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CURRENT ADDRESS:

340 E. Beaver Avenue, Apt. 121


State College, PA 16801
BAILEY J. JOHNSON
570.541.2157 | baileyjjohnson95@gmail.com
PERMANENT ADDRESS:
703 Bogar Drive
Selinsgrove, PA 17870

EDUCATION
The Pennsylvania State University University Park, PA
Smeal College of Business | Bachelor of Science in Marketing Class of May 2017
College of the Liberal Arts | Minor in Psychology GPA: 3.49/4.00
Deans List: Fall 2014, Spring 2015, Fall 2015, Spring 2016 Major GPA: 3.83/4.00
RELEVANT EXPERIENCE
LOral USA New York, NY
Maybelline Marketing Intern Jun 2016Aug 2016
Analyzed global market trends using Nielsen Answers and MRM data to discover growth opportunities in
Maybellines lipstick portfolio and developed an innovative lip liner for a 2018 market launch
Presented an Instagram campaign to the media team about a Do It Yourself lip trend that received over
261,500 views when posted, a 170% boost in views, compared to the accounts average video views of 153,600
Engaged in cross-functional work with the cosmetic labs to introduce a new formula to expand the lip liner wall
and collaborated with the creative team to redesign the applicator based on consumer insights
Its All About Me Boutique Lewisburg, PA
Media Intern May 2015Aug 2015
Directed a photoshoot and created a behind the scenes Instagram video that highlighted the in-store shopping
experience, which resulted in an increase in daily Instagram likes by 750%
Redesigned the boutiques website using Weebly and streamlined the format to include seasonal look books,
new arrivals and a fashion blog that allowed customers to explore the stores brand virtually
Created social media advertisements using Photoshop to specifically target college students and women 30-55
Marketing Independent Study University Park, PA
Project Team Leader Aug 2014May 2015
Collaborated with the former CEO of Leo Burnett, Linda Wolf, and the marketing department to develop an
innovative organization that provided students with tangible projects in branding, media and analytics
Researched the current and desired skill sets of marketing majors through focus groups with students, recruiters
and professors in order to improve the marketing programs curriculum effectiveness and practicality
Cosmopolitan Consulting Project University Park, PA
Marketing Team Member Jan 2014May 2014
Consulted Chief Revenue Officer of Cosmopolitan Magazine, Donna Lagani, and conducted focus groups to
identify better ways to approach the collegiate market through magazine advertisements
Launched a campus representative campaign that increased Cosmopolitans brand presence at Penn State and
helped tailor its promotions to college aged readers more accurately
LEADERSHIP EXPERIENCE
Penn State Prime University Park, PA
Founder, President, Teaching Assistant Jan 2015Present
Established a syllabus for a 400 level marketing course that allowed students to work directly with Unilever and
Moxie Worldwide for a semester to re-brand Lipton Iced Tea and Suave Professionals to millennials
Oversaw an executive board of five members in order to connect with new marketing corporate sponsors, plan
two case competitions, ten workshops and recruit marketing students for the spring marketing course
Mentored two Unilever branding teams of five students on how to perform focus groups, Mintel analytics and
find a nugget of insight in order to develop a brand strategy for both Lipton and Suave Professionals
Penn State Dance Marathon University Park, PA
Donor Alumni Relations Development THON Captain Sep 2016Feb 2017
Conducted corporate calls on Giving Tuesday to over 600 donors cumulatively in order to raise awareness and
gain over $60,000 in donations for the Four Diamonds at Penn State Childrens Hospital
Networked with Mayor Goreham to officially proclaim State College as The City of THON throughout the
THON 2017 Weekend as a public relations event that also included an Instagram geotag location
Delta Sigma Pi, Professional Co-ed Business Fraternity University Park, PA
Donor Alumni Relations THON Chair Apr 2015May 2016
Organized corporate donation matching for alumni brothers and coordinated alternative fundraising events
Liaised between the chapter and alumni to provide updates on Delta Sigma Pis THON family, fundraisers and
progress through social media platforms and a redesigned monthly newsletter

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SKILLS, AWARDS & INTERESTS
Working knowledge in Nielsen Answers, Microsoft Office, Mintel, Photoshop, Lightroom, Illustrator and iMovie
Sapphire Leadership Academic Program, Young American Award, Chamber of Commerce Civic Scholarship
Interests include: traveling, painting, reading Harry Potter, western horseback riding and cross country running