. 262 253 677 783 955 966 973 860 .. 0.7 -11.6 .. .. 13.0 0.0 0.1
Georgia TF .. .. .. 1,067 1,319 1,790 2,065 2,229 2,282 2,715 7.9 2.4 19.0 .. .. .. 0.2
Kazakhstan TF .. 1,471 3,143 2,991 4,093 4,437 4,926 4,560 .. .. -7.4 .. .. .. .. 0.4 ..
Kyrgyzstan VF .. 173 319 855 2,278 2,406 3,076 2,849 3,051 .. -7.4 7.1 .. .. 25.3 0.0 0.3
Rep. Moldova TCE 32 18 67 64 75 89 96 94 94 .. -1.8 0.5 .. 7.7 3.4 0.0 0.0
Russian Federation TF .. 19,198 19,940 20,262 22,674 25,727 28,356 29,848 31,346 .. 5.3 5.0 .. .. 4.6 2.5 2.6
Tajikistan VF .. 8 .. 160 183 244 208 213 414 .. 2.5 94.0 .. .. .. .. 0.0
Turkmenistan TF 218 3 12 .. .. .. .. .. .. .. .. .. .. -25.4 .. 0.0 ..
Ukraine TF 3,716 6,431 17,631 21,203 21,415 23,013 24,671 12,712 12,428 .. -48.5 -2.2 .. 16.8 -3.4 2.2 1.0
Uzbekistan TF 92 302 242 975 .. .. 1,969 .. .. .. .. .. .. 10.2 .. 0.0 ..
in Southern/Medit. Europe 11,839 15,859 30,331 40,624 44,947 46,911 49,187 51,858 52,643 42,432 5.4 1.5 -19.4 9.9 5.7 3.7 4.4
Albania TF .. .. 628 2,191 2,469 3,156 2,857 3,341 3,784 .. 16.9 13.3 .. .. 19.7 0.1 0.3
Andorra TF .. 2,946 2,418 1,808 2,242 2,238 2,328 2,363 2,670 .. 1.5 13.0 .. .. 1.0 0.3 0.2
Bosnia & Herzg. TCE .. 171 217 365 392 439 529 536 678 .. 1.5 26.5 .. .. 12.1 0.0 0.1
FYR Macedonia TCE 147 224 197 262 327 351 400 425 486 .. 6.4 14.2 .. 3.0 9.4 0.0 0.0
Israel TF 2,215 2,417 1,903 2,803 2,820 2,886 2,962 2,927 2,800 2,900 -1.2 -4.3 3.6 -1.5 3.9 0.2 0.2
Montenegro TCE 1,088 1,201 1,264 1,324 1,350 1,560 .. 2.0 15.5 .. .. .. .. 0.1
San Marino THS 28 43 50 60 78 70 71 75 54 .. 6.3 -27.7 .. 6.0 0.8 0.0 0.0
Serbia TCE 683 764 810 922 1,029 1,132 .. 11.6 10.1 .. .. .. .. 0.1
Turkey TF 7,083 9,586 24,193 31,364 34,654 35,698 37,795 39,811 39,478 .. 5.3 -0.8 .. 13.1 5.0 3.0 3.3
Source: World Tourism Organization (UNWTO) (Data as collected by UNWTO January 2017)

8 Volume 1 2017-1
 European Union Short-Term Tourism Trends

Inbound tourism by countries of destination

International Tourist Arrivals, monthly/quarterly data (% change over same period of the previous year)
Series 2016* 2015*
YTD Q1 Q2 Q3 Q4 Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Q1 Q2 Q3 Q4

World 3.9 7.0 1.3 3.2 4.9 5.1 7.6 8.3 0.5 1.1 2.3 3.9 1.8 4.0 4.3 5.3 5.1 5.5 3.7 5.2 4.1
