Business process of walton group

1
 IUBAT-International University of Business Agriculture and Technology

Date of Submission: 22rdMarch, 2017

A Report
On

Business process of WALTON group

Course Code: BUS- 201
Program: BBA
Section: B

Prepared For

Mrs. Anika Khurshid

Faculty,
College of Business Administration

Prepared By
Risky Business

2
 Detail Information of Group Members

NO. NAME PROGRA ID Contribution

M

1. Shegufta Shahrin BCSE 13103170 Data Collection, Preparatory

part
2. Quazi Sejuti BBA 14102038 Specific objectives, Scope of the
Hassan report
3. Nazifa Nawal BBA 16102047 Limitations, Methodology
Mim
4. Farjana Akter BBA 14102375 Organizational Structure,
Types of products

5. Mehedi Hasan BBA 14302110 Organizational culture,

Packaging and recycling

6. MD. Al-Amin BBA 14102544 Preparatory part

Letter of Transmittal

March 23, 2017

Anika Khurshid

College of Business Administration

IUBAT- International University of Business Agriculture and Technology
4, Embankment Drive Road, Uttara Model Town, Sector # 10, Dhaka-1230, Bangladesh.

3
Sub: Application for the submission of final Report.
Dear Mam,

We are happy and delighting to submit here with a copy of final report for your kind evaluation
and appreciation. We have prepared this report as partial fulfillment of the course BUS- 201.We
would be honored if you go through our report and find it worthwhile as really put in a lot of
effort while preparing it. Our report period was from 07.03.2017 to 22.03.2017. We have
immense pleasure to have the opportunity to prepare the final report entitled Business process
of Walton group. We believe that this report has enriched our knowledge. If you have further
queries regarding the report, please let us know. We would be obliged to avail at your
convenience.

Thank You

Sincerely Yours

Risky Business

Letter of Authorization

This is to certify that the Report on Business process of Walton group submitted to Mrs.
Anika Khurshid, faculty of the department of CBA of International University of Business

4
Agricultural and Technology is a record of final report carried out by under his supervision. No
part of the Report has been submitted for any Degree, Diploma, Title or Recognition before.

She has permitted us to submit the Report

Anika Khurshid

Faculty, CBA, IUBAT

Student Declaration

We are the students of IUBAT-International University of Business Agriculture and Technology

and declaring that, this final report on the topic Business process of Walton group have not
been previously submitted to any other University/Collage/Organization for any academic

5
qualification/Certificate/Diploma or any other degree. The final report contains no material
previously published or written by anyone except where due reference is made in the text of the
thesis. It has been prepared for the fulfillment our Business process course.

Sincerely,

Risky Business

Acknowledgement

The successful completion of this report is the outcome of the contribution of a number of people
to whom we grateful and thank them from the very deep of my heart. So, we would like to take
this opportunity to thank all those people who helped me in preparing this report on Business
process of Walton group. First of all we would like to express my great respect to almighty for
providing me the strength and energy to prepare this report.

6
We would like to pay gratitude to our respectable course instructors Anika Khurshid who gave
the opportunity of doing final report on Business process of Walton group. Then we would like
to thank respected our supervisor & faculty of CBA Anika Khurshid who provide much valuable
information, which was very mandatory for me to do this report.We would like to give special
thanks to our friends, senior and junior students, who helped to complete this report.

Finally, we like to give special thanks to the Business of PPL to give me an opportunity to
prepare a report about WALTON. Above all we would like to express my thanks and gratitude to
the Officer of PPL for their cooperation and help, without which it would not have been possible
for us to learn so many things that will be very helpful for our career.

