Penetration strategy is based on low prices, being
recommended when company aims to encourage demand (to attract customers) and expand its market, while growing profits based on sales volume growth alone. Lowered price which it assumes is the cause to a high future demand. This strategy is recommended especially when: demand is very elastic compared to the price; company
Launch Strategies 1. Penetration Strategy Is Based On Low Prices, Being Recommended When Company Aims To Encourage Demand (To Attract Customers) and Expand Its Market, While Growing Profits Based