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Dementia is a global health issue for both the elderly and young that needs the constant charity
work and support of organisations like Sue Ryder to treat its patients. It is an all too common
health concern for the elderly that is - as of yet - untreatable.
We as a production group hope to represent this global issue with care and factual accuracy in
order to help build interest in the foundation.
Production facts:
Production length will be approximately 10 minutes long.
Our production will take a primarily emotional angle - focusing on the effects of
Dementia and the care put into it.
We will be interviewing the carers of patients with Dementia, following them on
the job for potential B-roll and interviewing them on-location.
Production Flow:
I-------------------------------------------------------------I-------------------------------------------------------------I
Opening Middle
End
Introduction To Subject/Dementia and what it is/Introduction of interviewers/The interviewees story/The help Sue Ryder have given.
1. Introduction to Subject
a. Introduce dementia
2. Dementia and what it is
a. What causes dementia, the research and statistics of dementia
b. Transition into main production.
3. Introduction to interviewees
a. Introduce the interviewees and their role within the company
4. The Interviewees story
a. What they went through as a patient/carer
b. What their experiences are
5. The help Sue Ryder have given
a. Introduce the companys effect on the illness patients live with, and the research
done.
Target Audience:
Our target audience will primarily be of a socio-economic class between A and B; they will have
money to spare for charitable spending and will likely be old enough to have family at risk of
contracting onset Dementia. This - whilst potentially heartless sounding - is likely the best place
to come from when creating this advertisement, as it files a smaller but more potentially
dedicated audience for donations.
Gender: N/A
Family: Family who is either elderly or suffers from dementia
Class: Middle to upper-class, socio-economic groups A and B (Administrative positions)
Ethnicity: N/A
Religion: N/A
Location: United Kingdom
Age-group: 40 - 50 years of age
Nationality: British
Education: N/A
Politics: N/A
1. What is dementia?
2. How many people are affected?
3. How is it caused?
4. Is there a way to treat it?
5. Who can help?
6. How can we help?
7. Why does it affect so many people?
8. What is Sue Ryder?
9. How do they treat dementia?
10. Who works there?
11. How much money from the NHS goes towards treating these people?
The social action will be on the official Sue Ryder Youtube channel as a promotion of the Sue Ryder
organisation.
Pre-production Material:
Budget:
Total - 154.50
Location Recce:
Equipment Hire sheet:
Copyright Information:
We have got permission from Sue Ryder to use their brand in our video but we must find royalty free
music to go with the short film. I have found many free songs on the internet by popular artist however I
will have to see if I am able to use them in the video.
There are many ethical issues when filming people with dementia seeing as they are easily manipulated.
We also dont want to leave them in a room that they arent familiar to because they might become lost.
We need to be sensitive towards the subject when interviewing the patients. We need to come up with
appropriate questions and tackle the issue in a serious manner. When interviewing the patients, we will
always have a nurse present, so they can escort the patient back to their room.
Found Footage:
Question 1:
Question 2:
What is dementia?
Question 3:
Is it curable?
Question 4:
Question 5:
Question 6:
Question 7:
Question 8:
How does Sue Ryder help people who dont necessarily want to stay in a hospice?
Question 9 (optional):
Question 10:
How can we help?
the production.
Basic Script:
Fade In:
Title Card: "47.5 million people worldwide have been diagnosed with dementia and
there are 7.7 million new cases every year."
Narrator
Being fairly young and detached from older relatives,
i've never experienced the effects of Dementia, nor
had the time to investigate. But for today's program
i've gone too Sue Ryder's Nettlebed Hospice to
interview carers with experience treating the disease.
Cut to:
Walking to the Nettlebed Hospice, footage of the initial introductions, B-Roll of the
location.
Fade In:
[Begin Interview]
[End Interview]
Fade to Black.
Title Card: "Sue Ryder has many ways to help deal with dementia with their dementia
day service."
Title Card: "Need a listening ear, support or information on dementia? Call or email
Suffolk Dementia Helpline at 08081 688000."
End.
Production Schedule:
Proof of Contact: