Do you Do you Do you

MM3 Section D Group 4 feel the feel the feel the

ad makes ad makes ad makes
Impact of music on brand Group
the brand the brand the brand
Image seem seem seem
empoweri more innovative
ng? athletic? ?

Empoweri
Athletic Innovative
ng

Group Sr no. Name Age Grp X1 X2 X3

Arjun 21 - 25
1
Bhargava years 1 4 3 3
21 - 25
2
Tanuj Mehta years 1 4 4 4
26 - 30
3
Aprameya years 1 5 4 4
21 - 25
4
Divya years 1 1 4 2
26 - 30
5
Geetesh years 1 4 3 4
21 - 25
6
Kartik years 1 4 4 2
Dushyant 26 - 30
7
Patel years 1 4 3 4
21 - 25
8
Mytreya years 1 1 3 4
21 - 25
9
Deepayan years 1 4 4 2
Akshay 21 - 25
10
Kumar years 1 3 2 1

11 Rohineesh 21 - 25
Saunilya years 1 3 2 2
Ankit 21 - 25
12
Pattanaik years 1 2 1 4
21 - 25
13
Ram Juneja years 1 4 4 5
Nishant 21 - 25
14
Gupta years 1 4 5 4
Group 1 - Rudhrasen 21 - 25
15
non Thorat years 1 3 4 4
popular 21 - 25
16
music Shalaka years 1 4 4 4
21 - 25
17
Sony years 1 1 4 4
popular
music

21 - 25
18
Aditya years 1 4 2 4
21 - 25
19
Kruti Ray years 1 3 4 3
Mayank 21 - 25
20
Yadav years 1 3 5 5
26 - 30
21
Probir Bose years 1 3 2 3
above 30
22
Sud years 1 4 2 1
26 - 30
23
Aman years 1 4 3 4

24 Varanasi 21 - 25
bikash patra years 1 3 2 4
21 - 25
25
Ashwin years 1 1 3 2
21 - 25
26
Sanjay years 1 4 3 2
Arjun 21 - 25
27
Bhargava years 1 3 2 4
21 - 25
28
Divya years 1 2 3 2
21 - 25
29
Geetesh years 1 3 4 4
21 - 25
30
asish pratik years 1 4 4 2
1 Suman Panigr21 - 25 years 2 4 2 4
2 Debashis Trip21 - 25 years 2 3 4 4
3 Swati 21 - 25 years 2 3 1 2
4 Sayantan Gan26 - 30 years 2 2 3 4
5 Abhishek 21 - 25 years 2 4 4 4
6 Sneha 26 - 30 years 2 4 3 2
7 Vijay Raghav 21 - 25 years 2 5 4 4
8 Shrikant Hing26 - 30 years 2 5 5 4
9 Vivek 21 - 25 years 2 4 3 4
10 Appy 26 - 30 years 2 5 5 4
11 Rajesh Ranja21 - 25 years 2 4 4 4
12 Rudrasis 21 - 25 years 2 4 3 4
13 Saswat Sambi21 - 25 years 2 1 4 4
14 Tapas Kumar 21 - 25 years 2 4 4 5
Group 2 - 15 Mohit 21 - 25 years 2 4 4 4
popular
music 16 Alpana 26 - 30 years 2 3 3 4
17 Prashant 21 - 25 years 2 4 3 4
18 Rohit aryan 21 - 25 years 2 3 4 5
19 Uday 21 - 25 years 2 4 4 3
20 Shakti 21 - 25 years 2 3 2 4
21 Aman 26 - 30 years 2 1 1 1
22 Abhisek Das 21 - 25 years 2 5 5 5
 23 Ashish Kumar21 - 25 years 2 4 4 4
24 Tapas Kumar 21 - 25 years 2 4 4 5
25 Ashish Gupta26 - 30 years 2 4 3 4
26 Prashant 21 - 25 years 2 5 3 4
27 Debanka Deb26 - 30 years 2 3 4 4
28 Sourav Beher21 - 25 years 2 4 3 3
29 Rudra madha21 - 25 years 2 4 4 2
30 Indrajeet Mis 21 - 25 years 2 4 3 5
1 Alabhya Pran26 - 30 years 3 4 5 3
2 Arup 26 - 30 years 3 3 2 4
3 Avinash 21 - 25 years 3 5 4 4
4 Archit 21 - 25 years 3 4 3 3
5 Aravind 21 - 25 years 3 4 4 3
6 Yuvraj above 30 yea 3 4 3 4
7 Shubham Agar 21 - 25 years 3 4 4 5
8 Ganesh karpe21 - 25 years 3 5 4 4
9 Vaibhav 21 - 25 years 3 4 5 4
10 Sourav Dalmi21 - 25 years 3 5 4 4
11 Nidhi Bhatt 26 - 30 years 3 4 4 4
12 Akash Gupta 21 - 25 years 3 4 5 4
13 Pratik Das 21 - 25 years 3 3 4 4
14 Sourav Dalmi21 - 25 years 3 4 4 4
Group 3 - 15 Sourav Dalmi21 - 25 years 3 4 4 4
no music 16 Ankit Mangla 21 - 25 years 3 4 4 4
17 Goutam 21 - 25 years 3 5 5 5
18 Sabyasachi m21 - 25 years 3 4 4 5
19 Suman Mishr21 - 25 years 3 1 4 4
20 Syed Adil Raz21 - 25 years 3 4 4 4
21 Sanjay 21 - 25 years 3 4 4 5
22 Sangram 21 - 25 years 3 5 5 5
23 Rohit Mishra 21 - 25 years 3 1 4 3
24 Nikhil Vaidya 21 - 25 years 3 4 3 4
25 Shashank Ra21 - 25 years 3 3 5 4
26 Pritam Bala 21 - 25 years 3 5 3 3
27 Chiranjeeb Mi21 - 25 years 3 1 4 4
28 Abhishek Upaabove 30 yea 3 3 3 4
29 Pravesh Kuma 21 - 25 years 3 1 5 3
30 Vidit 26 - 30 years 3 5 4 4
Did you
feel the Do you Do you
ad makes feel the feel the
the brand ad makes ad makes Did you
and its the brand the brand find any Will you
products seem seem fun purchase
seem profession competiti element by seeing
durable? al? ve? in the ad? the Ad?

