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The strategic business unit concept emerges in the seventies, when the
General Electric Company, given its diversification of 10 groups with 50 divisions
and 170 departments made up as profit centers, establishes different units of
analysis from the existent ones, in order to facilitate the strategic planning process
in a so complex organization. NAVAS, J.E. y GUERRAS, L.A. (1996). La direccin
estratgica de la empresa .Madrid: Ed. Civitas, pg.333.
The mission and the goals of the company as a whole and in particular, on the
business.
The competitive environment faced by every activity that defines how to
compete.
Internal analysis factors, which identify the competitive advantages necessary
to compete in every business.
In this sense, demarcations of business units do not have to match those on the
previous approach. We stand out the following factors as the most important ones: