Research-

Vogue is in a league of its own. We work with the best people in the
international industry, whether they are photographers, stylists, hair and
make-up people or set designers. We always produce unique pieces and we
have the power gained over a long history to lure the most interesting
creatives.

Alexandra Shulman, Editor, British Vogue

Vogue magazine

The first published issue for Vogue was in 1892 based in America. The magazine
was acquired by CondeNaste Publishers, the magazine became highly popular and
the demand became very strong. in 1920 the first issue of French Vogue was
released, and in 1932 the American Vogue first published a colour photograph on
the front page. First issue of Russian Vogue was released in September 1998, when
the economic crisis broke out in Russia advertisement had to be on top form in order
to continue the magazine.

This magazine includes many different areas in order to gather a larger target
audience. Including fashion, beauty, lifestyle, accessories and more. In this way the
targetted audience of women ages around 20-40 can read up on loads of different
events, and the magazine could change the way the audience feels on a certain
subject. It brings a community together around fashion, and shows the latest trends
for people to jump on.

https://www.condenast.ru/en/portfolio/magazines/vogue/history/

GENDER

Female 81%

Male 19%

AGE

16-24 years 38%

25-34 years 31%

35-44 years 17%

45+ years 14%

Higher education 54%

Work 63%

Business owners, managers, specialists, white-collars 51%

High income and above average 75%

68% of readers consider Vogue is an authoritative adviser in choosing jewelry and

luxury goods

67% enjoy looking at advertising in Vogue

64% trust advertising in Vogue

61% of readers bought goods advertised in Vogue

https://www.condenast.ru/en/portfolio/magazines/vogue/circulation/

https://www.slideshare.net/nicotangara/why-should-advertiser-should-use-vogue
This is showing how the internet has impacted Vogue in order to reach their targeted audience.
Online access means it's easier to get to, and would hit a much larger target audience.

76% of the readers feel that is important to them to see all fashion accessories aswell as the clothes
as it finishes off the outfit and completes the masterpiece. It will also make the magazine look more
as though it is hitting all aspects for the targeted audience and make them feel as though Vogue
knows best of what jewerally goes with what outfit.

Jewellery Jewellery and watches have never been so closely associated with fashion
making them an integral part of the Vogue girls wardrobe Carol Woolton

Vogue readers collectively spent 74 million on jewellery in the last 12 months

Vogue readers collectively spent 31 million on watches in the last 12 months

75% of Vogue readers agree that it is important for them to complete their fashion look
with a fashionable watch or beautiful piece of jewellery.

https://www.scribd.com/document/204805133/Vogue-Media-Pack-Integrated-Jan-2014

http://www.condenastinternational.com/media-kits-rate-cards/

CELEBRATING 100 YEARS IN 2016 Editor: Alexandra Shulman Publishing Director:

Stephen Quinn

MUST KNOW FACTS & FIGURES 195,053: Circulation 1,239,000: Readership 34:
Average Age of Reader 30%: AB / 64%: ABC1 5: The average number of times each
issue is picked up 2: The average number of hours each issue is read for

NEWS-WORTHY Vogue is mentioned in print media on average 3 times a day,

generating 4 million worth of coverage*
Combined print & digital ABC Jan 2016 - Jun 2016/NRS Jan 2016 - Jun 2016/
The Vogue Business Report 2015/ *calculated on rate card value, with no multiplier for
greater value for editorial.

Fashion Vogue has a clear brand position as the fashion bible; it is the place to
discover new fashion trends, and is the pre-element magazine to feature the top fashion
and beauty advertisers. Clients love that confidence and certainty Stephan Quinn.
On the website there are many different fashion section that the audience is able to go
onto. Here are the latest includings-
This hits a large target audience by showing a range of stories on different celebrities.
http://www.vogue.com/fashion
http://fashionmedia.myblog.arts.ac.uk/vogue-media-pack/

Having social media accounts for Vogue means that the younger generation will be more involved
and read the stories more based on the fact that there is easy access. They have an Instagram,
Twitter, and Facebook account which is making people more up to date with the latest news and
fashion trends.
It is important to keep the audience updated and with technology being so advanced it is an easy
form of doing so. It always invites a complete different audience as teenagers would most likely look
at the magazine from their phones rather than on paper.
 This is
showing how Vogue is connecting people all over the world with their fashion magazine, and
showing the number of magazines sold, and how many audience members they have which is shown
to be 39.4 million.

EDITORIAL OVERVIEW

Editor: Lucy Hutchings working alongside Alex Shulman Exclusive content, updated continually
by our dedicated in-house online editorial team Fashion shows catalogued on Vogue.co.uk
before anywhere else Trending articles featured Regular industry exclusives

MUST-KNOW FACTS & FIGURES

2.0 million Unique Users 47.5 million Page Impressions Vogue.co.uk was founded in 1996 New site is
responsive across all formats

AUDIENCE INSIGHTS

96% Female Average Age: 33 64% of visitors believe that Vogue.co.uk is the most influential fashion
website compared to Elle (23%), Harpers Bazaar (22%), Grazia (20%), Vanity Fair (20%), InSyle (19%)
and Marie Claire (18%) 91% of Vogue.co.uk users own designer fashion 92% of Vogue.co.uk users
own premium beauty.

Google Analytics Oct 2016 - Dec 2016 /Comscore Jan 2016 - Jun 2016/ The Cond Nast Fashion &
Beauty Survey 2015
Prices-
http://adportal.condenast.co.uk/uk/conde-nast-publishing

advertising opportunities
This is showing how to widen the audience members to fit to everyone rather than smaller group of
people, involving different stories and headlines which would engage with the audience and make
them want to buy the magazine.

VOGUE VIDEO

The ultimate destination for unprecedented access into the world of fashion, beauty and culture.

Within the first six months:

250k gained subscribers

23million views

75% under 34 years

1.5million page views to Video section Weekly releases and brand new original programming
including short films, series and in depth documentaries.

WEBBY AWARDS

British Vogue was the winner of two Webby Awards for the The Future of Fashion With Alexa
Chung series; both in the Fashion & Beauty category.

Best Online Film & Video

Peoples Voice Award The overall Vogue Video channel was also shortlisted in the same category.
As a Peoples Voice Winner, the Vogue Video series was selected by internet users globally. With
nearly 2.5 million votes cast this year, the Webby Peoples Voice Awards were the biggest to date.

http://www.condenastinternational.com/media-kits-rate-cards/

Vogues rate card-

My own research on Vogue Magazine-

My results are showing what kind of audience people would say that Vogue is targetting. This gives a
clear indication of what people are thinking about the social group and age group that would be
buying this magazine. I feel like a survey is the best way to gather this information over a focus
group as it gives quick answers, which are easy to analyse, and gives a direct response.