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HRhelpdesk.in HR Satisfaction Survey 2012


HRhelpdesk.in

HR Satisfaction Survey 2012


The HR Index

March 2012

HRhelpdesk.in HR Satisfaction Survey 2012


HRhelpdesk.in About Us

HRhelpdesk.in is an HR outsourcing and consulting company offering


customized services to support the HR needs of Indian and
multinational clients in India. Some of the key products we offer are

Balanced Scorecard Design and CTC Reimbursement Process


Rollout Management
Employee Query Desk Setup and
Employee Insurance Management
Management
Employee Satisfaction Survey Internal Employer Branding
HR Manuals HR Process Outsourcing
Past Employment Verification Recruitment Process Outsourcing
Salary Benchmarking Studies Training Content Development

HRhelpdesk.in HR Satisfaction Survey 2012


HRhelpdesk.in Contents

Introduction
Overall Summary
Study Design

Respondents
Demographics

Building a Foundation
Summary
Individual Parameters

Motivators and De-motivators


Summary
Individual Parameters

Deliverables
Summary
Individual Parameters

Information
Confidentiality Policy
Customized Reports
Click on the topic to go there directly , Click the Red Bar on Top to reach back to this page

HRhelpdesk.in HR Satisfaction Survey 2012


HRhelpdesk.in

Introduction

HRhelpdesk.in HR Satisfaction Survey 2012


HRhelpdesk.in Study Summary

Overall HR Satisfaction
It is evident that HR profession is still in its transitionary phase. As this Rank of industries
HR Consultants 1
phase continues the expectations from HR will only change towards the
Retail (Wholesale & Distribution) 2
Most
positive. Majority of HR professionals already feel a sense of Professional Services 3
Satisfied
Consumer Products 4
motivation as a result of job enrichment they are experiencing. With
Automobile/ Vehicle Manufacturing 5
more than 60% still feeling that their skills and competencies are not Utilities/ Oil& Gas/ Mining 6
Services 6
being used to the fullest, there is an immense potential waiting to be
Hospitality 8
tapped. Education 9
Others 10
On the other hand, there are still a large proportion of companies which
Pharmaceuticals/ Medical Devices 11

are not able to convincingly answer why do they have an HR Construction/ Engineering 12
Information Technology 13
function. Not surprisingly, there is a great degree of vagueness on how
Manufacturing 14

does the HR goal and the business objective tie in. While the line has a ITES 15
Electronics/ Electrical 16
strong feeling of respect for the HR role in making them achieve their
Financial Services 17 Least
Satisfied
goals, it looks like a top management issue. Transportation/ Shipping/ Logistics 18
Real Estate 19
Clearly, interesting times ahead with a lot of positive change

HRhelpdesk.in HR Satisfaction Survey 2012


HRhelpdesk.in Design

The study has been designed to capture and analyze the parameters under three main heads. These heads cover
the purpose, processes and expectations of the HR function and professional in a step wise system. The main
heads and the parameters they measure are as mentioned below

Parity on career advancements and rewards


Acceptable work schedules
Foundation
Recognition of role and tasks performed
Living the systems and processes in true spirit
Enriched Job content
Conducive organizational culture
Positive working style of key stake holders
Team Motivation
Professional development and advancement
Appropriate compensation
Respect of job done from key stake holders
Clearly understood and aligned business to HR objectives
Alignment Utilization of individuals skills to best meet the desired
alignment

HRhelpdesk.in HR Satisfaction Survey 2012


HRhelpdesk.in

Respondents

HRhelpdesk.in HR Satisfaction Survey 2012


HRhelpdesk.in Overview

Data of more than 650 companies received in this study which ran from 20th February 2012 to 25th March
2012

Basis accurate and complete information provided by participants, data of 509 companies qualified for
being included in this report. Thus making this one of the largest study of its kind in India

The study covered a total of 73 locations out of which 14 were international locations across Americas,
Africa and Europe. Though, majority of the companies, contributing to 80% were from Indian metro and
sub-metro cities

All data presented and assumptions made, including ranking of industries is only based on responses from
individuals in those industries. The study only gives an indication. An individual company or industry may
have different processes, systems and satisfaction levels than those presented here. This data is just a
comparative analysis from amongst the respondents to this study

HRhelpdesk.in HR Satisfaction Survey 2012


Number of Companies

0
10
20
30
40
50
60
70
63
Information Technology

HRhelpdesk.in
58
HR Consultants

56
Manufacturing

Financial Services 41

34
Construction/ Engineering
HRhelpdesk.in

30

Services
23

ITES
24

Education
19

Automobile/ Vehicle Manufacturing


19

Pharmaceuticals/ Medical Devices

providing enough data points to have an industry benchmark


14

Electronics/ Electrical
14

Hospitality
12

Retail (Wholesale & Distribution)


12

Utilities/ Oil& Gas/ Mining


11

Professional Services
11

Transportation/ Shipping/ Logistics


10

Real Estate
9

Consumer Products
A total of 509 companies data was used for this study, presenting a healthy mix of industries and in all cases
49

Others
HR Satisfaction Survey 2012
Companies by Industry
HRhelpdesk.in Respondents by Company Type

60%

50%
50%

40%

30%

23%

20%
16%

10%
7%

4%

0%
Pvt Ltd (Headquartered in India) Pvt Ltd (Headquartered overseas) Public Limited Partnership or Proprietorship NGO/Societies/Trusts/Others

Though the maximum companies were of Indian origin, the size allowed to have benchmarks created for every
group

HRhelpdesk.in HR Satisfaction Survey 2012


HRhelpdesk.in

Foundation

HRhelpdesk.in HR Satisfaction Survey 2012


HRhelpdesk.in Summary

Main Parameter, Foundation


When parameters relating to foundation of an HR function are Satisfaction Rank of industries

concerned, the people in Public Limited companies seemed fairly HR Consultants 1


Retail (Wholesale & Distribution) 1
disadvantaged to their counterparts in other companies. Most
Utilities/ Oil& Gas/ Mining 3
Satisfied
Consumer Products 4

One of the key parameters, highlighting the transition of HR function, Professional Services 5
Services 6
was whether HR is a value add partner or not. The parameter saw
Others 7
only 37% companies responding in affirmative. Clearly signally that Pharmaceuticals/ Medical Devices 8

there is a long way to go before the actual benefit of HR is felt on Construction/ Engineering 9
Electronics/ Electrical 9
large scale.
ITES 11
Information Technology 11

All other parameters are having an almost similar view on either side. Manufacturing 13
Hospitality 14
It is those organizations which are on the positive side of these
Automobile/ Vehicle Manufacturing 15
parameters which have evolved their HR functions, while others are Financial Services 16

still in transition or yet to start the journey Transportation/ Shipping/ Logistics 16 Least
Real Estate 18 Satisfied

Education 19

HRhelpdesk.in HR Satisfaction Survey 2012


HRhelpdesk.in HR Careers Parity

60% Overall Score


53% Statement: Processes and procedures for
50%
43% promoting HR and others in the company is
40%
similar?
30%

20% Process equality for career development is still


10%
4%
stabilizing as almost an equal number of
0% companies have a yes and a no response.
Same Somewhat different Others
Which in a way is relates to a later question
70% 62%
58% mentioning that career development
60% 50% 50% 47% 53%
44% 42%
50%
40% 32%
36% opportunities are a demotivator
30%
20%
6% 5% 6% 3% 5%
10%
0%
(Headquartered
NGO/Societies/Trusts/

Proprietorship

(Headquartered in
Public Limited
Partnership or

overseas)
Pvt Ltd
Pvt Ltd

India)
Others

Same Somewhat different Others

HRhelpdesk.in HR Satisfaction Survey 2012


HRhelpdesk.in HR Careers Industry Wise

Industry wise detail available in Participant or Purchased report.


Should you want to Purchase a report or get a customized report, do write to us
at hrhelpdesk@hrhelpdesk.in

Consumer Products and Utilities have almost reached parity in career development, whereas Professional
services lags behind in building parities for HR careers

HRhelpdesk.in HR Satisfaction Survey 2012


HRhelpdesk.in Work Schedule

50% 47% Overall Score Statement: How is your work schedule?


