Group2SecA RM Project

MEDICAL TOURISM IN INDIA
Project Report
On
Submitted
In the partial fulfillment of the Degree of

National Management Programme (NMP)
Submitted to: Submitted by:
Prof. Amit Kumar Gupta

Ankit Thareja
29NMP09
Arun
Saraswat 29NMP15
Gaurav Arora
29NMP28
Khagesh
Vasisth 29NMP37
Mayank
Kashyap 29NMP40
Pritam
Kumari 29NMP42
Mohnish
Singh 29NMP46
Table of Contents
Introduction................................................................................................................ 2
Purpose of Research on Medical Tourism....................................................................3
LITERATURE REVIEW OF RESEARCH PROJECTS...........................................................4
SUMMARY OF LITERATURE REVIEW........................................................................10
Gaps existing in study........................................................................................... 10
OBJECTIVE OF THE PROPOSED RESEARCH PROJECT.................................................11
Variables :.............................................................................................................. 11
Hypothesis............................................................................................................ 11
Research Methods.................................................................................................... 11
Reliability Testing...................................................................................................... 12
Factor Analysis.......................................................................................................... 12
Constructs and Questionnaire.................................................................................. 13
Reliability of Constructs questionnaire :..................................................................16
Cronbach Alpha :........................................................................................................... 16
Sample Design:........................................................................................................ 18
Sample Size........................................................................................................... 18
Testing Hypothesis.................................................................................................... 18
SPSS Reports for Reference...................................................................................... 21
Discussion................................................................................................................ 21
Implications:............................................................................................................. 22
Limitations:............................................................................................................... 22
Future Research:....................................................................................................... 22
Conclusions.............................................................................................................. 23
References................................................................................................................ 23
1
Introduction
Medical tourism can be broadly defined as provision of 'cost effective' private medical
care in collaboration with the tourism industry for patients needing surgical and other
forms of specialized treatment. This process is being facilitated by the corporate sector
involved in medical care as well as the tourism industry - both private and public.
Medical tourists are generally residents of the industrialized nations of the world and
primarily come from
The United States
Canada,
Great Britain,
Western Europe,
Australia,
Middle East.
But more and more, people from many other countries of the world are seeking out
places where they can combine vacationing and obtaining their medical care at an
affordable cost.
The medical tourism in India has been increasing every year for the spectrum of
treatments that are being offered in most major hospitals which are:-
Cardiac Surgery
Orthopedics
Gynecology
Cosmetic and Plastic Surgery
Obesity surgery
Ophthalmology
Dentistry
Urology
2
3
Purpose of Research on Medical Tourism
For most people needing medical care, the last thing on their minds is travel but a
growing number of medical tourists are setting out for India, Thailand and Latin America
for health treatment. Rising health care costs in the some countries like US and Europe
etc is the major factor as per the study for medical tourism .
The purpose of research is to study the factors which may or may not effect the medical
tourism industry of India apart from the cost factor.
Basic purpose is to research for reasons apart from cost to increase medical tourism in India .
We have done the secondary research on medical tourism industry of India as well as of
other countries for knowing about the major factor why or why not the people come to
foreign country for medical treatment.
4
LITERATURE REVIEW OF RESEARCH PROJECTS
Findings & Gaps/Limitati

Citation/Title Sample Environment Method
Conclusions on
Sharma A (2013) Cost and Hospitals and Secondary 1. Patient from This research
other wellness data many countries, study is
factors for centres across are coming to basically
based on
6 types India and some Research India to look for
secondary
surgery in other countries Question alternative and data which
4 were cost-effective may not be
countries answered destinations to get reliable.
using the a their treatments
Secondary done. The Indian This research
data medical tourism doesnt talk
about how
available. industry is
hospitals will
presently at a try to meet the
blossoming stage, growing
but has an medical
enormous tourism
potential for future demand when
growth and the domestic
demand itself
development.
is not being
Indias medical met properly.
tourism sector is
expected to
experience an
annual growth
rate of 30%,
making it a Rs.
9,500-crore
industry by 2015.
2. The Indian
Government can
play a significant
role in enhancing
the benefits of
medical tourism.
3. Develop
supporting
infrastructure,
hygienic
condition, trained
5
doctor and
manpower in
sufficient number
and information
channels to
facilitate medical
tourism.
LITERATURE REVIEW OF RESEACH PROJECTS (Contd)
Findings & Gaps/Limitatio

