Documenti di Didattica
Documenti di Professioni
Documenti di Cultura
19 - 26 March, 2017
Index
Campaign Brief
1. Campaign Purpose
2. Global Content Calendar
3. What you need to do (per day)
4. #MyLeadershipStory
5. FAQs
1. Campaign Purpose
1. Campaign Purpose
The Leaders for the World campaign aims to send a message to youth that by engaging with our
products, they will be able to both gain leadership development and contribute to a better world.
a) Objectives
b) Message
When I volunteer, intern, or work abroad, is it for me or for the world?
2. Global Page Content Calendar
2. Global Page Content Calendar
This is the Calendar that the AIESEC International Digital Marketing Team will be using for the week of
the 19-26th of March, 2017 in AIESEC Global Fan page.
Mar 19th Mar 20th Mar Mar 22nd Mar 23rd Mar 24th Mar 25th Mar 26th
Day 21st
Sunday Monday Tuesday Wednesday Thursday Friday Saturday Sunday
CTA: Go to OP
Hashtags: #AIESEC #Leadership #4meor4theworld
#LeadersForTheWorld
Customize: Subtitles in your language (optional)
Day 2- Tuesday 21 March 2017
Video - Global Volunteer
#AIESEC #LeadersForTheWorld
#GlobalVolunteer #MyLeadershipStory
How should it look like?
#4meor4theworld examples
DO. DONT.
- Use the word volunteering in the - Change template color or design
caption for GV stories.
- Use random EP quotes but rather
- Use the word working in the caption have a consistent narrative
for GT stories.
- Use more than 6 pictures (including
- Use the word interning in the cover and end photo)
caption for GE stories
- Find #MyLeadershipStory guiding
question in shared drive
- Use color coded templates per GV/
GT/GE product color
- Use High Quality pictures
- Use 4-6 pictures maximum (including
cover and end photo)
5. Frequently Asked Questions (FAQs)
FAQs
1- Am I supposed to follow the Global Calendar or re-
share whatever I want?
Its preferable to follow the Global Calendar as all content
material is consistent with a common message which is
Leaders for the World.
Digital MKT
Team