45%
40% 36%
35%
30%
25%
Majority of the companies have an
20%
15% 13% appropriately balanced work life. Though the
10%
5% 3% 2% social sector did see a minimum 10 hours
0%
Appropriately Minimum 10 Work is there on Not able to take Any other work everyday and may require some
balanced and I am hours everyday weekends also annual vacations schedule
fine with it
56%
reworking of schedules
60% 54%
50%
44% 46% 45%
50%
39% 38%
40% 32% 34%
30%
20%
20% 15%
9%
10% 6% 3% 3% 4%
0% 2% 2%
0%
Proprietorship
NGO/Societies/Trusts/O

Public Limited

Pvt Ltd (Headquartered

Pvt Ltd (Headquartered


Partnership or

overseas)
in India)
thers

Appropriately balanced and I am fine with it Minimum 10 hours everyday


Work is there on weekends also Not able to take annual vacations

HRhelpdesk.in HR Satisfaction Survey 2012


HRhelpdesk.in Work Schedule Industry Wise

Industry wise detail available in Participant or Purchased report.


Should you want to Purchase a report or get a customized report, do write to us
at hrhelpdesk@hrhelpdesk.in

While all industries demonstrate a similar trend in terms of work life, it is the Real Estate sector which has
shown the highest for balanced work life. Real Estate has presented many de-motivators, but has been able to
manage this parameter appropriately
HRhelpdesk.in HR Satisfaction Survey 2012
HRhelpdesk.in The HR Function

Statement: How is HR function viewed in the


50% Overall Score
44%
45% company?
40% 37%
35%
30%
25% The main question about HRs use is still
20% 15%
15%
10%
being debated in lot of companies, though not
5%
5%
0%
alarmingly high, a decent amount of them still
As a need to have As a value add business As a recruitment Any other view
support function partner provider have HR as a need to have function. The
60% movement to get HR as a value add function
47% 49% 49% 47% 49%
50% 42%
40%
37% 35% 37% has began and has considerably moved away
30% 26% 26%
16% 17% 16%
from the historical positioning of HR as a
20%
9%
10% recruitment function only. There is still a long
0%
way to go before the Question Why do I
Proprietorship
NGO/Societies/Trusts/Oth

Pvt Ltd (Headquartered


Pvt Ltd (Headquartered in
Public Limited
Partnership or

overseas)

have the HR function is answered by the


India)
ers

Managing Director to satisfaction

As a need to have support function As a value add business partner As a recruitment provider

HRhelpdesk.in HR Satisfaction Survey 2012


HRhelpdesk.in HR Function Industry Wise

Industry wise detail available in Participant or Purchased report.


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at hrhelpdesk@hrhelpdesk.in

It is the Electronics sector which seems to have a lot of work needed in this parameter

HRhelpdesk.in HR Satisfaction Survey 2012


HRhelpdesk.in HR Rewards Parity

Statement: Are their similar rewards


60% Overall Score
50% 47%
50% mechanisms for the HR team as for others,

40%
apart from compensation?
30%

20% Rewards for the HR team have been fairly


10%
2%
increasing over a period of time, with close to
0%
No Yes Others 50% of the companies offering a reward

70% 63%
mechanism for HR teams. Though still not
57% 55%
60% 53%
50%
48%51% 46% covering the entire lot, it has covered a larger
41%
37% 38%
40%
30%
portion than those which are not covered.
20%
10% 5% 3%
0% 1% 2%
0%
NGO/Societies/Trusts/Oth

Proprietorship

Pvt Ltd (Headquartered


Pvt Ltd (Headquartered in
Public Limited
Partnership or

overseas)
India)
ers

No Yes Others

HRhelpdesk.in HR Satisfaction Survey 2012


HRhelpdesk.in HR Rewards Industry Wise

Industry wise detail available in Participant or Purchased report.


Should you want to Purchase a report or get a customized report, do write to us
at hrhelpdesk@hrhelpdesk.in

All industries represent a similar trend apart from real estate which has close to 70% saying a no

HRhelpdesk.in HR Satisfaction Survey 2012


HRhelpdesk.in Applause from Line

60% Overall Score 56%


Statement: Is their appropriate applause
50%
41% and recognition from line for HR work?
40%

30%

20% Recognition is said to be the fuel of high


10%
3%
performance. It is present in majority of
0%
No Yes Others the companies but with scope of
70% 63%
59% 60%
improvement
60%
48%51% 50%47%
50%
37% 38% 36%
40%
30%
20%
10% 3% 1% 4% 3%
0%
0%
Proprietorship
NGO/Societies/Trusts/Ot

Public Limited

Pvt Ltd (Headquartered

Pvt Ltd (Headquartered


Partnership or

overseas)
in India)
hers

No Yes Others

HRhelpdesk.in HR Satisfaction Survey 2012


HRhelpdesk.in Applause Industry Wise

Industry wise detail available in Participant or Purchased report.


