Become Fearless Training

http://become-fearless.
com
http://become-fearless.com
How to become fearless
Chapter A- Why become fearless
A1. Average people do not win in life
There are billions of people in the world and most of them work hard to
achieve success. But sadly, the vast majority do not achieve it. This is
often because they are constrained by fear; either about what will happen
in the future or what other people think of them. Fear stops them
grasping the opportunities they need to succeed in commerce, art, social
life and romance.
A2. Become fearless
We want to declare war on fear. Our community is made up of

adventurous minded individuals who want to experience everything that
life has to offer. We aim to do this by systematically attempting to
eradicate the emotions of fear, including anxiety and regret, We use
state of the art psychological and neurological techniques to move
towards a state of consciousness which is vastly more enjoyable and
effective than the normal way of thinking. We refer to this as the 'fearless
mindset'; it is characterised by these attributes:
• Supremely confident in any social situation;
• Able to act on the spur of the moment;
• Able to effortlessly make and break relationships with the opposite

sex;
• Always enjoy the present moment;
• Willing to take enormous risks in order to win;
• Emotionless in high charged situations;

• Able to stand out in any crowd;
• Willing to break rules when it suits;
• Able to make use of others to get ahead;
• An absence of guilt for past behaviour;
• Convinced of absolute entitlement to outrageous success;
• Smoothly unconcerned about the future;
• Extremely persuasive;
• Able to blithely ignore failure and the criticism of others;
• Able to laugh in the face of danger;
A3. Successful people invariably possess the fearless mindset
People with the fearless mindset are often described as having an

adventurous, cavalier, buccaneering, entrepreneurial or opportunistic
personality. These traits are especially common in most directors’
boardrooms, political environments, war zones. Unfortunately some
people of this kind make mistakes and end up in jail- certainly not
something we would encourage. Wars are invariably won and empires
(either commercial or political) formed by those with the fearless mindset.
So, the relationship between the fearless mindset and financial success is
obvious. People with this attitude also tend to live longer and are happier
because they don’t suffer from the corrosive effect of anxiety on the mind
and body.
The great achievers of mankind have all been aware that you need this
mindset to reach the highest pinnacles of success. Dale Carnegie said
‘Take a chance! All life is a chance. The man who goes the furthest is
generally the one who is willing to do and dare’. This motto of the elite
British special forces the SAS expresses a similar sentiment- ‘who dares
wins’!
A4. Do you have the potential to become fearless?
The fearless mindset tends to appeal more to those who already have a
more ‘never say die’ attitude than average. Let’s do a quick test. Just
imagine for a moment that you fully possess the characteristics described
above. It can be interesting to spend a few minutes indulging in this
bizarre daydream. Think how you would live your life and the fantastic
experiences and achievements you would enjoy. If you have an
adventurous streak, you should experience a thrill of excitement, or a
surge of euphoria. This is the sensation of freedom, a life without limits
and internal constraints where you are at liberty to do exactly as please.
A5. Join the fearless community
Join our community and together we can move towards a fearless

mindset through rigorous application of a specially developed training
programme. Our approach is based on well established academic
principles and robust empirical evidence.
A6. Benefits of the fearlessness technique
Our technique, which encompasses autosuggestion; cognitive behavioural

therapy; physical fitness; psycho-nutrition; and diet to name a few, is
split into two parts. The first relates to the internal- changing how you
interpret and react to the world around you. The benefits of this part of
the course include:
• Boundless confidence;
• A massive sense of your own self worth and abilities;
• The ability to appear convincing irrespective of the situation;

• A joyful indifference to the future;
• A cheerful disregard to what other people think of you;
• A lack of remorse for your actions;
• Freedom from intense negative emotions
• Freedom from intense negative emotions
• The ability to detach yourself emotionally; and
• An absence of anxiety
But there is no point in having the right mindset if you don’t have the
right skills to back it up. The second half give you the technical abilities
needed to go with this attitude. This includes:
• The techniques of a master persuader- get anyone to do anything

for you whether in the realm of work or pleasure;
• An uncanny ability to read people and know what they are thinking;
• A talent for keeping your friends highly amused;
• The ability to make the opposite sex magnetically attracted to you;
• The confidence to handle any dangerous situation confidently;
You can see that what we are aiming at here goes way beyond what is
offered in your usual wishy washy self improvement; course. So, we
expect it will attract an entirely different type of person. If you are that
sort of person then join today to start experiencing the benefits. If you
would like more information, the ‘ Fearlessness Tools’ section of the
website give an overview of the theory and evidence behind our highly
effective technique.
A7. Get involved

