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A. Discover B. Ideation C. Implementation
A4. Interpretation
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therefore I created this step as part of the A2.2 Build/develop core-team
Inspiration sub-phase. The co-creation process needs a devoted
team. This step I created inspired by Art
A1.4 Create a purpose and a vision of Hosting that has a lot of focus on the
According to Art of Hosting formulating development of the team.
a clear purpose and/or vision are the first
steps in creating order in complex A2.3 Plan innovation process
situations (Mller, o.a., The Art of Step inspired by The six Breaths of
Hosting Workbook, 2012, s. 16). A Process Architecture/Design from Art of
purpose is a clear, commonly Hosting (Mller, o.a., 2012) and the
understood statement of what will bring method Plan for the Innovation Process
a community together and a vision that from Design Thinking for Educators
answers the questions, Where do we toolbox (IDEO, 2012).
want to go? (Mller, o.a., 2012).
A3. Understand the challenge
A1.5 Reflect & Relax To innovate a successful solution that
In order to get inspired it is important meets a social challenge, the challenge
to create time for reflection, relaxation needs to be fully understood. It is not
and be social with people in a relaxed enough to just interview and observe the
manner (Doorley & Witthoft, Make people involved in the specific challenge,
Space, 2012, s. 7). they also need to be involved in the
innovation process.
A2. Early stage resources
When the challenge is generally A3.1 Interview
understood and a vision and purpose is The most traditional way to get
created it is time to mobilize people, information from stakeholders is to
build and develop a core team and interview them. This step is mainly
together plan the rest of the innovation inspired by methods from Design
process. The steps in this sub-phase need Thinking.
to be considered throughout the whole
co-creation/innovation process but are A3.2 Observe stakeholders and immerse
extra important in the beginning of it. yourself into the context
Plenty information can be gathered from
A2.1 Connect people and interviews but to really understand a
network/community building challenge there is also a need to observe
One identified factor in succeeding with and interact with the stakeholders that
social innovation is to connect with are affected by or involved in solving the
people with the right knowledge and specific challenge. This step is mainly
resources. They can become new team inspired by methods from Design
members, partners, someone to share Thinking and Service Design.
information with etc. For this step I was
inspired by step 4, Identify the A3.3 Engage and involve
participants, in The Chaordic Design In order to make sure that the
Process (Mller, o.a., 2012) but also by stakeholders get involved enough and
Transversal Dialogue (Yuval-Davis, feel ownership over the expected
1999). solutions it is important to engage and
include them early in the innovation
process. There are many creative
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methods for engaging the stakeholders B3. Ideas/concepts development
in understanding the challenge. This As soon as one or a few ideas are selected
step is inspired by methods from Design it is time to develop them into concrete
Thinking and Art of Hosting. concepts. This step is inspired by the
first experimentation sub-phase in the
A3.4 Visual methods and templates for alternative version of the Design
understanding the challenge Thinking Process (IDEO, 2012).
This step is inspired by methods from
methods from mainly Graphic B4. Gather feedback and evaluate
Facilitation and Visual Thinking. After the ideas have been developed into
concrete concepts and prototypes one
A4. Interpretation can start gathering feedback from
This sub-phase is inspired by the persons that havent been closely
Interpretation phase in an alternative involved in the ideation process. This
version of Design Thinking process and step is inspired by the second
the concept of harvesting from Art of experimentation sub-phase in the
Hosting. After all the interviews, alternative version of the Design
observations and workshops the Thinking Process (IDEO, 2012).
information needs to be structured and
interpreted. C. Implementation
This phase is inspired by the third space
B. Ideation in the Design Thinking process where
The Ideation phase is inspired by the action planning and delivery of the final
second space in the Design Thinking solution take place, from project stage
process where ideas that can lead to to peoples lives (Brown, 2010) and to
solutions of the problems are generated, the market (Brown, 2008).