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at hrhelpdesk@hrhelpdesk.in

Utilities, retail, HR Consultants and professional services have a high degree of recognition from line whereas
pharmaceutical and automobile sectors saw the least amount of recognition

HRhelpdesk.in HR Satisfaction Survey 2012


HRhelpdesk.in Policy Enforcement

Statement: Policies are enforced and HR is


70% Overall Score 61%
60% empowered to treat non-compliance
50%

40% 35%
While people policies are set in many
30%

20% companies, it is few who are able to enforce


10% 4% them in true spirit. Interestingly about 61%
0%
No Yes Others are able to maintain that balance and provide
80% 74%
70%
70%
62%
66% the necessary empowerment to HR functions
60%
50%
48%48% to deal with non-compliance
40% 35%
27% 30%
26%
30%
20%
10% 3% 4% 4% 4%
0%
0%
NGO/Societies/Trusts/Othe

Proprietorship

Pvt Ltd (Headquartered


Public Limited

Pvt Ltd (Headquartered in


Partnership or

overseas)
India)
rs

No Yes Others

HRhelpdesk.in HR Satisfaction Survey 2012


HRhelpdesk.in Policy Enforcement Industry Wise

Industry wise detail available in Participant or Purchased report.


Should you want to Purchase a report or get a customized report, do write to us
at hrhelpdesk@hrhelpdesk.in

Utilities has one of the highest compliance on this whereas real estate and education were the least

HRhelpdesk.in HR Satisfaction Survey 2012


HRhelpdesk.in

Motivators & De-motivators

HRhelpdesk.in HR Satisfaction Survey 2012


HRhelpdesk.in Summary

Main Parameter, Motivation


The shift of focus is now into what goes through the mind of an HR Satisfaction Rank of various industries

professional in terms of his motivation. There is a clear indication that HR Consultants 1


Professional Services 2
the changing dynamics of the HR role has made the enriched job Most
Hospitality 3
Satisfied
profile a strong motivator, combine to it the market situation which is Consumer Products 4

forcing companies to experiment with leaner HR and new concepts of Utilities/ Oil& Gas/ Mining 5
Education 6
HR.
Automobile/ Vehicle Manufacturing 7
Retail (Wholesale & Distribution) 8
However, a common theme across industries comes up on neglect of Others 9
Pharmaceuticals/ Medical Devices 10
various factors which contribute to the well being and focus of an
Services 11
individual HR professional. Whether it be compensation, the training Construction/ Engineering 12
plan or the career planning. All these parameters have seen that while ITES 13
Information Technology 13
there are organizational systems running for line employees, the focus
Manufacturing 15
on HR is still to be mandated
Financial Services 16
Electronics/ Electrical 17 Least
Real Estate 18 Satisfied

Transportation/ Shipping/ Logistics 19

HRhelpdesk.in HR Satisfaction Survey 2012


HRhelpdesk.in Kind Of Work

The content of work was looked as a strong


80% 75%
Overall Score
70% motivator in the HR fraternity, with only 6%
60%
seeing that the work they do is not motivating
50%
40% enough.
30%
18%
20%
10% 6%

0% It is only the multinationals, which had a


Demotivator Neutral Motivator
higher degree of demotivation than the group
100% 89%
84%
average, probably an outcome of the global
76% 75%
80% 67%
policies which are in tune with an ailing
60%

40%
economy
24% 20%
20% 11% 14%
8% 11%14%
0% 3% 4%
0%
Proprietorship
NGO/Societies/Trusts/Oth

Public Limited

Pvt Ltd (Headquartered


Pvt Ltd (Headquartered in
Partnership or

overseas)
India)
ers

Demotivator Neutral Motivator

HRhelpdesk.in HR Satisfaction Survey 2012


HRhelpdesk.in Kind Of Work Industry Wise

Industry wise detail available in Participant or Purchased report.


