De La Salle University

Ramon V. Del Rosario College of Business

Management and Organization Department

In Partial Fulfillment of the Requirements

Lasallian Business Leadership with Ethics and CSR

Title of Case:
A Case Analysis
Submitted by:

Names of Group Members

Submitted to:

Ms. Marissa C. Marasigan

Date
 TABLE OF CONTENTS

Page

I. Facts of the Case - Val

Background - Val
Company Profile - Val
TOWS Analysis Val /Yabi
II. Objectives of the Case - Val
III. Ethical Issue - Val
IV. Stakeholders - Kim
V. Alternatives Courses of Action - Kim
VI. Effects of Alternatives on Stakeholders - Kim
VII. Choosing the Best Alternative - Kim
Decision Criteria and Weights - Yabi
Evaluation of Alternative Courses of Action - Yabi
VIII. Discussion of Results - Yabi
IX. Implementation Plan - Val
X. References
1. Facts of the Case
a. Company Profile
b. Background brief description of the situation
c. TOWS Analysis

TOWS ANALYSIS
E OPPORTUNITIES THREATS
X For each opportunity, cite the page For each threat, cite the page of
T of the case (or the source if you the case (or the source if you
E researched on it) researched on it)
R
N
A
L

I STRENGTHS WEAKNESSES
N For each strength, cite the page of For each weakness, cite the page
T the case (or the source if you of the case (or the source if you
E researched on it) researched on it)
R
N
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L
The TOWS are discussed in greater detail below:

Threats
Threat 1

Discussion

Threat 2

Discussion

Opportunities

Opportunity 1

Discussion

Opportunity 2

Discussion

Strengths
Strength 1

Discussion

Strength 2

Discussion

Weaknesses
Strength 1

Discussion

Strength 2

Discussion
2. Objectives of the Case
In the context of business ethics, this case study aims to:

Objective 1
Objective 2
Objective 3

3. Ethical Issue:
What action should the Philippine Government take to address the welfare of
Marinduque people affected by the Marcopper disaster and attain environmental
justice for the afflicted areas?

4. Stakeholders
Stakeholder Group Impact on the Stakeholder
Investors The investors sponsor Placer Dome which
co-owns Marcopper by 40%. They expect
profit from this Marinduque-based
company, and may buy more shares or
expand to other possible areas.
Customers of Marcopper and Placer Marcoppers current customers would
Dome need to find another supplier of copper
and other minerals that the company is
providing them with. They may opt to
import the products if there are no local
alternative to Marcoppers products and
services.
Employees of Marcopper The damage that Marcopper brought to
Marinduque endangers the health and
well-being of its employees. The company
has approximately 1,000 local employees
and has provided utilities (such as
electricity) and goods to its staff.
Top Management of Placer Dome Being a co-owner of Marcopper, top
management of Placer Dome must face
the lawsuits against their substandard
mining procedure, poor waste
 management, and failure to consider the
environmental and health issues it may
bring.
Citizens of Marinduque Huge amount of mine waste was leaked
resulting to flash floods that destroyed
agricultural lands, contaminated drinking
water, and seafood sources killed. Also, a
number of residents needed to evacuate
because of the Marcopper incident.
International and local environmental The Marcopper Mining Disaster brought
groups various environmentalists attention to
Marinduque to study and investigate on
this incident. Also, these groups
supported the needs and voices of the
community.

5. Alternative Courses Of Action

Alternative 1: Strict implementation of environmental and mining regulations.

Discussion:
With strict implementation of rules and regulations, the assigned
governing bodies (i.e. DENR and MGB) would be able to resolve the current
demands of Marinduqueos from Marcopper/Placer Dome. These departments
will be responsible in enforcing the company to continuously fund the
rehabilitation of the affected areas of Marinduque until its restored to its original
state. Also, they are accountable in ensuring that Marcopper never operates
again and establish a Health Trust Fund that would address the health dangers it
has incurred to its employees and citizens. For further punishment, DENR should
initiate the conclusion of the criminal cases against Marcopper and the collection
of taxes. The collection shall be used for wellness programs in Marinduque.
For establishing new mining companies, top management of this
organizations must adhere to all standards and up-to-par practices by the
government. These regulations shall impose environmental sustainability and
personal wellness.

Alternative 2: Prohibit mining in the Philippines. Local government to continue

and develop Rehabilitation program in partnership with international
environmental organizations for Marinduque.
Discussion:
 Since Placer Dome claimed that they already compensated the
rehabilitation of the environment and wellness of people in Marinduque, even if
several deliberated that its not enough, the government will let them go and
establish that no mining industry can operate in any Philippine territories. The
government takes full responsibility of funding the rehabilitation programs and
coordinate with international organizations who have shown support and wanted
to take the opportunity to help in restoring the island.
6. Effects of Alternatives on Stakeholders

Alternative 1:

Stakeholder Effects
Investors With the strict implementation of the mining
regulations, the government will spend more time
and effort for review for its initial set-up. Also, labor to
do these paper works, coordinating with technical
experts to approve, and permit issuance would incur
costs to investors.
In the long-run, if theyve decided to push through
with setting up a mining company in the country, they
would be concerned of the high and improving
standards of maintaining the business. They would
be required to instill whats the best for the
environment and well-being of, not just the
employees, but the people residing in the area.
Customers of Marcopper Customers located in the Philippines may choose to
and Placer Dome import the goods or find another local mining entity.
Choosing to import mining goods may cost more
than what they were paying to Marcopper. If they opt
to find another local supplier, they must also consider
their role to adhere with the standards set by the
government.
Employees of Marcopper The employees of Marcopper can still continue their
mining career in other companies that comply with
the standards. The regulation captures the welfare of
all employees which considers health, compensation,
and benefits.
Top Management of Even with rich source of minerals, they would need to
Placer Dome consider other places aside from the Philippines so
they can get the finances to the continuous
rehabilitation of Marinduque and support the
compensation of its people for the huge damage
Marcopper has done.
Citizens of Marinduque The regulation makes sure that the people of
Marinduque would receive compensation until they
are fully restored and can continue with their lives as
if no damage was done. The funds are from Placer
Dome which is enforced by the government.
International and local Internationally, the reputation of the Philippine
environmental groups government towards its environment will build up in
the long run as long as the regulations are strictly
observed.

