Presentation Feedback / Witness

Statement

Unit title: 18. Audio Visual Advertising Media

Assessment LO4.
criteria Be able to present audio-visual advertisement ideas to a client for
covered by the feedback
activity:

Candidate Aiden Timmins

name(s):
Date 12th January 2017.

Full
description of Aiden confidently pitched his advertisement campaign to a
the activities panel.
being carried
out by the The advert idea is for the danger of drinking energy drinks.
candidate: The advert is for a helpline / website for guidance, similar to
FRANK.
In this pitch AIden explained the target audience he is to
interpolate, showed sections of his pre-production to further
develop and clarify the idea.

The budget outlined the costing of the advertisement

campaign if it was real and the storyboard and
accompanying shooting script clarified the idea and provided
detail on how the shots would be used. He explained very
clearly how he wanted the shots to flow in the edit so there
wasnt any repetition of shots.

Finally, he outlined a rough production schedule, identifying

key deadlines that would need to be met. Overall, the pitch
was very clear, well planned and organised.

Questions / Ensure you dont show a specific energy product, as this

Feedback would create a negative representation of the brand,
something that would be discouraged by ASA.
Consider changing the advert and film it in college, a home
scenario might be a bit limiting, the whole point of the advert
is awareness for teenagers. Adding the advert in this setting
may be more appropriate. Maybe provide a student context,
such as staying up late for a deadline.
Consider getting statistical data for energy drinks, for some
fact at the end (connotations of safety adverts).
Consider the above, by all means film the advert as it is, but
you may require additional filming later to improve the idea.
Ensure that you film a diverse range of shots so you have
plenty to choose from.