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at hrhelpdesk@hrhelpdesk.in

Transportation/ Shipping/ logistics and Hospitality showed signs of having a huge improvement area on this
front

HRhelpdesk.in HR Satisfaction Survey 2012


HRhelpdesk.in Company Culture

Organizational climate has long been


60% 56%
Overall Score
50% associated as a key responsibility of the HR
40% professional. Strangely there are a sizeable
30% 26%
18% number of companies which make it a
20%

10% demotivator, with Public Limited companies


0%
Demotivator Neutral Motivator
having the most signs of improvement on this
front
70% 65% 66%
58%
60% 53%
48%
50%
40%
30%
26% 27%25%
30% 22%
17% 19%
20% 16% 14% 16%
10%
0%
Proprietorship
NGO/Societies/Trusts/Oth

Public Limited

Pvt Ltd (Headquartered


Pvt Ltd (Headquartered in
Partnership or

overseas)
India)
ers

Demotivator Neutral Motivator

HRhelpdesk.in HR Satisfaction Survey 2012


HRhelpdesk.in Company Culture Industry Wise

Industry wise detail available in Participant or Purchased report.


Should you want to Purchase a report or get a customized report, do write to us
at hrhelpdesk@hrhelpdesk.in

Transportation/ Shipping/ logistics, Real Estate and Electrical industries showed that there is tremendous scope of
improvement of their work culture. Specially as the motivation and demotivation scores are almost similar

HRhelpdesk.in HR Satisfaction Survey 2012


HRhelpdesk.in Supervisors Working Style

It has long been said that people leave


60% Overall Score 53% managers and not companies, how HR
50%
professionals contribute to their teams or are
40%

30% 24% impacted by their supervisors, who may or


23%
20%
may not be HR professionals is an interesting
10%
point. The data presents that there is sizeable
0%
Demotivator Neutral Motivator
opportunity available here for improvement.
80% 70% Specially in Multinational and Public Limited
70% 63%
60% 51% 52% 49% companies.
50%
40%
26% 28% 27% 26%25%
30% 19% 22% 21%
20% 11% 11%
10%
0%
Proprietorship
NGO/Societies/Trusts/Oth

Public Limited

Pvt Ltd (Headquartered


Pvt Ltd (Headquartered in
Partnership or

overseas)
India)
ers

Demotivator Neutral Motivator

HRhelpdesk.in HR Satisfaction Survey 2012


HRhelpdesk.in Supervisors Working Style Industry Wise

Industry wise detail available in Participant or Purchased report.


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at hrhelpdesk@hrhelpdesk.in

Transportation/ Shipping/ logistics and Financial services demonstrate an improvement requirement, while
Hospitality and professional services have managed this well

HRhelpdesk.in HR Satisfaction Survey 2012


HRhelpdesk.in Line Managers Working Style

60% Overall Score


Being a function, which is largely dependent
48%
50% on internal relationships and requires a large
40% 36%
degree of daily interaction with line managers,
30%

20% 16% it is doing its bit. Though not as highly


10% impacted as by HRs own supervisors, there is
0%
Demotivator Neutral Motivator a sizeable amount of companies where this
acts as a motivator. Thus working
80% 74%
70%
relationships matter. It is only public limited
60% 51%
50% 41%
48% 47% 45% companies which seemed to have a greater
37% 37%
40% 31%
30% 21% 20% 18%
issue at hand to resolve on this front
16%
20%
5% 8%
10%
0%
Public Limited
Proprietorship
NGO/Societies/Trusts/Oth

Pvt Ltd (Headquartered


Pvt Ltd (Headquartered in
Partnership or

overseas)
India)
ers

Demotivator Neutral Motivator

HRhelpdesk.in HR Satisfaction Survey 2012


HRhelpdesk.in Line Managers Working Style Industry Wise

Industry wise detail available in Participant or Purchased report.


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at hrhelpdesk@hrhelpdesk.in

While none of the industries had a very strong motivation, Transportation/ Shipping/ logistics, professional
services and Electrical had strong demotivators

HRhelpdesk.in HR Satisfaction Survey 2012


HRhelpdesk.in Training Environment For You

45% Overall Score 42% A fair degree of companies are focusing on


40%
35% training and it is acting as a motivator to about
29% 30%
30%
25% half the HR functions. This however, clearly
20%
15% stands out as one of the areas which needs
10%
5% improvement
0%
Demotivator Neutral Motivator

It is the public limited and the Indian


70%
59%
60% 53% companies which need to work harder on this
50% 41% 41%
34%31%35% 35%
40%
26%
30%29% than multinationals, who seem to have a better
30% 24% 23%
21%
16%
20% ratio than others
10%
0%
Proprietorship
NGO/Societies/Trusts/Oth

Public Limited

Pvt Ltd (Headquartered


Pvt Ltd (Headquartered in
Partnership or

overseas)
India)
ers

Demotivator Neutral Motivator

HRhelpdesk.in HR Satisfaction Survey 2012


HRhelpdesk.in Training Environment For You Industry Wise

Industry wise detail available in Participant or Purchased report.