We see the Fearless Community as dynamic and organic grassroots
movement. We want to engage with the ideas of our members and attract
the brightest brains. So, if you are an academic or someone who has
experience of acting fearlessly then please get in touch
B. Fearless tools
It would be reasonable if you were to ask yourself a ‘so how do I become

fearless’? There is no single answer to this question ‘. Fear and anxiety
are complex emotions and have several interrelated causes. So, if we
want to eliminate them we need to take a cross-cutting and
multidisciplinary approach. In other words, we need to draw up the best
available evidence from various disciplines including: biology, nutritional
science, neurology, meditation, psychology and even the study of humour
and the useful material (the majority of it is of dubious worth) from NLP
and the PUA community. It is like putting a jigsaw together; every piece
needs to be in place to create the truly fearless mind.
We express this knowledge in the form of 11 Fearlessness Tools;

separated into two domains- internal and external. We provide a
comprehensive training program to develop your expertise at using each
of the tools. Our hypothesis is that if you achieve mastery in each of the
11 tools then you will attain the fearless mindset.
The internal tools create the correct lens through which to see the world
around you. This is about making your mental processes icily cool -so you
can respond to any situation with total calm. These are;
1) Physical Exercise
2) Psycho-nutrition
3) Brainwave Synchronisation
4) Meditation
5) Autosuggestion
6) Cognitive Behavioural Therapy
The external tools are a series of social techniques which will give you
abnormal abilities to impress, attract, excite, persuade and influence
others. These are:
1) Social Psychology
2) Hypnotic Language
3) Reading People
4) Body Language
5) Social Tools
When you join the program we will give you a comprehensive

psychometric assessment with around 300 questions. We will use your
results to comprehensively assess how to customize the tools to your
personal characteristics. The assessment is very granular; it segments
people into over 10,000 categories. So we can provide a personally
tailored ‘fearlessness prescription’, which is specially customised to
address the barriers which are preventing you becoming fearless. More
details about the academic theory and evidence behind these tools are
given in the following sections.
C. Physical Fitness
To become fearless you need to be physically fit. When our mind

perceives a dangerous situation, it reacts by secreting hormones such as
adrenaline. These chemicals cause physiological changes. The heart beat
speeds up and breathing gets faster. Awareness of the environment
increases and reflexes improve. This effect is known as the ‘flight or flight’
response. These physical changes have an evolutionary advantage. They
allow you to focus on a dangerous situation and give you a burst of
energy to respond to it- either by fighting back or by running away.
But, there are disadvantages to the response. It can make you blush or
go pale. This is why some people go red when they are doing something
wrong. It can also inhibit salivation, making your mouth go dry- you
might notice that people speaking in public often take frequent sips from
a glass of water. Because you become more alert to the situation, you can
often develop tunnel vision- you can only concentrate on the task in hand
and you often block out the sounds around you (auditory exclusion). In
short, you panic.
C1. Why the fight or flight response acts against us
In modern society, we are socially conditioned to experience the fight or

flight response in socially as well as physically dangerous situations. For
example, being economical with the truth in a business meeting is very
unlikely to be physically dangerous. But, we do experience the
physiological changes as if it was- e.g. .sweating etc. But, this is actually
a major disadvantage-evidence shows that the highest performers high
pressure situations are those who remain calm and emotionally detached.
C2. Why does exercise and fitness reduce anxiety?
If we increase our fitness levels we strengthen our mental capacity to deal

with challenges effectively. This is because the fitter people operate less
in panic mode (fight or flight) and so are calmer in stressful situations.
There are several reasons for this;
• Exercise strengthens the heart muscle so it doesn’t need to work as

fast. A fast heart rate is a symptom of the fight or flight response; which
occurs in stressful situations. Slowing down your heart rate will reduce
feelings of panic in any given situation;
• Exercise gets rid of adrenaline the chemical produced in stressful

situations- calming you down;
• Exercise improves physical attractiveness which increases

confidence. Higher levels of self confidence are associated with better
performance in anxiety inducing situations; and
• Lastly, exercise produces endorphins; a naturally produced chemical

with similar effects to morphine. This produces a euphoric feeling and
improves confidence.
C3. Become physically fit through joining the become-fearless

training programme and reduce anxiety
Our programme gives you an initial in-depth physical assessment and

provides you with a specially tailored exercise programme to give you
optimum performance in high pressure situations. Your performance is
then assessed on a periodic basis to determine areas where you could
improve.
D. Brainwave Synchronisation
To become fearless your brain has to literally be on the same wavelength

as naturally fearless people. Brainwave entrainment can help you achieve
fearlessness. This is a neurological method which attempts to change
your brainwaves to a desired state by synchronising it to a repetitive
stimulus. Alterations in brainwave state leads to profound mental
changes.
An analogy can help understand the process. Imagine that you have a
tuning fork which is tuned to have frequency of an E note. If you strike
the fork and place it next to a violin then you will notice that the E string
on the guitar will vibrate as well. In other words, the violin string has
been entrained to the same frequency as the tuning fork. So how does
this relate to the human brain?
D1. The role of brainwaves
Well, there is a great deal of electrical activity in the brain which is

produced by neurons firing in the brain. It is possible to measure the
frequency of the electrical current produced by using a machine called an
Electroencephalogram (EEG). The EEG is used in the medical profession to
diagnose conditions like epilepsy and also to give indications of brain
tumours and strokes.
The frequency is measured in Hertz (Hz). The higher the frequency, the
faster the brainwaves are. This is relevant because there is a strong
relationship between the speed of your brainwaves and your mood. For
example, if you are feeling very happy then this will be picked up in your
brainwaves. Similarly, if you are feeling anxious, analysis of your
brainwaves will pick that up as well.
D2. Brainwaves fall into the following categories
> 40 Hz Gamma waves- Higher mental activity, including perception,

