Elizabeth Coakley

Problem solver. Storyteller. Idea

generator. Creative leader. World
traveler. Critical thinker.
PRSA Certificate in
Principles of PR: eliza95@vt.edu (276) 698 1640 Davidson, NC
Expected April 2017 linkedin.com/in/elizabethcoakley

Employment
August Public Relations and Marketing Assistant| The PRIME Factory
2016 Blacksburg, VA
Present Developed and implemented a 6 month PR Plan focusing on product placement,
earning media coverage and reaching a new target market as an organic growth
tool for brand expansion
Designed content and updated social media marketing strategy which included
Facebook, Twitter, Instagram, Pinterest and YouTube to increase website traffic from
social media 476 percent
Utilized market segmentation and A/B testing to execute efficient Facebook
campaigns and contests
Executed photo shoots and planned and developed seasonal lookbook for client
account
Increased client sales 142 percent in three months by attracting new customers
May 2016- and focusing on retention of existing customer relationships
August Blogged weekly for internal and external accounts and created vlog campaign
2016 featuring product
Performed search engine optimization audits for client account using Act-On
Managed two interns, appropriately delegating tasks and supervising progress

Public Relations and Marketing Intern| The PRIME Factory

Blacksburg, VA
Worked with client accounts to develop strategic communications plans for
implementation into strategic planning process
Developed a strategic segmentation plan for client account using color, theory,
modern design and visually stimulating graphics to grab customer attention for
customer and donor requirement
May 2016 Wrote and distributed press releases, pitches, blogs and other external
Present communications for clients accounts
Conducted interviews of internal stakeholders within client organization for
development on an umbrella and targeted pitches about the organization to
Education understand the organizations value proposition for new initiatives and rebranding
efforts Activities and
Virginia Tech Involvement
Mentor, Pamplin Business Leadership
Bachelor of Arts, Public Relations, 3.71 Center
Concentration in Marketing, Pamplin College Assistant Director of Philanthropy,
of Business Planned events raising over $20,000 for
Writing, editing, press releases, basic the Alpha Phi Foundation
Study abroad in Lugano, Switzerland focused
graphic design knowledge, AP Style, social Member, Alpha Phi Fraternity
PubliconRelations
internationaland
marketing and research
media management tools-Hootsuite, social Ut Prosim PR committee, Public
Communication
media metrics, socialSkills
selling, digital Relations Student Society of America
marketing, social media marketing Director of Sponsorships, Virginia
Tech HeartChase
Fundraiser, Raised $12,000 for the
American Heart Association
Recruiting Hostess, Virginia Tech
Football
Former Miss Virginia Teen USA, Miss