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at hrhelpdesk@hrhelpdesk.in

Hospitality and retail have a fairly positive inclination on this whereas real estate has a strong negative inclination
on this aspect

HRhelpdesk.in HR Satisfaction Survey 2012


HRhelpdesk.in Opportunities For Career Development

The future HR professionals see for


60% Overall Score
48% themselves is fairly divided. While about half
50%

40% feel that it is a motivator, an astounding 26%


26% 26%
30% feel it is a demotivator. Public Limited
20%
companies having one of the least promising
10%

0% career life cycles. Interestingly partnerships


Demotivator Neutral Motivator
have been able to manage this expectation
80%
68%
fairly better compared to others
70%
60% 50%
50% 42% 43% 45%
37% 40%
40% 29%
24% 27%28%
30% 21% 21%
17%
20%
8%
10%
0%
Proprietorship
NGO/Societies/Trusts/Oth

Public Limited

Pvt Ltd (Headquartered


Pvt Ltd (Headquartered in
Partnership or

overseas)
India)
ers

Demotivator Neutral Motivator

HRhelpdesk.in HR Satisfaction Survey 2012


HRhelpdesk.in Opportunities For Career Industry Wise

Industry wise detail available in Participant or Purchased report.


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at hrhelpdesk@hrhelpdesk.in

Financial services and real estate have a lot of work to do on this aspect whereas HR consultants and
professional services have got a higher degree of stability on this

HRhelpdesk.in HR Satisfaction Survey 2012


HRhelpdesk.in Your Compensation

40% Overall Score 37% 36%


Compensation has been one of the main
35%
30% 27%
factors across competencies in controlling
25%
satisfaction, and irrespective of various other
20%
15% frameworks, compensation takes a key role in
10%
5% deciding satisfaction. Unlike other parameters
0%
Demotivator Neutral Motivator this is the parameter which has a lot of people
on the neutral side, probably an outcome of
45% 42% 41%
38% 37%
40% 37% 37%37% 35%37% the economical uncertainty. However, it still
35% 31% 31%
26% 28%
30%
25% 21% 22% presents a high degree of demotivators
20%
15%
10%
5%
0% Some work needs to be done in the Public
Proprietorship
NGO/Societies/Trusts/Oth

Public Limited

Pvt Ltd (Headquartered


Pvt Ltd (Headquartered in
Partnership or

Limited companies, as they present the


overseas)
India)

maximum number of people demotivated due


ers

to compensation

Demotivator Neutral Motivator

HRhelpdesk.in HR Satisfaction Survey 2012


HRhelpdesk.in Your Compensation Industry Wise

Industry wise detail available in Participant or Purchased report.


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at hrhelpdesk@hrhelpdesk.in

Information Technology has been impacted by compensation of economic environment and it seems to be
playing a role here

HRhelpdesk.in HR Satisfaction Survey 2012


HRhelpdesk.in Respect From Line

80% Overall Score


Almost all companies have been able to
70%
70%
60%
manage the respect angle. Working with
50%
colleagues and specially with those who
40%
30% 22% impact the daily routine working outputs.
20%
8%
10% With a almost majority on this ratio, only few
0%
Demotivator Neutral Motivator industries show demotivation on this aspect.

90% 79% 81%


80% 71% 68%
70% 64%
60%
50%
40% 28% 27%
30% 19% 19%
16%
20% 8% 10%
5% 5%
10% 0%
0%
Proprietorship
NGO/Societies/Trusts/Oth

Public Limited

Pvt Ltd (Headquartered


Pvt Ltd (Headquartered in
Partnership or

overseas)
India)
ers

Demotivator Neutral Motivator

HRhelpdesk.in HR Satisfaction Survey 2012


HRhelpdesk.in Respect From Line Industry Wise

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The services and financial services sectors can see a bit improvement on this aspect