problem solving, fear, and consciousness
13–40 Hz Beta waves- This is the state you are in when in normal
consciousness. Associated with active concentration and focus, cognition,
arousal and feeling busy or anxious. Too much of this state can result
intension and anxiety
7–13 Hz Alpha waves- Light meditation, relaxation (while awake) day

dreaming and the feeling you get when you are waking up or going to
sleep. This state can be considered to be the gateway between
consciousness and unconsciousness
4–7 Hz Theta waves- Associated with dreams, deep meditation, REM

sleep
< 4 Hz Delta waves- Loss of awareness of the body, unconsciousness,

deep sleep and very deep meditation
Similar to the tuning fork, it is possible to use an audio stimulus to entrain

the brain to particular frequency and so generate a certain mood. Perhaps
the most effective stimuli are something called isotonic tones; pulses of
sound are turned on and off at frequent intervals. After listening to these
tones for a while, the brain is entrained to the same frequency as the
tone.
D3. Retune your brainwaves to the fearless frequency

So how does this make us fearless? Well interestingly, institutional studies
have found that the most fearless people have an unusual pattern of brain
waves. They tend to have higher than average levels of Theta mixed with
spikes of Beta waves. Our programme uses systematic brainwave
entrainment to replicate these patterns.
D4. Retune your brainwaves to fearless frequency by joining the

become-fearless training programme
E. Cognitive Behavioural Therapy
To become fearless, we need to model the thought patterns and

behaviours of fearless people. Cognitive Behavioural Therapy (CBT) can
help us achieve this. CBT is a psychological approach which addresses
unhelpful emotions, thoughts and behaviours. Problems are broken down
into their component parts to make them easier to deal with:
 A Situation - a situation or problem which you find difficult.
From this can follow:
 Thoughts
 Emotions /Physical sensations
 Behaviours
These components interact with each other. Firstly, your thoughts about a
particular situation influence your emotions and behaviours. For example,
if when you are at a party ( situation) you think ( thoughts) that all
people of the opposite gender are superior to you then this will make you
feel nervous ( emotions) and will prevent you from asking people on
dates ( behaviour) .
But, if you changed the way you thought about the situation (for example
if you thought you were completely irresistible) then you would
experience different emotions (such as pleasure and anticipation) and you
would behave differently; e.g. you would approach people you liked
confidently. CBT helps change what you think about a situation to achieve
better outcomes. This element of the therapy is known as cognitive
restructuring.
But, CBT also acknowledges that behaviour influences thoughts and
emotions. For example someone who is experienced at going to lots of
different parties and social occasions will have experience different
thoughts (confidence and belief in their social skills) and emotions
(relaxation) about that situation and display different behaviours (relaxed
and open body language) than a novice. It is likely that a novice will fear
the worst (thoughts) feel nervous (emotion) and act awkwardly
(behaviour). But, with practice, they too will feel relaxed. Changing
people’s behaviour by exposing them to a situation is known as
systematic desensitisation.
E1. Systematic desensitization and fearlessness
Exposing an individual to a feared situation aims to break the cycle of

negative thoughts and behaviours in a number of ways.
• Firstly, it aims to allow the person to experience a natural reduction

in anxiety that normally occurs when you stay in a situation for long
enough on a number of occasions; this is known as habituation. For
example, someone who feels uncomfortable about cold calling a business
client may be asked to call an easy target once a week; this could
gradually be increased in terms of length and difficulty. After a while they
will become habituated to it. Or, in other words realise that it is not so
bad; and
• Secondly, exposure to the situation gives the person the

opportunity to practice behavioural skills in situations that may have
avoided for a long time For example, you can practice your sales and
influencing skills in a cold call.
So how does this help us achieve the fearless mindset? Well, some people
may remain icily calm in situations which would reduce most people to a
nervous wreck because they have gradually increased their exposure to
risk over a period of time and see a high level of risk as normal. So, they
not experience the same intensity of apprehension and fear as a normal
person and correspondingly, will act more rationally.
A similar principle applies to ruthlessness. Military Special Forces

personnel act with a degree of ruthlessness far beyond the capabilities of
the vast majority of the civilian population. This is largely because they
become desensitised by the specialist training they go through.
Our programme delivers a specially designed programme. Our

programme delivers a specially designed course of behavioural exercises
which, through exposing you to extreme experiences outside the norm in
modern society, change your way of looking at the world (i.e. your
thought and feelings.
E2. Cognitive Restructuring and fearlessness
Cognitive restructuring also plays an important role in breaking the cycle

of everyday thinking and creating the fearless mindset:
• Provides a direct challenge to a person’s beliefs, assumptions, and

expectations. CBT clients are asked to think about whether their
cognitions are rational, really make sense or are helpful. This will include
questions like:
What do you think will happen if you ask out the most attractive person
in the club?
Do you think your beliefs about the situation are rational?
Realistically what is the worst thing that could happen?
They are then asked to consider a more positive and helpful way of
thinking;
• Reduce the person’s physiological symptoms of anxiety once the

person’s thoughts and feelings around the situation change and become
more realistic. E.g. a person’s heart rate may not increase as much when
they approach the attractive person if their thoughts are more rational;
and;
• Cognitive restructuring teaches people to think adaptively and