Table of Content

Preparatory part Page no1

Outer cover Page no 2

Title Page Page no 3

Letter of Transmittal Page no 4

7
Letter of Authorization Page no 5

Student Declaration Page no 6

Acknowledgement Page no 7

Table of Content Page no (8-10)

Executive Summary Page no 11

Introductory Part
1. Introduction Page no 12

1.1Background of the study Page no 13

1.2Objective Page no(13-14)

1.2.1 Broad Objective

1.2.2 Specific Objective

1.3 Scope of the Study Page no 14

1.4 Limitations Page no(14-15)

1.5 Methodology Page no 15

1.5.1 Primary Sources Page no 15

1.5.2 Secondary Sources Page no 15

Organizational Overview Page no 16

2.1 Historical Background Page no 17

2.2 Mission Page no(17-18)

2.3 Vision Page no 18

8
2.5 Business Committee Page no 18

2.6. Board of Directors Page no 18

2.7 Organizational Structure Page no 19

2.8 Product & service types Page no(20-21)

2.9 Organizational Culture Page no21

Actual Task Part Page no (22-31)

Discussion of our topic Page no (23-31)

3.1 CSR of the organization Page no(23-24)

3.2 The Strategic Business Process Page no 25

3.3 SWOT Page no (25-29)

3.4 Human Resource Business Process Page no(29-30)

3.5 Employees Job satisfaction Page no(30-31)

Recommendation Page no 32

Conclusion Page no 32

appendix Page no 33
Reference Page no 34

9
 Executive Summary
Walton is the company of Bangladesh to achieve ISO 9001 for quality Business.Walton has three
strategic business units. As I was an internee on Walton a concern of RB group so I had some
responsibility. I worked there in Business department. So I have seen there in QC department the
group whom I worked basically focused on checking the manufacturing product quality,
incoming raw materials quality. Though Walton is one of the well-known organizations in
Bangladesh but recently it has facing some problem due to recessionary fact or due to some
global issue. Recently their profit is decreasing and they are not able to pay their supplier in time
and also they are not giving any percentage of their profit to their employee. There had also some
problem in their administration. Like in Business department there system is not up to date. They
manually input their information in their system as a result when it needed it became difficult to
get the information as quick as possible. So they should use more update system to record their
system. Another things which is very important from my observation they use one individual for
different purpose like one person who is look after purchase, the same person is also look after
the export import division. So I think it reduce some sought of capability of a person where it
would have been better if the person would work in a particular field. They did not use any
specific system for calculating the lead time of their purchase material so there is an opportunity

10
to make a better performance if they calculated it perfectly. They need to implement the QMS,
TQM, 6s and others methodology to upgrade their production system as well as quality control
department. Walton group a concern of RB grup is a well competitive organization in
Bangladesh, so if they adjusted those little problems they will definitely be more competitive in
competitive world.In my report part I have done a survey. Here Ive tried to compare my
operation Business knowledge in practical field. The analysis suggests that the tools of operation
Business are highly important for a firm. If Walton group follows those recommendations I hope
PPL can improve their whole Operations procedure and will become more successful.

INTRODUCTORY PART

11
1.1 Background of the study:

The business world has been changed in a high extent than ever before and there is no doubt that
it will continue more rapidly .It is characterized by increasing competition from both domestic
and foreign companies. To cope up with this competitive globalized business world every person
should have professional and technical skills with the theoretical knowledge. With a view to
developing skilled professionals in every sector, Our University has undertaken an initiative to
prepare report for its BBA students. As a partial and essential requirement of the BBA degree,
with the permission of the authority, I have selected the WALTON company one of the
prominent business organization of Bangladesh to acquire some practical experience.
As a compulsory part of Business process course, this particular report is being prepared on the
proposed topic Business process of Walton group. The intention was to give an opportunity to
the students to gain some real world experience by working in a practical environment.
1.2 Objective of the Study:
1.2.1 Broad Objective:

12
The main objective of this report is to have an assessment about overall activities of Business
process of WALTON a concern of RB group and how they play an important role for maintaining
a balanced and a fair corporate governance overall the organization.
1.2.2 Specific Objectives:

To understand the basic structure of development of WALTON group.

Get introduced with the department and the conception of Business process.
To know the necessity of having a Business process department in an
organization.
To work in reputed company.
To define and evaluate the Business process Department.

To observe the effectiveness of Business process Department.

