BUSINESS MODEL CANVAS

In A Nutshell
INTRODUCTION

Gilang A.
ENTREPRENEURSHIP ITB 2017

FOUNDER OF
I am a/an Entrepreneur .
I am a/an Avid Reader .
I am a/an Content Writer .
 BUSINESS MODEL CANVAS
In A Nutshell

1. WHY 4. EXAMPLE
Why does business model Study Case for BMC
canvas matters

5. LETS PLAY!
2. WHAT Build your own BMC
The 9 Building Blocks

6. CONCLUSION
3. HOW summing up of what weve
Plan -> Test -> Pivot learned today
 ?
SO, WHY DOES BUSINESS MODEL CANVAS

MATTERS?
Business plan is 10.000
WORDS that investor
asks, but NOT READ.

Gilang Agustiar
Plan are WORTHLESS,
But planning is EVERYTHING.

Dwight D. Eisenhower
No business plan
SURVIVE THE FIRST
CONTACT with customer.

Steve Blank
 ?
WHAT IS A

BMC?
EXPLAIN YOUR BUSINESS
DESCRIBE
BUSINESS MODEL
MORE Systematically.
CHALLENGE
BUSINESS MODEL
MORE Systematically.
INVENT
BUSINESS MODEL
MORE Systematically.
DESIGN
BUSINESS MODEL
MORE Systematically.
 CREATED BY

ALEXANDER
OSTERWALDER
 LETS WATCH
A VIDEO!
(BUSINESS MODEL CANVAS EXPLAINED)
 THE NINE
BUILDING BLOCKS
CUSTOMER SEGMENTS

An organization serves one or

several customer segment.
 VALUE PROPOSITION

It seeks to solve customer problems and satisfy

customer needs with value proposition.
VALUE PROPOSITION
VALUE PROPOSITION
 CHANNEL

Value proposition are delivered to customers

through communication, distribution, and channel.
CHANNEL
CUSTOMER RELATIONSHIP

Customer relationship are established and

maintained with each Customer Segment.
CUSTOMER RELATIONSHIP
 REVENUE STREAM

Revenue stream result from value proposition

successfully offered to customer.
 REVENUE STREAM

Revenue stream result from value proposition

successfully offered to customer.
 KEY RESOURCES

Key Resources are the assets required to offer and

deliver previously described element.
KEY RESOURCES
 KEY ACTIVITIES

By performing a number of Key Activitites.

 KEY PARTNERSHIPS

Some activities are outsourced and some resources

are acquired outside the company.
 COST STRUCTURE

The business model element result in the cost

structure.
COST STRUCTURE
BUSINESS MODEL CANVAS

EXAMPLES
SKYPE
AIRBNB
COCA COLA
 ?
HOW TO BUIILD YOUR OWN

BMC?
 KEY OF CREATING BMC

PLAN TEST PIVOT

PLAN
PREPARE THE TEMPLATE
BRAINSTORM WITH YOUR TEAM
ITS ONLY A SET OF
ASSUMPTION
TEST
BUILD YOUR PROTOTYPE
GET OUT OF THE BUILDING
COLLECT THE DATA
ORGANIZE THE DATA
VALIDATE YOUR IDEAS
PIVOT
SET A SUCCESS CRITERION
ARE THE RESULT GOOD OR
BAD?
PIVOT BEFORE IT WAS TOO
LATE.
SO YOUR IDEA WILL BECOME
VALID.
THIS IS WHAT YOU THINK ITS
GONNA WORK.
THIS IS HOW IT WILL REALLY
WORK.
SEGWAY FAILURE STORY
INSTAGRAM SUCCESS STORY
 LETS WATCH
A VIDEO!
(HOW TO TURN YOUR IDEAS INTO BUSINESS)
LETS PLAY
 GET IN HANDS!
CREATE YOUR OWN BUSINESS MODEL CANVAS!
TIMES: 20 MINUTES
START NOW!
BUSINESS MODEL CANVAS
 HURRY UP!
ONE MORE MINUTE!
TIMES UP!!!
KEY TAKEAWAYS

PLAN YOUR BUSINESS IDEAS.

TEST IT TO YOUR MARKET.

PIVOT BEFORE IT WAS TOO LATE.

THANK
YOU