rationally about their experiences after they have occurred rather than to
enter into a negative cycle. E.g. 'perhaps the attractive person wasn’t
interested in me because they were having a really bad day.'
Most people act in an unnecessarily risk averse, faint hearted and

softheaded way because they systematically make certain mistakes in the
way they think:
• They overestimate the probability of getting caught if they do

something 'a bit naughty'
• They think that everything is morally black and white
• They allow other peoples judgements about the world to influence

their thoughts and actions
• They feel personally responsible for their mistakes
E3. Re-programme your brain by joining the become-fearless

training programme
Our programme takes a systematic approach to challenging your faulty

thinking assumptions and helps you enjoy a perfectly fearless
perspective.
F. Psycho-nutrition
To become fearless, you have to have the right diet; fear and anxiety are
to a large extent physiologically determined and what you eat has a major
influence.
Pharmaceutical science is increasingly sophisticated in understanding

how the health of the brain as an organ is affected by the nutrients we
derive from our diet. Indeed, many people suffer from chronic mental
health issues because of bad diet. Eliminating some foods from your diet
and supplementing other nutrients will have a massive impact on your
ability to stay calm and in control. Here are some examples:
F1. Caffeine increases anxiety
Caffeine is a regular part of many people’s diet; most popularly consumed

in coffee and tea. But the chemical effect of caffeine is chemically almost
indistinguishable from the effect of stress and anxiety. People like
drinking coffee and tea because it temporarily increases mood and
energy. This occurs because caffeine blocks receptors for adenosine; a
brain chemical which prevents the body from creating two other
chemicals known as dopamine and adrenaline.
The fight or flight response occurs in situations where you are producing
too much adrenaline. So in other words caffeine makes every banal
situation seem like an emergency. But, conversely, the great leaders in
life make an emergency seem like a banal situation. Obviously avoiding
this substance is key to producing a fearless mindset.
F2. Certain supplements including Vitamin B reduce anxiety
Vitamin B has the function of breaking down carbohydrates and proteins.

If this is not done properly then the chemicals in the brain will not be
adequately balance. Two of the ‘B’ vitamins are thought to be especially
important. B6 acts as a coenzyme with other enzymes to control many
different physiological processes and accelerates up chemical reactions in
cells. Deficiency in this chemical causes anxiety and nervousness. But,
most people are deficient in this chemical because they don’t take extra
supplements and it is difficult to get from diet alone. Taking enough
Vitamin B12 is also important in preventing nervousness.
F3. Sugar increases anxiety
Sugar is another stimulant which contributes to anxiety. Eating food like

cakes and sweets is initially pleasant because it is absorbed quickly and
converted into glucose molecules; which then create uplifting and
comfortable emotions. Blood sugar levels are elevated at this point. But,
after a short period of time, the body tries to dispose of the sugar, which
is treated as a poison, as quickly as possible. This creates a rebound
effect where blood sugar falls. People then become tired and irritable
which creates a desire for more sugar which leads to another spike in
blood sugar and so on. So, sugar consumption creates unstable blood
sugar levels. This in turn creates excess adrenaline -triggering the fight or
flight response and causing anxiety.
F4. Begin the fearlessness diet, as part of the become-fearless

training programme, today to help eliminate anxiety
You might be surprised at the extent to which eliminating all undesirable

elements from your diet, and using supplements to counter any deficiency
will move you towards a state of unnatural calm and poise. The diagnosis
and treatment are relatively complex; the examples given above are only
a relatively small proportion of the dietary issues you will need to
address. But, our program will assess your dietary requirements and
based on this, recommend an optimum dietary prescription.
G. Meditation
To become fearless you need to consistently replicate the physical

behaviours associated with a totally relaxed state. We can achieve this
through meditation techniques which generally fall into one of two
categories- those relating to breathing and those relating to muscle
relaxation.
G1. Fearless breathing
There are two types of breathing. The first type is known as Thoracic
Breathing. This involves taking shallow and rapid breaths directly from the
chest and occurs when people are anxious. This is because when people
feel threatened, the flight or flight response increases adrenaline which
accelerates lung function.
So, anxiety causes breathing changes. But, the relationship works the
other way around as well. If you breathe from the chest it will actually
make you feel more anxious. This is because this type of breathing will
destabilizes the balance between carbon dioxide and oxygen in the body.
This causes your muscles to tense up and your heart to beat faster
because of insufficient oxygenation of your blood. These physical changes
make you think you are in a stressful situation which in turn causes more
panic.
A better alternative is to use Diaphragmatic Breathing which involves

taking deep breaths from the abdomen. This will make you feel much
calmer. Incidentally people in a deep state of relaxation; and new born
babies breathe in this way.
G2. Fearless progressive muscle relaxation
Meditation aimed at relaxing muscles also prevents over-activation of the

fight or flight response. In dangerous situations, muscles become tense in
readiness for battle or retreat. So, if muscles are tense, the body thinks
that it is in a state of stress. This increases adrenaline which causes
nervousness feelings.
Progressive muscle relaxation ‘tricks’ the mind into a state of calmness by

relaxing muscles to an unusual degree. This technique is based on a
fundamental characteristic of muscle physiology. If you apply tension to a
muscle and then remove that tension then that muscle will automatically
relax, But, it actually relaxes to a greater degree than before the tension
was applied. So, if you go around all of the muscles in the body relaxing
them in turn, the body will be more relaxed than before you started; with
beneficial effects of the mental state.
G3. Become expert at this meditation by joining the become-

fearless training programme
H. Autosuggestion
Our programme delivers a specially developed set of breathing and

relaxing exercise designed to deliver a level of relaxation and calmness
vital to the fearless mindset.
To become fearless, you have to consistently give your brain the right
messages. Autosuggestion is a method of intentionally and systematically
programming your subconscious mind, the part of your mind that is
inaccessible to daily thought, to believe something or to hold certain
mental associations.
Actually, we programme our minds everyday without realising it .But the

content of the programme differs from person to person. Hypochondriacs
constantly tell themselves that they are ill. This self-programming can be
so strong that many are absolutely convinced that of their 'condition' and
waste huge amounts of health care. People who are depressed tell
themselves repetitively that they subconscious mind is that that they
begin to influence beliefs about the world. If you keep telling yourself that
the world is a terrible place then you will eventually believe it.
But, self programming is not necessarily always negative. If you

constantly think positive things about yourself, then similarly these
thoughts will be internalised in your belief system. In fact, if you ask very
confident people how they perceive themselves you will find that they
invariably focus on the positive aspects of their life and ignore the
negative. So, self confidence becomes hardwired into their belief system.
Autosuggestion is simply taking a deliberate and planned approach to self

programming. This can be achieved by consistently repeating phrases or
thoughts. These are known as affirmations.
Another technique is to mentally visualise yourself as the person that you

want to be or in the situation you want to be in.
H1. You can re-programme yourself to be fearless
The long term effect of providing messages to the subconscious mind is

that that they begin to influence beliefs about the world. If you keep
telling yourself that the world is a terrible place then you will eventually
believe it.
But, self programming is not necessarily always negative. If you

constantly think positive things about yourself, then similarly these
thoughts will be internalised in your belief system. In fact, if you ask very
confident people how they perceive themselves you will find that they
invariably focus on the positive aspects of their life and ignore the
negative. So, self confidence becomes hardwired into their belief system.
Autosuggestion is simply taking a deliberate and planned approach to self

programming. This can be achieved by consistently repeating phrases or
thoughts. These are known as affirmations.
Another technique is to mentally visualise yourself as the person that you

want to be or in the situation you want to achieve. The objective with
both of approaches is that thoughts/phrases become internalised by your
subconscious mind until they are transmuted into beliefs.
Autosuggestion has been the subject of many bestselling books including

Napoleon Hill’s ‘Think and Grow Rich ' which has sold millions of copies
and which many millionaires credit with their success.
H2. Our fearlessness autosuggestion programme can hardwire

fearlessness into your thought patterns
If you want to achieve the fearless mindset then you have to start giving
yourself the right messages. The basic concept is that you relentlessly
suggest and imagine yourself supremely self confident, a fearless risk
taker and completely ruthless. Eventually you will become this person.
But, you need to know precisely what to say to yourself and what to
imagine to maximise the effectiveness of this process. We have designed
a specially tailored programme of autosuggestion based on scientifically
verified behaviour scales and hundreds of hours of research into
visualisation techniques.
H3. Join the become-fearless training programme to reprogramme

your brain
I. Social psychology
It is easy to become fearless when you know you can persuade people to
do anything you want. And, persuading people is simply a matter of
understanding and systematically using the psychological drivers of social
influence.
I1. Persuasion is vital to success
We all try and influence other people on a day-to-day basis; whether in

getting agreement for a proposal at work, asking a friend for a favour or
even persuading someone to begin a relationship with you. In fact, every
time you communicate with someone, your objective is to influence them.
Communicating with someone without influencing their thoughts and
behaviour is pointless.
I2. Persuasive ability is all about technique
Some people have better persuasive abilities than others. The most
sophisticated persuaders are professional salespeople such as lawyers,
politicians and con-artists.
These people take a systematic approach to persuasion based on certain

psychological principles. This involves using different tactics to persuade
depending on the situation. A popular psychological theory known as the
Elaboration Likelihood Model explains that there are two strategies of
persuasion the 'central route' and the 'peripheral route'.
I3. The central route to persuasion
When your persuasion target takes a strong interest in your argument or

suggestion, and they understand it very well, the only way to persuade
them is with well thought out, logical and objective arguments. For
example, if a judge in a high profile murder trial was deciding on the
verdict, he would carefully consider all of the arguments for and against a
guilty verdict before coming to a conclusion.
But, the world is so complicated and fast moving that most decisions are
not made like that. Over the course of the day, you make hundreds if not
thousands of decisions; from what shirt you are wearing to whether to
take the stairs of the escalator at work. If you made each of those
decisions based on a careful appraisal of the costs and benefits of
alternatives you wouldn’t have time to actually do anything.
I4. The peripheral route to persuasion
To allow humans to survive in the modern world, evolution has hard-

wired in certain simple and efficient 'rules of thumb' which people use
automatically or subconsciously in situations where the decision seems
relatively less important or when it is complicated. These rules work well
in most situations. But, people can systematically exploit people’s reliance
on the rules to their own advantage.
I5. Join the become-fearless training programme to learn expert

