What directly engages

our emotions?*
Narrative / Story
Humor
Surprise
Delighters
Visual Imagery
Aect Heuristic
Sensory Appeal

* more accurately, what excites or arouses

the brain?

What motivates us? What encourages What influences our The Mental Notes
or discourages us? decisions?
Appropriate Challenges
Curiosity
Behavior Cube
Achievements Scarcity Ownership Bias
Control / Autonomy
Variable Rewards Social Proof Loss Aversion
Fantasy (Story)
Feedback Loops Authority Periodic Events
Competition
Limited Access (exclusivity) Gifting / Reciprocity Set Completion
Cooperation
Collecting Limited Choice Status Quo Bias
Reputation / Status
Periodic Events Limited Duration Need for Certainty
Self-Expression
Sequencing Commitment & Consistency
Limited Access (exclusivity)
Shaping
Triggers What motivates specific behaviors?

What shapes memory

and perception?
Pattern Recognition Endowed Progress Eect
Conceptual Metaphors [Faces] / Gazecueing
Feedback Loops Chunking
Visual Imagery Uniform Connectedness
Narratives Recognition over Recall
Peak-End Rule Serial Position Eect
Priming Value Attribution
Anchoring & Adjustment Contrast
Framing Familiarity Bias
Duration Eects Aesthetic-Usability Eect
Juxtaposition Positive Mimicry

This work is licensed under a Creative Commons Attribution-NonCommercial 3.0 Unported License. Stephen P. Anderson | www.PoetPainter.com v 0.2, May 9th, 2013