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Citigroup opened its first office in India in Kolkata (Calcutta) in 1902. With
capital nearing US$ 1 billion it is the single largest foreign direct investor in the
financial services industry in India. It has become one of Indias most diverse
offers a complete range of corporate and investment banking services under the
Citigroup brand name, consumer banking products and services under the
Citigroup has a customer base of over 900 large corporate, over 22,000 small
and medium enterprises and over 3,500,000 retail customers. The global
fixed income and equities sales and trading, and corporate finance to corporate
offers credit cards, mortgages, personal loans, auto loans, insurance, and
software companies in India, the primary ones being i-Flex Solutions Limited
and Polaris Software Labs Limited. Citigroup was also one of the pioneers in
housing its back office processing/call centre company for its global activities
Loans Personal Loans, Home Loans, Loan against property, Auto Loan,
Ready Credit
Credit Cards Citibank Gold Card, Jet Airways Citibank Gold Card,
Management
E-Commerce, CitiAlert
Citi integrated receivables and payables solutions with diverse ERP systems in
of multiple payment options including cash and cheque and more importantly
Like most of the banking industry during the late 1980s and the early 1990s,
the high concentration of leveraged buyout and commercial real estate loan
defaults that besieged Citibank provoked former CEO and Chairman John Reed
to take an active role in reassessing the banks credit risk management
analysis and portfolio credit risk for the entire banks portfolio. Although the
focus was mainly on large corporate and middle market facilities, it eventually
led to the development of Citibank Loan Index (CLI). The index was designed to
function like a equity or bond portfolio through which loans are bought and
sold based on performance objectives. Loans that did not meet the performance
Promotional activities
Citibank has launched a viral marketing campaign to promote its new online
money transfer service to India Citi Online Remit. The campaign is showcased
with a viral video designed by Webchutney. This creative work is titled Pran
Jaye Par Vachan Na Jaye. The video shows that Citi Online Remit offers the
ideal solution to the NRI to transfer money to India from the comfort of his
home.
Citibank seems quite keen to capture the NRI market. It also has a microsite for
NRIs which has NRI specific services. It also has a link called NRI Zone which
promotes its Citibank Preferred NRI Account. The feature is titled May the
best man win . The ad showcases discounts and exclusive offers available for
Citibank Preferred NRI Account users through selected brand partners: Avis,
Airtel and Tanishq. This campaign highlights three paradigm changes taking
from the clutter. Namely, Bajaj Allianz (Super Agent) and ICICI
However, Citibank seems to be serious about targeting NRIs and its recent
Malik, director marketing (cards), Citibank India, it as a product for the Young
at Heart. Even the appearance of the card is very colourful and different from
the regular cards. Citibank has tied up with 100 outlets in Mumbai covering
book stalls, pubs, gyms, etc. which are like regular hangout points for the
youth where they will get discounts which is an added attraction for the
customer. Also looking around a bit we find that Citibank India has an official
facebook page and also a twitter account. Both have meager following and the
basic information is advertisement for their new offers. A lot more can be done
4) Citibank launched contactless payment Citi Tap and Pay along with a
Launched in Bengaluru by Citibank, Citi Tap and Pay is the latest next gen
contactless experience being experimented in India. Citi Tap and Pay works on
data transfer between 2 NFC enabled devices, and even allows financial
One must have registered your Vodafone mobile phone number with
A customer can get Nokia 6212 handset from select Nokia outlets at Bengaluru
take part in an exciting programme, which is the first of its kind in the country.
The customer will have to purchase a Nokia 6212 phone at a special price of
Rs. 5,000 (against an MRP of Rs. 11,639) and use it at the specified retail
stores to make payments for purchases on his Citibank Credit Card. Through a
special cash back offer, the customer will be eligible for a cash back of Rs.
2,500, on making 6 purchases before October 31, 2009, and a cash back of Rs.
download his Citi Tap and Pay Credit Card onto the new Nokia 6212 phone.
The Citi Tap and Pay personnel at the store will guide through this process. Citi
company under the name Citifinancial. The initial focus of the 50:50 JV would
be the 38lakh customers of Reliance Retails loyalty programme Reliance One.
Citibank India and the Delhi Metro Rail Corporation (DMRC) announced the
launch of Indias first co-branded, 2-in-1 transit credit card, the Delhi Metro
Citibank credit card. The first of its kind in India, the card combines the
benefits of a Metro smart card, with the advantages of a Citibank credit card.
The Delhi Metro Citibank Credit Card is unique in several other ways, in the
sense that reward points accumulated on this card can be redeemed for free
Garden and Dwarka Mor Metro Stations. These are scheduled to soon spread
across other stations as well. Additionally, the card offers double reward points
for Metro spending, and will not require the mandatory security deposit of
Rs50.
It is Indias first credit card that doubles as a contact-less access card for the
Delhi Metro stations, allowing customers tap and go entry into DMRC
with MTA and MasterCard. Following the trials, the service was rolled out at
the New York subway MTA. However, the DMRC co-brand card is associated
with Visa.
Citi has successfully launched similar products in New York and Singapore,
Credits:
retail bank in India. With the help of innovative product launches and
bank in the country (in terms of total assets). The bank had a market
share of 22 per cent among the foreign banks in India. Citibanks profits
have grown at a CAGR of 28 per cent over the last 5 years. At 1.2 per
cent, Citibank has one of the lowest non-performing assets in the Indian
banking industry.
Leading issuer of credit cards in the country: Citibank was the first to
launch credit cards in India and today has the largest card member base
to launch the industrys first co-branded and affinity cards with leading
of spending.
Mortgage Services: Citibank was the first to launch Home Credit (in
(Preserved Asset Mortgage), a 100 per cent home loan with security in
August 1986.
(second after the State Bank of India) for the Resurgent India Bonds (RIB)
1998 and the India Millennium Deposit (IMD), 2000 sourcing US$ 830
Citibank has been one of the early adopters of a universal banking strategy.
The bank has leveraged the changing demographic profile in India by targeting
programs and electronic banking. For the corporate banking segment, Citibank
the leader in this segment. In 2001, throughput for this channel was US$ 25
billion (about 6 per cent of Indias GDP). Currently over 2,250 corporations and
financial institutions in India use this platform. As the leading custodian bank,
per cent share of the foreign exchange market. The Bank has also lead
managed and participated in raising capital for Indian companies through Euro
Citibank India has been rolling out products targeted towards specific customer
segments;
scheme also offers housing loans at a concessional rate of 7 per cent per
annum.
For NRIs, Citibank has introduced services like Citi Online Remit and
through the launch of innovative and global products in India. It has been a
pioneer in the securitization market, with creation of the first PTC in 1996 and
has created liquidity in this segment through active purchase and sale of
securitized paper as well as listing of the PTCs on the Indian stock exchange to
India offers its customers the advantages of a local bank. A strong local
factor for Citibanks success in India. The Indian subsidiary has the flexibility
Citigroup, USA.
India. These successful solutions are being adopted as models for other
Asian countries like Taiwan and Korea. Similarly, the solutions developed
professionals and staff from its offices in India are now in Citigroups
international cadre.
Securities & Investments Ltd.) in India, for its BPO activities. e-Serve
Africa, South Asia and Middle East. e-Serve handles all the cash
Sri Lanka and Bangladesh; credit cards services for Eastern Europe,
Middle East and Africa and bank back-office processing work for
Citibank in Europe.