B.

Value Chain Analysis

Value chain analysis refers to the process whereby a firm determines the costs
associated with organizational activities from purchasing raw materials to manufacturing
product(s) to marketing those products. It aims to identify where low-cost advantages or
disadvantages exist anywhere along the value chain from raw material to customer
service activities. It can enable a firm to better identify its own strengths and
weaknesses, especially as compared to competitors value chain analyses and their
own data examined over time.

Product R&D, Technology, and System Development Rate- Customer Value

Human Resource Management Rate-

General Administration Rate-

Supply Chain Operations Distribution Sales and Service

Management - - Marketing -
- Rate - Rate - - Rate -
Rate- Rate -

Rate on Comments Best Practice Best

Value of Competitor Practice of
Adding 1: _____ Competitor
(If there is) 2: _____
(If there is)
Supporting Activity
Product R&D,
Technology, and
System
Development
Human Resource
Management
General
Administration
Primary Activity

Supply Chain
Management
Operations

Distribution

Sales and Marketing

Service

Enhance the company operation by building up more resources such as trucks and man
power, and implement rules and regulations strictly. Law has been something of a
protected industry. The internal firm activities will achieve its goals if could be improved
by the competitive advantage.

Analysis of the Value Chain of the Company

Resources S1. Anytime they can order to their supplier without minimum
required order
W1. They have limited trucks.
Capabilities S2. They have built a good impression towards their customers
for their good services to them.
W2. The man power is limited