HRhelpdesk.in HR Satisfaction Survey 2012


HRhelpdesk.in

Deliverables

HRhelpdesk.in HR Satisfaction Survey 2012


HRhelpdesk.in What Is A Goal

Business
Objectives

HR

Business
Resources

A structured HR system would ensure that policies, procedures and systems and designed in a manner to help
channelize Business Resources in achieving Business Objectives. Not by HR professionals themselves, but
by aligning each line manager to this outcome. Therefore, the HR Goal is set, which is an observable,
measurable end result having one or more objectives to be achieved within a fixed timeframe

HRhelpdesk.in HR Satisfaction Survey 2012


HRhelpdesk.in Summary

Main Parameter, Deliverables


It is an important feature to understand what is one supposed to be Satisfaction Rank of various industries

doing and in what context. Called by different names such as business HR Consultants 1
Retail (Wholesale & Distribution) 2
strategy, the larger picture or business outcome. Strangely, a large Most
Services 3
Satisfied
portion of the companies havent invested time in streamlining this Automobile/ Vehicle Manufacturing 4

aspect. Education 5
Construction/ Engineering 6
Information Technology 7
The HR function and professionals are disadvantaged from the Manufacturing 7

perspective of not having the larger picture and how their goal is Electronics/ Electrical 9
Pharmaceuticals/ Medical Devices 10
aligned to the objective of the businesses they are servicing
Professional Services 11
Others 11

Whether it be a goal setting exercise, a balanced scorecard or any Consumer Products 13


Transportation/ Shipping/ Logistics 14
other alignment tool, time and effort should be put by the
ITES 15
organization and the leader to first set a clearly defined HR Goal and Hospitality 16

then align it to the business objective Utilities/ Oil& Gas/ Mining 17 Least
Financial Services 18 Satisfied

Real Estate 19

HRhelpdesk.in HR Satisfaction Survey 2012


HRhelpdesk.in HR Goals

One of the key tasks is to have an HR Goal and the second part is to have a clearly defined Goal.

By analysis the short description of written down HR Goals of various companies, it depicts that there are
another few companies who may have said they know the HR Goal, but it is not clearly defined and measurable.
That too, which is aligned to the overall Business Objective. While there are some companies which have
clearly defined Goals and that is being represented in their comments, a large portion of the companies still need
to focus on this aspect or atleast need to focus on the aspect of percolating it down to the last person in HR.

It is essential to have a Goal in order to achieve it. The clearer and measurable the goal, higher the chances of it
getting achieved and the value felt by the team and its stakeholders.

On the other hand, there needs to be some strong education or awareness session with the line to make them
understand the benefits they can derive from HR. As of now, majority of line managers feel that HR is primarily
a recruitment and salary management function. With few sprinklings of Business Partner, Strategic provider and
employee support tool. Definitely an area of education and work

HRhelpdesk.in HR Satisfaction Survey 2012


HRhelpdesk.in Business Objective

70% Overall Score


58%
Clarity of objectives that business is trying to
60%

50%
achieve is still gaining ground. The
42%
40% knowledge of what the business is trying to
30%
achieve is a basic foundation stone required to
20%
ensure efficient HR delivery. Irrespective of
10%

0% what stage the company is in, this should be a


Vague Clear
focus area.
67% 64%
70% 61%
60% 54%
49% 51%
50% 46%
39%
33% 36%
40%
30%
20%
10%
0%
Proprietorship
NGO/Societies/Trusts/Ot

Public Limited

Pvt Ltd (Headquartered

Pvt Ltd (Headquartered


Partnership or

overseas)
in India)
hers

Vague Clear

HRhelpdesk.in HR Satisfaction Survey 2012


HRhelpdesk.in Business Objective Industry Wise

Industry wise detail available in Participant or Purchased report.


Should you want to Purchase a report or get a customized report, do write to us
at hrhelpdesk@hrhelpdesk.in

Real estate seemed to be right at the bottom with relatively no clarity of business objectives to HR and retail
being on the other end with a high degree of clarity.

HRhelpdesk.in HR Satisfaction Survey 2012


HRhelpdesk.in Clear Communication Of Objective

70% Overall Score


61% A written word is far clearer than a 1000
60%

50%
words spoken, a saying which actually fits
39%
40% here appropriately. While the process of
30% communicating business objectives is being
20%
followed in some way, its percolation to
10%
either Goal sheets or strategy sheets seems to
0%
Vague Clear
be missing. A staggering 61% HR functions
80% 72%
70% 63% 60% 57%
dont have clarity of the business objective in
60% 54%
46% 43%
50%
37% 40% clear, written format. Expectations differ and
40%
28%
30%
20%
times change, therefore it is imperative that
10%
0% this be followed.
Proprietorship
NGO/Societies/Trusts/Oth

Pvt Ltd (Headquartered


Pvt Ltd (Headquartered in
Public Limited
Partnership or

overseas)
India)
ers

Vague Clear

HRhelpdesk.in HR Satisfaction Survey 2012


HRhelpdesk.in Communication Of Objective Industry Wise

Industry wise detail available in Participant or Purchased report.


