MEDIA PLAN "PRODUCT TAL"

CONTENTS
1. INTRODUCTION ................................................. ..............
.................................... .................. 3
1.1. Company History ............................................... ...........
....................................... ........................................
... 3 1.2. Market situation where the company operates .........................
.................. .................................................. ..........
.. 3 1.3. Proceeds ................................................. ...........
....................................... ........................................
.......... .......... 3 1.4. Research ..........................................
....... .................................................. .....................
............................. ....... 3
2. COMPETITORS ................................................. ...............
................................... ............ 3
2.1. Competitor A. ............................................... .............
..................................... ..........................................
........ 4
2.1.1. Proceeds ................................................. ..............
.................................... ................. 4 2.1.2. Price.Airport ..
.............................................. .................................
................. .................... 4 2.1.3. Point of Sale ..................
............................. ..................................................
....... 4 2.1.4. Promotion ................................................. ..
................................................ ............. 4 3. TARGET AUDIE
NCE ................................................ ...........................
....................... ................ 4 4. OBJECTIVE MEDIA ..................
............................. ..................................................
....... 5
4.1. Scope ................................................. ...................
............................... ................................................
.. .......... 5 4.2. Frequency .................................................
.................................................. ............................
...................... ..... 5 4.3. Continuity .................................
................ .................................................. ............
...................................... .5 4.4. Means chosen ....................
............................ ..................................................
.............................................. 6
4.4.1. Basic medium ................................................ ...........
....................................... ........... 6 4.4.2. Means of support ..
............................................. ..................................
................ ......... 6 4.4.3. Mean (s) complement (s )....................
...................... ............................................ 6 4.4.4. Sha
res of non-media .............................................. ................
.................................. .6
4.5. Vehicles and selected programming .........................................
..... .................................................. ..................... 6
4.5.1. Half example ................................................ ...........
....................................... ........ 6 5. BUDGET ...................
.............................. .................................................
. ................... 7 6. SCHEDULE ............................................
..... .................................................. ............... 9 7. AN
NEXES ................................................. ........................
.......................... ........................... 11
2
1.INTRODUCTION 1.1.História 1.2.Situação company's market where the company oper
ates Description of how the product / service is inserted in this context and
their particular market.
1.3.Produto Product History About the product - features, differentials,
etc.. Positioning of product / service / brand marketing Describe how the produ
ct / service is seen on the market today.
There 1.4.Pesquisas searches that might assist in developing this plan, indicati
ng trends, public attitudes regarding the product, habits, purchase influencers,
etc..
2.CONCORRENTES Analysis of competitors, under the aspects: Product Price
(price policy, discounts, etc..) Point of Sale (distribution, location, where t
he product, etc..) Promotion (quantitative and qualitative)
3
The 2.1.Concorrente Sample text, sample text, sample text, sample text, sample t
ext, sample text, sample text, sample text, sample text. 2.1.1.Produto Sample te
xt, sample text, sample text, sample text, sample text, sample text, sample text
,€sample text, sample text. 2.1.2.Preço Sample text, sample text, sample text, s
ample text, sample text, sample text, sample text, sample text, sample text. 2.1
.3.Ponto Sales Sample text, sample text, sample text, sample text, sample text,
sample text, sample text, sample text, sample text. 2.1.4.Promoção Sample text,
sample text, sample text, sample text, sample text, sample text, sample text, sa
mple text, sample text.