To observe the effectiveness of Operation Business of the Company.
To get the additional knowledge in different sectors about the organization.
To identify the problems of the Quality Control Department.
To interchange opinions of the officials regarding their organization
To know the operational procedures of WALTON group.

1.3Scope of the Report:

The scope of this report will be limited to the overall description of the company organizational
structure, Business policies, operational plan, and a survey opinion on WALTON group. This
report has been prepared through extensive discussion with the quality control department and
production department. While preparing this report, I had a great opportunity to have an in depth
knowledge of supply chain and Business process system of the WALTON group. It also helped
me to acquire a first-hand perception of a leading Business organization in Bangladesh.

1.4 Limitations:

The present study was not out of limitations. But it was a great opportunity for me to know about
Business process of WALTON group. Some constraints are given bellow

13
 I. The main constraint of the study is inadequate access to information, which has hampered
the scope of analysis required for the study. It was unable to provide some formatted
documents data for the study.
II. Due to time limitations, many of the aspects could not be discussed in the present report.

III. As WALTON is a private limited company; it maintains some secrecy that is not revealed
to others. While collecting data they did not disclose much information for the sake of the
confidentiality of the organization.
IV. Sufficient records, facts and figures are not available. These constraints narrowed the
scope of the real analysis.
V. Lack of experience of the research.

1.5 Methodology:

The study input were collected from two sources:

1.5.1 Primary Sources:

Primary data I were collected directly from the practical desk work. I have discussed some
matter with officers face to face and use their responses as primary data.

1.5.2 Secondary Sources:

The secondary data were collected from-

I. Yearly business review report of PPL.

II. Files & Folders
III. Daily diary (containing my activities of practical orientation in PPL) maintained
by me

14
ORGANIZATIONAL OVERVIEW

15
2.1 Historical Background:

Walton is greatly indebted to S.M. Nazrul Islam, a visionary business leader and an extraordinary
entrepreneur, for its todays name, fame and success. Mr Islam, also the founder chairman of
R.B. Group and Walton, was born in an aristocratic business family of Tangail in Bangladesh in
1926. He has acquired all the techniques of trade and commerce from his businessman father
S.M. Atahar Ali Talukder (1901-1982). Mr Islam joined his fathers business after Britain had
left the Indian sub-continent in 1947. His joining marked a significant turning-point in his family
business. In his long and eventful life, Mr Islam has brought many innovations and
diversifications in his business. He formed Waltons parent company Rezvi and Brothers in 1977
and moved it forward through his dynamic, farsighted and stronger leadership. One of the unique
characteristics of S.M. Nazrul Islam is that he can still take decisions very quickly in any
situation. He remains a great source of inspiration for all in R.B. Group. All in Walton share the
great privilege and responsibility of translating his dreams into reality. Afterward, R.B. Group
was formed and Rezvi and Brothers merged with it. In the meantime, his two sons S.M.
NurulAlamRezvi and S.M. Shamsul Alam joined R.B. Group and took over the charges of its
Chairman and Managing Director respectively. Besides, S.M. Nazrul Islams other three sons--
S.M. Ashraful Alam, S.M. MahbubulAlam and S.M. Rezaul Alam-- joined the R.B. Group as
Directors. S.M. Monjurul Islam Ovee, eldest son of S.M. NurulAlamRezvi, joined R.B. Group as
Director in July 2012.R.B. Groups sister concern Walton Hi-Tech Industries Limited was
formed in 2002 and S.M. Ashraful Alam took over the charge of it as Managing Director.

16
Waltons manufacturing plant was built at Chandra in Kaliakoir, Gazipur near Dhaka in 2006 and
it went into commercial production in 2008. Since then Walton has been moving forward.

2.2 Mission: The Company desires to provide the latest technology based products with
innovative design, excellent quality and many different models & capacities. In this concern,
Business of Walton HIL ensures their commitments for quality at any cost. WALTON brand main
products are different types of Television (CRT, LCD, LED), DVD Player, Motorcycle,

Refrigerator & Freezer, Walton Mobile Phone, Microwave Oven, Steam Oven, Domestic and
Industrial Generator, Manganese & Alkaline Battery, Air conditioner and various types of
necessary and useful home appliances etc.