selected, developed, prototyped and
tested. (Brown, 2010) The phase covers C1. Develop a full solution and a
also the fifth step in The Chaordic business model
Design Process, Create a new concept After receiving the feedback from the
(Mller, o.a., 2012). last sub-phase, in the Ideation phase it is
time to develop a full solution with a
B1. Idea/solution generation realistic business model ready for
This step is inspired by the first ideation implementation.
sub-phase in an alternative version of the
Design Thinking Process (IDEO, 2012) C1.1 Develop a full solutions
where it is important to create a lot of In order to prototype a full solution
ideas. there are various details that have to be
developed. This can be done after the
B2. Ideas/Solutions selection same logic as the general concept itself
Step inspired by the second ideation so therefore I decided use this step as
sub-phase in the alternative version of iteration between sub-phase B1.1, B.1.2,
the Design Thinking Process (IDEO, B1.3 and B1.4 until the full solution is
2012) where ideas are integrated and developed and prototyped.
selected.
C1.2 Develop a business model
The inspiration for this came from the
Business Model Canvas (Osterwalder,
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Pigneur, & Smith, 2010). The business version of the Design Thinking process
model can be developed throughout the (IDEO, 2012) but also by the last step
whole co-creation process but in this in the The Chaordic Design Process,
part of the processes it is essential that it Move into practice (Mller, o.a., 2012).
is fully developed.
Methodology
C2. Team Building/Activities The co-creation concepts and the co-
During the innovation process new creation methods have been identified
people have been involved and new and selected during a field study inspired
insights, ideas and concepts developed. by the first step in the Design Thinking
The vision, purpose, and plan from the process, Inspiration (Brown, 2009), in
Discover phase are probably not relevant combination with literature studies.
anymore. During this process 23 relevant actors
and events in South Sweden, Denmark,
C2.1 Decide a vision, goals and a South Finland, and the Basque Country
strategy were visited. An abductive approach, to
One part of the team building process is iterate between theory and empirical
to create and decide a common vision data (Bjrklund & Paulsson, 2012), has
and common goals that way the team been used. The information from
will know what direction to take in literature studies has been combined
working together. with the results from the field research,
the two affecting the development of
C2.2 Team Building each other. The result was later used in a
The people in the team do not only have creative process inspired by the second
different roles, they have different step in the Design Thinking process,
personalities as well. This can lead to Ideation (Brown, 2009), in such way
misunderstandings and conflicts. Team that the needed co-creation process for
Building is important to easing conflicts social innovation could be designed.
between the team members.
The designed co-creation table
C2.3 Plan implementation In the full report all identified co-
When you have a working solution with creation methods are sorted into a co-
a feasible business model and a clear creation table with columns according to
strategy it is time to plan the the sub-phases and steps in the co-
implementation on a more detailed level creation process. The co-creation process
and create a time line of some kind and table are helpful tools when
planning a co-creation process or
C3. Marketing and Attract Resources activity. There is a risk, though, that
To gather resources in forms of grants, they are used as checklists, which could
investments and reach out to potential result in lack of creativity during the
customers the team must interact with planning process. A lot of information is
people in different ways. lost in a formalized process and it is
important to have an open and creative
C4. Manage and evolve mindset and a general understanding of
Finally it is time to manage and evolve co-creation and the topic. The designed
the implementation of the social co-creation table can work as a toolbox
innovation. Sub-phase inspired by the and as a reminder so you dont miss any
Evolution phase in the alternative important steps in the process.
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References research and innovation agenda. Lund:
Bjrklund, M., & Paulsson, U. (2012). Lund University.
Seminarieboken: Att skriva, presentera och
opponera. Lund: Studentlitteratur. IDEO. (2012). Design Thinking for
Educators Toolkit. Retrieved 11 18,
Brown, T. (2009). Change by Design: 2013, from
How Design Thinking Transforms http://www.designthinkingforeducators.
Organizations and Inspires Innovation. com/toolkit/
New York: HarperCollins Publishers.
Jr., J. A., Deiglmeier, K., & Miller, D.
Brown, T. (2008, June). Design T. (2008, Fall). Rediscovering Social
Thinking. Harvard Business Review , 84- Innovation. Stanford Social Innovation
92. Review .