persuasion techniques
Our course gives you an in-depth understanding of the psychological

theory underpinning the rules of persuasion. We also provide over twenty
practical and powerful techniques; you can apply in the real world. As
your competence with these techniques increases, you should find it easy
to trigger automatic psychological responses in your persuasion targets;
making them respond to your wishes on an involuntary level.
J. Body language
Excellent persuasion skills will make you fearless. But, your ability to
persuade doesn’t just depend on the words you use; it also depends on
your body language.
J1. Understanding body language is becoming increasingly

important
In ancient times, people used to live in small tribes of less than one
hundred people; so they had time to really get to know people. In this
situation, it would be clear who is trustworthy and who should be avoided,
who is a strong character and who is weak, because you could observe
them over a long period of time.
But, in modern society, most of are constantly interacting with strangers,

whether we are meeting them in the office or on public transport, and
cannot possibly make time to get to know all of them. So, we are forced
to rely on first impressions to ‘work out what someone is about'. Every
day, people are making snap decisions about who they like or dislike, who
they trust, who is an attractive potential mate and who is a threat –
amongst many other things.
J2. Understanding body language is vital to communicating

effectively
We have established that words are important in determining how

effective you are in communicating persuasively, but body language also
plays a massive role. One particular study indicated that people’s
persuasiveness is determined 55 percent by non verbal communication,
38 percent by voice quality and only 7 percent by the words used.
Another study estimated that 93 percent of communication effectiveness
depends on body language.
There are two main reasons why body language is important. First, it
allows you to control how other people see you. We all play various roles
in life- whether it is the ‘dedicated professional’ in the office or the
‘charming gentlemen’ when taking a girl out to a restaurant. We do this
because no single way of behaving is appropriate in all situations.
Some people are better at doing this than others- top Hollywood actors
make millions of pounds a year giving their audience the impression they
are actually a certain person. The reason that so many people enjoy
watching movies is that actors are highly skilled at doing this. So, it feels
to the audience that they are watching a story with real life characters.
Secondly, it is important to get an accurate impression of other peoples

thoughts as well. You need to 'read' what others are thinking to know
whether you are communicating with them effectively. For example, if
you are negotiating a sale or talking to a potential partner in a bar, you
actions should be guided by the how the other person reacts. So the
ability to read body language is crucial.
J3. Become an expert at body language by joining the become-

fearless training programme
Join the fearlessness programme and become an expert at reading

peoples body language .The course gives you the skills you need to
become a body language expert- so you can read others and create the
right impression. Your more sophisticated understanding of social
situations will improve confidence and help you attain the fearless state
K. Hypnotic language
To enjoy the fearlessness that comes from being an expert persuader,

you also need to know how to use particular language patterns to
maximise the impact of your communication.
Persuasion professionals use a technique called hypnotic language

patterns to manipulate others. Most people associate the word 'hypnotic'
with putting people into a trance. But this technique can be used
effectively anywhere; whether in the office, the bar or any other social
situation.
K1. How hypnotic language works
To persuade someone of an argument, you have to get them to accept it

on a subconscious level. But, this is not always easy. Their conscious and
critical mind acts as a ‘gatekeeper’ which scrutinises and often blocks
incoming messages. For example if you wanted to sell someone a
product, the prospect’s conscious mind would analyse and assess the
truth and relevance of your sales pitch. If your claims were appeared
implausible it would reject them at the outset.
But fortunately, you can bypass the gatekeeper of the conscious mind and
communicate directly with the unconscious by using hypnotic language.
Unlike the conscious mind, the unconscious mind accepts unconditionally;
making it much easier to persuade people through this route
Certain speech patterns can effectively and subtly guide other peoples'
thinking without them being aware of it. The main principle is using
language in large chunks (general use of language) rather than small
chunks (more specific use of language). More general use of language is
builds rapport in listeners. This is because there is less specific content for
the listener to disagree with. So, there is less chance that the
communication will be rejected by their conscious mind. Instead, the
listener actually responds to the lack of content in your communication by
filling in the gaps with their own imagination.
For example, if you were trying to sell someone a timeshare apartment

you might say ‘imagine the excitement you would experience if you
invested in this property'. Notice that you don’t specify what sort of
'excitement' you are talking about and how you would 'experience' it. This
would differ from person to person depending on their taste, interests and
how they like to spend their time.
But, when you use vague expressions in this way, people fill in the gaps;
using their imagination to generate their own ideas about the sort of
‘exciting experiences’ you are talking about. This will give them positive
feelings towards you (rapport) which would increase the chance of you
making a sale. If you started to get into specifics and describe particular
activities you would probably mention something they disagree with. This
would reduce rapport and reduce the chance of selling the apartment.
K2. Join the become-fearless training programme to become a

hypnotic language expert
This course will teach you over forty highly effective hypnotic language
techniques and show you how to effectively put them into practice.
Improving your persuasive abilities will help you become fearless
L. Cold reading
One reason that people can become fearless is that they have a particular
and unique talent -which is able to amaze and impress people whatever
the situation. So, they are always confident that they will make an
excellent impression.
L1. Using cold reading
Just imagine someone’s reactions if upon meeting them for the first time,
you were able to reveal their innermost secrets and fears and also provide
a detailed picture of how their future will map out. It would appear to
them as if you had psychic or supernatural abilities. This ability is known
as cold reading and is used by all mind readers, psychics and fortune
tellers.
L3. How cold reading works
Contrary to initial appearances, this technique has actually got nothing to