3.PÚBLICO TARGET Define why and for whom the campaign will be focused (if necess
ary, depending on the campaign, more than a thin target). Detail characteristics
of this target: Demographics: Gender, age, education level, marital sta
tus, ethnic group, place of residence Sociocultural: Professional groups, arts,
sports, traditions, folklore Economy: Economy Class to which it belongs, income
discretion, other data related to economic and financial situation Religious: Re
ligion, sects, beliefs;
4

Psychological: Attitudes, opinions, reactions and motivations, purchase habits,

usage, consumption, life style: normal procedures, behavioral differences among
different audiences. Attitudinal: Refers to the attitude or stance of the people
before certain situations, concepts or philosophies of life
4.OBJETIVO
MEDIA
The whole objective of media must take into account three factors: Reach, Freque
ncy and Average Continuity. It is more or less like this: if the media's role is
to "count" on the advertiser's products to the target audience, the scope is th
e number of different people to whom to tell, the average frequency is the numbe
r of times should be counted for each person, and continuity is how long should
I tell the audience. 4.1.Alcance (High, Medium, Low) Sample text, sample text, s
ample text, sample text, sample text, sample text, sample text, sample text, sam
ple text. 4.2.Freqüência (High, Medium or Low) Sample text, sample text, sample
text, sample text, sample text, sample text, sample text, sample text, sample te
xt. 4.3.Continuidade (Linear Waves, Concentrated) Sample text, sample text, samp
le text, sample text, sample text, sample text, sample text, sample text, sample
text.
5
Selected basic 4.4.Meios 4.4.1.Meio The basic medium 4.4.2.Meio support the mean
s of support 4.4.3.Meio (s) complement (s) the supplementary means of non-media
4.4.4.Ações Text 4.5. Vehicles and selected programming 4.5.1.Meio example Veh
icle EXAMPLE (Top Media) 10 plates billboard, with art on line, bottom high. A b
i-monthly bi-weeks 41 weeks (02/03 to 16/03), 45 (02/04 to 16/04) and 49 (02/05
to 16/05)
6
5.ORÇAMENTO The budget may be presented in various ways. Here are two examples:
EXAMPLE 01
TV Production Agency for Creation Creation VT 30 "Production VT 30" TV Globo - C
ampo Grande TV Globo - Dourados Três Lagoas and TV SBT TV Record TV Bandeirantes
Radio Spot Creation 30 (2) Generation Spot 30 "(2) (4 distinct phrases ) Radio
94 FM - Campo Grande City FM - Campo Grande and Gold FM PAN - Aquidauana Big FM
Radio - Golden Creating Brochures Printing - 73 000, 22cm X 10cm, 4x4, 115g glos
s couche Distribution 73,000 leaflets setting of 970 + posters , CGR, DD, TL, AQ
, BC. Poster Print Creation - 970 units, 45cm X 31cm, 4 / 0 colors, brightness c
ouche 150g Bus Shelter Creation Print 10 points under Coach Man board / Pegleg P
roduction of PVC adhesive plate, 44cm X 64cm plate Man Outdoor Creation (2 model
s) Printing Serving shirt 10 shirts 24 points for the production of VT 5040.80 T
OTAL Vehicles For March
February
April
TOTAL 0.00 3500.00 33581.00 9926.00 8634.00 5362.00 6790.00 5340.00 6192.00 1108
.80 0.00 400.00 945.00 0.00
3500.00 19532.00 14049.00 5857.00 4599.00 2681.00 3210.00 4069.00 4035.00 2681.0
0 3580.00
400.00 945.00 1200.00 1344.00 1108.80 2208.00 1932.00 2352.00 2496.00
3051.00
3051.00
6190.00
6190.00
0.00 707.51 707.51
1400.00 2500.00 2500.00
0.00 1400.00 5000.00
80.00 800.00
80.00 800.00 145.00 0.00 3670.00 6672.00 50206.80 41106.00 4428.00 95740.80 114,
535.11
3670.00 1040.00 13753.51 18794.31 5632.00 145.00
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EXAMPLE 02 To April Agency For Vehicles
Creation Production February March
TOTAL
TV Morena Campo Grande 26975.00 Radio 94 FM, Campo Grande 0.00 2992.00 Radio 97
FM, Campo Grande 3696.00 0.00 15 000 Distribution of leaflets, public roads, 480
.00 Campo Grande (24:13 / 03) Distribution of 15,000 leaflets on public roads, 4
80,00 Campo Grande (02 and 03/04) rate of distribution of city hall - Campo Gran
de 150.00 150.00 Serving Shelter coach, Campo Grande (30 days) 1250.00 2500.00 1
250.00 10 points Aquidauana Pan Radio , Aquidauana 1440.00 720.00 2500 Distribut
ion of leaflets, public roads, 450.00 Aquidauana (10 and 11/04) Serving car audi
o sound Aquidauana 900.00 (6 days / 6 hours daily) Dourados TV Sulamerica 7852.5
0 Radio City FM, Gold 1988.00 252.00 5000 Distribution of leaflets on public roa
ds (01 and 02/03) 750.00 750.00 5000 Distribution of leaflets on public roads (4
, 5:07 / 04) 750.00 Serving Car Audio Golden Sound (10 days / 6 hours day) 1135.
00 1135.00 7852.50 Sulamerica Three Ponds TV FM Radio City, Three Ponds 1650.00
Distribution 6000 leaflets on public roads (29.3 and 19/04) 450.00 450.00 450.00
Serving car audio sound Três Lagoas (10 days / 6 hours day) 1500.00 1500.00 Agu
a Clara Radio Friendship, Agua Clara 36.00 144.00 Serving car audio sound Agua C
lara (5 days / 6 hours day) 750.00 750.00 Manufacturing VT 30 "reissue with 4600
.00 Production of 10 bus shelters - size 1.95 x 1.25 m 1400.00 polychrome printi
ng SPOT 30 "with five exchanges of crumb 690.00 Brochures - 15cm X 21cm - 4 / 4
color - Couche 115g plain (100 000) 5153.31 Production of 4 pictures with the us
e of two models and two funds 1700.00 Creation Brochures VT and Spot Bus stop TO
TAL 5040.00 6123.00 5150.00 62305.00 18583.31 TOTAL AGENCY TOTAL 73,578.00 TOTAL
MEDIA CAMPAIGN
26975.00 2992.00 3696.00 5000.00 480.00 480.00 300.00
2160.00 450.00 900.00
7852.50 2240.00 1500.00 2270.00 7852.50 1650.00 1350.00 750.00 3000.00 180.00 15
00.00
73578.00
92161.31
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6.CRONOGRAMA The schedule can be displayed in various ways. Here are two example
s:
CAMPO GRANDE MARCH 1994 TV Radio Morena FM Radio 97 FM leafleting Bus Shelter GO
LDEN Sulamerica TV Radio FM Radio FM Grande City leafleting Loved Car Audio THRE
E PONDS Sulamerica TV Radio AM FM Radio City Kid leafleting Loved Car Audio FM P
an Aquidauana leafleting Loved Car Audio WATER CLARA Radio Friendship leafleting
Loved 66 66666 66666 44444 44444 44444 44444 44444 44444 411 66 66 2422 6666 6
66666 2 2322 66666 66666 66666 66666 66666 66666 3 66 66 143411 888888 888888 14
33221 6666666 6666666 66666 66666 66666 66666 411 44 88 2422 4444 4 88888 2 2322
44444 66666 44444 66666 44444 66666 444 888 APRIL 1 2 3 4 5 6 7 8 9 10 11 12 13
14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 1 2 3 4 5 6 7 8 9 10 11 1
2 13 14 15 16 17 18 ...
Car Audio
Or so, more simply:
MARCH 10-10 CAMPO GRANDE TV Morena Radio 94 FM Radio 97 FM leafleting Bus Shelte
r GOLDEN Sulamerica TV Radio FM Radio FM Grande City leafleting Loved Car Audio
THREE PONDS Sulamerica TV Radio AM FM Radio City Kid leafleting Loved Aquidauana
Car Audio FM Radio Pan leafleting Loved Car Audio Radio CLARA WATER Friendship
leafleting Loved Car Sound 1 0 11-20 21-31 10-10 11-20 APRIL 21-31
Maps 7.ANEXOS media, research, etc..