Europe 2.0 6.8 -0.2 1.0 3.1 4.7 6.1 9.2 -1.1 0.0 0.3 1.5 -0.8 2.6 2.6 3.9 3.2 6.0 4.7 5.7 3.8
Total European Union (28) 4.3 8.7 2.5 3.6 5.0 5.8 7.7 11.9 0.5 2.8 3.6 4.3 1.5 5.4 4.9 5.3 4.6 5.7 6.0 5.8 5.0
in Northern Europe 4.6 9.8 2.7 5.0 2.2 8.5 13.6 7.9 1.2 2.8 3.7 5.0 5.6 4.2 0.5 3.4 3.3 4.9 5.4 7.2 10.1
Denmark TCE 6.3 12.2 1.0 5.6 8.9 19.0 9.8 -6.8 3.1 4.5 4.8 6.9 5.1 15.5 13.8 10.6 2.6 4.5 6.2
Finland TCE 4.4 9.9 4.1 2.2 9.7 18.4 2.0 2.4 4.0 5.0 -0.5 2.2 7.0 0.9 -13.9 -6.6 0.3 3.2
Ireland TF* 11.0 16.5 10.8 10.5 16.8 27.4 8.9 15.2 7.2 10.7 11.2 10.4 9.8 7.8 4.3 14.1 10.3 13.5 17.8
Sweden TCE 7.0 9.0 6.0 7.7 8.5 10.5 7.9 5.7 7.9 5.0 6.7 9.5 6.7 1.6 10.6 7.3 12.4 18.1
United Kingdom VF 1.7 7.7 -0.2 1.8 6.4 9.3 7.6 -1.4 0.1 0.4 2.4 1.7 1.3 -5.1 2.0 5.2 4.7 7.9
in Western Europe -0.3 6.2 -3.7 -2.4 2.9 1.0 3.2 13.3 -8.0 -2.3 -1.9 -1.1 -5.5 0.2 2.6 2.7 3.4 4.6 4.3 5.4 -0.3
http://www.e-unwto.org/doi/book/10.18111/9789284418596 - Wednesday, March 29, 2017 11:58:57 PM - IP Address:130.43.88.113

Austria TCE 5.3 10.3 -3.3 5.7 4.7 5.8 21.9 -10.8 5.5 -5.4 9.4 0.4 9.1 9.8 3.5 5.5 5.2 9.9 -0.7
Belgium TCE -13.5 -3.2 -18.4 -15.0 -3.6 4.0 -8.8 -18.0 -21.1 -15.9 -16.3 -15.9 -12.4 5.6 9.7 8.8 -1.9
France TCE -5.4 0.3 -6.7 -6.3 -8.0 -4.7 10.6 -15.3 -6.2 -1.8 -4.4 -9.0 -5.3 2.9 2.4 3.3 -5.1
Germany TCE 1.5 5.9 0.9 0.1 4.8 5.3 7.5 7.0 -2.3 -0.9 -0.5 -2.9 4.4 -0.2 5.4 5.8 6.6 5.6
Luxembourg TCE 12.5 9.7 4.8 -7.0
Netherlands TCE 4.9 16.9 -0.1 3.0 13.2 13.4 22.6 -7.2 9.8 -3.0 2.6 -0.1 7.5 6.8 6.8 8.7 8.4
in Central/Eastern Europe 7.3 12.0 7.1 6.3 5.3 11.4 11.9 12.7 7.1 7.0 7.2 7.6 5.4 5.7 5.8 5.2 4.8 5.8 8.6 9.3 8.1
Bulgaria VF 13.5 6.7 15.8 12.8 4.2 9.7 6.6 11.1 13.1 19.5 14.7 10.9 12.9 17.6 20.0 4.2 0.1 -3.8 2.4
Czech Republic TCE 6.3 13.9 2.0 5.9 8.8 14.9 17.1 1.1 3.6 0.9 6.8 3.9 7.1 7.4 7.7 9.2 5.3
Estonia TCE 6.3 8.2 5.4 6.7 5.9 3.7 14.2 5.5 4.3 6.2 6.7 6.4 7.0 5.6 4.3 -10.6 -5.9 0.9 1.8
Hungary TF 7.1 21.3 9.2 -1.3 14.0 20.2 21.0 14.3
Latvia TCE 6.2 2.5 5.1 7.6 0.1 -1.7 8.4 0.2 1.0 12.2 7.8 7.8 7.1 11.0 1.0 4.7 3.6 1.6
Lithuania TCE 10.9 11.5 10.8 10.7 10.4 9.6 14.0 10.4 11.0 10.8 9.2 11.4 11.9 -0.9 0.9 5.1 2.1
