FHM MAGAZINE LOUIS HOLLOW

STRUCTURE
Audience-
Quantitive/Qualititive data statistics/reviews, interviews, comments, survey monkey,
Platforms of availability
Include - socio-economic status, psychographics, geo-demographics, age, gender, sexual
orientation, regional identity, mainstream, alternative, niche appeal
2.Create a mission statement of the product
detailing what they do and why (This should be done via internet research)
3.Research the media platforms it is available on (print screen and link to all platforms) 4.
Research how much revenue the product creates through advertising (Internet research /
quantitative research
you may have to contact the company and ask for figures / their own media pack for this
information) and upload your findings
MISSION STATEMENT
FHM is the biggest and best mainstream mens lifestyle title in the UK, delivering to an
otherwise hard-to-reach audience 20+ male. Men tend to not read as many
magazines, but there proactive, near naked women covers seem to attract their
attention.
FHMs editorial continues to evolve to meet the needs of young men but continues to
cover its core brand values: funny, sexy and bold. This approaches allows FHMs
content to be successful over multiple platforms alongside as magazine.
HTTPS://WWW.STATISTA.COM/STATISTICS/382246/FH
M-MONTHLY-REACH-BY-DEMOGRAPHIC-UK/
STTAISTICS
FHM's circulation has steadily decreased, from more than 600,000 to 420,688 since 2004.
That is due to the mass development in digital technology. So magazines are now almost old
fashioned.
This means that the age of audience has to be a minimum of 20+.
FHM.com (which has 1.8 million unique users a month) was also relaunched last month, while its
interactive elements, such as mobile TV (40,000 subscribers) and email services (598,000
subscribers), already reach a sizeable audience.
Better journalism'
FHM editor Ross Brown explains the shift in emphasis: We have accepted that some at the
younger end of our market have migrated to weekly magazines. Previously, we were
targeting a very broad age range - 18 to 35-year-olds - which was problematic. Now we are
concentrating on 25 to 27-year-olds. It's less giggles, more laughs, with better journalism
covering slightly more serious subject matter.'
 TOPICS OF DISCUSSION
The topics of FHM is so well targeted to its audience, with every aspect of the
magazine being appropriate for the typical confident man. With topics matching
stereotypes such as:-
- Adventures
- Delicious Food
- Craft Beer
- The Best Trainers(Gym)
- Tales of Bravery
- Inspirational
SOCIAL MEDIA PLATFORM
The target audience that FHM being Confident Males with good social lives (27-32)
are all found across all of the popular social media. Social media is a great way to
fins their target audience and they use that effectively to their advantage.
With a social media following of 152.6K, 126K Instagram fans, an every growing
YouTube channel and a Facebook audience of 3.1M reach, the FHM brand officially
reaches more users than any other men's magazine.
By accessing trending social medias will promote themselves whilst targeting their
aimed audience, through the specific topics, such as having #FHMMANFOOD. Which
is reference to a Twitter trend and to spread synergy, linking the two medias
platforms Magazine and social media.
AUDIENCE PROFILING
Males aged between 20-35 with a majority readership aged 27-32. The profiled
FHM reader would typically be very confident, that like to be entertained. Their
views on women could potentially be less than others, due to objectifying them as
sex. They would have good social lives and be very forward and brave with
women. The hobbies or interest the audience would typically have is male heavy, such
as :-
- Sport (Football, Rugby, F1, Boxing, UFC)
- Petrol head ( Love their cars)
- Fashion ( to some degree, even if low)
- Music (Maybe rap or rock)
The FHM reader craves excitement and stimulation!
FHM ADVERTISING
FHM US reports record advertising gains
NEW YORK - FHM magazine continues to lead the US men's magazine market in
advertising gains this year, as it posts a 52% increase in ad pages to October.
The Emap-owned title hit 632.34 total advertising pages to October, an increase of
215.6 pages over the same period last year. The magazine's October issue, its
annual autumn TV issue, carries 73 advertising pages, a 2% increase in pages over
the same issue last year.
Dana Fields, executive publisher and president, said: "The huge ad increases we have
posted this year and the top market leadership status we have achieved are a
testament to the power of the FHM brand. Add to that FHM's reign as the men's
category leader in total circulation gains, and FHM is by far this year's overall success
story."
BIBLIOGRAPHY
1. http://www.fhm.com/
2. http://philrcocker.blogspot.co.uk/2013/04/fhm-media-audiences_18.html
3. https://www.statista.com/statistics/382246/fhm-monthly-reach-by-demographic-
uk/
4. https://en.wikipedia.org/wiki/FHM