2.3 Vision: Its vision is to lead through innovation, technology and product that inspire
consumers with aspiration for creating a better world full of digital experiences. WALTON wants
to be recognized as a global leader delivering products with pride in this industry through
excellence. WALTON will continue to build on top of its achievements with new technology and
expertise to further its competitiveness and prove that Made in Bangladesh is the mark of
ultimate confidence. At WALTON, we want to create a future that is exciting and promising for
everyone.

2.5 Business Committee:

Sayed Asik Rahman, Executive director

Abul Basar Hawlader, Finance director

Enaet Ferdous, Chief of int. Marketing department

Mizanur Rahman, Advisor

2.6. Board of Directors:

S. M. Nazrul Islam:Chairman

S. M. Nurul Alam Rezvi:Managing Director

S. M. Shamsul Alam:Director

17
S. M. Ashraful Alam:Director

S. M. Mahbubul Alam:Director

S. M. Rezaul Alam:Director

2.7 Organizational Structure:

16000 employees are currently working in the WALTON group. According to the
organizational chart there are five hierarchical levels at the corporate level.

Managing Director (MD)

Human Resource Managers

Marketing Manager
Finance Manager
Production Manager
Quality Manager
Administrator Manager

18
2.8 Product & service types:

2.8.1Refrigerators and freezers:

Walton manufactures world-class refrigerators and freezers at its modern and fully automatic
plant, which is one of the biggest in South Asia. Refrigerators and freezers are manufactured
using latest technology and high quality compressors. The technology ensures longer cooling
system, low energy consumption and exact moisture for maintaining food value. Condenser is
made of 100 per cent copper in accordance with international standard. Walton refrigerators offer
different models with eye-catching designs and colors. Spare parts including doors are
changeable and available everywhere in the country. Walton has recently launched world-class
refrigerators and freezers using the nanotechnology to keep food fresh and intact for a longer
period of time. All the Walton models of refrigerators are manufactured using the silver Nano
particles which helps keep food free from many harmful bacteria and unpleasant odors. Some
600,000 units of refrigerators and freezers are being manufactured at Waltons factory annually.
Besides, its new production line is going to produce 800,000 units of refrigerators and freezers
soon. Walton has recently planned to manufacture world-class non-frost and luxurious
refrigerators, keeping the taste and demand of customers of developed countries in mind.Walton
brand of refrigerators and freezers hold 70-75 per cent market share of refrigerators and freezers
in Bangladesh. At present, Walton has the capacity of manufacturing 1.4 million refrigerators and
freezers annually.

2.8.2Motorcycles:
19
 Walton manufactures different models of motorbikes at its state-of-the art plant. Walton
motorcycles are powered by five different capacity engines--140cc, 125cc, 110cc and 100cc.
They offer high-quality performances and different mileages. The first one is Explore which is
available with 140cc and 125cc capacity engine; the second model is Fusion, which is available
with 125cc and 110cc engines, while the third one is Prism with 110cc capacity engine and the
fourth model is Cruise which is available with 100cc capacity engine. All these motorcycles have
single cylinder, air-cooling system and 4-stroke engines.

2.8.3Air-conditioners:

Walton manufactures world-class air-conditioners, ranging between 1, 1 and 2 tons. At present,

Walton is manufacturing split-type air-conditioners. Soon it will start manufacturing window-
type air-conditioners. Walton brand of air-conditioners are manufactured in combination with
high-quality raw materials and latest technology. Walton air-conditioners, which are available in
different models and colors, contain LED display and 100 per cent copper condenser. It gives
assurance of optimum performances. Quality control is strictly maintained at every phase of
production.