Alternative 2:

Stakeholder Effects
Investors Since the country has rich sources of minerals and
seen as a profitable opportunity, investors need to
explore other countries where they can establish their
mining companies. There is a possibility, when the
Marinduque disaster already surpassed and the land,
together with its people, are already well, that these
investors still interested to put up a business in the
Philippines may influence government bodies.
Customers of Marcopper Customers located in the Philippines may choose to
and Placer Dome import the goods or find another local mining entity.
Choosing to import mining goods may cost more
than what they were paying to Marcopper.
Clients from other countries will need to import from
other countries as well.
Employees of Marcopper The employees of Marcopper should look for other
means of livelihood such as agriculture and fishing. If
this is not enough for them, they may choose to
leave Marinduque to find an alternative to mining.
Top Management of Even with rich source of minerals, they would need to
Placer Dome consider other places aside from the Philippines but
they wouldnt need to anymore support the further
rehabilitation of Marinduques damaged areas and
the wellness of its people.
Citizens of Marinduque The regulation makes sure that the people of
Marinduque would receive compensation until they
are fully restored and can continue with their lives as
if no damage was done. The funds would come from
the support of international ties.
International and local Once they see that the government is dedicated in
environmental groups helping aid the destruction that Marcopper caused,
these international environmentalist groups shall help
raise funds for the government to cover the
continuous rehabilitation program. They (international
group) shall need the assistance from their local
counterparts to ensure that the finances are really
going to Marinduques restoration and its peoples
prosperity.
7. Choosing the Best Alternative
The group will use the Markkula Framework as illustrated below:

Alternative 1:

Utilitarian Approach The act would benefit the Marinduqueos, together with
Filipinos, who resides near the mining area sites across the
Philippines. Also, it would benefit the environment as it is
seen that it would be sustained according to standards.
Nevertheless, this act would burden Placer Dome as they are
banned from putting up operations in the country. For
investors and customers, they may see this positively or
negatively depending on their options.
Rights & Duties The government now gives different Filipino stakeholders (i.e.
Approach residents, experts) the right to their land by only permitting
investors who are willing to put up with the specifications that
would best benefit them.
Justice & Fairness It has caused inequality since Placer Dome has been
Approach forbidden to continue its operations in the Philippines and still
continue to fund the restoration programs. However, to
achieve overall fairness, Marinduqueos should be satisfied
with the compensation that Placer Dome provides, in a way
as if there was no damage done, to the environment and its
people, before.
 Ethics of Care The government showed that they prioritize the Filipino
people by setting up these standards and precisely instigates
it to all possible investors.
Human Dignity and People of Marinduque is given the chance to improve their
Common Good lives through the continuous reparations funded by Placer
Approach Dome. For the investors, it would give them the opportunity to
develop a more sustaining means of mining operations. As for
Placer Dome, this will be a lesson for them to value the
environment and health of its workers and the community.
Virtue Approach The government should value justice and addressing whats
best for its people. The purpose of government is to protect
the individual rights of its citizens.

Alternative 2:

Utilitarian Approach Banning mining operations in the Philippines would burden

the investors and customers who see quality products
inexpensive made in the country.
This act would benefit, otherwise, the local residents who are
near the mining areas and rely heavily on fishing and
agriculture as means of their livelihood.
Rights & Duties The welfare of Marinduques situation and its people is given
Approach importance as they are still compensated by the government.
However, it would deprive investors who wanted to take the
opportunity to make a living and provide additional job
opportunities to locals.
Justice & Fairness Since the priority of the government is the overall welfare of
Approach its people, the continuous rehabilitation program gave the
people fairness against the injustice that theyve experienced
with Marcopper. However, they wanted for Placer Dome to
compensate for their needs as they were responsible for the
total impairment of the environment.
Ethics of Care Employing the assistance of environmentalist groups
expresses that the government advocates the welfare of the
people and their surroundings.
Human Dignity and Due to the disastrous incident, the government must take
Common Good immediate action and not rely on Placer Dome to restore
Approach Marinduque with the well-being of the people. They have
thought of an alternate way to raise funds as their skeptic of
Placer Domes continuous support to the rehabilitation
programs.
Virtue Approach The government should value justice and addressing whats
best for its people. The purpose of government is to protect
the individual rights of its citizens.
 a. Decision Criteria and Weights
The following decision criteria will aid in determining the best solution in order to
assess which alternative should be chosen. Each criterion is given weight totaling to
100%.
Decision Criteria Definition Weights Rationale
Utilitarian Approach

Rights and Duties

Approach

Justice and
Fairness Approach

Ethics of Care
approach
Human Dignity and
Common Good
Approach
Virtue Approach

b. Evaluation of Alternative Courses of Action (ACA)

ACA 1: ACA 2: ACA 3:

Decision Criteria Wt Score WS* Score WS* Score WS*

Utilitarian Approach
Rights & Duties Approach
Justice & Fairness Approach
Ethics of Care
Human Dignity and Common
Good Approach
Virtue Approach
TOTAL 100%

WS* = weight (in decimal) x score

8. DISCUSSION OF RESULTS

9. IMPLEMENTATION PLAN
Step Timeframe Resources Needed
Step 1

Step 2

Step 3

Step 4

10. REFERENCES