PM C4-5 Prelim

II. MULTIPLE CHOICE: Encircle the letter of the best answer. No alteration, erasure or superimposition
allowed.

1 Primary data sources. C4

a. panels c. marketing information
b. trade associations d. sales

2 The need-satisfying offering of a firm. C5

a. good c. product
b. quality d. service

3 A part of the relevant population wherein a marketing researcher typically study. C4

a. validity c. sample
b. random sampling d. confidence intervals

4 Short-lived capital items. C5

a. installations c. raw materials
b. supplies d. accessories

5 The range on either side of an estimate that is likely to contain the true value for the whole population.
C4
a. sample c. statistical packages
b. confidence intervals d. random sampling

6 Selling through all responsible and suitable outlets. C5

a. selective distribution c. dual distribution
b. intensive distribution d. exclusive distribution

7 The gathering of primary data by selecting matched group of subjects. C4

a. Experimental research c. Exploratory research
b. Causal research d. Survey research

8 This law state that producers must provide a clearly written warranty if they choose to offer any
warranty. C5
a. Lanham Act c. Magnuson-Moss Act
b. Universal Product Code d. Federal Fair Packaging and Labeling Act

9 A type of survey that can be in-depth and is easier to keep the respondents attention. C4
a. telephone interview c. mailing
b. personal interview d. website

10 An act that was enacted in 1966. C5

a. Lanham Act c. Magnuson-Moss Act
b. Universal Product Code d. Federal Fair Packaging and Labeling Act

11 A type of research wherein the researcher tries to get people to share their thoughts on a topic without
giving them many directions or guidelines about what to say. C4
a. Quantitative research c. Qualitative research
b. Causal research d. Survey research

12 A brand that is used to encourage competition within the company. C5

a. individual brand c. family brand
b. licensed brand d. dealers brand

13 Typically the __________ helps change raw data like product sales for the previous day into more useful
information. C4
a. MIS c. Data warehouse
b. DSS d. search engine
14 Unprocessed expense items that are handled as little as needed to move them to the next production
process. C5
a. components c. raw materials
b. installations d. Supplies