2.8.3Televisions:

Walton brand of high-quality televisions, ranging from 19-inch to 55-inch, are manufactured at
Walton Micro-Tech Corporation, another sister concern of R.B. Group. Walton televisions
picture quality is so clear, sharp, bright and flicker-free that consumers have cordially accepted
the Walton brand of televisions. As many as 26 different models of televisions are manufactured
at Walton Micro-Tech Corporation. The latest and sophisticated technology is used to make
picture quality sharp, smooth and vivid. Walton has the capacity of manufacturing one million
television sets annually. It offers 3D LED, LED and LCD televisions at affordable prices. It lasts
long and consumes less electricity. Improved digital technology is used in all models of Walton
brand of television.

2.9 Organizational Culture:

20
The top Business of the WALTON tries to follow the prescribed culture of the organization.
WALTON has formal and documented values that are communicated to all the employees. The
top level manager acts as role models to make sure that the rules and regulations are been applied
in the company and closely administrator review their employees behavior.

ACTUAL TASK PART

21
3.1 CSR of the organization:
Keeping in mind the fact that it is one of the largest beverage companies in Bangladesh,
WALTON said it had made CSR an integral part of its corporate agenda. The company used large
amounts of water and energy in its beverage production and tons of packaging material for its
products, it had taken up several initiatives to act as a responsible company and reduce its
environmental impact. In addition to water, energy, and sustainable packaging, WALTON also
focused on several community initiatives in world as part of its social responsibility initiatives.

Walton CSR model

PEOPLE: To commit to the fair and dignified treatment of all people who work for The
WALTON Company 90 percent of more production by local people with local resources.

Portfolio: Offer the highest quality electronic starting with, WALTON and more than 100
electronic products.

PROFIT: Seek to maximize value for shareowners while being mindful of our overall
responsibilities.

PLANET: Working to be leaders in responsible water use, growing our business but not our
carbon footprint.

CSR INITIATIVES

22
ENERGY:

Reducing energy consumption and emission of GHGs by such as refrigeration

Freshmen cooler that used technologies devoid of hydro fluorocarbons
GHG emission reduced by three-fourths
increase the energy efficiency of its equipment by 40 to 50%

Packaging and recycling:

Packaging framework that aimed at recycling

Collected the companys packaging material consisting of paper, plastic, etc. after
they were disposed.

HEALTH:

Provided health checkups, medicine, and education to rural communities

on health-related topics
Also funded polio eradication camps
Company conducted blood donation camps and supported a 24-hour
emergency service for children

ECONOMIC RESPONSIBILITIES:

Played an active role in providing employment and giving the

community opportunities to expand and grow
For every job in the Walton group, 2 more jobs were created
indirectly.

COMMUNITIES:

A commitment to the community was part of Walton groups CSR

The initiative aimed to curb waterborne diseases

23
 It set up around 10 schools for children

3.2 The Strategic Business Process:

Walton always tries to make the best possible services. Moreover, it does not promise any
specific quality standard service. Walton now tries giving service all side in our country. Walton
tries to hard offer the best service quality though the quality consistency and accessibility of
service not guarantee as the as me are dependent on various technical, physical, topographical,
distinctive, environment, regulatory, legal, and such other factor. Walton has the right to
change/very/reduces the extra charges, prices, validity period product/service feature and any
other offered at any time in its sole carefulness for any reason subject to official notification of
such offers prior to giving effect to such changes.

3.3 SWOT:

3.3.1Strengths

Walton has a countrywide retail sales outlets and service points network. Walton receives
International Standardization CertificationISO 9001:2008 for quality Business systems. The
company is committed to maintain quality of its products at any cost. It has more than 100
service centers under the Walton Service Business System with highly skilled and efficient
technical personnel. Walton always gives highest priority to after-sale services for all its
customers living anywhere in the country.

1. Wider product range

24
Walton provides various kinds of phones of various operating systems with amazing features.
The demand of Walton smart phones is increasing around the world so after satisfying the local
people demand the company is now exporting there product in world market.

2. Strong local presence

The peoples of Bangladesh are so patriotic; they love to use their own product. Thats why the
demand of our own product is much more than any foreign product and people find it more
flexible to use. This opportunity makes to improve our economic strength.