Citation/Title Sample Environment Method
Conclusions n
MohamadWN et Developme Medical travel Survey 1.) Medical tourism This research
al(2012) nt of facilitators Random industry has study is
medical and its Role Samplin benefited basically based
travel in India and g international patient on medical
facilitators Across Globe ;Commo with a wider travel facilitators
and its n spectrum which have direct
determinan Variance include travel and influence on
t role in Method tourism, commercial medical tourist
medical sector, government and medical
tourism relationships and tourism industry.
industry. international
accreditation sector. The
2.) Medical travel innovativeness
facilitators have of
assisted interested Health tourism
patients with has an
hospitals selections, extremely
logistic preparations, complex
tourism arrangement character.
and organizing
follow up care at
home.
3) Medical travel
facilitators have
assisted interested
patients with
hospitals selections,
logistic preparations,
tourism arrangement
and organizing
follow up care at
home. 4.) The role of
medical travel
facilitators should
not be undermined
as they act as a
negotiator between
6
prospective patients
and hospital
providers and the
hotels and tourism
industry.
Environm Findings & Gaps/Limitatio

Citation/Title Sample Method
ent Conclusions n
Han H and Hyun 309 visitors Korean Survey 1. Perceived
SS (2014) from 5 metropolita using quality, 1. 66.7% of the
medical n cities convenienc satisfaction , trust in survey
respondents
clinics of e sampling the staff and clinic
were female
metropolita have signicant with a possibility
n cities of The survey associations of prominence
Korea. questionnair affecting intentions of cosmetic
e had to surgeries.
scalesfrom revisit clinics and 2. Convenience
Extremelyd the destination sampling in two
metropolitan
isagree country.
cities of Korea
(1)to 2. The intentions to has been done.
Extremely revisit the clinic (R2- 3. Overall
agree (7) 0.56) and to revisit medical quality
the destination and service
country for medical quality has been
care assessed rather
than
(R2-0.46)
evaluating all
the possible
attributes of
quality.
4. Perceived
medical &
service quality,
customer
satisfaction,
trust in staff and
price
reasonableness
has been
considered at
7
the variables.
Further
variables can be
explored.
8
Environm Findings & Gaps/Limitatio

Citation/Title Sample Method
ent Conclusions n
ElzbietaSzyma Models of Hospitals The research 1. The innovativeness
nska (2015) innovation and methodology models proposed as Experts were
systems wellness is qualitative the research theses unable to
and there centres in nature. The were designed on the assign any of
characterist across conceptual basis of the the existing
ic. Poland assumptions considerations models to
and some of the reported in the health resort-
other construction literature which were based tourism.
countries. of the health described in the The
model Introduction. As a innovativeness
innovativenes result of these ofhealth tourism
s are considerations, 9 has an
developed for differentmodels of extremely
the expert innovativeness complex
poll using the systems were character.
Delphi developed.
method. 2. A direct reference
to one of the
innovativeness
system models was
found for medical
tourism. The science
pushed innovation
process model would
be most adequate.
3. The demand for
innovations in health
tourism will continue
to grow.This is a
result of the fact that
people live longer and
of their natural need
to retain good health,
beauty and good
form as long as
possible.
.
9
Findings &
Citation/Title Sample Environment Method Gaps/Limitation
Conclusions
Prajitmutita LM et 330 In Thailand Confirmatory The findings The data was
al (2016) Usable Hospital located factor support the taken from single
responses in kohsamui in analysis to multi- hospital hence
were sourthan part of validate the attitudinal generalizability of
collected , Thailand. measures. framework in findings should be
containing health care cautioned.
35 Hypothesis sector. The Cultural factors
individuals testing was results were ignored thus,
indicators done using demonstrates there is chance of
structural that service systematic
equation quality, evaluation biases
modelling perceived and response
(SEM) value and styles.
satisfaction Groups that fall
have different between broad
influences on and narrow
medical definitions of
tourists medical tourist
behaviors. were neglected.
Service Tested only
quality behavioral
influences intentions.
perceived
value which
has direct
influences on
medical
tourist
intentions
10
Citation/Tit Sample Environm Method Findings & Gaps/Limitation

