Music magazine advert to promote the launch of a new digipak - (analysis):

The iconic san serif font used for the artist name Florence and the
Machine is instantly recognisable for her target audience. The colour of
the text being in white ensures it stands out against the bold dark
background, emphasising the text and making the artists name the The background of this advert is black which ensures the text and
dominant feature. This instantly draws our attention to the image, making central image of the artist stand out.
us look downwards to explore the rest of the advert and discover more.

The colour coding of this advert is effective and complementary. The

splashes of colour with the pink and yellow flowers adds vibrancy,
breaking up the black and white, therefore making it more visually
interesting / appealing. This ensures it captures audiences attention. The white border which features around the image and text makes it stand
The colours suit the artist and the whole design of the advert but out and gives a professional finish to the advert in order to draw its audience
mostly it suits the hybrid genre of music lacks originality in its in. The border adds a sense of neatness and simplicity to the advert which I
conventions so it challenges these which audience have created, think works well with the genre and the artists brand image.
stereotyped over the years which many conform to (Jameson).

The artist Florence and the Machine is the central image on the advert which
ensure it is easily identifiable as to whos and what the advert promoting.
Have the artist as the central image, it draws our attention to her, creating a
The font used is serif which is an old-fashioned style which is also reflected sense of brand identity. You could argue that they decided to put the artist
in the imagery used and this conveys ambiguous meaning as why they on the front cover so that fans would obviously recognise her but also to
subsequently then chose a sans serif font for the album title Lungs and draw the male gaze.
other text featured on the advert. The name of the album Lungs has a
unique element due to the obvious link with the central image, a recurring
theme they want the audience to pick up on, suggesting there is a cryptic Here we see the all-important album release date, something I will need to
message or story behind the album. This technique I would like to replicate have on my advert to ensure my audience are fully aware when the album
when designing the advert for my artist. will be available for them to purchase via various media platforms.

The advert provides valuable information as to where it will be The production company and copyrights are clearly
available and the various formats it will be available in. visible. These are key elements that I will need to
incorporate in my advert design for my digipak.

Here we see the artists website where fans / target audience can obtain
further information. I think that this is a good idea and something that I would
like to replicate on my advert, thus ensuring my target audience can better
informed, interact with other fans and the artist about the new album being
released.
 The central image of this advert is of a child holding something in the air walking across a field as the sunsets behind him. This image caught my
eye due to the naturalistic but simple / meaningful design of the advert as a whole. The colours used are rather strong and powerful in there
meaning and connotations. I like how they have used light and shade throughout the central image by which it is dark gets lighter then it gets dark
again. The main figure who is of focus on this advert is the child who is silhouette so it is like his shadow due to the bright sunlight behind him.
When designing my advert I would like to produce something similar to this image as I feel that it is a strong representation of the genre which
Here in this textbox outline in white to stand out
allows the audience to recognise this.
against the dark background is the release date of
the album. The font of this text is san serif
suggesting a more modern band. This then can
suggest / indicate the type of audience these
musicians are aimed at. Also, the release date and
the name of the album are in the same font which I The title of the artist / band is called You Me at Six this is in the
feel works well in order for the reader to make that font of serif. Due to the typography being considerably larger than
connection between the release date and what the the rest of the text on the page therefore, meaning they want it to
name of this new album is. stand out to draw audiences in. The colour of the text is white
which stands out against the dark pastel blue / purple colour.
The album name which is called Cavalier Youth which is coloured
white but is in san serif font. This is not in bold like the artists
Here states some of the songs which are name is as it does not need to draw your eye into the product.
featured on this album to draw the fans and
target audience in as to what type of music they In my personal opinion I think that the text works extremely well
have created and the singles which they have with the background image.
made and released a little time before the album
so people are aware and look out for them. The
font of this text is san serif again showing the
link between the name of the album, release
date and the featured songs. I like how they put
all this information at the top under the name of
the artist in order to draw fans and their
audience in. Overall, I think that this advert works extremely well in
promoting the artists and as a hole entices the audience to
buy their album and look at it due to the powerful central
image. I feel that the continuity of the font and colours
At the bottom, we can see the reviews from magazines
works well and complements each other.
such as KERRANG and Rock Sound. I think this works
well as an advertising technique and a ploy to get
people to listen / buy the album as some people value
critics opinions and agree with what they say. I feel
with these reviews we get a sense of safeness as we
are kind of told what the album is going to be like
before we buy into it.