3. Quality products at low price

The present competing environment Walton provides quality products at low price. In this
occasion Walton attracts public more than any other companies. No other company can give
product with this feature at the same price like Walton smart phone does.

4. Comprehensive knowledge of the total market and client

They are aware of the market situation and the client demand so they are being able to spread
their business.

5. Using advance high-technology

Todays world is so advanced in the technology area and Walton use high advanced technology
to compete with them. By this opportunity the Bangladeshi people are getting updated.

Because of long term experience, customers reliability and loyalty they are being able to satisfy
the customers.

3.3.2 Weaknesses

1. Lack of skills men power

The staffs worked in this company are not so skilled as like the top companies does. For this
reason some people do not choose their product to use.

25
 2. Proper monitoring problem facing in marketing activities

The lacking of man power at marketing sector is the reason to fail monitoring the market position
properly.

3. Shortage of accessories

The accessories used in new device are not easily available in the local market so consumer face
problem when they wants to repair their product.

4. Software update

The up gradation system is not so regular so user face various problems when operate the Walton
smart phones.

5. Low quality hardware

There are so many smart phones are available in the market whose hardware quality is better
than Walton smart phone like: camera, battery life, ram, processor, sensor.

6. Customer service

There are few customer service centers available in whole country thats why they do not have
the power to access among the people in time.

3.3.3Opportunities

Walton Smartphone offers a wide variety of services and functions that run at the same time to
enrich mobile experience.

1. Achievement of sales growth through introduction of new products

Walton gives new products to customers simultaneously. They are introducing amazing smart
phones with extreme features.

26
2. Increase of sales in major cities

Bangladesh has huge number of population most of them live in major cities in the country and
Walton is targeting those cities to increase their sales and they succeed in this area.

3. Employment opportunities

Most of the people of Bangladesh lives below the poverty line and this industry need large
number of people to run the company that is how the poor people are being able to overcome
their poverty.

4. Introduction of new products

Walton is making phones with various interesting operation system like ice crme sandwich jelly
bean, and the most wonderful thing is that the latest operating system called kitKat will be
marketed soon.

5. Software individuals carrier

The demand of app developer is so high in the market and the most amazing business is mobile
content business so the developers have a huge opportunity to come this area and grab their
profit.

3.3.4Threats

1. Unethical competition prevailing in the market

There are too many companies in the market those are providing smart phones but do not
maintain the minimum requirement of smart phone that is why the popularity of smart phone
decreasing day by day.

27
2. Political unrest hampers sales

There is a huge possibility in Bangladesh to have a great market of smart phone but the
government unfortunately do not supporting the related companies to broad the business area.
The government also do not helping the company to import the accessories the company import
the accessories of their own.

3. Entry of more competitors in the market

This time we are informed by news channels that some companies are interested to sell smart
phone in our local market. So they will not able to run monopolistic business in our country.

4. Change of customers demand: The technology is updating rapidly in todays world.

Specially the high ambitious of our young generation is increasing about technological things.

3.4Human Resource Business Process

Human Resource Business is an essential part for any organization. Moreover, development of
this department is the first step, the ground on which the future of the company depends. It is
essential for every single business unit and especially for such international company as Walton.
It is people, not technology who create the company. Human Resource Business atWalton
Company has many advantages as well as disadvantage. It is the global company and it is
impossible to create certain policies or procedures applicable in all divisions of the company,
cultural and political differences need to be taken into account.

3.4.1Organization human resources at Walton Company

Business at Walton Company focuses on the acquisition and retention of highly skilled and
knowledgeable employees so that it can maintain its top position in the market. It treats these
resources as an asset. It provides such conditions of employment and procedures that enables all
employees to develop a sense of unity with the enterprise and to carry out their duties in the most

28
willing. It also provides for the security of employment to the workers so that they may not be
distracted by the uncertainties of their future. These objectives, strategies, policies, and programs
are pre-specified by the company, which guides the Business and unions in taking decisions.
Also they are in accordance with the organizations mission, objectives, strategies, policies and
its and internal external environments.

