Dear Respondent,

We, the students of MFM, NIFT New Delhi, are conducting a survey that intends to analyze the consumer behavior for handloom
products. We would be grateful if you could spare a few minutes answering the same true to your knowledge. Your responses will
be aggregated to come to a consolidated conclusion that will be used purely for academic purpose and its secrecy will be
maintained.

1. How often do you go shopping for handloom products?

[a] Never [b] Seldom

[c] Occasionally [d] Frequently
[e] Regularly

2. Please select the handloom products you are aware of:

[a] Carpets [b] Duster cloth

[c] Dhotis [d] Saris & dress materials
[e] Bed sheets

3. Which of the following best describes you:

[a] It is easy for me to find handloom products that I like

[b] It is challenging to find handloom products that I like

4. Where do you prefer to buy handlooms from?

[a] Online [b] Branded stores

[c] Handloom societies & exhibitions [d] Weavers clusters
[e] Exclusive handloom outlets [f] Local market

5. Who do you like to take along with you when shopping for handlooms?

[a] Family members [b] Colleagues

[c] Friends [d] I prefer going alone

6. Are you aware of the handloom mark which indicates quality?

[a] Yes [b] No

7. Do you regret spending more than your budget when you shop for Handlooms?

[a] Yes [b] No

8. When do you purchase handloom products?

[a] When need arises [b] When salesman approach (door to door)
[c] During festival/occasions [d] During special discounts
[e] During handloom exhibitions [f] Any other (specify):
 9. When buying handlooms, I look for the following features:

Parameters Strongly agree Agree Neutral Disagree Strongly disagree

Overall quality
Economic value
Personal
satisfaction
Innovation
Practicality
Popularity
Familiarity

10. Do you follow current fashion trends with respect to handlooms?

[a] Yes, I follow them closely

[b] Yes, but I dont really follow them

[c] No

11. Reasons for buying handlooms?

[a] Status symbol [b] New culture appeal

[c] New product availability [d] Preference for luxury items
[e] Fashion quotient [f] Environmental reasons
[g] Artistic expression [h] Nationalism
[i] Uniqueness/ individuality [f] Any other

12. When a product first enters the market, you are among the,

[a] First to purchase the product [b] Early majority of purchasers

[c] The great majority of purchasers [d] Late majority of purchasers
[c] Last to purchase the product
13. How much are you willing to spend on handlooms products?

[a] Small amount [b] Fair amount

[c] Average amount [d] Above average amount
[e] High amount
14. Do you believe the government initiatives establishing India handloom as a brand will bring in more reliability and standards
in the product category?

[a] Yes [b] No

[c] Cant say
15. What type of advertisement would induce you to buy handloom products more?

[a] Celebrity endorsement on T.V. [b] Infomercials

[c] Print media advertisement [d] Online advertisements
 [e] Billboards [f] Product placement (in a movie/show)

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