do with the supernatural- it is achieved by the skilful application of
psychological principles. For example, cold readers often make general
statements which actually apply to the majority of the population but
people interpret as being highly personal to them. Consider the extent to
which the following statement applies to you:
‘Your sexual adjustment has presented some problems for you. While you
have some personality weaknesses, you are generally able to compensate
for them. You have a great deal of unused capacity which you have not
turned to your advantage. You have a tendency to be critical of yourself.
You have a strong need for other people to like you and for them to
admire you’.
Evidence suggests that if people are told that this statement is a unique
reading of their personality, based on psychic intuition, they rate the
accuracy of this statement of 4.3 out of 5. This clearly implies you can
make the same statements to everyone and they all think you have a
specific and sometimes frighteningly accurate insight into their own
personality.
This is one of many tricks and techniques used by cold readers including:
using shrewd observation about personal characteristics to make
‘educated guesses’ about personal circumstances; skilfully fishing for
details without people noticing and the artful use of vague language which
then allows people to mentally fill in the detail with what they want to
hear. Our course teaches you over a hundred of these techniques and
provides a detailed understanding of common ‘psychic’ frameworks-Palm
Reading and the Tarot Reading. We also provide free psychological insight
quizzes to impress more sceptical people.
L4. Join the become-fearless training programme to become a

master cold reader and impress work colleagues, friends and
potential partners.
The fearlessness programme gives you all the knowledge and techniques
you need to be an expert cold reader. The benefits to this type of
knowledge are obvious. First of all, it might be to your advantage to
actually pose as a ‘psychic’. But, you can also apply the inhuman insight
these techniques provide to amazing effect in almost all areas of life. Just
imagine how a potential date will be impressed if you give a detailed
description of her darkest secrets within minutes of meeting her. Also,
envisage the impression you would on company directors and other
business partners as make uncannily accurate predictions about the
future direction of their business.
M. Core social skills
The confidence associated with the ability to react effectively to any

situation is vital in creating the fearless state of mind. The core social
skills at the heart of this course are: being humorous; capability to
dealing with potentially dangerous situations; and ‘romantic ability’. These
skills are absolutely essential in the mating game and also in increasing
your social and material influence.
Have you noticed the most romantically and socially popular people tend
to excel at least one of these skills? The very most popular probably are
probably strong in at least two. So, if you can become great at all of them
it will have a massive impact on your life.
M1. Darwin and sexual selection
To understand why these core skills are so important in the romantic

sphere, we need to understand the theory of sexual selection. This a
special type of the ‘natural selection’, which Darwin famously described,
where characteristics advantageous to society are retained and
characteristics advantageous to society are retained and disadvantageous
ones die out through a process of ‘survival of the fittest’.
Sexual selection occurs when one sex within the species (females in the
case of humans) has to invest a greater cost in terms of time and effort
when parenting a baby than the other -men. A man can play his part in
the reproductive in a matter of minutes. So if a man is sexually attractive
enough he could potentially father hundreds or even thousands of
children. But, the female has to carry the baby through pregnancy,
breastfeed it etc which takes many years. This means women tend to be
more selective in terms of sexual partners-they need to choose quality
very carefully because they simply don’t have the time to produce a large
quantity of offspring.
These gender differences mean that the less choosy gender (men) spend
time competing from attention from the more choosy –women. When
choosing partners, women observe potential indicators of genetic fitness
i.e.: the chance that mating together will produce successful offspring
who will stand a strong chance of passing on their genes. People who
possess these indicators will be more successful at passing on those
genes. People who don’t possess them will be less able to find a partner
and their genes are more likely to die out.
Nowadays, due to the widespread use of contraception, women are not

necessarily forced to consider the prospects of potential offspring when
they enter into a sexual relationship with someone. But, even modern
human minds are hardwired to make decisions about sexual partners
based on considerations of genetic fitness. Since evolution works over the
course of hundreds of thousands of years, it has not had chance to catch
up with the introduction of contraception which has occurred over the last
few decades.
M2. What are the Core social skills?
Evidence suggests that fighting ability, humour and being skilled in

romantic situation are three extremely powerful indicators of genetic
fitness and so will make you much more attractive.
Each of these characteristics attracts the opposite sex in a slightly

different way. But, all of them are a way of making a person more
desirable relative to other potential mates. The process of competing for
mates with animals (in this case humans) of them same gender is known
as intrasexual competition. We will discuss each in turn
M3. The ability to defend yourself increases your status to

potential mates
The most obvious way of competing with your rivals is fighting with them.
So the ability to handle oneself in a dangerous situation is imperative.
Women are generally attracted to strong males because they have
greater capacity to protect offspring in their vulnerable early years. There
is also a stronger possibility that their children will inherit this strength.
So, despite the recent advancements in human civilisation, violence has
not gone out of fashion and is unlikely to soon.
M4. Romantic ability increases your status to potential mates
Physical romantic ability is also a method of competing with rivals