le ent Conclusions s
Abubakar Northern Cyprus 3 private Survey, OnlineWOMp Online
et al: 2015 nationals,6 and 3 random ositivelyinflue WOMisofcoursei
hospitals, 216 public sampling , nces mportantbutitisn
respondents(Th sector Common destinationtru ottheonlyfactorth
e respondents hospitals method standintentio at shapes
were being variance ntotravel; tourists
treated for (CMV) destination destination
cancer, trust trustandtravelint
diabetes, heart, positivelyinflu ention. This
dental ences paper doesnt
conditions, and intentiontotra put light on
kidney-related vel;risinginco unethical
health issues, mestrength practices used to
plastic surgery, and make fake
cosmetic therelationshi positive eWOM.
surgery, hair pbetweenonli Sample size is
transplants, and ne too small and
in-vitro WOMandinte from single
fertilization ntiontotravel; country only.
treatment) andrisinginco Sample should
meweakenst be cross
herelationshi cultural/multi
pbetweendes country
tinationtrusta representative.
nd intention
totravel.Impli
cationsandfut
ureresearchd
irectionsare
also
discussed.
11
SUMMARY OF LITERATURE REVIEW
Research has been done in various countries for the emerging challenges and future
prospects of medical tourism.
As per the analysis of secondary research we can say that people travel to India for
medical treatment because of the Cost factor. But Variables like quality of medical care,
medical services, and country infrastructure and other factors etc has not been studied
much to increase medical tourism in India.
Gaps existing in study

Variables like below has not been tested to improve the medical tourism in India:
Immigration facility
Post treatment
Patient Safety
Doctor Qualification
Hygiene
Premedical Facility
Country Infra
Medical support staff
Availability of doctor
Climate
Travel
Hospital marketing
Peer Exp
The above variables and factors have not been study much in relation to medical
tourism industry. Thus, in the medical tourism market, considering the above factors is
very important for India to study and gain more share of medical tourism industry.
12
OBJECTIVE OF THE PROPOSED RESEARCH PROJECT
The objective of the proposed Research project is to study the effect of perceived
medical quality, service quality and country facilities in increasing the medical tourism in
India.
We can do research of the above constructs by focusing on variables like
Variables :
Post treatment
Patient Safety
Hygine
Premedical Facility
Country Infra
Avalaibility of doctor
Climate
Travel
Hospital marketing
Peer Experience
In line with our objectives, following is the hypothesis we will test to fill the gaps we find
in the literature review:
Hypothesis
H1: Medical quality affects medical tourist to choose India for medical care..
H2: Medical service quality affects medical tourist to choose India for medical care.
H3: Country facilities affects medical tourist to choose India for medical care.
Research Methods
To understand the factors affecting the medical tourism industry, we
conducted the survey based research to understand the people responses to
13
the factors other than cost which they consider for travelling to other country
for medical tourism.
Reliability Testing
For designing of effective questionnaire, we circulated draft questionnaire
and collected our primary data for analysis questionnaire reliability and
analyzed the data for CRONBACH Alpha reliability test. The value of
CRONBACH alpha was found to be 0.896, as per literature >0.7 value for
Cronbach alpha data is reliable.
Factor Analysis
We have performed factor analysis to determine the relevance of each
variable . And as per the results we have created three constructs .
14
From the above pattern matrix we came to conclusion to form the three
constructs based on the above variables.
We decided on the following 3 constructs

Medical Quality
Medical Service quality
Country factors.
And also identified decision variables to test the above 3 constructs on the
basis of below var.
Constructs and Questionnaire

Medical Quality
Patient Safety
Research Question :
To what extent would the hospital providing safety factors for
patients influence whether you were willing to consider traveling to
different country for treatment?
H0: Patient Safety factor is important criteria for patients while

choosing country to travel for treatment
Alternative : Patient Safety factor is not important criteria for patients
while choosing country to travel for treatment
15
Research Question :
To what extent would the doctors qualification and experience
influence whether you were willing to consider traveling to different
country for treatment ?
H0: Doctor Qualification factor is important criteria for patients while

Alternative : Doctor Qualification factor is not important criteria for
patients while choosing country to travel for treatment .
Hygiene
Research Question :
To what extent would the medical facilities cleaniness influence
whether you were willing to consider traveling to to different country
for treatment ?
H0: Hospital Hygiene factor is important criteria for patients while

Alternative : Hospital Hygiene factor is not important criteria for
Medical Services
Post Treatment services.
Research Question :
To what extent would the post treatment help by foreign hostipal
would influence whether you were willing to consider traveling to
different country for treatment ?
H0: Post Treatment services factor is important criteria for patients

Alternative : Post Treatment services factor is not important criteria for
Pre Medical facility
Research Question :
To what extent would the pre medical facilities like diagonstic
services , reception etc. influence whether you would consider
traveling to different country for treatment ?
H0: Pre Treatment services factor is important criteria for patients