Here we have the artists company who signed the

artist as recognition it has their name on it. Here we see that it is available at amazon. When
designing my own advert, I will ensure to do the same
Here is their website where we can get more
and identify where the album will be available at so that
information about them. This also acts as an interactive
place where fans are edgingly inclined to learn more my target audience can look out for it if they like the
artist.
about this album, maybe even talk to other fans about
this artist.
 Overall I think that this advert does promote the artist very well. The whole design of it is very simple but I find in this case that means
more as it complies with the genre conventions of the music, it is quite stereotypical. I like the layout and the font I think they go very Here is the name of the artist Gabrielle Aplin. The font
well together. This advert has helped me develop my ideas for my own advert as this is a similar genre to my chosen musician. As a of the text is serif and standard font which makes it
result when designing my own advert I will go for a simple but stylistic look which promotes the musician and the genre. easy to read for the audience. The colour of the
typography is black in order to stand out against the
light blue background. The name of the artist is all in
There is a contrast in the colour of the font. For capitals which also draws your eye into finding out
instance, at the top of the advert where the background more.
is light we have black text then as we get further down
the advert where the background gets darker the text The name of the album is English rain which is seen in
gets lighter. I think this contrast works extremely well a swirly font and in lower case, which I feel suits the
and adds a simplistic style to the artist and also an artist and the whole meaning of the album. I feel that
innocence which I like even if it is accidently done just the font also represents the genre of music this artist
because of the chosen central image. performs and her style as it is all quite innocent,
youthful and dreamlike. I feel that the album is about
love, relationships, loosed and lonely. The central
image reiterates the name of the album as such like
Here is the release date of her album shown at the top the umbrella for the rain and then by the beach.
before the rest of the information follows. By having this first
draws our eye and therefore makes it a significant date for
fans of this particular artist. The font of this text is serif
which I feel works well with the image, genre and the artists
brand identity. Also the font is continuous as the majority of The central image is of the artist in a white dress
the typography is this particular font. The colour of this font holding an umbrella the colour of the rainbow.
is white which stands out against the dark, dull, grainy This umbrella has a significance as it is bold
background of where I assume the black sand is. colours which draws the audiences eye
compared with the other colours shown which
are quite pale and whish washy and dull. The
image to me seems a little faded like they have
Here it states for the reader the songs which are added a filter to it in post-production as though
featured on this particular album in order to entice the artist is getting washed away by the English
audiences into looking into the artist. As you can see rain acknowledging the name of the new
they are more or less about love and relationships. The album.
font of this text is serif which carries on the whole Overall I think that this image is very simplistic in
theme of this advert and helps with the continuity, the the way the artist is positioned and the location
style over the substance (stinatti) which I feel is evident of this photoshoot shows the artist to be quite
here this advert has a unique style which is isolated in this big open space it is very
represented by the artist, genre, typography, the ambiguous in its meaning and representation. In
colours and the photography. The colour of the font is my opinion I like the image that they have
white which yet again is then able to stand out against chosen for the advert and I would like to
the black background at the bottom of the advert. recreate something very similar to this on my
own advert to promote my chosen artist.

Here we can see the media platforms this album will be

available on. This I feel is purely a nudge at fans who
adore the artist and want more and to feel special etc.
however, this wide variety makes it accessible for her
target audience of all ages. The font of this text is serif
which like I have previously said carries on the whole
theme. The colour of this text is white in order to stand out Here is a website where fans and others who are
and I think that it draws the audiences eye. interested in this particular artist can find out more.