Poland TF 2.3 2.3 2.4 3.3 5.9 5.4 3.2
Romania TCE 10.6 16.3 9.3 7.5 19.2 19.7 11.6 14.1 13.8 2.1 5.4 6.9 10.3 18.3 8.1 15.3 17.0 21.4 11.1
Slovakia TCE 18.0 23.5 14.4 19.0 29.7 20.8 20.7 24.4 14.1 8.0 27.6 14.1 15.6 12.9 3.7 15.5 21.1 24.3
in Southern/Medit. Europe 7.7 9.6 6.6 7.7 8.1 7.6 8.9 11.8 6.0 6.1 7.3 8.2 5.4 10.1 8.2 9.1 7.0 7.4 7.0 4.6 6.7
Croatia TCE 8.7 22.8 0.1 10.8 8.1 24.3 28.0 -3.8 1.5 0.5 18.3 3.0 14.0 14.7 27.0 24.4 6.8 10.1 3.0
Cyprus TF 20.1 32.4 18.6 16.6 16.3 30.1 40.6 12.0 18.7 22.6 16.3 16.9 16.7 32.6 14.9 16.2 3.6 9.0 16.9
Greece TF 4.7 -6.2 -0.2 6.5 -7.8 -14.9 2.5 -3.5 4.4 -2.0 5.8 1.8 13.7 17.3 45.6 15.0 2.6 -2.1
Italy TF 3.8 4.1 4.6 4.8 5.7 4.0 2.8 1.9 4.4 6.7 1.7 7.6 5.6 -3.3 4.0 6.6 2.0 6.1
Malta TF 9.4 12.7 8.4 6.2 14.2 9.2 14.2 8.4 9.8 7.2 9.1 2.8 7.5 9.4 24.2 7.3 2.8 4.5 10.1
Portugal TCE 12.6 20.0 9.8 10.3 10.9 20.9 25.1 7.2 10.7 11.0 13.3 9.2 8.8 13.8 21.2 9.8 8.2 9.2 10.8
Slovenia TCE* 11.5 19.8 2.0 12.7 15.3 13.7 29.0 -1.9 3.4 3.4 14.9 9.3 15.5 21.2 14.9 10.5 11.1 13.8 7.8
Spain TF 9.9 13.9 10.4 8.2 9.4 11.2 13.7 16.1 11.3 7.4 12.7 9.3 5.8 10.3 11.0 9.2 6.9 4.7 4.9 4.5 8.6
Total Extra EU -7.2 -0.6 -10.7 -9.6 -3.8 -0.5 -0.1 -1.2 -7.4 -11.0 -12.9 -10.1 -10.7 -7.8 -6.7 -1.6 -2.1 7.5 -0.6 5.2 -0.9
in Northern & Western Europe 6.1 4.8 4.9 7.4 6.2 -0.9 6.6 7.7 3.7 2.9 6.9 7.6 6.8 7.8 4.0 10.4 5.2 2.1 4.9 8.9 3.0
Iceland THS 35.3 39.1 29.4 29.8 27.0 47.4 39.7 28.2 34.9 26.6 23.2 25.8 47.6 49.4 71.7 33.4 30.9 30.1 50.6
Liechtenstein THS 22.6 14.1 19.1 30.0 -1 16.4 24.6 10.3 14.7 28.9 37.4 37.9 11.7 -3.6 -6.7 -10.0 -7.8
Monaco THS 9.8 -1.3 7.6 -11.7
Norway TCE 13.0 12.3 10.6 15.7 3.7 17.4 14.5 6.0 2.1 15.7 15.1 16.7 14.8 0.6 -3.5 5.2 11.8 11.6
Switzerland THS -1.7 -1.3 -1.2 -2.7 -4.9 -1.6 1.8 0.7 -0.1 -3.5 -2.5 -4.7 -0.3 -1.1 0.9 1.1 2.3 4.0 -2.9
in Central/Eastern Europe -0.3 -0.1 -0.4 -0.5 -0.3 -0.6 0.2 0.1 -0.2 -0.2 -0.7 -0.5 -0.7 -0.1 -0.3 -0.3 -0.3 11.5 0.2 4.7 -1.8
Armenia TF 3.6 8.6 -3.2 4.9 -4.0 1.8 0.4 -3.2
Azerbaijan VF -0.9 -0.9 -0.9 -11.1 -11.1 -14.2 -14.2
Belarus TCE
Georgia VF 7.6 14.7 11.6 3.9 4.6 4.3 22.9 16.7 17.2 14.9 4.1 3.5 -0.6 11.0 4.5 5.1 4.3 -2.1 8.2 10.5 7.6
Kazakhstan VF -1.2 -1.3 -1.1 2.4 -12.9 23.8 -3.1
Kyrgyzstan ..