Alternative : Pre Treatment services factor is not important criteria for
16
Research Question :
To what extent would the medical support staff care influence
whether you were willing to consider traveling to different country
for treatment ?
H0: Medical support staff factor is important criteria for patients

Alternative : Medical support staff factor is not important criteria for
Availability of doctor .
Research Question :
To what extent would the availability of best doctors on time
H0: Availability of doctor factor is important criteria for patients

Alternative : Availability of doctor factor is not important criteria for
Country Factors
Research Question :
To what extent would the ease of immigration in foreign country
H0: Ease of immigration factor is important criteria for patients

Alternative : Ease of immigration factor is not important criteria for
Country Infrastructure
Research Question :
17
To what extent would the infrastructure of foreign country influence

for treatment ?
H0: Infrastructure of foreign country factor is important criteria for

patients while choosing country to travel for treatment
Alternative : Infrastructure of foreign country factor is not important
criteria for patients while choosing country to travel for treatment .
Country climate
Research Question :
To what extent would the climate of foreign country influence
for treatment?
H0: Climate of foreign country factor is important criteria for

Alternative : Climate of foreign country factor is not important
Tourism Option
Research Question :
To what extent would the tourism factor of foreign country influence
for treatment?
H0: Tourism factor of foreign country is important criteria for

Alternative : Tourism factor of foreign country is not important
Reliability of Constructs questionnaire :
Cronbach Alpha :
Cron bach alpha was again calculated based on the each construct
variables :
Medical Quality
18
Medical Services
Country Factors
19
The value of CRONBACH alpha was found to be greater then 0.7 value for
each of the constructs so we can say that questionnaire is reliable for
defining the constructs .
After that hypothesis based on the decision variables were formulated and
analyzed with the help of sample T- test method .
Sample Design:
Sample Size: 90 people without any demographic preferences.
Testing Hypothesis
H1: Medical quality affects medical tourist to choose India for medical care..
For testing the above Hypothesis we have run the single t test for 3 variables after
gathering 90 responses from the survey .
Patient Safety
Hygiene
Results of one sample t-test for the medical quality construct
20
H2: Medical service quality affects tourist to choose India for medical care.
For testing the above Hypothesis we have run the single t test for 4 variables after
gathering 90 responses from the survey .
Post Treatment services.
Pre Medical facility
Availability of doctor .
Results of one sample t-test for the medical services construct
21
H3: Does country factors affects medical tourist to choose India for medical care.
For testing the above Hypothesis we have run the single t test for below 4 variables
after gathering 90 responses from the survey .
Country Infrastructure
Country climate
Tourism Option
22
Results of one sample t-test for the country factor construct
SPSS Reports for Reference
medical_quality_sam country_factor_sam medical_services_sa factor analysis.spv country_infra_cronb

_t_test.spv _t.spv m_t.spv ach.spv
medical_quality_cronbach.spv medical_service_qualtity.spv
Discussion
As outlined previously there are three constructs Medical Quality, Medical Service and
Country facilities and services , which were tested to find out if these are important
factors which should be considered for increase in medical tourism of country .
23
Implications:
The three main hypotheses were the following:
1. Whether Medical quality affects medical tourist to choose India for medical care..
We tested three variables and found that for the all three variables defining the
above construct the t value is coming to be more than .05 for the 95% confidence
interval and test value = 3. So we can conclude that H1 holds true and should be
accepted .
In other words . Medical Quality is important factor for increasing the medical
tourism in the India.
2. Whether Medical service affects medical tourist to choose India for medical care..
We tested four variables and found that for the out of four for three of the
variables defining the above construct the t value is coming to be more than .05
for the 95% confidence interval and test value = 3. So we can conclude that H2
holds true and should be accepted .
In other words . Medical Service is important factor for increasing the medical
tourism in the India.
3. Whether Country factors and services affects medical tourist to choose India for
medical care.. We tested four variables and found that for the out of four for
three of the variables defining the above construct the t value is coming to be
more than .05 for the 95% confidence interval and test value = 3. So we can
conclude that H2 holds true and should be accepted .
In other words . Country factors and services is important factor for increasing
the medical tourism in the India.
Overall , we can say that factors other than cost benefits are also important for
increasing the Medical tourism of the country .
Limitations:
With our research, we could not identified segments of the people getting affected.
Future Research:
The Indian medical tourism industry is presently at a blossoming stage, but has an
enormous potential for future growth and development. Indias medical tourism sector is
expected to experience an annual growth rate of 30%, The Indian Government can play
24
a significant role in enhancing the benefits of medical tourism by develop supporting

infrastructure, hygienic condition, trained doctor and manpower in sufficient number and
information channels to facilitate medical tourism.
Conclusions
We hypothesized 3 hypotheses about the increase in medical tourism in India by
focusing on Medical Quality provided , Medical Services provided and Country factor
and services like immigration , infrastructure etc. suggested that the patients do
consider all these factors also apart from cost before choosing the medical tourism
destination . So for India to improve the medical tourism industry they should work on
these factors as well.
References
1) Sharma A (2013) Medical tourism: emerging challenges and future prospects,