Should you want to Purchase a report or get a customized report, do write to us
at hrhelpdesk@hrhelpdesk.in

Information Technology though has about 50% clarity becoming the highest, ironically the Real estate sector
has a 0%

HRhelpdesk.in HR Satisfaction Survey 2012


HRhelpdesk.in HR to Business Alignment

60% Overall Score 56%


The alignment of what HR is supposed to do
50%
44%
in order to assist business achieve its
40%
objectives is also gaining ground. Though
30%

20%
close to 45% companies still dont have the

10%
clarity. Moving with the times need to ensure
0% that the alignment process is not only
Vague Clear
documented, but is made an essential part of
70%
58%
65%
60% 60%
the goal setting exercise
60% 56%

50% 42% 44%


40% 40%
40% 35%
30%
20%
10%
0%
Proprietorship
NGO/Societies/Trusts/Oth

Pvt Ltd (Headquartered


Partnership or

Pvt Ltd (Headquartered in


Public Limited

overseas)
India)
ers

Vague Clear

HRhelpdesk.in HR Satisfaction Survey 2012


HRhelpdesk.in HR Alignment Industry Wise

Industry wise detail available in Participant or Purchased report.


Should you want to Purchase a report or get a customized report, do write to us
at hrhelpdesk@hrhelpdesk.in

Automobile sector has got the highest balance in this with consumer products being right at the bottom of this

HRhelpdesk.in HR Satisfaction Survey 2012


HRhelpdesk.in Skill Utilization

60% Overall Score There are various programmes that are run by
51%
50% 45% HR to figure our competencies and potential
40%
of employees. It seems that this exercise also
30%
needs to be done for the people in HR
20%

10%
function.
4%

0%
No Yes Others
There is a huge scope of potential appraisal
70% 65% and subsequent job enrichment exercise to be
57% 57%
60%
50%
47%
42% 45%48% done here. It will not only make retention of
41% 41%
40% 34%
30% HR professionals an easier task, it would also
20% 11%
6%
10% 3% 1% 2% add to motivation and higher productivity.
0%
Proprietorship
NGO/Societies/Trusts/Ot

Pvt Ltd (Headquartered


Public Limited

Pvt Ltd (Headquartered in


Partnership or

overseas)
India)
hers

No Yes Others

HRhelpdesk.in HR Satisfaction Survey 2012


HRhelpdesk.in Skill Utilization Industry Wise

Industry wise detail available in Participant or Purchased report.


Should you want to Purchase a report or get a customized report, do write to us
at hrhelpdesk@hrhelpdesk.in

Professional services are using this tool to their maximum advantage whereas the utilities sector has least
used this

HRhelpdesk.in HR Satisfaction Survey 2012


HRhelpdesk.in

Information

HRhelpdesk.in HR Satisfaction Survey 2012


HRhelpdesk.in Confidentiality Policy

Names of participating organization are not revealed in this report

In the event of purchasing an Industry report, only where more than 10 companies have participated a
report is generated and the entire list is added to the report

No data is shared in any format which will reveal the individual company data, individual employee data or
an individual designation data in a particular company

Should you want to know more about the confidentiality policy, please write to us at
hrhelpdesk@hrhelpdesk.in

HRhelpdesk.in HR Satisfaction Survey 2012


HRhelpdesk.in Content Copyright

Data in this presentation is the sole proprietary of HRhelpdesk.in and is copyright protected. It can be used
for non-commercial purposes as long as due reference and credit is give to the source, which is
HRhelpdesk.in

All data presented and assumptions made, including ranking of industries is only based on responses from
individuals in those industries. The study only gives an indication. An individual company or industry may
have different processes, systems and satisfaction levels than those presented here. This data is just a
comparative analysis from amongst the respondents to this study

For customized report of this study and for commercial use, please write to us at hrhelpdesk@hrhelpdesk.in

HRhelpdesk.in HR Satisfaction Survey 2012

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