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Summary of MACRO Environment factors in Maldives

Maldives is a combined set of 1198 islands with 201 habited islands and the rest still not
having the population touch. The countrys economy is based on tourism, fishing and also
severaltradeengagements.ThecommunityofMaldiviansspeakingDhivehiisalsohavingthe
majority of Muslims and also includes the expats mainly sri Lankans, Indians and a set of
Europeans. The expat staff is mainly in the executive levels in all kinds of business and trade
engagementinthecountry

The hotel & resort industry is mainly managed by few superior hotel operators such as
Universalgroup,Jhonkeelsholdings,Angsana,Tajexotica&Hiltongroupalsohavingsomemini
luxuryresortsinthebusiness.Currentlyduetoissuesexistinginthefinancesystemthehotels
arefacingdifficultieswithbusiness.Highlightedinthissituationisthatthefinancesituationis
not created due to global economy situations but it is because of localized issues mentioned
further.

PoliticalfactorinMaldivesisplayingthemajorrolewhereitinfluencesallproceduresintrade.
Currentlytheexistinggovernmentisunderpressurewithnotfulfillingtherequirementwhich
hasbeenpromised.The30yeardictatorshipofthepreviouspresidentwasended3yearsago
andthecurrentgovernmentisstillinitiatingdevelopmentsinthecountry.Foreachandevery
thingwhichengagesintothecountryithastogothroughsomeprocessesinthegovernment.
Andextremisminthereligionisalsopressuringthegovernmentofthepresident.

Economicfactor,acrucialroleinthecountry,Maldivesisanyhowataxfreenationbutwith
limitedtaxationsinfewimportgoods.Brieflyallplasticrelateditemsandpackingistaxedhigh
ratherthanthatnotaxationisapplied.ThedemandforUSDcurrencyexistsinthecountryand
thelackofUSdollarshascreatedademandforimportswhichinvestorsfromoutsidecanmake
goodmoney.Generallytheprofitmarginofallsortsofbusinessisaround40%to65%ofthe
landingcosts.Therateoflocalcurrencyhasstayedsolidforthepast3to4yearsaccordingly
theeconomyeasilyabsorbsnewtrendsandnewproducts.

Social factor, simply a modernized society which is very much westernized in demand for
FMCG,Cosmetics,servicesandentertainmentrequirements.Outgoingandlifeoutsideofhouse
is a key identification of a local person. High concerns are there for personal health, food,
clothingandotherrequirements.

Technological&environmentfactor,advancesourcesoftechnologyisavailableinthecountry
butatahighpricecomparedtotheactualrates.Andallsourcesareavailablemainlyinmale
capital and around islands but very hard to get reach for other islands. All resources of
technologyisavailableinallhotels&resortsandeasyaccessforusers.Allengagementsfrom
clientstocustomersarealsoconcernedofechofriendly&healthfriendlyproductsandservices
whichisverymucheasytopassthroughoutanyprocesstomarketit.


Legal factor, is not strict as other nations due to the turnover of the previous government
however new rules & regulatory are upcoming concerning all factors mentioned above.
Highlighted in here is if any action from any institute or person is not in line with society,
religionortrenditmaycauseabignewswithinthecommunityandormaygoevenintolegal
frames.Generallywiththehotelsandresorttradenosuchissueexists.

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