3.4.2Job analysis and designing

Job analysis is the procedure for determining the duties and skill requirements of a job and the
kind of person who should be hire for it. Job analysis consists of two products one is description
and second job specification. Job description: a list of job duties and responsibilities, reporting
relationship, working conditions, and supervisory responsibilities. Job specification: a list of a
jobs human requirements that is requisites education, skills, personality, and so on-other product
of a job analysis. Walton company HR department check its own job description and job analysis
in which they get the information about employees work activities, human behavior,
performance standard, job context and human requirements and also other information related to
this conduct.HR department of Walton used this information for Recruiting, selection,
compensation, performance appraisal, training, and employees relationship.

3.4.3Planning and Forecasting

The process of deciding what positions the firm will have to fill, and how to fill them.Coca cola
HR department involves in company strategic planning and they also make sufficient planning
for hiring new employees in the future. They forecast for the expected employees needs in the
organization. They forecast of employees on the change technology and increasing in
productivity. After planning they send this report to the head office for approval. If they get
approval from the head office then they start recruitment process

3.5 Employees Job satisfactions

Employees are the most important assets of every company so it is very important to give them
importance. The satisfaction of the employees makes the company successful HR department
manage says that employees are their assets, there for they are careful about employees health

29
and benefits.

Bonus
Medical facility
Pick and drop
Gratuity fund
Social security

Recommendation

According to the opinion of most of the dealers, it is assumed that Walton is in the third or fourth
position in the market. So in order to exist in the market for a long time and to acquire the first
position, Walton should take some pragmatic steps. Quality products have to be introduced,
customer services has to be very prompt, good relation should be maintained with the dealers,
continuous monitoring system should be initiated, made in should be inscribed on the
products, price should be same everywhere, one dealer should be employed at a particular
region, effective promotional plan must be taken

Conclusion

The company has been running its business with good reputation since 177. Establishment of
Walton HIL to manufacture Refrigerator & Freezer, Air Conditioner, and motorcycle etc. in
Bangladesh is a milestone in the path of success and reputation of the brand WALTON. Walton
HIL is the first company to introduce advanced research and manufacturing technologies and

30
equipment for household & commercial Refrigerator & Freeze, Motorcycle and Air Conditioner
etc. in Bangladesh. For Bangladesh, Walton has become a company to be proud of in the export
arena. Walton has truly redefined Bangladesh from being a consumer country to a producer
country for home appliances.

31
 Appendix
Unlike a business plan, which offers broad overview of the entire organization mission ,
objective , strategy and resource allocation , a marketing plan has a more limited scope. The
product review should summarize the main features for all of the companys products. The
information may be organized by product line , type of customer , by market or by order of
product information. The purpose of a competitive review is to identify key competitors, their
market positions and briefly discuss their .Opportunities are external elements that the company
may be able to its advantage. Marketing research: Business should explain in this section how
marketing research will be used to support development, implementation and evaluation of
strategies and action programs. Total market demand: The total volume that would be bought by
a defined consumer group in a defined geographic area in a defined time period in a defined
marketing environment under a defined level and mix of industry marketing effort. Upper limit
of market demand.Net marketing contribution: A measure of marketing profitability that income
only components of profitability controlled by marketing. Marketing return on sales: The percent
of net sales attributable to the net marketing contribution calculated by dividing net marketing
contribution by net sales. Long run objective: The long term objective is to gain leadership
globally in the home appliance industry. Short term objective: Their short range objective is to
profit maximization through customer satisfaction by providing quality product and increase
market share in electronics market. Strategic intent: To be the global leader in the alliance To
earn more than average profit by exceeding customer expectation.

32
References:

1.1- Journals:

Annual Report of Walton in 2010 and 2011,

Books, Publication sand JournalsWalton group.
Prospectus of Walton group,

1.2- Websites:

http://en.wikipedia.org/wiki/Walton group,
Www.Walton group.org,
http://www.Walton group.com,
http://tutor2u.net/business/accounts/assets_fixedassets_intro.asp.

33