Product_D Profession Competiti Fun_Elem

Purchase?
urability alism veness ent

X4 X5 X6 X7

4 3 4 4 2

4 3 4 3 1

4 3 5 4 1

5 3 4 5 2

3 3 4 5 1

4 3 5 4 1

5 4 5 4 1

4 3 3 3 2

4 3 4 3 1

4 5 5 5 1

4 4 5 3 1

4 3 5 3 1

4 3 5 3 1

4 3 5 4 1

4 3 4 4 1

4 4 4 4 1

4 4 4 4 1
5 4 5 5 1

4 3 5 3 1

4 3 4 4 1

4 2 4 3 1

5 3 4 4 1

5 4 5 4 1

5 2 4 3 1

5 3 5 3 1

4 4 4 4 1

4 4 3 4 2

4 3 5 5 2

5 3 4 4 2

4 2 5 5 1
4 5 5 4 2
4 2 5 3 2
4 3 5 2 1
4 3 4 4 2
5 3 5 4 2
4 3 4 1 1
4 3 5 3 2
4 3 5 5 2
4 3 2 4 1
5 3 5 4 2
5 4 4 3 2
4 3 3 1 1
4 3 4 4 2
5 3 5 4 2
4 4 4 4 2
5 3 4 5 2
4 3 3 4 1
4 4 3 4 1
5 3 3 4 1
4 3 4 4 2
3 3 1 1 1
4 3 4 3 2
4 4 4 4 2
5 4 5 4 2
4 3 5 2 2
5 3 4 3 2
4 4 3 4 1
4 3 5 3 1
4 3 4 1 1
5 3 3 3 1
5 3 4 4 2
5 3 4 4 2
5 3 3 4 1
5 3 3 3 1
5 4 4 3 2
5 3 3 5 1
4 4 3 3 1
4 3 4 3 2
4 4 4 2 2
4 3 5 2 2
4 4 4 4 2
4 5 5 5 2
4 4 4 2 2
4 3 5 4 1
4 3 5 4 1
4 4 1 4 2
5 3 4 5 1
4 3 2 4 1
4 4 2 3 2
4 4 3 4 2
5 4 2 4 2
5 3 2 5 1
5 2 2 3 1
5 3 1 5 1
4 3 2 5 1
4 3 3 3 1
5 4 2 4 2
4 3 3 4 1
4 4 1 3 2
5 3 2 4 1
 Group * Purchasibility Crosstabulation
Purchasibility

Not Purchase Purchase

Group No Music Count 24 6
Expected
Count 17.0 13.0

Familiar Count 12 18
Music
Expected
Count 17.0 13.0

Non Popular Count 15 15

Expected
Count 17.0 13.0

Total Count 51 39
Expected
Count 51.0 39.0
lation Group * Purchasibility Crosstabulation
Purchasibility

Total Not Purchase

30 Group No Music Count 80%
Expected
30.0 Count 57%

30 Familiar Count 40%

Music
Expected
30.0 Count 57%

30 Non Popular Count 50%

Expected
30.0 Count 57%

90 Total Count 57%

Expected
90.0 Count 57%
y Crosstabulation
Purchasibility

Purchase Total
20% 100%

43% 100%

60% 100%

43% 100%

50% 100%

43% 100%

43% 100%

43% 100%