Bandwagon - Everybody's in favor of it; join the crowd.

Plain Folks - The users of this product or proponents of this course of action are simple,
down-to-earth people like you and me.

Card Stacking - Distorting or omitting facts; telling half-truths.

Name-Calling - Stereotyping ideas or people with a bad label.

Glittering Generalities - Using "good" labels, such as democratic, patriotic, amazing,

beautiful and exciting, that are unsupported by facts.

Testimonials - Seeking support for an idea or product by having it endorsed by a famous

person, such as a sports figure or movie star.

Snob Appeal - Only the richest, most important, or most discerning people like this idea
or product.

Transfer - Associating a respected person or idea with whatever is being promoted, such
as picturing a well-known athlete in a breakfast cereal advertisement.

Bandwagon: persuading people to do something by

letting them know others are doing it.
b. Testimonial: using the words of a famous person to
persuade you.
c. Transfer: using the names or pictures of famous
people, but not direct quotations.
d. Repetition: the product name is repeated at least
four times.
e. Emotional words: words that will make you feel strongly about someone or something.
1-bandwagon- urges you to do something because everyone else is doing it.

Ex. "don't be the last person to have one" or "nine out of ten people are already using . . ..."

2- stereotype- a fixed idea about all members of a group, doesn't allow for individual differences

Ex.- "You just can't trust politicians."

3- name calling- uses labels to promote negative feelings toward someone instead of using
reasons or evidence

Ex: "Don't hire him, he's so lazy."

4- testimonial- famous people recommend products to persuade you to use it too

Ex: Michael Jordan promoting Nike shoes

5- snob appeal- product is associated with wealth or glamour

Ex: "The average person thinks any old toothpaste will do. However, you know better. Shiny
Ultra White is designed for people who demand quality- people like you."

Assign students to write down any commercials they can think of. Have a discussion on what
type of propaganda technique was used.
3. Have students complete the Jump on the Bandwagon web quest.
4. From the AAM collection, have students view advertisements from the past and note the
changes in the way ads have appealed to different audiences over the ages. Make a Venn
diagram to compare and contrast.
5. Using old magazines, students can create propaganda
Technique collages. They will choose one technique
And find pictures that display their technique.
6. Students will then be assigned in groups to design their own
Product and advertisement using one or more techniques.

Groups will consist of 2-3 people.

The advertisement must attempt to sell a new and original product.
The advertisement must be prepared as if being displayed in a newspaper or magazine.
Each group member must participate orally in some way.
Each group must use the propaganda technique given.
Each group must display the product along with the advertisement.
Each group must have one other prop to use during the commercial.
The advertisement must include the following:
*the product(s) name
*the cost of the product
*where the product can be purchased
*why the viewer should buy the product
*what the product does

TYING IT ALL TOGETHER:

1. Videotape students' advertisements.
2. Encourage students to identify the techniques they
used.
3. Present students with five examples of propaganda
techniques and have them identify which techniques
were used.