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Most patients think their tests are accurate and give the medical information re
quired.
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Business Development & Marketing
Respect - should be treated with dignity and respect, obviously.
- The respect extends beyond
exact performance of a test, to all who have contact with: from the secretary to
the receipt
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Business Development & Marketing
PATIENTS JUDGING THE QUALITY OF LABORATORY FOR: Direct contacts with laborator
y personnel reviews of their doctors, whether positive or negative. For the
readiness of the report Or because they trust the choice of medical
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Business Development & Marketing
We must remember: Every patient satisfaction recommend us to seven people. dis
satisfied patient, puts us in opposition to twenty people.
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Each
Business Development & Marketing
The patient comes in contact with the laboratory
- Since the tests are ordered - When the samples are obtained - When reporting t
he results - When given a receipt
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MARKETING (Marketing)
MARKETING
(Marketing)
Marketing strategies are designed to guide managers to obtain goods or services
to customers and encouraging them to buy them.
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GUIDELINES FOR ESTABLISHING A STRATEGY FOR MARKET
- Where
- - -
-
are our customers? How do customers buy? How should we sell? Do we have somethin
g to offer that our competitors are not? Do we want to take legal action to disc
ourage
- Do we need and
We provide support services? - What is the best strategy and pricing policy for
our operation? - How can we better serve our customers?
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Porter generic strategies for competition
STRATEGY
GLOBAL LEADERSHIP IN COSTS
STRATEGY
FOCUS DIFFERENTIATION
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STRATEGY
GLOBAL STRATEGY cost leadership
Look for the reduction of costs,
through experience
Based on the strict supervision of
sales and service
Achieve lower costs than the
competition
Requires high participation
market
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Differentiation strategy
It
tries to offer something unique in the market in relation to their services
- Examples:
• Chemiluminescence assay
• anaerobic bacteriological studies • Studies by RIA, EIA, other
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STRATEGY FOCUS
It
focuses on special groups of customers, who become the focus of the efforts of t
he laboratory. It focuses on a specific market segment. Examples: focuses on
analysis of income to businesses, welfare, referral service.
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HOW TO SELL THE SERVICE?
Through:
- Direct contact - person Recommendation
person - Sales Agent - advertising-media
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HOW TO SELL THE SERVICE?
CONTACT AGENT OR DIRECT SALES
2. Personal interview
• With doctors • With Entrepreneurs • With public officials
3. Conferences for training and thoroughly screen presentation of new
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HOW TO SELL THE SERVICE?
INTERVIEW
WARM CLIMATE INFORMATION Self-Sufficiency: Brochures PART OF MEDICAL TIPS
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HOW TO SELL THE SERVICE?
CONFERENCES AND TRAINING
ITEMS CLINICAL LABORATORY AND CLINICAL CASES PERIODIC INFORMATION: ARTICLE
S, ARTICLES FOR THE WEB
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HOW TO SELL THE SERVICE?
ADVERTISING MEDIA
MAGAZINES NEWSPAPERS RADIO TELEVISION TECHNOLOGY
INFORMATION:
EMAIL WEB ONLINE CONFERENCES
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HOW TO SELL THE SERVICE?
ADVERTISING MEDIA
- Clinging to the NOM-SSA1 0166 1997
Type information about features and guiding finalidadesdel Message Service, and
Spanish education may not offer preventive techniques and treatments,curative o
r rehabilitation of medical or paramedical
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INFORMATION SYSTEM
Information Systems
The design, selection, implementation and management of an information system re
quires extensive commitment of resources. The administrator must know the requ
irements and capabilities of various systems in order to select the best
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Information Systems
An information system is one that allows the user to transform the data collecte
d in the laboratory information that can be interpreted to define the diagnosis,
monitoring of disease or to communicate the findings thereof.
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Information Systems
Phases that pass data
VALIDATION COLLECTION Interrelation FILE INTERPRETATION
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Information Systems
TYPES OF INFORMATION SYSTEMS
MANUAL e. USING INFORMATION TECHNOLOGY F. Local Network
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OPERATIONS
Operations
You must have a technical support clinical laboratory (Chemical titled) is advan
tageous to have a graduate degree in medical or administration. Make sure you ha
ve adequate personnel and equipment should be monitored the volume of tests to f
ind them in our laboratory when
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Operations
MAKING SERVICES
TECHNICAL
SAMPLE
ENTERTAINMENT
AND PROCESS SERVICES
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ASSURANCE
QUALITY
Operations
SERVICES
- Be
TECHNICAL
able to provide preventive maintenance to equipment and equipment. - Supervise p
reventive maintenance to gas appliances and equipment
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Operations
TAKES
SAMPLE in
- Takes
samples suitable containers. - Proper Handling - Conservation - Transportation
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Operations
ENTERTAINMENT
QUALITY MONITORING
THROUGH:
- - - - - - -
Testing reagents. (Quality) Implementation of quality employees. Good Laboratory
Practice. Calibration of equipment. Curves. Levy Jennings Charts. External qual
ity program.
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QUALITY ASSURANCE STANDARDS ATTACHMENT A
- Technical - Reagents - Customer Service
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HUMAN RESOURCES
Human resources
The human resources function is to: meet and maintain staff in place of the orga
nizational structure.
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Human resources
The responsibility for managing human resources is done by establishing the foll
owing:
POLICIES
STAFF RECRUITMENT DISMISSAL PROCEDURES
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Human resources
PERSONNEL POLICIES
Discipline wage increase Reviews
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Human resources
PROCEDURES
Recruitment Interviews Vacation Incentives
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Human resources
RECRUITMENT
This part sets forth the terms of the individual contract or collective bargaini
ng agreement: duration of the day, working days, form and level of wages, vacati
on, bonus, incentives, services, place or places of work, rest days.
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Human resources
DISMISSAL
It is agreed following situations: at
Voluntary Withdrawal Termination of contract: with or without
responsibility of the employer or worker (LFT)
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ADDRESS OF LABORATORY
Lab Management
In the laboratory management is influencing people to contribute to achieving th
e goals of the organization and the group.
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Lab Management
You can influence, through:
Leadership Communication Motivation
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Lab Management
MOTIVATION
It
all sorts of impulses, desires, needs, desires, and similar forces.
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Lab Management
- The
motivators are rewards or incentives identified that sharpen the urge to satisfy
desires. Examples of motivators:
- Pats on the back - passes for theater, movies, stage. - Pantry Bonds - Bonds p
unctuality and attendance 54 - Productivity Bonus
Lab Management
LEADERSHIP It
influence, iethe art or the process of influencing people to strive willingly a
nd enthusiastically to achieve the goals of the group.
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Lab Management
CONDUCT AND STYLES OF LEADERSHIP
Autocratic leader
HEALTH
FISCAL
ENVIRONMENTAL
ECONOMIC
WORK AND WELFARE