International Journal of Business and Management Invention,2319 801X,PP-
21-29, January- 2013
2) Mohamad WN, Omar A, Haron MS (2012), The Moderating Effect of Medical
Travel Facilitators inMedical Tourism Procedia - Social and Behavioral Sciences
65, 358 363,(2012)
3) Han H & Hyun SS,(2014),Customer retention in the medical tourism industry:
Impact of quality,satisfaction, trust, and price reasonableness, Tourism
Management 46, 20e29,June 2014
4) ElzbietaSzymanska (2015), Construction of the Model of Health Tourism
Innovativeness, Procedia - Social and Behavioral Sciences 213 ( 2015 ) 1008
1014
25
5) Prajitmutita LM, Perenyi A, Prentice C (2016) , Quality,Value? Insights

intoMedicalTourists Attitudesand Behaviors, Journal
ofRetailingandConsumerServices31,207216,April-2016
6) Abubakar AM and Ilkan M (2015) Impact of online WOM on destination trust and
intention to travel: A medical tourism perspective, Journal of Destination
Marketing & Management: 2212-571X December 2015
26

Group2SecA RM Project

Caricato da

Informazioni sul documento

Copyright

Formati disponibili

Condividi questo documento

Condividi o incorpora il documento

Opzioni di condivisione

Hai trovato utile questo documento?

Questo contenuto è inappropriato?

Copyright:

Formati disponibili

Group2SecA RM Project

Caricato da

Copyright:

Formati disponibili

MEDICAL TOURISM IN INDIA

MEDICAL TOURISM IN INDIA

In the partial fulfillment of the Degree of

Submitted to: Submitted by:

Prof. Amit Kumar Gupta

Purpose of Research on Medical Tourism

LITERATURE REVIEW OF RESEARCH PROJECTS

Findings & Gaps/Limitati

LITERATURE REVIEW OF RESEACH PROJECTS (Contd)

Findings & Gaps/Limitatio

Environm Findings & Gaps/Limitatio

LITERATURE REVIEW OF RESEACH PROJECTS (Contd)

LITERATURE REVIEW OF RESEACH PROJECTS (Contd)

Environm Findings & Gaps/Limitatio

LITERATURE REVIEW OF RESEACH PROJECTS (Contd)

LITERATURE REVIEW OF RESEACH PROJECTS (Contd)

Citation/Tit Sample Environm Method Findings & Gaps/Limitation

SUMMARY OF LITERATURE REVIEW

Gaps existing in study

OBJECTIVE OF THE PROPOSED RESEARCH PROJECT

We decided on the following 3 constructs

Constructs and Questionnaire

H0: Patient Safety factor is important criteria for patients while

H0: Doctor Qualification factor is important criteria for patients while

H0: Hospital Hygiene factor is important criteria for patients while

H0: Post Treatment services factor is important criteria for patients

Pre Medical facility

H0: Pre Treatment services factor is important criteria for patients

Medical support staff

H0: Medical support staff factor is important criteria for patients

H0: Availability of doctor factor is important criteria for patients

H0: Ease of immigration factor is important criteria for patients

To what extent would the infrastructure of foreign country influence

H0: Infrastructure of foreign country factor is important criteria for

H0: Climate of foreign country factor is important criteria for

H0: Tourism factor of foreign country is important criteria for

Reliability of Constructs questionnaire :

Results of one sample t-test for the medical quality construct

Results of one sample t-test for the medical services construct

Results of one sample t-test for the country factor construct

SPSS Reports for Reference

medical_quality_sam country_factor_sam medical_services_sa factor analysis.spv country_infra_cronb

The three main hypotheses were the following:

a significant role in enhancing the benefits of medical tourism by develop supporting

1) Sharma A (2013) Medical tourism: emerging challenges and future prospects,

5) Prajitmutita LM, Perenyi A, Prentice C (2016) , Quality,Value? Insights

Potrebbero piacerti anche