table of

contents
Redesign Plan III

Font & colors V

style guide - logo VI

style guide flat package - design VII7

style guide - photography VIII8

advertisement IX
Redesign Plan
The Product
Health Smart Cocoa Butter Hand and Body Lotion
Target Group
Women looking for quality personal care products
for a lesser price.
BRIEF HISTORY
The Health Smart brand is a child of Home Smart
Products, a company whose goal is saving people
money without sacrificing quality. Their products are
sold at supermarkets and dollar stores.
big idea
To make the Health Smart Cocoa Butter packaging more
memorable, a new color scheme will be used. Brown be-
cause we are designing a cocoa butter lotion and cocoa is
brown, and teal to highlight as it pops well with brown.
A new logo for Health Smart will be created, as well as
a new cocoa bean graphic, using color consistent with the
rest of the design.
The text on the front of the bottle will be limited
to Cocoa Butter and Hand and Body to remove
unnecessary text. The bottle itself will be brown.
Fonts & colors
fonts colors
bebas neue CMYK 63.66, 26.63, 25.31, 0.25
RGB 98, 156, 175
Used for cocoa butter to Pantone 7696 c
call attention. hex #629bae
Style: Regular
Suggested size: fifty-one pt. CMYK 89.84, 55.45, 57.69, 41.57 CMYK 35, 62, 57, 13 CMYK 72.69, 37.83, 46.34, 9.97
RGB 19, 70, 74 RGB 155, 103, 96 RGB 77, 124, 126
Pantone 7476 c Pantone 4715 C Pantone 7475 c
cookies&milk hex #13464a hex #9a665f hex #4d7c7d
used to give hand & body
a handwritten look. CMYK 25.22, 13.17, 13.12, 0
Style: Regular RGB 190, 203, 209
Pantone 5455 c
No suggested size hex #bdcad0
style guide
Logo
The logo should be smaller than all other design
elements on the package, but not so small that it
is hard to see or read.

The logo should be placed at the top of the package,

centered above the rest of the package, if the
design is centered. If the design is not centered,
then it should be in line with the rest of the
design elements.
style guide
flat package design
style guide
photography
MAgazine
AD