Rep. Moldova TCE 31.8 36.2 29.9 30.9 -6.9 4.1 1.9 0.8
Russian Federation VF 16.0 2.2 3.3 -3.1
Tajikistan TF 11.6 8.6 14.1 98.6 98.6 1.0 269
Turkmenistan TF
Ukraine TF
Uzbekistan TF
in Southern/Medit. Europe -19.4 -3.6 -26.7 -23.3 -11.7 -0.1 -3.3 -6.3 -20.4 -25.6 -31.9 -24.5 -25.1 -19.7 -16.2 -7.6 -7.9 2.9 -3.0 4.5 -0.6
Albania VF 15.3 15.3 6.7 19.5 1.3 19.4 12.7 11.6
Andorra TF 4.3 12.9 -11.7 1.4 13.8 10.4 14.7 -24.9 0.7 -7.7 15.4 -6.6 0.4 18.0 6.3 9.3 19.6 19.7 5.6
Bosnia & Herzg. TCE 13.9 11.5 8.6 19.0 4.2 11.7 16.7 13.1 14.9 -1.8 28.9 13.9 15.6 13.8 30.3 30.1 31.3 11.6
FYR Macedonia TCE 4.8 15.8 4.5 -0.3 17.5 4.9 23.4 7.0 6.7 0.2 10.7 -10.9 0.9 12.8 5.9 14.0 10.6 19.9 8.8
Israel TF 3.6 0.5 -2.6 0.9 16.1 -1.6 2.3 0.7 -12.4 5.6 -0.5 -5.4 -9.2 18.2 -6.2 37.7 26.0 -15.9 -18.0 30.7 -0.4
Montenegro TCE 6.6 9.9 7.0 5.5 4.2 8.0 15.8 13.2 8.1 5.0 2.6 6.9 7.8 29.7 8.4 16.7 10.8 17.1 10.6
San Marino TCE 11.2 18.6 3.9 13.4 -3.4 16.7 40.4 3.7 7.2 0.7 9.5 18.0 11.0 -35.1 -34.9 -28.7 -6.1
Serbia TCE 12.7 18.5 5.2 12.4 22.5 25.3 10.6 8.1 5.2 3.0 13.8 8.5 15.9 15.3 29.9 11.8 14.0 9.6 5.0
Turkey TF* -29.3 -9.9 -34.6 -34.3 -5.7 -9.8 -12.8 -26.5 -33.9 -40.1 -35.0 -36.5 -30.8 -23.0 -18.8 4.0 -5.1 0.8 -2.6
Source: World Tourism Organization (UNWTO) (Data as collected by UNWTO January 2017

9 Volume 1 2017-1
 European Union Short-Term Tourism Trends
The UNWTO European Union Short-Term Tourism Trends has been
prepared by UNWTOs Tourism Market Trends Programme in the
framework of the cooperation between UNWTO and the Directorate-
General for Internal Market, Industry, Entrepreneurship and SMEs (DG
GROW) of the European Commission (EC) and has received funding
from the European Unions COSME Programme (2014-2020).
The sole responsibility for the content of this publication lies with the
authors. It does not necessarily reflect the opinion of the European
Communities. The European Commission is not responsible for any use
that may be made of the information contained therein.
http://www.e-unwto.org/doi/book/10.18111/9789284418596 - Wednesday, March 29, 2017 11:58:57 PM - IP Address:130.43.88.113
Explanation of abbreviations and signs used
* = provisional figure or data | = change of series
.. = figure or data not (yet) available n/a = not applicable
mn = million (1,000,000)
bn = billion (1,000,000,000) [note in Spanish miles de millones]
trn = trillion (1,000,000,000,000) [note in Spanish billones]
Q1: January, February, March T1: From January to April
Q2: April, May, June T2: From May to August
Q3: July, August, September T3: From September to December
Q4: October, November, December
H1: From January to June H2: From July to December
YTD: Year to date, variation of months with data available compared with the
same period of the previous year. The (sub)regional totals are approximations
for the whole (sub)region based on trends for the countries with data available.
Series International Tourist Arrivals
TF: International tourist arrivals at frontiers (excluding same-day visitors);
VF: International visitor arrivals at frontiers (tourists and same-day visitors);
THS: International tourist arrivals at hotels and similar establishments;
TCE: International tourist arrivals at collective tourism establishments;
NHS: Nights of international tourists in hotels and similar establishments;
NCE: Nights of international tourists in collective tourism establishments.
Series International Tourism Receipts and Expenditure
All percentages are derived from non-seasonally adjusted series in local
currencies, unless otherwise indicated: $: US$; : euro; sa: seasonally adjusted
series.
For main concepts, definitions and classifications for the measurement of
tourism, please see the International Recommendations for Tourism Statistics
2008 (IRTS 2008) at <statistics.unwto.org/content/irts-2008>.
10 Volume 1 2017-1
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UNWTO ISBN: 978-92-844-1859-6