1. What do you think when you think of Sky Sports?

A channel that shows sporting events.

2. What do you think of the font used in the sky sports ident?

I think its nice and bold and clear that everyone understands what it is about.

3. Who do you think is the sky sports target audience?

The target audience are males that like/play sport.

4. Which out of these three idents is your favourite?

All of them

5. What do you think of our sky sports logo that we made?

I like the way you have kept the colour scheme the same.

6. What do you think of the old sky sports logo?

I like the old sky sports logo because it is clear

7. What colours do you associate with sky sports?

Red and blue

8. What do you think makes a good ident?

A statement of the channels ethos and corporate identity.

9. How long do you think an Ident should be?

30 seconds

10. What advice could you give us for our Sky Sports ident?

Involve a different range of sports not just football.