Symbiosis Institute of Operations Management

Brand Management

Assignment on
Internal Branding of Prothius Engineering
Services Company,Nashik

Submitted By:
Mayur Meshram 034

Preetam Godbole 044

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Contents
Acknowledgement.........................................................................................
....................3
Prothious Engineering
Services .........................................................................................4
Questionaire

5
Conclusion
..6

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Acknowledgement

It requires not only help and support, but also a constant source of inspiration to do any sort of

work in this world. The task of completion of project would not have been possible without the

support that we received from our mentor and other staff members at Prothious engineering

services private limited, Nasik

First and foremost we would like to thank our Project guide Mr. Vinod Goil, (Sr. General

Manager) Prothious engineering services private limited, Nasik for his constant encouragement.

At the same time we are grateful to Mr. Sushant Kadam (Manager- QA) Prothious engineering

services private limited, Nasik who detailed us about various intricacies of KPO business and

solved all our doubts during this course.

We would like to express our gratitude towards Mr. Shashank Joshi (HR-Manager) Prothious

engineering services private limited, Nasik who facilitated the essentials required for the project.

We would also like to thank Dr. Vandana Sonwaney (Director SIOM) and Mrs

Yashomandira K(faculty) for co-operation and guidance.

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Prothious Engineering Services

Prothious is one of the largest and fastest-growing engineering, architecture and construction

services companies in the world. With over 1,500 highly qualified engineers and architects, we

provide engineering, design, detailing and shop drawings, drafting, estimating, scheduling,

project management, construction management and 3D BIM modelling services.

Our clients include a wide range of Material Fabricators and Suppliers, Contractors and Builders,

Design-Build Firms, Consulting Engineers, EPC and Design Firms, Architects and

Owners/Operators across six continents.

Extensive Project Experience:

We work on projects for the largest multinational firms to mid-sized and small companies around

the globe. We also have been involved with some of the largest and most renowned projects in the

world including the World Trade Centre in NYC and the Frank Gehry-designed Brooklyn Arena.

Additionally, we have worked on several multi-billion dollar industrial projects. Our industrial

project experience spans everything from power plants, petrochemical plants and refineries to

cement plants, oil and gas exploration facilities and civil infrastructure structures

Global Presence:

Prothious has completed projects across six continents. Our geographic coverage includes North

America, South America, the U.K., the Middle East, Africa, Asia and Australia. Our staff is

located in six offices in four cities in India and we have sales offices in North America, the U.K.,

the Middle East, South Africa, Brazil and Australia. With such expansive global presence, our

resources can be extended to almost any corner of the world, regardless of a projects location,

complexity or size.

Unique Capabilities with Immediate Benefits:

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Many of our services fall outside of the conventional model of outsourcing; our clients previously

handled such tasks in-house. But when firms utilize our resources especially for repetitive, low-

margin, commoditized and subcontracted work they gain several significant advantages. Our

services allow clients to finish projects on-time or ahead of schedule, increase capacity to take on

more work, bid more jobs and larger projects with increased confidence, free up critical internal

manpower and ultimately increase revenue.

QUESTIONAIRE : Mr. Vinod Goil, (Sr. General Manager)

1. Who are your clients?

Our clients are from a spread of Fabricators and Suppliers, Contractors and Builders,
Design-Build corporations.

2. What clients do you need to have?

Consulting Engineers, EPC and design , Architects and Owners/Operators across six
continents.

3. Who are your competitors?

DNA Group, hitechos etc.

4. What's your competitors brand position?

In par with Prothius company in delivering customers solutions at right time in most
effective manner.

5. What drawback will your company solve?

Many of our services fall outside of the standard model of outsourcing; our customers
antecedently handled such tasks in-house. however once corporations utilize our
resources particularly for repetitive, low-margin, commoditized and subcontracted work
they gain many vital benefits. Our services enable customers to complete comes on-
time or prior to schedule, increase capability to require on additional work, bid additional
jobs and bigger comes with confidence, unlock important internal man power and
ultimately increase revenue.

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 6. What's your price proposition? Is it distinctive?
Regardless of business or project kind, we tend to invariably facilitate our customers to:
Win additional Business, Enhance Resources, cut back prices and supply additional
Services. Through a range of mechanisms from price economical and superior
description to overseas price structures and construction administration services our
adherence to those price propositions makes our big selection of offerings into clear,
tangible impacts on a clients business.
Ultimately, Prothious price propositions and strengths change customers to achieve many
crucial benefits that may place them prior to the competition.

7. When people see your company or product, what are the sentiments and associations
you wish them to have?
As the expectations of customers grow day by day, it's necessary for a business to
continually improve the standard of the product and services it's to supply. Improved
client satisfaction, stronger client loyalty, consistency of work-flow practices, reduced
promoting prices competitive advantage, improved market position, workers pride and
satisfaction are the things that are noticeable to them.

8. What are the purposeful advantages that you just deliver to your customers?
Superior client service will facilitate your business to grow by increasing the quantity of
customers attracted by favourable advertising, the dollars spent by every client per
dealings, the frequency and variety of times your customers look with you.

9. What are the emotional advantages that solely you deliver to your customers?
Better client service provides improved client satisfaction, stronger client loyalty,
consistency of work-flow practices, reduced promoting prices competitive advantage,
improved market position, workers pride and satisfaction. All this factors can finally
cause higher attrition rate.

10. What kind of personality your brand have?

Organizations will improve and secure their future by participating during a method of
continual improvement and adopting new processes of conformity assessment. Finally
yield improvement can end in improved client service. This helps in making complete
image of the firm for the long run.

Conclusion

By carrying out this project we came across the various branding techniques that are
applicable to the company Prothius engineering services and how they are into the internal

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branding of the company and how it is fruitful in getting their customers attrition and build
customer loyalty and satisfaction.