because women use it to judge a man’s physical capabilities such as
strength, endurance and manual dexterity; which are all desirable traits in
potential offspring. It also indicates considerateness which implies a
greater propensity to care for the family unit. Because of the advantages
of these traits, females have been hard wired by evolution to find them
attractive in a mating context.
M5. Being able to make people laugh increases your status

relative to potential mates
The mechanism by which humour attracts mates is less obvious but you
can see by observing those around you that it is a powerful tool. One
academic theory is that it increases status relative to sexual rivals by
humorously belittling them. There is usually some trait which is easy to
mock in any competitor; be it attractiveness, wealth or intelligence. If you
are especially skilled using humour to subtly insult others, then other
rivals will be deterred from competing with you in case you use your
abilities to reduce their own status in the eyes of others; including
potential mates. Being funny allows you to be 'top dog' without resorting
to wealth or brute force.
M6. The core social skills also increase your social status
We also mentioned that the three core social skills will make you socially
popular. The psychological principle of association explains why your
capacity to defend yourself in dangerous situations and your romantic
ability determines your popularity levels.
In this context, the law of association states that when you are in a
group, outside observers you see you as part of that group rather than as
an individual. If you want to be seen as a tough guy who is good with
girls then hang around with a group of people who have that reputation.
So, if you can handle yourself in the street and in the bedroom then other
people will make you popular- because they will want to bask in your
reflected glory.
For humour the process is slightly different. People like other people who
make them feel good about themselves and jokes, since they mock
outsiders (the out-group), strengthen the bond between the insiders (in-
group) giving them a pleasant sense of social camaraderie.. Increasing
social bonds have a huge impact on your career success as well. As the
saying goes, ‘it's not what you know it’s who you know’.
M7. Join the become-fearless training programme to become an

expert in the core social skills and watch your life change
Our programme gives you the aptitudes and knowledge you need to
massively advance your skills in each of these three areas. This will
transform your life in a hugely enjoyable and productive way. We can
honestly say that every social situation will become highly exciting and
agreeable as your mastery of these skills increases. Fearless comes from
knowing exactly what you are doing in every situation
Visit our website to find out more

Become Fearless Training

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Chapter A- Why become fearless

A1. Average people do not win in life

A2. Become fearless

We want to declare war on fear. Our community is made up of

• Supremely confident in any social situation;

• Able to act on the spur of the moment;

• Able to effortlessly make and break relationships with the opposite

• Always enjoy the present moment;

• Willing to take enormous risks in order to win;

• Emotionless in high charged situations;

• Willing to break rules when it suits;

• Able to make use of others to get ahead;

• An absence of guilt for past behaviour;

• Convinced of absolute entitlement to outrageous success;

• Smoothly unconcerned about the future;

• Able to blithely ignore failure and the criticism of others;

• Able to laugh in the face of danger;

A3. Successful people invariably possess the fearless mindset

People with the fearless mindset are often described as having an

A4. Do you have the potential to become fearless?

A5. Join the fearless community

Join our community and together we can move towards a fearless

A6. Benefits of the fearlessness technique

Our technique, which encompasses autosuggestion; cognitive behavioural

• A massive sense of your own self worth and abilities;

• The ability to appear convincing irrespective of the situation;

• A cheerful disregard to what other people think of you;

• A lack of remorse for your actions;

• Freedom from intense negative emotions

• Freedom from intense negative emotions

• The ability to detach yourself emotionally; and

• The techniques of a master persuader- get anyone to do anything

• A talent for keeping your friends highly amused;

• The ability to make the opposite sex magnetically attracted to you;

• The confidence to handle any dangerous situation confidently;

A7. Get involved

It would be reasonable if you were to ask yourself a ‘so how do I become

We express this knowledge in the form of 11 Fearlessness Tools;

When you join the program we will give you a comprehensive

To become fearless you need to be physically fit. When our mind

C1. Why the fight or flight response acts against us

In modern society, we are socially conditioned to experience the fight or

C2. Why does exercise and fitness reduce anxiety?

If we increase our fitness levels we strengthen our mental capacity to deal

• Exercise strengthens the heart muscle so it doesn’t need to work as

• Exercise gets rid of adrenaline the chemical produced in stressful

• Exercise improves physical attractiveness which increases

• Lastly, exercise produces endorphins; a naturally produced chemical

C3. Become physically fit through joining the become-fearless

Our programme gives you an initial in-depth physical assessment and

To become fearless your brain has to literally be on the same wavelength

D1. The role of brainwaves

Well, there is a great deal of electrical activity in the brain which is

> 40 Hz Gamma waves- Higher mental activity, including perception,

7–13 Hz Alpha waves- Light meditation, relaxation (while awake) day

4–7 Hz Theta waves- Associated with dreams, deep meditation, REM

< 4 Hz Delta waves- Loss of awareness of the body, unconsciousness,

Similar to the tuning fork, it is possible to use an audio stimulus to entrain

D3. Retune your brainwaves to the fearless frequency

D4. Retune your brainwaves to fearless frequency by joining the

To become fearless, we need to model the thought patterns and

 A Situation - a situation or problem which you find difficult.

From this can follow: